www.flarepartnership.com
Unleashing the creative power of Microsoft technology
Digital solutions – the challenge
Either they can use a technology partner which has some (usually limited) design capability in-house.
Or they can go down the road of an integrated, or digital, agency which can offer a robust creative solution but is unlikely to be able to deliver fully on a technology level.
In the world of digital solutions, marketing teams often have a real challenge.
The solution – removing the ‘either/or’ factor
We believe there is a solution - a true, end-to-end, design and digital agency with clients’ marketing challenges and requirements at its core.
That agency is called Flare.Flare was born out of the web development arm of Company Net, a top-flight technology solutions developer, and the digital and creative experience of Shaw Marketing and Design, one of the country’s leading marketing and graphic design consultancies.
Why? To bring creativity, strategic marketing expertise and technology together to establish something new in the marketplace - a full service web digital agency offering a holistic approach to digital and online marketing.
Our people – delivering a comprehensive service to achieve your objectivesThe most important part of any agency is the expertise of its people. Flare is no exception. By bringing together business and marketing professionals, award-winning designers, copywriters and editors, and technical experts, we pride ourselves in making sure that we speak your language and understand your business objectives.
That way, we can work with you to exploit the very best in Microsoft and other technologies in order to deliver the right business and marketing outcomes for your organisation. Through the comprehensive service offering we deliver, we can ensure that the focus is always on your objectives - and your best routes to success.
Some facts about Flare• Establishedin2009• Independentlyowned• Experiencedstafffromcreative,technology,
client services and industry backgrounds• Award-winningportfolio• UnparalleledMicrosoftexperience• Backedbyjointturnoverof£3million
The next stepWe’d be delighted to tell you more about Flare and discuss how our service might be of benefit to you. Please give us a call or e-mail us and we’ll behappytoarrangeameeting.Inthemeantime,the following case studies might, we hope, be of interest in highlighting our approach to results - focused marketing solutions.
The Coca-Cola CompanyThe Coca-Cola Company is the world’s largest manufacturer,
distributor and marketer of non-alcoholic beverages.
www.coca-cola.com
The client marketing challenge:
I would love a dashboard view of all of my KPIs.Our solution:We designed and built a major intranet site that provides up-to-date global
sales and management data on the corporation’s Global Juices division (the
world’s largest supplier of fruit juices) to its corporate teams worldwide. The
creative project included an extensive range of data visualisation demands.
Marketing and business benefits:
• Thesiteemploysavisuallyrichapproachtopresentandmake
accessible an extensive range of statistics, sales and production
figures, and data.
• Thesitepresentseverythinginabright,user-friendlystylewhich
has been extremely well received by the Coca-Cola management.
DigitalAssetManagement
ContentManagedWeb 2.0Sites
CustomerRelationshipManagement
DigitalMaketing
Data Visualisation
Mobile Marketing
On-demand Brochures
E-mailMarketingCampaigns
SEO andUsability
Galliford Try HomesGalliford Try Homes is a top ten listed and award-winning housebuilder
www.gallifordtryhomes.co.uk
The client marketing challenge:
My website needs improved usability and search as a sales and marketing tool.Our solution:We designed and built a new website that is used to maximise
competitiveadvantageinitsmarketplace.Itactsasatruesalestool
to drive home purchases, enhance the user experience, and be easy
and agile to manage for internal sales and marketing staff.
Marketing and business benefits:
• Improvedsearchandnavigation.
• Improvedusabilityofthesiteforexternalusers.
• Easeofcontentmanagementforinternalbusinessstaff.
• Increasedsitetrafficanduserregistrations.
DigitalAssetManagement
ContentManagedWeb 2.0Sites
CustomerRelationshipManagement
DigitalMaketing
Data Visualisation
Mobile Marketing
On-demand Brochures
E-mailMarketingCampaigns
SEO andUsability
Miller HomesMiller Homes is one of the leading privately-owned housebuilders
intheUnitedKingdom.
www.millerhomes.co.uk
The client marketing challenge:
I need my websites to use fresh, live data.Our solution:We designed and built a new Miller Homes website that integrated with
the Group’s existing technology platform. This created an online channel
that now provides property buyers with secure access to real-time
information24hoursaday,sevendaysaweek,withnocompromise
to the aesthetic design of the sites.
Marketing and business benefits:
• Theintegrationhasreducedthecurrencyofinformationfromthe
website connected to the technology platform from the previous
weekly update to a maximum delay of three seconds.
• Thewebsitetraffichasincreasedto100,000unique
registered users.
