www.floordepot.com.my

Presented by: Varun Nigam, Rohit Mahind and Ravi Garg

Established in 2001 in Puchong-Selangor, Malaysia.

Started with a single type of wood flooring called Laminated Floorboard imported from Germany.

Faced strong competition from the market in terms of price and distribution channel.

Foresaw the market demands in retailing and end-user market for reliable and easy access channels.

Investments in advertising and promotions were concentrated on trade brand building.

Core product: Interior decoration

Basic product: Flooring, fitting and fixing

Expected product: Service

Augmented product: Warranty and maintenance kits

Marketing Mix

Product

Place

Price

Promotion

Flooring Solutions

Retail stores & Online

Instant CashCoupons anddiscounts

Value based andAffordable Price

Geographic: Malaysia, Indonesia, China, Singapore and over 20 other countries

Demographic: Income Based

Behavioural: Occasions And Benefits

Demographic: Medium & high income People.

Behavioural: Those who want “Guilt-free” & natural products. (Company buys old products & sell them again after recycling).

S.H.E. (Save, Healthy and Eco-friendly)

5R – Revolutionary, Reduce, Reuse, Recycle and Resell

Floor Depot helps people save time with its interlocking wood flooring system. It only takes eight to ten hours to complete an area of 500 square feet. Customers can even walk on the floor immediately after installation.

Eco-friendly

Good quality

Affordable price

Variety

ILUX Lighting Sdn

ECOCMI

Ming Wuoy Decoration Company

Floor Depot takes back boxes after opening on site & sends them for recycling.

Has a wide spectrum of wood flooring collections.

Material certified by the Forest Stewardship Council (FSC).

Floor Depot has won these awards

Competitors would be –

Local ones & Which have online presence

Ego wall décor, Mumbai http://www.egowalldecor.com/

has dealers spread across India.

Specta Décor, Chennai -http://www.spectadecor.com

They’ll have to keep lower price.

Will have to strategize as per Indian consumer who is not rich.