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of 106
7/22/2019 FMCG Brand Wise Spends of India
1/106
HUL BRANDS * Ponds as a bran
TV Spends (.millions)(75% discounted spends)
All India
Brands Product Group Jan'12 Feb'12 Mar'12
Axe Toilet Soaps
Axe Perfumes/deodorant 12 6 47
Axe Toilet Liquids 17 4
Axe Total 12 23 52
Breeze Toilet Soaps
Clear Shampoos 62 46 43
Clear Hair Conditioners
Clear Total 62 46 43
Clinic Plus Shampoos 42 85 50
Clinic Plus Hair Conditioners 9 7 10Clinic Plus Total 50 93 60
Close Up Tooth Pastes 42 35 50
Denim Perfumes/deodorant 26 30
Dove Toilet Soaps 48 39 54
Dove Shampoos 66 23 1
Dove Perfumes/deodorant 9 0
Dove Toilet Liquids
Dove Hair Care Range 0 56 70Dove Hair Conditioners 12 11 19
Dove Face Wash 21 24
Dove Moisturising Lotion/creams 21 0 0
Dove Hair Oils
Dove Total 168 162 145
Fair & Lovely Fairness Creams 115 123 134
Fair & Lovely Face Wash 0
Fair & Lovely Total 116 123 134
Hamam Toilet Soaps 8 6 8
Hamam Toilet Liquids
Hamam Total 8 6 8
Lifebuoy Toilet Soaps 20 27 24
Lifebuoy Toilet Liquids 25 29 26
Lifebuoy Talcum Powders 32
Lifebuoy Total 45 57 82
7/22/2019 FMCG Brand Wise Spends of India
2/106
Liril Toilet Soaps 11
Lux Toilet Soaps 35 40 51
Lux Perfumes/deodorant
Lux Toilet Liquids 13 8 9
Lux Total 48 48 60
Magic Washing Powders/liquids
Moti Toilet Soaps
Pears Toilet Soaps 20 68 22
Pepsodent Tooth Pastes 40 45 57
Rexona Toilet Soaps 4 5 4
Rexona Perfumes/deodorant 0
Rexona Total 4 5 4
Rin Washing Powders/liquids 30 36 26
Rin Det Cake Detergent Cakes/bars 13 12 9
Rin Total 43 48 35
Signal Tooth Pastes 0 0 0
Sunlight Washing Powders/liquids 4 5 7
Sunsilk Shampoos 40 44 55
Sunsilk Hair Care Range 11 13 11
Sunsilk Hair Conditioners 0 1 0
Sunsilk Total 51 58 66
Sure Perfumes/deodorant 14 4
Surf Excel Washing Powders/liquids 61 71 55
Surf Excel Det Cake Detergent Cakes/bars 15 12 12
Surf Total 75 82 67
Tresemme Shampoos
Tresemme Hair Care Range
Tresemme Total
Vaseline Fairness Creams 39
Vaseline Toilet Liquids 0
Vaseline Cold Creams 0
Vaseline Medicated Skin Treatment
7/22/2019 FMCG Brand Wise Spends of India
3/106
Vaseline Moisturising Lotion/creams 40 0 61
Vaseline Petroleum Jelly 0 40
Vaseline Total 40 0 140
Wheel Washing Powders/liquids 25 24 22
Wheel Active Bar Detergent Cakes/bars 11 8 8
Wheel Total 36 32 30
OTHERS 240 187 123
Grand Total 1105 1164 1231
7/22/2019 FMCG Brand Wise Spends of India
4/106
d not included in HUL spends
Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13
17 25 17 9 47 0 114
76 61 44 43 13 53 18 24 398 77 15
9 5 0 14 0 50
86 65 44 60 39 70 27 61 24 562 77 15
2 3 3 2 2 6 14 9 43 12 12
38 36 46 35 38 44 40 18 51 498 24 20
0 0 0 1 0 0
38 36 46 35 38 44 40 18 51 499 24 20
