FlipSide Promotional Video
By Johnathan Aldrich
GoalsTo create a video that appeals to the correct
target audience.To tailor the video to be suitable to be used on
the internet and for public display.To make a Promotional that sells the business to
potential customers.The video must also be produced to a high
quality standard and be visually interesting.
Target audience Young Students 18 – 25 Male/Female Mature Middle Class (including lower and upper) People local to Coventry (or close by e.g. Birmingham) Passionate Musicians A mixed range of musicians Musicians who are looking to build a reputation/Career Musicians who are keen to learn
Selling PointsProfessionally trained and experienced staffAdvanced recording equipment's and sound
facilitiesRelaxed and professional creative environmentContacts/OpportunitiesProfessionally designed sound roomCourses/training for young studentsWorked with numerous signed bands
Idea 1 House style Red White and Black.
Motion Graphics featuring logo./Fast Heavy music
Fast Paced editing cut to the beat of the music
Presenter outside the studio introducing the viewers.
Shot of the location
Brief montage of bands performing and staff working
Split screens
Titles/Voice over
Interviews/Vox pops
Graphics on screen with voice over (prices)
Motion Graphics featuring logo./Acoustic music photograph montage
Motion Graphics featuring website, contact details and additional information
Idea 2 House style Red White and Black.
Motion Graphics featuring logo./Slow acoustic music
Slow Paced editing/Video transitions
Voice over introducing the location
Shot of the location
Split screens (Interviews/Cutaways)
Titles/Voice over
Interviews/Vox pops
Graphics on screen with voice over (prices)
Motion Graphics featuring logo./Acoustic music photograph montage
Motion Graphics featuring website, contact details and additional information
Questions