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Fluid Analytics - bespoke consulting, design, reporting and analytics.

Date post: 05-Dec-2014
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We produce so much data that we often don't have the time to do anything with it. This is where Fluid Analytics can help. Consulting with you to discuss the needs of your business. Developing a sustainable reporting structure that will allow you to make business critical decisions based on reliable and accessible data. Helping you maximise your business potential.
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Page 1: Fluid Analytics - bespoke consulting, design, reporting and analytics.

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Page 2: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ How much data

Of every minute of everyday we create… n  More than 204 million email messages

n  Over 2 million Google search queries

n  48 hours of new You Tube Videos

n  684,000 pieces of content shared on Facebook

n  Over 100,000 tweets

n  $272,000 spent on e-commerce *datamation.com

Page 3: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Accumulating data is one thing. Doing something with it is another.

n  We produce so much data, that often we don’t have time to do anything with it.

n  “IBM found that one in three business leaders admit to making decisions with no data to back them up” while “one in Two have no working access to the information they need to effectively do their job”

n  This is where Fluid Analytics can help. Consulting with you to discuss the needs of your business. Helping you make smart business decisions from the data available to you.

Page 4: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Fluid Analytics – What We Offer

Reporting Design and

Development

CRM* Analytics

Retail Consulting

*CRM - *Customer Relationship Management

Page 5: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Our Services

•  We will work with you to construct clean, high quality data with an integrated dataset to provide you with reliable analytics

•  Evaluate your needs as a business and how we can use analytics to improve both operations and profitability

•  Investigate your data to highlight trends and themes. Draw conclusions from existing parameters and explore new data features

•  Collate your data into usable and accessible reports saving you time and enabling you to use analytics as part of your daily operations

Reporting Design and

Development Business Analytics

Data Quality Cleansing

and Consolidation

Retail Consulting

Page 6: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Smart consulting

Unstructured Raw Data

We consolidate unstructured data to create good quality, concise data sets which can

interact with a range of influencing factors across

your business.

Smart business decisions

Based on the data provided we offer custom reporting to offer you a bespoke insight

into your business. This includes everything from financial performance,

operations and marketing.

Page 7: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+Customer Relationship Management

Customer Segmentation Customise and target your marketing using consumer demographics

Traffic Flow Analysis Conversion analytics based on sales, footfall and peak trading hours

RFM Modeling (Recent, Frequent, Money) Targeting the right customers to increase promotional uptake

Optimal pricing Using external factors to allow you to react quickly to market conditions

Customer Basket Analysis Micro analysis by customer or group with product relationships

Page 8: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Merchandising Solutions

Merchadise Cross Sell Using anchor products and correlations to maximize store promotions and layout

Merchandise Planning Using historical data to buy season ranges in profitable volumes

Merchandise Management Reviewing current product sales, controlling inventory and margins

Allocation Analysis of store specific needs to distribute inventory across all channels

Demand Reaction Intelligent forecasting based on current demand across channels

Page 9: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Operations Work Force Analysis Value of work force against key KPI’s

Trading Hours Analysis of profitability through sales by hour

Supply Chain Evaluating supply train structure and response to demand

Customer Service Metrics Quantifying service through customer count and conversion

Sales v Space Investigation of sales per sq. metre, profitability and prime space

Page 10: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Financial Analysis Margin Evaluation of sales and profit, to enable better inventory control and profitability

Rate of Sale Monitoring product sales rates to influence marketing and promotional activity

Real Estate Evaluation of property costs, maintenance and outgoings to control profit

Total Sales Business overview to give concise sales data against plan and historical data

Inventory Management Managing costs of supply chain and value and of product in across all channels

Page 11: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+Bespoke Business:Bespoke analytics

n  HIGH END BUSINESS

n  Focus on customer relationships, with customer driving marketing analytics.

n  Customer Segmentation and RFM modeling can define groups for target marketing.

n  E-COMMERCE CHANNELS

n  Online retailers have extensive customer data.

n  This data can be transferred across channels to drive customers in store through promotions, enabling inventory management.

n  LOW COST RETAILER

n  Drive value with supply chain and pricing analytics.

n  Promotional effectiveness, marketing mix and work force analytics will improve profitability with minimal investment.

n  HIGH STREET LOCATIONS

n  Customer Service focus and work force analytics can all aid profitability in store quickly.

n  Additionally these analytics can lead to increased sales and customer retention through empowered sales teams

Page 12: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Adding Value for you

Enhance Store Value 1. Store technology 2. Expense control 3.Real estate management

Deliver Core Store Value 1. Merchandising and supply chain 2. Store operations 3. Store and cross channel management

Drive Store Value 1. Multi channel marketing and management 2. Business planning and Forecasting 3. Acknowledge and enhance customer voice

Page 13: Fluid Analytics - bespoke consulting, design, reporting and analytics.

+ Fluid Analytics – Adding Value n  Adoption and exploitation of analytics will give you a

competitive advantage against local and national retailers.

n  Allow you to deliver targeted marketing, through advertising and promotions to specific customers; motivating them to buy with specific offers.

n  Have a premium pricing structure that will reflect the price that customers are willing to pay at any given moment. Increasing both your top line and improving your bottom line.

n  Balance demand and inventory to enable you to make the most of every customer opportunity without sacrificing profit margins.

n  Developing a sustainable reporting structure, that will allow you to make business critical decisions based on reliable and accessible data.

Page 14: Fluid Analytics - bespoke consulting, design, reporting and analytics.

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Contact Us [email protected]


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