46 50 43 21 63 74 43 19 36 570 28 39
11 15 11 20 0 4 1 3 0 91 15 1257 65 54 41 64 78 44 22 36 662 43 51
36 49 41 80 51 25 49 44 39 542 38 46
20 38 0 10 10 0 134
37 50 54 71 54 40 63 63 43 616 42 68
3 31 82 43 22 13 17 12 9 323 8 75
0 20 40 23 17 19 9 0 0 138 0 13
0 0 0 0 0 0 1 0
51 34 1 0 47 35 30 31 72 427 50 025 26 23 25 27 9 15 17 0 211 29 16
13 11 14 13 19 0 114 13 11
0 0 26 44 33 124 0 0
22 22 32 25
130 172 200 163 168 130 173 186 179 1976 175 208
65 103 154 111 110 86 131 100 101 1333 131 132
0 0
65 103 154 111 110 86 131 100 101 1333 131 132
12 7 11 8 10 14 26 14 14 138 16 13
12 7 11 8 10 14 26 14 14 138 16 13
19 61 43 70 41 63 80 67 50 568 51 58
51 37 31 28 22 27 19 43 33 371 36 40
42 23 0 96
112 121 74 98 63 90 99 110 84 1035 87 98
7/22/2019 FMCG Brand Wise Spends of India
5/106
18 21 17 20 7 10 5 8 0 118 5 4
45 72 60 49 38 43 56 90 65 645 67 53
29 29 10 0 1 69 0 16
12 12 10 6 6 15 16 17 19 141 20 0
56 84 70 56 73 87 82 106 84 855 87 69
2 3 2 7
6 5 11
61 61 44 52 28 47 73 63 47 585 59 67
47 33 47 57 60 60 45 50 39 581 60 64
5 7 4 7 6 7 9 11 12 80 11 9
0 0 0 0 0 0 1 0
5 7 4 7 6 7 9 11 12 82 11 9
32 19 11 51 40 34 21 14 46 361 45 41
9 7 0 3 14 7 5 17 96 11 11
41 27 11 51 43 49 29 19 63 457 55 52
0 0 0 1 0 0 1 1 1 4 0 0
6 5 5 4 6 4 6 3 5 60 3 3
51 40 47 28 50 19 34 40 43 491 16 27
3 0 1 1 0 8 1 0 48
0 21 26 28 7 10 6 13 26 137 20 11
54 61 73 57 57 37 40 53 69 677 36 38
14 8 9 7 0 0 57 0 2
39 48 46 0 30 44 50 65 46 553 95 61
11 0 11 37 0 0 0 98 5
50 48 57 37 30 44 50 65 46 651 95 66
33 26
53 44 28 53 178 6 0
53 44 28 53 178 40 26
24 18 0 81
0 0 0 0 0 0 0 0 1 0 0
0
29 23 0 16 13 0 0 81
7/22/2019 FMCG Brand Wise Spends of India
6/106
61 48 34 77 47 32 35 73 76 583 50 32
18 21 0 18 38 83 84 303 37 0
103 116 57 77 63 63 73 155 160 1048 87 32
22 23 13 22 8 18 16 26 32 253 19 32
7 5 3 8 4 4 5 4 5 72 4 1
30 29 17 30 13 22 21 30 37 325 23 33
249 269 293 339 208 169 182 195 220 2673 188 147
1291 1418 1335 1388 1150 1210 1268 1361 1373 15293 1355 1207
7/22/2019 FMCG Brand Wise Spends of India
7/106
Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13 Jan'14
32 51 47 103 96 47 42 36 42 589 20
32 51 47 103 96 47 42 36 42 589 20
9 4 8 12 17 19 16 7 3 12 131 0
19 10 43 30 26 24 66 20 36 47 364 44
0
19 10 43 30 26 24 66 20 36 47 364 44
37 65 61 44 53 50 36 41 41 52 548 51
12 0 0 3949 65 61 44 53 50 36 41 41 52 587 51
45 28 23 46 105 77 75 48 65 92 690 66
40 43 47 63 73 70 63 45 49 57 631 42
55 42 41 32 39 26 22 17 85 104 546 67
0 13 10 3 0 3 6 0 1 1 50
0 7 9 0 0 0 0 17 0
8 21 45 31 35 27 39 33 0 2890 5 0 27 30 17 14 140
0 31 22 27 8 3 28 143 21
2 22 17 21 4 4 45 26 38 51 230 28
4 19 7 3 0 1 25 116 0
109 146 169 187 232 176 220 131 177 265 2162 158
