Date post: | 09-Jan-2017 |
Category: |
Marketing |
Upload: | flipmyfunnel |
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Getting More Diversity in Tech
Lori RichardsonPresident, WOMEN Sales Pros CEO, Score More Sales
Agenda:
• The issue of lack of women in tech sales• The Road to Hell• Specific ideas for more great women• Resources
Change Happens With The Right Actions
WOMEN Sales Pros
5 Company Leadership Competencies for More
Women Sellers & Leaders
5 Self Competencies for Women to be Sellers &
Leaders
©
Change happens with theRIGHT actions. Repeated. Shared. Improved upon.
5 Company Leadership Competencies for WISaL
WOMEN Sales Pros
InclusiveCorporate
Environment
Retain
Recruit
Sponsor
ImproveRelate
©
Today we’ll talk about what companies and leaders can do.
Job Postings – Clear Bias“War words” -
Kill or crush the competition
“Sales Machine”
Competitor
Job Postings – Hidden Bias
Textio’s predictive engine shows that the use of gendered language in your job post predicts who you’re going to hire.
Job Postings – Hidden Bias
A language pattern is considered gendered if it statistically changes the proportion of men and women who respond to a job post containing it.
Job Postings – Hidden BiasCommon phrases that exert a bias effect that don’t show up on any qualitative checklists include exhaustive, enforcement, and fearless (all masculine-tone) and transparent, catalyst, and in touch with (all feminine-tone).
Research done at the University of Colorado’s Leeds School of Business.
“If you are a woman applying for a job, having another woman in the final candidate pool could significantly improve your chances by 50%, according to a recent report.
When there is only one woman, she does not stand a chance of being hired, but that changes dramatically when there is more than one,” the report’s authors wrote in the Harvard BusinessReview.
Ideas for Aspiring Women Leaders
Resources:
Womensalespros.com/blog @womensalespros