• Akeysuccessindicatoristheincreasefrom13to50percentin
the number of registered online users who become customers.
• AkeyaspectofthedesignwasensuringthatMiller’sprimaryline
of business application was in no way compromised by presenting
the data to the externally facing website.
DigitalAssetManagement
ContentManagedWeb 2.0Sites
CustomerRelationshipManagement
DigitalMaketing
Data Visualisation
Mobile Marketing
On-demand Brochures
E-mailMarketingCampaigns
SEO andUsability
Project ScotlandProjectScotland is a revolutionary volunteering organisation
for16-25-year-olds.
www.projectscotland.co.uk
The client marketing challenge:
As a not-for-profit organisation, I need to maximise my investment in technology, streamline my processes, and make my user interface visually engaging.Our solution:Our solution was centred on people, process and technology, and the
interaction between them. The new, visually-rich system has introduced
an extremely efficient and streamlined operation that focuses on end-to-end
life cycles. This ensures a seamless interaction between volunteers and
available placements.
Marketing and business benefits:
• Increasedvolunteerplacementby45%,withnoneedto
expand the workforce.
• Reducedrecruitmentcostsby300%.
• Greaterflexibility,accuracy,andimmediacy,savingseveralhundred
manual work hours a year.
• Increasedproductivitythroughautomatedprocesses.
• Improvedcommunicationwithvolunteers,resultinginasavingof
60manualworkhoursperyearandincreasedcustomerservicelevels.
• Tangiblesavingsofupto£25k/monthbytakingthecontentmanagement
of their site in-house, rather than relying on a digital agency.
DigitalAssetManagement
ContentManagedWeb 2.0Sites
CustomerRelationshipManagement
DigitalMaketing
Data Visualisation
Mobile Marketing
On-demand Brochures
E-mailMarketingCampaigns
SEO andUsability
HMIeHerMajesty’sInspectorateofEducationinScotlandis
an executive agency of the Scottish Government
www.hmie.gov.uk
The client marketing challenge:
I need to be able to upload content remotely and in multi-format versions.Our solution:
We developed the overall look and feel of the website, and created
bespoke templates for use on the new site. We also configured job
rolesandworkflowswhichallowsHMIEstaffmemberstheabilityto
manage their own content and content submission approval process
based on pre-determined security levels and job role identification.
Marketing and business benefits:
• Centrallymanagedbranding,navigation,layout,andpublishing
standards through pre-built authoring and presentation templates.
• Increasedefficiencyandreducedcosts.
• Improveduserexperienceandcustomerservicelevels.
• WebAccessibilityInitiative(WAI)AA-levelstandardsite.
DigitalAssetManagement
ContentManagedWeb 2.0Sites
CustomerRelationshipManagement
DigitalMaketing
Data Visualisation
Mobile Marketing
On-demand Brochures
E-mailMarketingCampaigns
SEO andUsability
East Lothian Council/enjoyleisure
EastLothianCouncilisoneofScotland’slocalauthorities.In2009it
established a new trust called enjoyleisure to take over the management
of the county’s range of sport and leisure facilities.
www.enjoyleisure.com
The client marketing challenge:
I need an accessible, content-rich website which is a central resource in our extensive customer-focused marketing campaign Our solution:
The website project was at the heart of a huge multi-media launch and
information campaign (delivered by us) for enjoyleisure, and as such was
a primary vehicle for taking the brand forward and informing consumers
about the leisure opportunities in the county. We created a bright, attractive,
accessible website which appeals to a wide target audience. Colourful imagery
and clear navigation promoted the many local, accessible and affordable
opportunities and resources. The search functionality was key to the success
of this project, to ensure that a comprehensive and complex database of
classes, times, prices, and facilities was not only easy to find by the visitor
but also easy for the client to update.
Marketing and business benefits:
• Majorpublicinformationresource,withuser-friendlycontentanddesign.
• High-profileflagshipprojecttolaunchthebrandandpositionitasbright
and accessible.
• Easycontentmanagementforinternalstaff.
• Keytoolinsuccessfullydrivingupuseoffacilitiesandsign-uptoevents
and initiatives.
DigitalAssetManagement
ContentManagedWeb 2.0Sites
CustomerRelationshipManagement
DigitalMaketing
Data Visualisation
Mobile Marketing
On-demand Brochures
E-mailMarketingCampaigns
SEO andUsability
www.flarepartnership.com
ResearchParkNorth,Riccarton,EdinburghEH144APtelephone 0131 559 7507
Panmure Court,32CaltonRoad,Edinburgh EH8 8DPtelephone 0131 557 5663
email [email protected]
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