117 106 128 144 92 65 109 91 134 160 1408 149
21 79 51 24 20 51 245 66
117 106 128 144 112 144 160 115 153 211 1653 216
6 10 3 7 7 10 8 8 10 9 108 11
4 4 4 12
6 10 7 11 11 10 8 8 10 9 119 11
23 46 39 70 102 79 62 45 61 88 696 46
24 24 29 42 48 41 29 23 25 50 412 34
18 18
47 71 68 112 150 120 91 69 105 138 1126 80
7/22/2019 FMCG Brand Wise Spends of India
8/106
15 23 28 34 35 28 25 9 8 0 216 4
87 62 71 104 78 76 67 41 50 83 776 63
19 13 14 0 1 0 63
0 3 0 0 7 10 19 11 8 25 104 8
106 78 85 104 85 86 88 52 58 108 943 71
19 1 20
48 101 75 57 71 61 67 44 69 60 738 57
58 59 78 131 169 140 110 57 94 121 1142 107
9 8 18 13 7 13 10 7 10 11 125 6
0 0 0 0 0 0 0 1
9 8 18 13 7 13 10 7 10 11 125 6
22 27 36 62 60 35 38 29 52 65 511 52
7 5 9 11 8 10 6 77 14
29 32 45 73 68 45 44 29 52 65 588 66
0 0 0 0 0 0 0 0 0 0 2 0
8 6 6 10 5 3 3 4 5 8 64 6
21 28 31 24 51 64 47 42 26 31 410 48
0 0 0 0 0 25 0 25 0
12 0 28 20 14 17 1 3 16 141 14
33 28 31 52 71 78 64 43 53 47 576 61
2
69 81 73 84 131 111 69 50 88 100 1012 96
5 4 5 6 7 7 4 6 10 9 69 19
74 86 78 90 138 117 74 55 98 110 1081 114
21 27 25 29 43 35 52 31 32 22 377 14
0 13 15 6 16 2 15 41 115 36
21 40 40 35 43 35 67 33 47 63 491 50
0 0 0 0 0 0 1
0 0 0 0 0 0 0 0 0 1
7/22/2019 FMCG Brand Wise Spends of India
9/106
48 57 65 86 58 105 58 90 197 183 1029 65
27 30 41 70 205 27
48 57 65 86 58 105 85 120 238 253 1236 92
42 38 52 45 62 37 32 21 35 36 451 28
0 1 1 7
42 38 52 46 63 37 32 21 35 36 458 28
202 304 277 338 259 238 223 112 189 229 2705 202
1126 1352 1434 1760 1874 1653 1606 1046 1587 1976 17811 1511
7/22/2019 FMCG Brand Wise Spends of India
10/106
Feb'14 Mar'14 April'14
32 53 47
32 53 47
6 6 5
30 32 28
30 32 28
47 35 49
047 35 49
59 51 64
50 52 40
26 10 13
1 1
0 14
10 46 57
18 0 15
21 20
104 131 159
208 228 137
17 14 40
225 242 177
9 16 18
9 16 18
34 66 63
21 34 10
55 101 73
7/22/2019 FMCG Brand Wise Spends of India
11/106
4 5 12
45 99 81
5 7 3
50 107 84
33 63 42
78 83 81
6 12 11
6 12 11
37 9 54
23 66 1
60 75 55
8 6
54 34 41
0 0
0
54 34 41
104 120 99
10 0
114 120 99
8 44 25
31 0 21
38 44 46
7/22/2019 FMCG Brand Wise Spends of India
12/106
73 75 60
10 0
82 75 60
26 30 28
2
28 30 28
158 177 376
1273 1502 1563
7/22/2019 FMCG Brand Wise Spends of India
13/106
HUL BRANDS * Ponds as a brand not included in HUL spends
Print Spends (.millions)(70% discounted spends)
All India
Key Brands Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12 Jun'12
AXE Perfumes/deodorant 1 6 0 0
Breeze Toilet Soaps
CLEAR Shampoos 3 0
Clinic Shampoos 9 2 2 1
Clinic Hair Care Range
Clinic Hair Conditioners
Clinic Total 9 2 2 1
CLOSE UP Tooth Pastes 3
Domex Toilet/floor Cleaners 2 3 1
DOVE Toilet Soaps 1 0 0 2
DOVE Shampoos 1 1
