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Flipped Reports: Data for a Public Audience (with references)

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The number of Ohioans now in poverty would fill The Ohio State University football stadium more than 17 times.
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The number of Ohioans now in poverty would fillThe Ohio State University football stadium

more than 17 times.

Flipped Reports

Data for a Public AudienceLeah D. Hackleman-Good, Ph.D.Editorial Partners LLC

[email protected]

State of PovertyReport

u Academic structure

v Text heavy

w Incomprehensible graphic displays

Why the report lost readers

u Academic structure

Why the report lost readers

What we did about it: Flip

Academic structure

Text heavy

Incomprehensible graphic displays

Why the report lost readers

Focus on the “Executive Summary”

Focus on the summary

v Text heavy

Why the report lost readers

What we did about it: Flip

Academic structure

Text heavy

Incomprehensible graphic displays

Why the report lost readers

Short assertions under categories

Granular data in the appendix

Short assertions in categories

Granular data in the appendix

w Incomprehensible graphic displays

Why the report lost readers

What we did about it: Flip

Academic structure

Text heavy

Incomprehensible graphic displays

Why the report lost readers

Simple information graphics with assertions

Simple information graphics

Nearly 1 in 3 children under age 6

lives in poverty

Graphics with assertions

Results

Extensions

References and resourcesAlley, Michael. The Craft of Scientific Presentations, 2nd ed. (New York, NY: Springer), 2013.Bateman, Scott, Regan L. Mandryk, Carl Gutwin, Aaron Genest, David McDine, and Christopher Brooks. “Useful Junk? The Effects of Visual Embellishment on Comprehension and Memorability of Charts.” Computer Human Interaction 2010, April 10–15, 2010, Atlanta, Georgia.Cairo, Albert. The Functional Art (Berkeley, CA: New Riders, 2013).Evergreen, Stephanie. Presenting Data Effectively: Communicating Your Findings for Maximum Impact (Thousand Oaks, CA: Sage), 2013.Federal Plain Language Guidelines, http://www.plainlanguage.gov/howto/guidelines/FederalPLGuidelines/FederalPLGuidelines.pdfStephen Few, http://www.perceptualedge.com/blog/?p=1897Horn, Robert E. Participant’s Manual for Strategies for Developing High-Performance Documentation (Waltham, MA: Information Mapping, Inc.), 1996.Isola, P., J. Xiao, A. Torralba, A. Oliva. What makes an image memorable? IEEE Conference on Computer Vision and Pattern Recognition (CVPR), 2011. Pages 145-152. http://web.mit.edu/phillipi/www/publications/WhatMakesAnImageMemorable.pdfKonkle, T., T. F. Brady, G. A. Alvarez, and A. Oliva. Conceptual distinctiveness supports detailed visual long-term memory for real-world objects. Journal of Experimental Psychology: General, vol. 139, no. 3, 2010, 558–578.Jennifer C. McVay and Michael J. Kane. Why Does Working Memory Capacity Predict Variation in Reading Comprehension? On the Influence of Mind Wandering and Executive Attention. J Exp Psychol Gen. 2012 May ; 141(2): 302–320.George E. Newman & Brian J. Scholl. Bar graphs depicting averages are perceptually misinterpreted: The within-the-bar bias. Psychon Bull Rev (2012) 19:601–607.Ohio Association of Community Action Agencies. State of Poverty 2012 (Columbus, OH: OACAA), 2012. http://www.oacaa.org/wp-content/uploads/2013/01/State_of_Poverty_2012_Final.pdfOppenheimer, Daniel. “Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly,” Applied Cognitive Psychology vol. 20, 2006, 139–156.National Cancer Institute. Making Data Talk: A Workbook (Washington, DC: National Institutes of Health, US Department of Health and Human Services), September 2011.Pinker, Steven. http://images.results.chronicle.com/Web/TheChronicleofHigherEducation/%7B713da810-66b4-4466-81b0-c03b9978f2f5%7D_AD-CHE-PinkerBooklet3.pdfDan Roam, Blah, Blah, Blah: What to do When Words Don’t Work, p. 5 (Kindle).Sand-Jensen, Kaj. “How to Write Consistently Boring Scientific Literature,” Oikos vol. 116, 2007, 723–737.Helen Sword, Stylish Academic Writing. Kindle edition. Ware, Colin. Information Visualization: Perception for Design (Amsterdam, Netherlands: Elsevier) 2012.

Flipped Reports

Data for a Public AudienceLeah D. Hackleman-Good, Ph.D.Editorial Partners LLC

[email protected]

Nearly 1 in 4 childrenin Ohio lives in poverty


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