Kaytee Connor

FLASH MOB ANALYSIS

CHANNEL ANALYSIS - INSTAGRAM

• 1 admin made it a challenge to reach target

• Challenge # / @

• 10 followers

• Over 50 photos

• Integrated other channels

CHANNEL ANALYSIS - DOODLY

• Can’t post directly to Facebook

• Not efficient

• Challenging call to action

• 3-4 people in class doodled; not about Flash Mob

• Works well with Twitter

CHANNEL ANALYSIS - PINTEREST

• Repinning was not popular

• Clue style content

CHANNEL ANALYSIS – 4SQUARE

• Small crowd

• Good for metrics

• 6 people checked in at Market Square

• Didn’t cross promote but could of

CHANNEL ANALYSIS - SLIDESHARE

• Before = 62 views, 15 followers, 2 reminders

• During/After = 51 views

• Challenge = doing it after event

CHANNEL ANALYSIS - TWITTER

• Q’s style content

• Could of started earlier to build more followers

• Retweet other tweets

• Personal accounts because of existing influence

CHANNEL ANALYSIS - YOUTUBE

• 173 views on both videos

• Needed more interactivity and resources

• Challenge = updating during event

CHANNEL ANALYSIS – FACEBOOK

• 25 likes – Hub concept

• Better for after event

• Had to share every other channels content

• Keep everyone up-to-date

CHANNEL ANALYSIS – GOOGLE+

• 32 guests

• 1 classmate joined Hangout

• 1 classmate checked into event

• Didn’t link to other channels

• Used personal accounts

• If more people used it, would of worked better

MISTAKES/MISSED OPPORTUNITIES

• Pre-event planning = should of started building a follower base pre event – could of reached more people outside of class and could of had more success if we had more people from the community show up to event

• Not everyone shared account or followed

• Took to long to settle on 1 idea

• Check in points – Metro didn’t have enough traffic

• Needed actual side walk chalk in Fronts colours

• Fronts were in town the day of the Flash Mob – communicated more with the client

• Missed out on Traditional media

• Wasn’t connected enough with all platforms

• Stations were too far apart – could of used only one location

• Could have been done in nicer weather or inside

CONTENT – WORKED, DIDN’T WORK, STYLE DIFFERENCES

• Facebook should have posted videos, photos, and most of everybody else’s content

• It was good that Youtube did a before and after video and promoted it

• All the photos posted worked

• Channel followers were not enough – needed more to share content

• People portrayed different messages

• Google+ was under utilized

• More integration required

• No one outside of class showed up

• FourSquare, Google+ and Doodly didn’t work

• Should of put more content out sooner

• Too many platforms

• More pre-event content to encourage participation

• Should have had Frontenacs more involved

TOP SUCESSES

• Location had optimal potential for involvement as seen in Market Sqaure

• Twiiter CMO success

• Hangout was cool

• The video had 173 views

• Class participation – first and third years

• Slideshare had success

• It was a fun experience

• Had multiple channels involved and provided us with different ways of channel uses

• Created hype

• Learned what could be useful/what not for Flash Mobs

• Lots of pics tweeted to Twitter/Hashtag

RECOMMENDATIONS

• Should have started planning sooner to have more followers on different accounts

• Should of invited Fronts, could of used their follower/fan base

• If outdoors in the winter do earlier so that it remains light out

• Only have one location everyone starts at to gain more people

• Have on a weekend to involve more kids

• Limit to only a few channels

• Recommend using email

• Approaching local businesses to draw K’s on their chalkboards outside

• Each check-in should have been in Google Hangout – wasn’t used to it’s full potential

• Class participation – should have shared and followed everything

CMOST

• Multiple digital channels were used, in addition to video, photography and internet communcation

• Did not use traditional media, purely digital

• Outdoor advertising (free) would have been helpful

• Slideshare allowed for quick view of all channels used and how to engage

• Twitter engaged and shared most if not all other channels

• Through CMO the broadest audience may be reached

• Missed opportunity with only having a Facebook page was unable to upload picturees to a “like” page

• Could have used school TU boards to get message out

• More followers could of brought more people from community

• Missed opportunity with Google Hangout

• All social platforms were used – too many, should of only used a few

• Having central accounts instead of personal accounts

• Limited platform – some weren’t integrated well together

DEBRIEF

• No such thing as a perfect campaign – always learn something

• Loved that we took the challenge

• Positive energy showed

• Lost opportunity in influences and getting them to participate could of made channels and outcome more successful

• Could of done Facebook event

• Photos of players ahead of time and K’s all over the city = good content

• Spreading word through other than social media – how it would of integrated well

• More time to build a community on channels