DOVE Perfumes/deodorant 0 0
DOVE Face Wash 0 0 0
DOVE Moisturising Lotion/creams 1 0 0
DOVE Hair Oils
DOVE Hair Conditioners 1 0 0
DOVE Hair Care Range 1 1 19 4 1 9
DOVE Skin Care Products Range 0
Dove Total 4 2 20 4 1 11
FAIR & LOVELY Fairness Creams 0 11 2 14 21
FAIR & LOVELY Skin Care Products Range
FAIR & LOVELY Total 0 11 2 14 21
Hamam Toilet Soaps 2 2 2
LIFEBUOY Toilet Soaps 1 2 4 7 4 22
LIFEBUOY Toilet Liquids 4 3 1 14 4
LIFEBUOY Total 5 2 6 8 17 26
LUX Perfumes/deodorant
LUX Toilet Liquids 1LUX Toilet Soaps 0 7 4 16
Lux Total 0 1 7 4 16
Moti Toilet Soaps
PEARS Toilet Soaps 2 1 2
PEPSODENT Tooth Pastes 2 6 1 0 0
7/22/2019 FMCG Brand Wise Spends of India
14/106
RIN Washing Powders/liquids 1 43 5
RIN Detergent Cakes/bars
RIN TOTAL 1 43 5
SUNSILK Shampoos 0 11
SUNSILK Washing Powders/liquids 0
SUNSILK Hair Care Range 7 3 2 0 0SUNSILK Hair Conditioners
Sunsilk Total 0 7 3 2 0 12
Surf Washing Powders/liquids 37 8 5 3 10
Surf Detergent Cakes/bars
Surf Total 37 8 5 3 10
Tresemme Hair Care Range
Tresemme Shampoos
Tresemme Total
Vaseline Moisturising Lotion/creams 1 0 6 24 3
Vaseline Petroleum Jelly 0
Vaseline Fairness Creams 4 0 0
Vaseline Total 1 0 10 24 3
Wheel Washing Powders/liquids 15 13 4 1
Wheel Detergent Cakes/bars 0 0
Wheel Total 15 13 4 1
Others Washing Powders/liquids
Others Tooth Pastes
Others Shampoos 0 1
Others Total 0 1
Misc 1 3 4 13 9 9
Gran Total 77 104 62 56 85 101
7/22/2019 FMCG Brand Wise Spends of India
15/106
Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13 Mar'13 Apr'13
7 0
3 16 11 31 8 4 9 8
0 4 0 8 0 0 0 1
3 1 6 2 26 11
1 0 0 1
1 3 1 6 2 27 11
6 9
0 7 3
3 8 18 13 44 20 109 9 15 5 20
0 3 5 6 3
1 1 0 0 0 3
5 6 0
9 2 13 0 0 3
12 4 2 0
2 2 4
6 12 12 6 19 12 103 2 17 9 2
0
11 23 30 20 73 43 243 23 41 19 25
26 0 10 29 1 114 1 2 5
1 3 6 11
26 1 4 10 29 7 125 1 2 5
6
0 23 26 23 26 31 167 29 30 30 29
0 2 6 10 5 0 48 1
1 25 32 33 30 31 216 29 30 31 29
0 0
17 40 8 30 53 6 171 24 14 12 15
7 40 9 30 53 6 172 24 14 12 15
5 16 20
1 1 25 35 10 77
6 13 21 1 2 5 59 1 1 1 24
7/22/2019 FMCG Brand Wise Spends of India
16/106
49
49
6 4 18 9 16 14 78 1
1 6 8
0 1 4 0 0 0 19 1 0 0 1
6 5 24 15 16 14 104 1 0 0 1
0 3 2 2 1 72 1 1 9
0 3 2 2 1 72 1 1 9
0 1 2 3 1 7 3 1 3 1
0 1 2 3 1 7 3 1 3 1
2 15 3 7 28 23 111 1 1 1 9
4 4 8 1 0
4
2 15 3 7 32 27 123 2 1 1 9
17 2 7 8 28 94 14 28 11 29
4 2 3 3 10 22 9 4
21 4 10 11 39 116 23 31 11 29
11 11
0 0 0 1
2
11 13 0 0 0 1
1 20 4 5 2 3 74 16 35 26 14
60 164 150 172 333 200 1564 131 164 128 170
7/22/2019 FMCG Brand Wise Spends of India
17/106
May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13` Dec'13 Jan - Dec'13 Jan'14 Feb'14
10 10
18 15 19 21 21 4 2 7 136 0
2 7 3 0 12 6 4 3 39 5 3
2 8 3 3 13 14 15 68 0 6
