Date post: | 15-Jan-2015 |
Category: |
Technology |
Upload: | masha-geller |
View: | 154 times |
Download: | 0 times |
Title case / Helvetica 24. One line only.
May 2013
Disruption: There’s an App for ThatSimon Khalaf, President & CEO
@FlurryMobile
@FlurryMobile@SimonKhalaf
Title case / Helvetica 24. One line only.
Disruption: There’s an App for That
Worldwide in-application events measured by Flurry (Trillions)
Source: Flurry Analytics, January 2009 – January 2013
Jan 2
009
Mar 20
09
May 20
09
Jul 2
009
Sep 20
09
Nov 20
09
Jan 2
010
Mar 20
10
May 20
10
Jul 2
010
Sep 20
10
Nov 20
10
Jan 2
011
Mar 20
11
May 20
11
Jul 2
011
Sep 20
11
Nov 20
11
Jan 2
012
Mar 20
12
May 20
12
Jul 2
012
Sep 20
12
Nov 20
12
Jan 2
013
-
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
1.1
1.2
1.3
Trillions
Music
Gaming
M&E
SocialNetworking
Logistics &Travel
Retail
Title case / Helvetica 24. One line only.
Dec 2010 Dec 2011 Dec 2012 -
20
40
60
80
100
120
140
160
180
Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics
70
162
66 72
168
9470
168
127
Mobile ApplicationsWeb Browsing Television
How Mobile Stacks Up Against TV and The Web
U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
Title case / Helvetica 24. One line only.`
BROWSER (20%)
APP (80%)
Games, 32%
Facebook, 18%
Safari, 12%
Productivity, 2%
Social Networking, 6%
Utility, 8%
News, 2%
Entertainment, 8%
Android Native, 4% Opera Mini, 2%
Other, 6%
Source: Flurry Analytics, comScore, NetMarketShare
It’s An App World. The Web Just Lives in It.
Time Spent on iOS & Android Connected Devices
Title case / Helvetica 24. One line only.
2008 2009 2010 2011 20120
2
4
6
8
10
12
14
16
18
20
App Revenue Is Scaling
Mobile Revenue per Year
Billio
ns ($
)
Source: eMarketer, Mary Meeker (KPCB)
129% CAGR
Virtual Goods Advertising
Title case / Helvetica 24. One line only.
U.S. display advertising and digital goods revenue
Faster Revenue Ramp than The Web
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120
2
4
6
8
10
12
14
16
Billio
ns ($
)
Source: eMarketer, Flurry, Comscore
MOBILE APPS WEB (BROWERS)
Title case / Helvetica 24. One line only.
Retail Revenue Growth
Growth in Sales within Commerce App, 2011 to 2012
Retailers with Apps Online Marketplaces
257%
Source: Flurry Analytics- Sample Size 48 Apps, 22 million MAUs, sale of physical and digital goods (no IAP)
($4.2 Billion in 2012)
147%
($22 Billion in 2012)
Title case / Helvetica 24. One line only.
Disruption Across Multiple Industries
Social Media & Entertainment Shopping Productivity Utilities Travel Gaming
387%
268%247% 237%
206% 198%
107%
132%
Source: Flurry Analytics Dec 2011- Dec 2012
WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
Title case / Helvetica 24. One line only.
Distribution of time spent in media apps
A Closer Look at Media & Entertainment Apps
Networks22%
Studios20%
2nd Screen Apps11%
Emerging Media37%
Others10%
Source: Flurry Analytics
Title case / Helvetica 24. One line only.
Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
11:00 PM
12:00 AM
1:00 AM
2:00 AM
3:00 AM
4:00 AM
0%
10%
20%
30%
40%
50%
60%
70%
% o
f Aud
ienc
e Sh
are
TELEVISION MEDIA APPS
Media & Entertainment Apps Behave Like TV
Daypart comparison, people 15+ using medium, U.S.
Title case / Helvetica 24. One line only.
Distribution of time spent in commerce apps
The Rise of the App & Mortar Economy
Source: comScore, Flurry Analytics Dec 2012
Retailers27%
Online Mar-ketplaces
20%
Purchase Assistance17%
Price Comparison14%
Daily Deals13%
Others9%
Title case / Helvetica 24. One line only.
Shopping Apps: Usage by Gender
Distribution of Users by Age & Gender
13-17 18-24 25-34 35-54 55+
5%
13%
19%
16%
2%
7%
10%
13%14%
1%
Age Group
Source: Flurry Analytics
FEMALES
MALES
Title case / Helvetica 24. One line only.
Shopping App Usage: Gender and Daypart
Hourly Usage by Gender
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
11:00 PM
12:00 AM
1:00 AM
2:00 AM
3:00 AM
4:00 AM
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
Source: Flurry Analytics
FEMALES
MALES
Title case / Helvetica 24. One line only.
up to 5 min 5 min to 20 min over 20 min
24%
62%
14%
Shopping App Usage: Time Before Purchase
Time spent in apps prior to making purchase
Source: Flurry Analytics
Title case / Helvetica 24. One line only.
May 2013
Thank you!
@FlurryMobile
@FlurryMobile@SimonKhalaf