+ All Categories
Home > Documents > Flagship Media Pack 2011

Flagship Media Pack 2011

Date post: 06-Apr-2018
Category:
Upload: carl-robinson
View: 219 times
Download: 0 times
Share this document with a friend

of 24

Transcript
  • 8/3/2019 Flagship Media Pack 2011

    1/24

    lagship.mediapack2011 www.portsmouth.gov.uk

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    2/24

    advertising opportunities

    agship is Portsmouth City Councils magazine forresidents. It is an essential read for all residents andbusinesses with a wide range of useful information about

    whats happening locally. Packed with news, features andarticles about the city, each edition includes a handy outand about guide as well an A-Z of city council services.

    agship is delivered FREE to 90,000 addresses including 3,000 businesses in Portsmouth. It is also available at

    libraries, council buildings and on-line. The magazine is delivered six times a year by Royal Mail.

    Call us on 023 9283 4797

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    3/24

    fve reasons to choose agship

    competitive rates

    agship rates are very competitive,

    and we can offer a range of editorial

    packages to suit your needs

    1

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    4/24

    fve reasons to choose agship

    circulation

    agship has largest circulation of any

    publication in Portsmouth

    2

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    5/24

    fve reasons to choose agship

    trusted brand

    Advertising in agship gives you a

    unique opportunity to be associated

    with the largest organisation in the city

    3

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    6/24

    fve reasons to choose agship

    creative designers

    If you need the services of designers,

    our professional team can produce

    highly-creative and effective designs

    to maximise the impact of your brand

    4

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    7/24

    fve reasons to choose agship

    proessional

    agship is written, designed

    and produced by experienced

    professionals

    5

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    8/24

    2011/12 publication dates

    Issue Book your advert by Advert supply deadline Distribution date

    April 2011 16 February 2011 3 March 2011 11 April 2011

    June 2011 20 April 2011 5 May 2011 13 June 2011

    August 2011 15 June 2011 30 June 2011 8 August 2011

    October 2011 17 August 2011 1 September 2011 10 October 2010

    December 2011 12 October 2011 27 October 2011 5 December 2010

    February 2012 30 November 2011 21 December 2011 6 February 2012

    These dates may be subject to change over the course of the year so please contact us to conrm current deadlines

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    9/24

    publication details

    Print run 93,000

    Size 290mm deep x 210mm wide

    Colour Full colour

    Frequency Six times a year February, April, June, August, October and December.

    Pages 40 (September edition includes an additional 12-page A-Z of services)

    Paper 80gms matt coated, printed locally on 100% recycled paper using vegetable inks.

    Distribution By Royal Mail to 90,000 addresses in Portsmouth, including 3,000 businesses

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    10/24

    demographics o portsmouth

    Total population 198,000 (estimated)

    Male population 98,600

    Female population 99,400

    Population aged 015 35,100

    Population aged 1664 130,300

    Population aged 65+ 31,900

    Source: Hampshire County Council Small Area Population Forecasts

    www3.hants.gov.uk/planning/factsandgures/population-statistics/small-area-pop-stats.htm

    Figures have been rounded to nearest 100.

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    11/24

    display advertising

    Display advertising is available in the following sizes:

    Full page with bleed

    210 x 290mm

    Allow 3mm bleed on all

    sides.

    Approx word count: 250

    Full page inset

    194 x 267mm

    Approx word count: 250

    Half page horizontal

    194 x 130mm

    Approx word count: 125

    Quarter page

    94.5 x 130mm

    Approx word count: 70

    Half page vertical

    94.5 x 290mm

    Approx word count: 125

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    12/24

    events and attractions advertising

    Want your event or attraction seen by a potential 200,000 people? We can include your advert on our Out and about pages.