27 5 32 1 16
0 0
29 8 3 3 13 14 20 100 1 22
6 0 0 26 11 41 86 13 7
2 8 1 6 20 6 6
17 17 13 20 21 30 9 7 181 14 14
2 0 4 2 2 19
0 4 0 0 0 6
0 0 0 2 3 1 10 0
0 2 7 2 5 35 1 0
0 0
55 6 11 35 1 5 24 12 178 20 4
2 2
75 23 25 59 28 44 41 28 430 34 18
66 1 25 1 47 44 33 225 3 8
12 12
66 1 25 1 47 44 45 237 3 8
39 67 50 59 77 22 46 99 577 47 41
6 1 7
39 67 50 59 77 22 52 100 584 47 41
0 1 0 1 257 12 17 23 35 45 15 26 296 18 19
58 12 18 23 35 45 16 26 299 18 19
10 0 10
19 27 5 1 51 6
7 8 37 68 8 23 28 23 229 19 1
7/22/2019 FMCG Brand Wise Spends of India
18/106
3 3 6 11 13 6
3 11 6 2 13 35 3
3 11 8 5 19 46 16 6
3 11 2 1 1 19 5
1 1 1
2 5 1 1 12 23 13 0 4 7
2 3 16 7 2 17 50 7
3 18 5 3 0 10 10 35 95 19 16
3 15 1 19 7
5 18 5 18 2 10 10 35 114 19 23
2 5 2 3 3 1 0 3 26 2 1
0 0
2 5 2 3 3 1 0 3 26 2 1
46 24 9 13 3 16 48 32 202 3
0 1
46 24 9 13 3 16 48 32 203 3
29 18 8 11 0 13 10 21 192 23 32
13
29 18 8 11 0 13 10 21 205 23 32
7 7 1 9
0 1 1 1 1 0 0 0 5 1 1
0 1 1 1 7 0 0 0 11 1 9
36 56 52 52 15 14 14 77 408 14 49
419 266 231 356 264 355 309 503 3296 231 225
7/22/2019 FMCG Brand Wise Spends of India
19/106
Mar'14 Apr'14
2
11 14
3 2
25 4
2
27 4
6
17 5
4 14
13 3
2 0
14 54
33 71
134 3
4 17
137 20
56 54
56 54
22 9
22 9
3
16 21
7/22/2019 FMCG Brand Wise Spends of India
20/106
7 7
3 7
10 14
15 1
3 16
18 17
34 12
34 12
4 1
4 1
11
11
31 24
0 1
32 24
2 0
0 1
2 1
12 60
442 345
7/22/2019 FMCG Brand Wise Spends of India
21/106
7/22/2019 FMCG Brand Wise Spends of India
22/106
7/22/2019 FMCG Brand Wise Spends of India
23/106
Reckitt BRANDS
TV Spends (.millions)(75% discounted spends)
All India 01/01/2012 to 26/12/2013
Brands Product Group Jan'12 Feb'12
Air Wick Air Fresheners 28 47
Cherry Shoe Polishes
Colin Household Cleaners 12
Dettol Antiseptic Creams/liquids 0 22
Dettol Pre Post Wash Products 3 1
Dettol Scourers
Dettol Toilet Liquids 27 39
Dettol Toilet Soaps 61 56
Dettol Toiletries Range 1
Dettol Total 92 118
Disprin Analgesic/cold Tablets 2 2
Durex Condoms
Easy Bang Toilet/floor Cleaners 16 10
Gaviscon Digestives 2 2
Harpic Toilet/floor Cleaners 44 52
Kohinoor Condoms
Lizol Toilet/floor Cleaners 25 29
Mortein Home Insecticides
Strepsils Cough Lozenges 16 14
Vanish Pre Post Wash Products 19 16
Veet Hair Removers 14 13
Veet Moisturising Lotion/creams
Veet Total 14 13
OTHERS 17 43
Grand Total 276 358
7/22/2019 FMCG Brand Wise Spends of India
24/106
Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12
27 32 20 23 9 35 44 31 20
7 0 7 11 2 9 13 10 0
25 29 24 10 16 15 27 18 1
2 2 2 0
48 17 23 39 36 33 1 31 16
94 75 130 203 123 111 126 77 8
3 5
168 127 183 252 175 159 154 126 25
2 2 5 5
0
0
4 3 2 3 1 1
30 58 67 62 31 74 45 29 22
1
14 19 23 11 26 33 36 29 17
6 0 2 0
