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Components of the Indian Film Industry
Rank Language
1 Hindi (Bollywood)
2 Telugu (Tollywood)
3 Tamil (Kollywood)
4 Kannada (Sandalwood)
5 Marathi
6 Malayalam
7 Bengali
8 Bhojpuri
9 Gujarati
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India is the largest producer of films in the world, interms of ticket sales and number of films produced
The Indian film industry is Multi-Lingual
The industry is supported mainly by a vast film-going
Indian public, and Indian films have been gainingincreasing popularity in the rest of the worldnotablyin countries with large numbers of expatriate Indians
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Bollywood is the informal term popularly used for theHindi-language film industry based in Mumbai
The term is often incorrectly used to refer to the whole of
Indian cinema
The name "Bollywood" is derived from Bombay(the formername for Mumbai) and Hollywood (the center of the American filmindustry)
One of the largest film producers not only in India, but inthe world
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Indian Epics: Mahabharata, Ramayana
Sanskrit Drama
Folk Theatre of India
Parsi Theatre
Hollywood
Western Music TV shows (MTV)
Indian Diaspora
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Silent Movie
(1913)
The Indian movie
industry wasinfluenced by TheLumiere brothers`whose first showwas a silent moviefor 10 minutes
Birth and rise ofsound
Introduction ofmovies in regionalculture
Color pictures likeKisan Kanya wereproduced
Birth of sound and
Color
(1930s)
Parallel Cinema
(1970s)
Realistic cinema
Social significanceand artisticsincerity
Revenge was adominating themein 1970s
Romance andIndian family
systemPatronizing Indian
tradition andheritage
Problems faced byan ordinary citizen
Commercialization
1980s and 90s
Innovation
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Global enterprise
Increased Market
The provision of 100% foreign direct investment
Entry of Indian enterprises
Tax incentives to multiplexes
Listing of production houses in Stock Exchanges
Upgrading the technological expertise
Exploring uncharted waters
International nominations and awards
Landmark movies
Popular stars
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One of the major policy initiatives has been the Government of Indiagranting the "industry" status to the entertainment sector in Indiaincluding the film sector in 2001. This allows the sector to accessinstitutional finance and clean credit for new projects
Before the reform, the filmmakers were hugely dependent ondiamond merchants and underworld for finances
Quite a few banks, including IDBI, Exim Bank and Bank of Baroda,are pumping money into movie-making business
Hence, its one of the Key drivers for the growth in the Industry
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Award Year ofInception Awarded by
Bengal Film Journalists' Associationwards 1937 Government of West Bengal
National Film Awards 1954 Directorate of Film Festivals,Government of India
Maharashtra State Film Awards 1963 Government of MaharashtraNandi Awards 1964 Government of Andhra PradeshTamil Nadu State Film Awards
1967
Government of Tamil Nadu
Karnataka State Film Awards 1967 Government of KarnatakaKerala State Film Awards 1969 Government of Kerala
Major non-governmental awards
Filmfare Awards, Filmfare Awards South 1954 Bennett, Coleman and Co. Ltd.IIFA Awards 2000 Wizcraft International Entertainment
Pvt LtdScreen Awards 1994 Screen Weekly
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COMPANY OWNER
1. Mr. YASH CHOPRA
2. Mr. AAMIR KHAN
3. Mr. SHAHRUKH KHAN
4. Mr. KARAN JOHAR
5. Mr. RONNIE SCREWVALA
COMPANY OWNER
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COMPANY OWNER
6. Mr. ANIL AMBANI
7. Mr. KOMAL NAHATA
8. Mr. BHUSHAN KUMAR
9. Mr. VIDHU VINOD CHOPRA
10. Mr. MAHESH BHATT&
Mr. MUKESH BHATT
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Audi Q7 was placed in the major box office Bodyguard
(2011). The goal was to create awareness of the newly
introduced car brand in the Indian market
The prominence of Starbucks in Kabhi Alvida Na Kehna
(2006) where the target of the placement was the audience
outside India
The box office Om Shanti Om (2007) included many different
brands like Exide, Tag Heuer, Maybeline and MTV
.In the movie NamasteyLondon (2007) the website of the
Bharatmatrimony.com is mentioned as having the highest
reliability in finding your new partner
Other brands being product placed: Coca Cola, Pepsi, Pizza
Hut, Toyota, Mercedes, ESPN, Sony Vaio, Sony Handycam,
Nikon, Kawasaki, Nokia, Sony Erickson, Calvin Klein,
Goodyear, Castrol and many more
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Big Revenue generator.
Instructive and Informative.
Provides a very good insight. E.g. Epic, War Movies.
Very beneficial for illiterate people, giving them a chanceto have and give opinions.
One of the most effective method of exposing social evils.
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Grossly underpaid crew leading to job dissatisfaction.
Lot of objectionable content for some audience.
Less time spent on reading, with family, on
introspection. Youth being the most vulnerable, gets detached from
the realities of life.
Giving people new ideas to commit crimes.
e.g. Dhoom Gang
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A merger of commercial and parallel cinema.
Government aid by way of subsidy, tax reduction,encouragement to talented artists and technicians.
Animated movies - The next big thing. Lot of emphasis on overseas audience, NRIs.
Strict regulations against piracy (piracy results inannual losses of around $ 1 billion).
Co-production with foreign production houses,helping in evolution of cinema due to increased globalexposure.
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The Indian film industry is significantly impacted byonline piracy. A study undertaken by Motion PictureDistributors Association (MPDAI) has put India among
the top ten countries in the world, where online piracy isat its peak
In India, counterfeiting and piracy costs the
entertainment industry US$4billion and losses ofapproximately 800,000 jobs annually.
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A crisis plaguing the industry is the distortionary rate ofentertainment tax within states in India. For instance,in Andhra Pradesh and Tamil Nadu, the tax rate is low.However, this has not been the case with the rest of thestates in India.
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A long-standing debate continues amongst the industrymembers on regulation of content. Some of the issues thatneed to be addressed in this sphere include:
Should there be a content regulator or should the industrybe allowed self-regulation under a broad framework?
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Lack of a uniform media policy for foreign investment.
Effect of regional film industries
Emergence of Hollywood audience
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