Flovar Butter

8/4/2019 Flovar Butter

1/20

Click to edit Master subtitle style

4/7/12

Flovar Butter

B.Com 6th semester


2/20

4/7/12

The business

The opprtunity Dairy form is an integral part of

Pakistan and and plays vital role innatural economy.

Dairy form is contribution about42.73% to agriculture sector and7.53% in GDP.

The butter available in market issimple but we introduce butter in

different flavours in market. Market Timing

use of butter higher in summer season

as compared to winter season.so we started our

business in summer season

Fl

av

or

bu

tt

er


3/20

4/7/12

Mission of ourbusiness

Mission of our business is introduced

butter in diffrenti.eBanana Butter

Basil ButterCanjun Butter

Taht will provied diffrent taste to useraccording to their choice.

Chak no. 107 NB. Tahs SILLANWALLI. Dst.SARGIDHA. NearJHANG ROAD

Fl

av

or

bu

tt

erLocation of business


4/20

4/7/12

Land occupied 1 acre. 10,00,000

Buliding cost 25,00,000.

Business equipment Plant for boiling (3 unit) 70,000 @ 1 unit

Plant for chilling milk ( 3 unit) 55,000 @ 1 unit

Whay(leshi) and butter grathering from curd(4 unit) 35,000 @ 1 unit

Dep freezer for storage of butter (10 unit)30,000 @ 1 unit

Fully furnished with air conditioner

Computer with all neccessary software and

internet connection

Land, Building & OfficeEquipment


5/20

4/7/12

Cheif Executive Officer(CEO)

Quaclifaction of CEO is MBA.

Functions Invovles in decision makeing

Implement the policy

Visite the dairy plant to check working a plant

Reponsibilities good relation with customer

Good relation with supplier Daily check sale invoice


6/20

4/7/12

Account officer

Qulification of accountant officer is B.com(hons) with threeyear experiance

Funcations

Repair all daily transaction (journals) Check error

Daily report to gernal manager

The qulification of dairy manager is graducation with threeyear experiance.

Funcations Good deal with labour and all middle level management .

Reporting to CEO off all expenses and revenues

Dairy

manager


7/20

4/7/12

MANAGEMENT TEAM


8/20

4/7/12

MANAGEMENT TEAMOperational manager

He controls all the functions of company perform in the company.

He handles the availability of raw material manufacturing, process,

ordering and replacement e.t.c.Finance manager

He handles all the finance operation like investment by investor.And make the budget of company at quarterly basis. Handels allthe cash and credit transaction, expenses and revenue of thecompany at daily basis.

Marketing manager

His qualification is MBA (Marketing). And he is having four year

experience in marketing.Manager Of Human Resources

Our human resources manager is Miss Thaira Malik and hisqualification MBA (human resources). She is having three yearexperience in related field.


9/20

4/7/12

Intellectual Property

Trade marksOur business is newly in the market. So our product is alsonew in market. We launched our product with the name ofslice of heath. For it we made a specific logo and we

purchase that trade mark of it.Our logo design is following:-


10/20

4/7/12

INDU

ST

RY

ANAL

YS

IS


11/20

4/7/12

INDU

ST

RY

ANAL

YS

IS

Pakistan is the fifth largest milkproducer in the world.

Milk production in year 2009-10was about 30.81 million tons.

Raw milk is used for drinking and

tea making purpose. In Rural areas, milk is used to

make Desi ghee, yogurt, whey(lasi) and butter. Rural as well as

the urban households are themajor consumers of milk.


12/20

4/7/12

INDU

ST

RY

ANAL

YS

IS

The daily milk intake of Sargodha andsurrounding areas is 0.020 million litersrespectively.

demand for milk increases during summers asthe consumption of whey (lassi) rises due to

hot weather. Ghee is obtained by heating the milk to

evaporate water and removing the curd.

Liquid butter oil with 93% fat is content and amuch smaller volume results. It is Easy to

store and resists spoilage even at tropicaltemperatures.

Dahi or curd (similar to yogurt) is anotherpopular product. If not refrigerated it must be

consumed within 24 hours.

Industry Size&Attractiveness


13/20

4/7/12

INDU

ST

RY

ANAL

YS

IS

Khoya is a popular sweet. It is prepared bycondensing the milk to about 20% fat. Sugarand some spices are added in order to obtaindesirable flavors. It is a high value product

Different value added products like yogurt, icecream, butter and cheese are also preparedfrom the raw milk. The processed milk qualityand market share has increased considerablyover the last five years and providesnumerous opportunities to the dairy farminvestor to benefit from it.

Industry Size&Attractiveness


14/20

4/7/12

Profit Potential Our country is an agricultural country. \

So many product related to dairy form is used in wholecountry. And using of these products is increasing with thepassage of time.

one thing more population of Pakistan is also increases withthe time passage.

Target Market

The set of limited group of customer which haveneeded your product

Success and failure is totally depending on targetmarket. Therefore target market is very importantelement of a successful firm.


15/20

4/7/12

Target MarketDescription of target market

Our product (cilice of health) the perfect target market is thosechild students who are in the age of 6-14 year old.

Their parents considered that butter is best thing for children in

their growing age. Their considered it necessary part of theirchildrens meal.

So children use butter twice times (in breakfast & in dinner) a day.

So according to it we decided to target also these age children.They are consumer of butter.

Competitive Position With In TargetMarket our target market is school children.

mostly children like different flavors in everything which they

mostly use daily. Butter is mostly used by it.


16/20

4/7/12

PLAN Concept testing We conduct a concept test report. In which we asked parents to

write down their comment related to our product that influenceyou to purchase our product. Because our target markets is schoolgoing children. And they have no sense about such product.

When we complete that research we observed that roundabout95% people are agree to purchase our product and they said that:-

Butter is mostly used by every person.

This is considered necessary part of their meal.

This is mostly available in pure form.

This is a natural product. There is no artificial thing used in it.

These have no side effect on body.

Every age of person can used it.

Ch l f


17/20

4/7/12

Channels of

distributionPromotion and distribution:

For our product promotion we use different way of media.

Television Internet

Cable network

Radio

Pamphlets

By making different activities at different


18/20

4/7/12

Business partnership

Business partner is a term used to denote acommercial entity with which another commercialentity has some form of alliance. This relationshipmay be a highly contractual, exclusive bond in whichboth entities commit not to ally with third parties.

So our business also has some partners who are

mostly on contract. Our partners are following Suppliers

Transportation manager

Whole Seller

Customer support Quality control

F

lav

or

bu

tt

er


19/20

4/7/12

CRITICAL RISKFACTOR

Management riskWe have also some management risks. That arefollowing:-

Sabotage

Over lopping

Misuse of Data Misuse of organization equipments

Electricity riskv The present situation of electricity is harm full

for our business. Due to long load shading our

freezer will not working properly.v But we take some steps to too meet that

situation. We purchased generators and UPSfor our organization. So this factor will becontrol by our organization.

F

lav

or

bu

tt

er


20/20

4/7/12

[email protected] [email protected]

hotmail.com

F

lav

or

bu

tt

er

Date post:	07-Apr-2018
Category:	Documents
Upload:	saad-ur-rehman
View:	218 times
Download:	0 times

Flovar Butter

Documents