5 5 4 7 20 18 25 3 33
21 20 29 30 15 0 39 14 29
19 49 54 55 20 22 51 30 14
2 2
19 49 54 55 20 22 51 32 17
68 62 75 1 54 76 76 56 45
373 377 466 455 357 429 489 331 209
7/22/2019 FMCG Brand Wise Spends of India
25/106
Dec'12 Jan - Dec Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13
0 316 23 28 16 14 16 51 29
71 20 11 0 2 2 2 3
20 207 26 33 49 71 17 0 15
10
16 67 75 59 41 58
33 343 49 77 40 43 36 46 0
12 1075 69 69 103 130 145 142 155
9
65 1644 144 195 259 320 257 230 227
11 30 5 5 5
2 3 5 16
27
17
24 541 36 44 30 39 55 52 67
1 15 20 10 0 12 6
19 282 19 46 0 24 24 6 27
9 7 5 4 1 3
27 176 26 21 0 4 23
38 271 1 8 28 31 26 21
3 347 11 24 28 34 31 31 24
3 7 2 2
6 353 13 25 28 34 31 31 24
3 575 17 61 48 61 31 0 28
195 4314 305 452 417 537 451 420 481
7/22/2019 FMCG Brand Wise Spends of India
26/106
Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13 Jan'14 Feb'14 Mar'14
36 21 23 12 269 31 45 15
7 11 0 18 0
25 17 0 17 0
30 22 0 10 274 0 0
50 35 24 9 11 445 15 13 32
28 39 20 10 0 387 32 52
102 58 53 14 27 1068 66 61 103
0
210 154 97 44 38 2174 81 106 187
2 0 17 1
7 4 32
3 3
80 63 41 25 531 54 56 44
0 64
33 7 28 18 0 233 42 41 0
0 22 36 70
17 0 33 19 143 33 8 4
13 15 8 12 2 162 14 15 22
20 36 26 47 11 324 12 18
4
20 36 26 47 11 328 12 18 34
44 42 26 36 1545 44 59
461 366 273 236 70 5537 267 390 438
7/22/2019 FMCG Brand Wise Spends of India
27/106
April'14
22
27
26
43
104
199
33
2
31
37
34
32
32
391
7/22/2019 FMCG Brand Wise Spends of India
28/106
Reckitt Benckiser (India) Ltd
Print Spends (millions)(70% discounted spends)
All India
Key Brands Product Group Jan'12 Feb'12 Mar'12
Dettol Toilet Soaps 37 0
Dettol Toilet Liquids 1 7 6
Dettol Total 1 44 7
Veet Moisturising Lotion/creams
Harpic Toilet/floor Cleaners 4
Lizol Toilet/floor Cleaners 0 2
Others Total 13 6 26
Grand Total 18 51 34
7/22/2019 FMCG Brand Wise Spends of India
29/106
Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 an - Dec'12 Jan'13 Feb'13
2 16 28 4 1 5 21 2 116 1 23
10 8 4 8 1 6 51 6 3
12 24 28 8 8 1 5 21 8 167 6 26
1 1 1 4 2 1
0 1 7 11
0 3 0 0 2 4 1 12
18 2 8 29 38 18 9 11 16 195 1 41
30 27 39 38 46 18 18 38 33 390 10 68
7/22/2019 FMCG Brand Wise Spends of India
30/106
Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13
27 21 36 12 3 7 130
18 5 1 3 1 1 1 0 0 0 39
18 32 22 39 12 1 1 0 3 6 168
1 0 5
7 0 26 12 2 0 47
0 0 0
59 7 4 6 36 7 6 15 7 3 191
78 39 33 46 74 20 9 16 10 9 411
7/22/2019 FMCG Brand Wise Spends of India
31/106
Jan'14 Feb'14 Mar'14 April'14
0
2 2
2 8 3
0
1 6
2 11 11
7/22/2019 FMCG Brand Wise Spends of India
32/106
Godrej Spends
TV Spends(in millions) (75% Discounted Tam Spends)
Period: 01/01/2012 to 31/03/2014
Brands Product Group Jan'12 Feb'12 Mar'12
