"There is absolutely no reason why the bricks and mortar and red seats of a movie theatre need to be the definition of what is a cinema, full stop.

A cinema is any space where chairs can be placed all facing in the same direction; where a white wall or a screen exists; and where a medium-priced digital projector is connected to a tape or a DVD or even a computer with a couple of speakers. THAT is cinema."

Mike Figgis

Three Questions...

If 3D cinemas disappeared tomorrow ....

...would anyone miss them?

HD, 4K, 8K, Dolby Surround, THX and other

high-end cinema tech is all lovely .....

...but what does it add to the story?

Watching films anywhere on any platform is wonderful ...

... but what’s wrong with this picture?

So what does this tell you about what we truly value about

the cinema-going experience?

THIS is cinema....

THIS is cinema....

THIS is cinema....

The First Movie (Mark Cousins)

and THIS is cinema....

That was terrible

It was OK

It was awesome!

I loved it!

OK-ish

It sucked!

because YOU are cinema...

... but cinema isn’t You

Does this sound familiar ...?

How often has your cinema experience felt like being processed like a chicken in a battery

farm ...

shuffling through the ticket queue, past the popcorn stand,

up the escalator, processed via the ice cream concession

… only to get your coat and shuffle off at the end, £40 worse-off and with some vague

recollection of having had giant, flat people walking across a wall for 90 minutes in an

instantly-forgettable movie at some point in the evening?

Does this sound familiar ...?

Screens 1-8Pirates of the Caribbean: At Barrel’s Bottom

Screen 9Sandra Bulloch in : Ditzy Milf

Screen 10Battling Robots Smashing Shit Up 4

The future of cinema is in your hands

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@FlixFixer