Date post: | 18-Aug-2015 |
Category: |
Government & Nonprofit |
Upload: | heather-ainardi |
View: | 10 times |
Download: | 0 times |
FLAGSTAFF CVB RE-IMAGING
• Current campaign– Launched in 2008
PROCESS
• Reviewed research available• Conducted focus groups• Formulated a creative brief• Key take-aways to build campaign
FLEXIBILITY• Use in all markets– Geographic, behavioral– Return vs. new visitor– Groups
• Use of different media– Digital or print– B/W or FC– Large or small scale– Collateral and promotions
• Overall campaign – Launch May/June 2013– Ads–Website–Mobile site– Booth and promotional items
• Additional photo shoots in FY 2014• Ongoing web updates/enhancements• Ongoing new headlines