Cinthol Perfumes/deodorant
Cinthol Toilet Soaps 14 13 7
Cinthol Toiletries Range
Cinthol Total 14 13 7
Godrej Air Fresheners
Godrej Corporate/brand Image
Godrej Toilet Soaps 32 24 0
Godrej Hair Dyes 12 76 61
Godrej Washing Powders/liquids 12
Godrej Toilet Soaps Total
Godrej Total 56 101 61
Hit Home Insecticides 33 35 0
Jet Chandan Home Insecticides
Good Knight Home Insecticides 71 56 7
Jumpin Soft Drink Non Aerated
Snuggy Diapers
Grand Total 173 205 76
7/22/2019 FMCG Brand Wise Spends of India
33/106
Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan-Dec'12 Jan'13 Feb'13
15 12 13 12 9 8 8 6 117 3 13
18 114 49 26 206
15 12 13 12 27 122 57 32 323 3 13
53 18 71 13 11
21 23 47 55 42 41 34 39 357 30 25
57 89 46 39 35 33 20 45 42 556 33 30
2 3 3 1 11 34 66 27 23
80 115 96 95 76 74 54 148 95 1050 103 89
48 49 26 13 31 45 52 35 21 388 34 15
2 2 4 1
67 35 72 58 94 100 85 81 85 811 45 54
26 25 50
1 1 0 1 2
236 236 207 179 202 247 312 323 236 2631 187 171
7/22/2019 FMCG Brand Wise Spends of India
34/106
Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan-Dec'13
68 42 17 21 0 148
12 18 14 13 14 8 8 11 12 1 138
0 46 36 31 21 0 16 18 0 168
80 107 67 65 34 8 24 29 12 1 453
0 20 14 11 17 19 43 149
4 70 0 74
0 37 14 91 72 42 28 30 21 9 398
55 66 70 69 66 66 38 36 30 34 593
0 7 46 46 148
10 10
59 193 99 170 155 127 67 72 97 141 1373
54 65 58 58 31 65 61 63 39 2 546
2 2 2 7
29 83 48 68 77 70 53 117 150 82 875
8 26 15 48
1 0 1
229 474 286 361 298 272 208 283 300 226 3304
7/22/2019 FMCG Brand Wise Spends of India
35/106
Jan'14 Feb'14 March'14 April'14
11 5 5 6
42
11 5 5 48
20 7 3 14
8
24 6 0 69
40 0
28 0 26
93 41 3 109
19 23 15 12
35 9 31 99
158 78 53 267
7/22/2019 FMCG Brand Wise Spends of India
36/106
Godrej
Print Spends (millions)(70% discounted spends)
All India
Key Brands Product Group Jan'12 Feb'12 Mar'12
Cinthol Toilet Soaps Toilet Soaps 1 0 0
Cinthol Deo Spray Perfumes/deodorant
Cinthol Total 1 0 0
Good Knight Home Insecticides 0
HIT Home Insecticides
Godrej No.1 Toilet Soaps 0
Godrej Ezee Washing Powders/liquids 0
Godrej Total 0
Others Total 3 0 1
Grand Total 4 0 1
7/22/2019 FMCG Brand Wise Spends of India
37/106
Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13
0 0 1 0
0 0 1 0
0 0 0 0 0 0
0 0 4
5 6 4 1 16 1
1 1 2 1 0
5 6 4 1 2 18 2 0
0 2 36 0 1 1 3 2 0 48 0 2
0 2 40 6 5 1 3 2 3 68 2 6
7/22/2019 FMCG Brand Wise Spends of India
38/106
Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13
0
12 2 14
12 2 14
2 4 2 3 4 4 20
0 3 1 9
0 5 4 2 5 18
1 1 0 1 4
1 0 5 4 2 5 1 0 1 22
2 0 4 9 2 11 3 6 2 1 42
5 5 16 17 8 17 16 12 3 3 107
7/22/2019 FMCG Brand Wise Spends of India
39/106
Jan'14 Feb'14 Mar'14 April'14
3
3
0
3
1 3 0
4 0
0 4 0 7
7 4 0 7
