Date post: | 12-Jan-2015 |
Category: |
Technology |
Upload: | mike-maney |
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Flipping the Bird(s) on the Traditional Data ModelLaura MerlingSenior Vice President | Alcatel-LucentApplication Enablement Platform & Strategy
Donʼt Call Me, I Wonʼt Call You
1995
2005
2010
2015
Which brings us to...
Content & Video defining devices
Appceleration
Mobile video calling
Online video calling
More video was uploaded to
Youtube in the last 2 months
than if the major networks had
been airing new content 24/7
since 1948
Content & Video
Vs.
iPhone = 8Mx RAM + 650x CPU of the AGC
defining devices
19m users x 22 min/daySocial Games (ipad and iphone) NBC Sunday Night Football
+ABC Dancing w the Stars
=
Appceleration
“Our entire business will be run on wireless and wifi
networks in the next 3 years”
LTELTE, short for Long Term Evolution, is considered by many to be the obvious successor to the current
generation of UMTS 3G technology, which is based upon WCDMA, HSDPA, HSUPA, and HSPA.
Streaming
Immersive
Differentiated Experience
Business Model Changes
New markets
OPPORTUNITYWhy it matters to the 500 of you in the audience this morning
1“...a data-free version of Angry Birds.”
“The 80 million views of video trailers l could be served up from the app itself, instead of from YouTube.”
“Why will mobile carriers be willing to eat those bandwidth costs and offer an app like that for free? Rovio hopes they will do so in exchange for a cut of revenues...
It’s bigger than an addiction to a game.
23
Smart app developers realize their greatest enemy could
be their greatest friend.-Tsung Tzu’s not nearly as famous brother
@magicmerl
THANK YOU