    Single height entry

    60 x 63mm

    Double height entry

    60 x 131mm

    VENUECoNtaCtdEtails

    Portsmouth City Council visitorinformation services(VIS)Tel: 02392826722email:[email protected]:visit www.visitportsmouth.co.uk

    GunwharfQuaysTel: 02392836700web:www.gunwharf-quays.com

    Portsmouth Historic DockyardTel: 02392839766e-mail:[email protected]:www.historicdockyard.co.uk

    Portsmouth City Council museumsandrecordsserviceTel: 02392827261email:[email protected]:www.portsmouthmuseums.co.uk

    Portsmouth GuildhallTel: 02392824355

    KingsTheatreTel: 02392828282web:www.kings-southsea.com

    NewTheatre RoyalTel: 02392649000web:www.newtheatreroyal.com

    Aspex GalleryTel: 02392778080email:[email protected]:www.aspex.org.uk

    Spinnaker TowerTel: 02392857521email:[email protected]:www.spinnakertower.co.uk

    Royal MarinesMuseumTel: 02392819385email:[email protected]:www.royalmarinesmuseum.co.uk

    Blue ReefAquariumTel: 02392875222email:[email protected]:www.bluereefaquarium.co.uk

    No6 CinemaPortsmouthHistoric DockyardTel:07815650753web:www.no6cinema.co.uk

    Odeon, Port SolentTel:08712244007web:www.odeon.co.uk

    Portsmouth Film SocietyOmega centre,Omega RoadTel: 02392291346web:www.portsmouthfilmsociety.org.uk

    Vue, GunwharfQuaysTel:08712240240web:www.myvue.com

    dECEMBERJaNUaRYFEBRUaRYall events

    highlightedin

    ornge re FREE

    out&about

    dECEMBER

    Until 11 FebHalf-price entry toPortsmouthHistoric DockyardA specialdealfor allPortsmouthLibrarycard holders (see page 10).

    Until 24DecChristmasMarket

    CommercialRoad

    3 Dec3 JanWinter WonderlandIce RinkThe Plaza,Gunwharf Quays.OpeneverydayexceptChristmasDay.Skateon the longestice rink in the region,with the latestslide-glide artificialiceand plentyof Christmas cheerto keepallthe familyentertained.Times andprices to be confirmed.

    5, 12 &19CharlesDickensChristmasWalkA guided walk around the areawherethe Dickens familylived and worked.Hearexcerpts from the novelistsworks and indulge in seasonalrefreshments.3adults,1 leisurecard holders.Starts at2.30pm fromthe information centre atThe Hard.

    6 SchoolsChristmasCarolConcert, Guildhall Square

    Watchasaround35Portsmouthschoolstudents and teachers attend theannuallighting of the civicChristmastree bythe Lord Mayor.Listen outforSantaClaus as he makes his entrancein ahorse-drawn carriage,before thestudents sing aselection of carols on

    the Guildhallsteps.From 6.30pm.610 SpecialChristmasopening,Charles

    DickensBirthplace Museum.Usualadmission charges apply,10am5pm.

    7 North Southseaneighbourhoodforum

    StPeters Church Hall7pm.

    7 BeginnersLife DrawingAspex Gallery.Lastclass of thisseries,held on the firstTuesdayofeverymonth,46pm.Led byartistMelanie Rose,15per person,materials willbe provided.

    78 Jimmy Carr Laughter TherapyGuildhall.Suitable for16and over,8pm,25.

    8 Dec1 JanTreasure IslandNewTheatre Royal.Keeping you onthe edge of yourplank with abrand-newmusicaladaption of RobertLouisStevensons classictale.1016(814concessions).

    Until 15 JanAlien Invasion, City Museum

    Modelsandmemorabiliafromfavouritesci-fifilms and TV shows.Includesthe chance to see yourself as asci-ficharacter.10am5pm.See page 4.

    Until 23 DecChristmasSoundsprogramme

    Gunwharf Quays.EveryThursdayevening from 6pm,and Saturdaysand Sundays from midday.Festiveprogramme of musicfrom carols tobands,allperformed bylocalschoolsand communityorganisations.

    FlagshipDecember 2010 5City helpdesk Tel 02392834092 I Email [email protected]

    12 Light upaLifeGuildhallSquare.An opportunityto remembersomebodyspecialbydedicating alightin theirmemory.4pm5pm.0239223 8531.

    13 John BishopGuildhall.7.30pm,20.

    14 Christmaswith the Rat PackGuildhall.7.30pm,19.50,21.50,23.50.

    15 TheAustralianClassicRockShowGuildhall.8pm,27.50.

    15 Mistletoe andWinePortsmouth Cathedral.Special80thanniversaryChristmas concertbythe Portsmouth Chorus.Adults 10,seniorcitizens and students 8,children 5.Tickets (notrefundable)from www.theportsmouthchorus.comor02392619726.

