Some Advertising People Don’t Want You To Know...But We Do!

12 Money-Saving Insider Secrets

$1500 Everyone wants to be on the front page Not so long ago, no ads on the front page Strip ad at the bottom of page $1500,

with color High visibility, especially for a

simple message.

One day sales

One-day sales Ad rates are especially low Requires long-term planning Not pre-paid Can force you into doing some

annual planning

NPR

Audience educated, high income Commercial content limited,

refer to website Strong demographics Engaged audience

Change billboard locations, get ride time

Two advantages changing your locations It becomes more noticeable “Ride time”

Electronic Boards available by the day

Electronic boards Boards can be bought by the day,

for as little as $450. Very flexible Good for sales and other

short-term events

Focus to save money and create value

Focus your message on one advertising medium

Dominate a market segment Get the benefits of

a repeated message

Repeat Print Ad pick up

Newspapers often have discounts for ads that are run more than once

For example, a 25% discount on an ad that runs on a Saturday if it also runs the following week

Review the rate card

Fire sales sports

One of the highest profile events on network TV is sports

Local slots are often unsold Call late in the week Cost-effective brand and

image building

Post Holiday TV buys

A great time to build your brand is right after the holiday

TV is effective in winter The stations have a huge glut

of unsold time Build awareness in a

cost-effective manner

:10 spots often unsold

Another source of bargains is :10 slots that most stations have available

Very cost-effective way to build repetition among your customers

Can be combined with :30s Price-item promotions

Remotes/Chicken Remote

Remotes are a common way of generating traffic

“Chicken remote” Station personality live at your store Pre-taped commercials Costs of live transmission are negated

Negotiate

The one key answer to everything in media sales

If advertising time or space goes unsold, it is gone

Media outlets are always ready to negotiate Make sure you take the opportunity

to negotiate

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