Dell Storage Forum 2012 September 19, 2012 | Sao Paulo, Brazil
Fluid by Design
Mike McGuire Vice President, Global Storage Sales Dell Storage
@Dell_Storage Storage Marketing
850% – Gartner predicted # of TBs needed in 20162
1.8 trillion – GB of info created & replicated in 20111
47x – data growth rate in 20111
“Information is the oil of the 21st century…” –Peter Sondergaard, SVP Gartner
Data is the currency of business
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Unfortunately, traditional storage comes with a significant “tax” on that data currency
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• Less than a decade ago, Dell was a storage reseller
• Recognized customer frustration with storage designed before virtualization
• Dell’s advantage was our blank slate
• Matched customer needs with best-of-breed solutions
• Strategically acquired industry-leading IP, building a modern storage architecture
• We call that end-to-end data optimization the Fluid Data architecture
Dell Storage Strategy: Enterprise for Everyone
Fluid Data architecture
Bring high-end functionality to the mid-range
Disrupt enterprise economics with mid-range products
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All designed and built in the last ten years
• EqualLogic– Easy to execute, peer scale, virtualization
• Fluid File System– (Exanet) Best scale and performance
• Ocarina – Best in class compression and dedupe
• Compellent – Data optimization, intelligence, tiering
• RNA – Best in class server memory virtualization
• AppAssure – Next generation data protection
Acquire: The right technologies
EqualLogic
2007
RNA Networks
2011
AppAssure
2012
Compellent
2011
Ocarina Networks
2010
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Exanet
2010
@Dell_Storage Storage Marketing
Dell’s Fluid Data architecture End-to-end storage architecture optimizes data everywhere to deliver efficiency, flexibility and reliability
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D2D and D2T backup appliances
Simple protection and recovery
Archival storage
Scale and content-aware
Modular disk storage
Value and performance
Multi-protocol enterprise storage
Self-optimized and powerful
Compellent Storage Center
Unified, virtualized IP storage
Uncomplicated and versatile
EqualLogic PS & FS
PowerVault DL & TL
DX Object Storage Platform
PowerVault MD & NX
The right data in the right place at the right time for the right cost – always
@Dell_Storage Storage Marketing
Primary Backup/ DR Archival Unstructured data
Compellent Storage Center
Multi-protocol enterprise storage
Ideal for high performance, complex workloads
Highly virtualized storage
Ideal for small to mid-sized and consolidated environments
EqualLogic PS series
Disk-based backup for virtual and physical environments
Ideal for large amounts of data and long-term archival
PowerVault DL
DX Object Platform
Archival storage
Ideal for massive scale digital records
Store less Duplicate less
Archive smarter
Manage less
Industry’s only scale-out unified storage
Ideal for mid-size and smaller deployments with growing data needs
EqualLogic FS7500
PowerVault NX
High-performing, easy-to-use network attached storage
Ideal for smaller-scale storage consolidation
DR4000
Single scalable solution for data reduction and recovery
Ideal for the growing enterprise
Reliable, cost-effective backup
Ideal for organizations of all sizes with PowerEdge servers
PowerVault LTO Tape Drives Dell NX3000 for Compellent
WSS-Based unified storage
Ideal for pure CIFS environments
PowerVault MD series
High-capacity, easy expansion
Ideal for small-scale virtualization and
consolidation projects
PowerVault ML
Modular tape library
Ideal for smaller scale tape archival needs
PowerVault TL
Expandable & affordable tape automation
Ideal for small business that have outgrown autoloader needs
Dell Storage: delivering the right solution for the right customer
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@Dell_Storage Storage Marketing
What we stand for:
• Dynamic tiering – Move data up, down and across with full support for block and file
• Better together – Drive better results with integrated servers, storage and networking
• Scale out – Grow as you want with industry standard building blocks
Innovate: Delivering a new customer experience
Dynamic tiering
Better together
Self protecting
Native cloud integration
Scale out designs
Innovative licensing
Maximizing efficiency
Tenets and technologies
Best ownership
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Backup and recovery for any application to the cloud
Scale in, up or out regardless of platform
Tiering data strategically beyond the array
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What’s next for Fluid Data?
@Dell_Storage Storage Marketing
Dell’s Fluid Data architecture End-to-end storage architecture optimizes data everywhere to drive business results
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Efficiency Slash the cost of purchasing and managing storage up to 80% now and in the future
$ Flexibility Instantly respond to change with scalable solutions for every stage of growth
Reliability Applications and information are always available to make decisions
• Enable the fastest recovery possible – in minutes AppAssure enables a near-zero RPO
• Achieve lower TCO Lower the cost of ownership over time
• Automate time-consuming tasks EqualLogic blade array can be deployed in under 20 minutes
• Deliver complete DR at fraction of the cost Cost-effectively help meet or exceed RPO/RTO
• Store more data on less hardware Data reduction via dedupe and compression
• Non-disruptively scale with your business A file system and single file share can scale from ½ to 1PB
• Provide immediate, available information Designed to be the most reliable storage solutions
• Only pay for software once Innovative licensing models change the way customers buy storage
• Deploy the #1 storage for virtual servers
#1 storage for virtual servers 3 years in a row
@Dell_Storage Storage Marketing
Deduplication and compression Fluid File System
Better together
Dynamic tiering
Innovative licensing
Maximizing efficiency
Self protecting
Best ownership
Native cloud integration
Scale-out designs
Backup Offsite
Recovery
Archive
Production
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How we deliver Fluid by Design
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Better Together – Beyond Storage Investing in differentiated technologies across the enterprise
Scale-out
Hyper scale
Industry standard servers
Data Protection
FC/Converged
Deduplication
File
iSCSI
Direct attach
Core network
Wireless
Campus branch Element
management
System management
Workload management
Cloud/cluster
Application Modernization
Memory Virtualization
Network Security
Managed security services
3rd party security
offerings
Consulting
Manage
Implementation
Support
Servers Storage Networking Software Security Services
the portfolio in FY13
A focus on converged: building our end-to-end capabilities with a scalable design point
2009 2011 2010 2012
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Thank you!