    16 FreeThirdThursdayTalksattheMary Rose Museum

    The Future Museum find outaboutthe newmuseum due to open in2012.12 noon.

    12 Santa 5k and10kFun RunsWatch hundreds of Santas run alongseafrontfrom Speakers Corner,Clarence Esplanade.From 10.30am.07780675747.

    11 Dec2 JanAChristmasCarolGroundlings Theatre.The GroundlingsTheatre Companybring you aseasonalspectacularwith theirversion of Dickenss Yuletide ghoststory,performed in theirveryownhaunted theatre atthe Old BeneficialSchool,42Kent Street,Portsea.10(concessions 7.50).0239273 7370.

    8 Dec2 JanJack andthe BeanstalkKings Theatre.Fun-filled familypantowith an all-starcast.11.5021.50.See page 11.

    9 Eastney NeighbourhoodForumEastneyEvangelicalChurch,6.30pm.

    9 JoolsHollandandhisRhythmandBluesOrchestraGuildhall.7.30pm,32.50.

    9 Arc &AspeX-masPartyAspexGallery.LettheArtistsResourceCentre and Aspex galleryhelp you

    getinto the Christmas spirit,68pm.

    11 AimingHigh workshopsAspex Gallery.Fun creativeworkshops run with the supportofAiming High forDisabled Childrenand Portsmouth Autism SupportNetwork,forchildren with autismand theirfamilies.Free,tea andcake provided.Led byartistAbiGilchristwith occupationaltherapistPhilippaWilliams.Autism workshop:11am12.30pm,SEN workshop:1.303pm.

    11 Torchlight Search for theMissingPresents!HMS Warrior1860.Leading SeamanBillMoore has lostthe Christmaspresents forthe Captains children.Bring atorch and help him retrace hissteps around the ship untiltheyve allbeen found.Free giftforallof Santaslittle helpers.Free with avalid ticket.Children mustbe accompanied byanadult.11am and 2pm.

    18 Festive Family Fun DayAspex Gallery.Join staff in someChristmas-themed creativeworkshops.Free,no bookingrequired,11am3pm.

    18 Dec2 JanChristmasDecorations

    CityMuseum.Free galleryactivitiesforfamilies during the holidays,fromChristmas-themed trails and gamesto achance to make yourown festivedecoration.Daily,10am5pm.

    Getyour skates on

    n Commercal Roaditsa rst forCommercal Road

    ths festve

    season anc e-skatng rnkforallthe famly.

    Weveworkedwith the operatorstobringthe

    Icekapadessyntheticskatingrinkto thesite outs ide

    Primark,fromBoxingDay toNewYearsDay.

    The rink issuitableforvi rtual lyeveryone eventoddlersand skat

    esare

    provided.The articial surfacehasbeenrecommendedasespecially

    suitableforbe ginners.

    Someo f theCh ristmasMarketfoodca binswillstay inoperationwh

    ilethe

    rink is intown.

    Prots from therinkgotoi tsowners ,ParkCommunityVentures inLe

    igh

    Park,which givesmone y t o charities and fundsactivitiesfor childrena

    nd

    residents.

    6 FlagshipD e ce mb e r 2 0 10 L o ts m o re n e ws a n d in f or m at i on o n o ur we b si t ewww.portsmouth.gov.uk

    18 Dec3 JanChristmasat the Mary RoseMuseumFamilyChristmas trail,10am4.30pm.Tudorgames and pastimes.11am12noon and 2pm4pm.Freewith valid admission ticket.Childrenmustbe accompanied byan adult.

    18 Dec3 JanHunt The Slipper family trailHMS Warrior1860.10am4.30pm,free with valid admission ticket.

    18 Portsmouth Goodwill DaySee box on the right.

    19 HampshireFarmersMarketPalmerston Road.10am2pm.

    JNURY

    10 Blitz70: Portsmouth Remembers70th anniversaryof the BlitzonPortsmouth,[email protected] formore information.

    14 S. Mark GubbPreviewAspex Gallery.Previewof anewexhibition,68pm.

    15 KingsTheatreopen dayGetbehind the scenes and discoverthe secrets of the theatre.

    21 TheHanover Band, Music in theRoundNewTheatre Royal.14(11.50concessions),7.30pm.

    2529 Pet er Pan on IceKings Theatre.The timelessmasterpiece re-lived through theeyes of J.M.Barrie.Performed bythe World Class Russian Ice Stars.21.0028.00.

    2930 Hamlet the Comedy, OddsocksNewTheatre Royal.Tickets,816(including concessions).

    30 Holocaust Memorial Daycommemoration

    D-DayMuseum.10am5pm.

    FEBRURY

    5 BeyondThe BarricadeKings Theatre.Brand-new2011production of the show,recreatingoriginalWestEnd/Broadwaymusicalhitsongs and starring acastofpastprincipalperformers from LesMiserables.

    22 Brendan Cole Live andUnjudgedKings Theatre.With a14-piece bandand fourotherformerStrictly ComeDancing professionals as wellasBrendans brother.2529.50.

    21 Jan13 FebNoChildsPlay

    CityMuseum.To coincide withHolocaustMemorialday asmallbutpowerfuland moving exhibitionshowing the stories of children hiddenfrom the Naziholocaust.Thesestories of braveryare told through thesimple toys theywere able to cling toforcomfort.3pm5pm weekdays and10am5pm atweekends.

    Avoid

    festive

    jamsf youlive inthe northof the

    city,our aturday park andride

    service couldmake a tripinto

    towneasier andcheaper inthe

    run-upto Christmas.

    Its only2.50 per car.Park at

    Lakeside,NorthHarbour and

    take the bus,whichruns every

    10 minutes,tothe citycentre or

    Gunwharf Quays.

    For details call023 9283 4092 or

    see www.portsmouth.gov.uk

    just searchfor park andride.

    Needmore information?WithsomanyeventsinPortsmouth,wecantincludeeverything.Formoreeventsandmoredetailspleasecontact the councilsvisitor informationserviceon02392826722,[email protected]

    Be a good neighbouron18 ecemberPortsmouth people have a naturalsense ofcommunity spirit.Torecognise this,and t o encourageus all to showit, the council issetting aside 18 Decembereachyear as Goodwill Day.Its a day to offerfriendship to otherpeople,especially ifthey re lonel yo r isolated.Cllr JamesWilliams,who came up with the idea, said:I ftheres an oldlady inthenextat,see i fshesokay.I ftheresaparentyouhaventseenfor a long time, give thema cal l .I fyoucomeacrossayoungmansleepingrough,ask i fhes all right.

    Mostpeople will experience lonelinessatsome time in theirlives. Intough times people showtheyhave a natural kindness within them.GoodwillDay isjust about lettingthatspiritoutand expressingi tmore.

    Por

    tsm

    out

    hGoodw

    illDay

    18Decemb

    er2010

    FlagshipDecember 2010 7City helpdesk Tel 02392834092 I Email [email protected]

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    13/24

    rate card 2011/2012

    60 x 63mm Events and attractions single advert 200

    60 x 131mm Events and attractions double advert 400

    Quarter page (portrait only) 650

    Half page 1,200

    Full page 2,100

    Back page (must be full bleed) 3,000

    Four-page insert, centre pages 7,850

    Edition sponsorship 8,000 Two inside pages, back page and ash on front cover

    The positions of the advertisements are determined by the editor unless premium position rates have been agreed and conrmed in

    writing. Wed be delighted to discuss special requests, advertorials, guaranteed positions, reader offers and prizes. If its your rst

    advert we can sometimes offer you a promotional rate, and we do special discounts for multiple bookings. Were always happy to

    negotiate a deal if you are planning to bulk-book.

    discounts

    Book 35 issues 5%69 issues 7.5%

    10 issues 10%

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    14/24

    advert ormats

    If you are supplying your own artwork, we require the following formats and standards:

    High quality PDF (preferred format)

    EPS les text converted to paths/outlines

    CMYK

    Correct size for advert

    Images are 300dpi at actual size

    3mm bleed for full page adverts

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    15/24

    design and artwork

    Need someone to design your advertising? Our in-house creative team can provide you with a full service, from design to print at

    extremely reasonable prices. Ask us for details.

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    16/24

    alternative versions

    All editions of agship are also featured on our website at

    www.portsmouth.gov.uk/yourcouncil/17797.html

    We produce:

    a page-turner version

    a standard PDF

    a text only version

    a recorded audio version.

    a Braille version

    a large print

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    17/24

    contact

    Editor: John Millard

    Corporate Communications

    Portsmouth City Council

    Civic Ofces

    Guildhall Square

    Portsmouth

    PO1 2AL

    Telephone: 023 9284 1395

    Email:[email protected]

    enquire onlineFill out our online booking request form and someone will contact you to discuss your advertising request.

    www.portsmouth.gov.uk/media/CCS_FlagshipBookingRegistration-0710.pdf

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    18/24

    great eedback

    In 2008, Ipsos MORI SocialResearch Institute told us theyhad rarely witnessed suchsatisfaction with a localauthority magazine.

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    19/24

    residents eedback

    Flagship is very interesting. Its the most important thing thatthey have; its the best part of the council tax Ive ever had.Male reader aged 45+

    I have just spent the afternoon reading Flagship and thought I must comment on the wonderful way it is laid out. Every bit of

    Portsmouth news is there. It is a real delight to read. I m really enthralled about what I have read this afternoon and I had to pick up

    the phone to say thank you.

    Portsmouth resident

    Thankyou for Flagship , very informative magazine ,contails everything needed for a resident ,Customer found the number to call on

    the back of agship.

    Portsmouth resident

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    20/24

    advertisers eedback

    We rate Flagship highly as a very effective means of getting important health messages out to people across Portsmouth and to help

    them nd out more about their local NHS. Its a lively and a trusted read, well designed and well respected.

    David Barker, Associate Director - Communications and Engagement, Portsmouth City Teaching PCT

    Advertising in Flagship has provided us with an excellent method of communicating with Portsmouth residents. Focused articles in

    consecutive editions have helped us instil key messages about recycling through a quality source of information residents know and

    trust. Recycling in Portsmouth, and indeed Hampshire as a whole, is going from strength to strength and effective communications

    such as this will play a key role in ensuring we build on this in the future.The editorial team have always offered a superb level of customer service and exibility and overall we feel advertising in Flagship

    provides excellent value for money.

    Susie Collier, Recycle for Hampshire Communications Ofcer

    One of our regular advertisers decided to nd out just how many people do receive and enjoy reading Flagship. They conducted their

    own survey nding 89% recalled receiving Flagship, of these 90.40% said that they read / looked at it.

    Our advertiser says: Flagship is an effective way to communicate regularly with all our residents. So much so, they have just booked

    advertising with us for the next two years!

    Advertiser Survey

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    21/24

    our advertising policy

    Portsmouth City Councils policy on advertising can be found at

    www.portsmouth.gov.uk/yourcouncil/14599.html

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    22/24

    advertising terms and conditions

    The following conditions apply to all advertisements accepted for inclusion in Flagship.

    Portsmouth City Council reserves the right to omit or suspend an advertisement at any time, in which case no claim on part of any

    advertiser for damages or breach of contract shall arise. Such omission or suspension shall be notied to the advertiser as soon as

    possible.

    Every care is taken to avoid mistakes, but we, or our agents cannot accept liability for any errors due to third parties, subcontractors or

    inaccurate copy instructions.

    The advertiser will indemnify Portsmouth City Council and its agents fully in respect of any claim made against it resulting from the

    advertisement.The advertisers warrant that the advertisement copy is legal, decent, honest and truthful and that it complies with the British Code of

    Advertising practice and that it does not contravene Portsmouth City Councils advertising policy.

    All advertisements are placed at the discretion of the editor.

    All cancellations made within 28 days of the copy deadline will be charged in full. The placing of an order (either written or verbal)

    shall amount to acceptance of these terms.

    Rate card is valid March 2010 March 2011. Rates may be subject to change.

    EXIT

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    23/24

    call now to place your advert

    Flagship advertising sales

    Debbie Button

    Portsmouth City Council

    Civic ofces

    Guildhall square

    Portsmouth

    PO1 2AL

    Telephone: 023 9283 4797Email: [email protected]

    enquire onlineFill out our online booking request form and someone will contact you to discuss your advertising request.

    www.portsmouth.gov.uk/media/CCS_FlagshipBookingRegistration-0710.pdf

    EXIT

  • 8/3/2019 Flagship Media Pack 2011

    24/24

    lagship.mediapack2011


Recommended