7/22/2019 FMCG Brand Wise Spends of India
40/106
7/22/2019 FMCG Brand Wise Spends of India
41/106
7/22/2019 FMCG Brand Wise Spends of India
42/106
ITC BRANDS
TV Spends ( in .millions)(75% discounted spends)
All India
Brands Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12
Aashirvaad Instant Mix 0 0 0 0 0
Aashirvaad Branded Atta 15 14 13 21 66
Aashirvaad Spices 2 0 0 0 0
Aashirvaad Total 17 14 13 21 66
Bingo Wafer/chips 10 26 10 1 58
Bingo Namkin 57 45 10 0 0
Total 68 71 20 1 58
Candyman Eclairs 0 0 0 0 0
Candyman Sugar Confectionaries 2 18 28 0 3
Total 2 18 28 0 3
Classmate Stationery 0 3 3 0 0Classmate Writing Instruments 0 6 2 0 0
Total 0 9 5 0 0
Engage Perfumes/deodorant 0 0 0 0 0
Fiama Di Wills Face Wash 0 0 0 0 0
Fiama Di Wills Hair Care Range 0 0 0 0 0
Fiama Di Wills Talcum Powders 1 1 1 6 7
Fiama Di Wills Toilet Soaps 7 1 1 0 0
Fiama Di Wills Toiletries Range 6 13 14 18 16
Total 14 15 16 23 23
Mangal Deep Agarbatti 0 0 0 0 0
Mint-o 7 2 14 0 0
Sunfeast Biscuits 90 36 101 3 8
Sunfeast Noodles/pasta 47 69 72 40 2
Total 137 105 173 43 10
Superia Fairness Creams 0 0 0 5 10
Superia Shampoos 0 5 0 0 0
Superia Toilet Soap 17 6 5 9 9
Total 17 11 5 15 19
Vivel Face Wash 0 0 0 2 40
Vivel Fairness Creams 38 34 10 47 43
Vivel Moisturising Lotion/creams 0 0 0 0 0
Vivel Shampoos 10 8 3 5 6
Vivel Skin Care Products Range 0 0 0 0 0
7/22/2019 FMCG Brand Wise Spends of India
43/106
Vivel Toilet Soaps 61 53 20 58 61
Total 110 96 33 112 150
Grand Total 372 341 305 215 330
*KWIK NIK not included
7/22/2019 FMCG Brand Wise Spends of India
44/106
Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan'12 - Dec'13 Jan'13 Feb'13 Mar'13
0 0 0 0 1 1 0 3 0 0 0
10 0 0 25 28 12 14 218 32 23 24
0 6 7 1 6 3 8 32 7 1 0
10 6 7 26 36 16 22 253 39 24 24
26 16 6 7 32 27 0 219 0 0 0
18 45 21 0 0 0 33 229 46 22 0
44 61 26 7 32 27 33 448 46 22 0
0 21 21 0 35 30 1 109 8 8 35
23 24 17 6 31 2 1 155 17 9 14
23 46 38 7 66 31 2 264 25 17 49
13 28 2 0 0 3 23 74 5 9 30 0 0 0 0 0 27 35 8 5 2
13 28 2 0 0 3 50 109 13 14 4
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 12 18 15 45 3 12 5
0 0 0 0 0 0 0 0 0 0 0
3 1 2 2 3 0 0 27 0 0 0
0 0 0 0 0 0 0 10 7 13 10
27 28 16 16 5 2 0 163 37 0 0
31 30 18 18 20 20 16 245 47 26 15
0 0 0 0 3 3 0 5 0 0 0
0 0 0 0 0 0 0 23 3 14 11
142 22 89 43 129 53 122 838 98 39 7
35 35 9 10 32 65 43 460 26 38 9
176 57 98 54 161 119 165 1298 125 78 15
6 3 0 0 4 0 0 28 0 0 0
0 0 0 0 0 0 0 6 0 0 0
7 30 18 40 33 21 0 195 15 29 6
12 33 18 40 38 21 0 228 15 29 6
47 37 23 15 44 21 1 230 2 0 0
36 30 8 5 12 12 0 277 0 13 8
0 0 0 0 0 0 0 0 0 6 0
6 6 2 3 0 0 4 53 4 4 0
0 0 0 0 0 0 0 0 0 0 0
7/22/2019 FMCG Brand Wise Spends of India
45/106
36 43 53 49 36 33 52 557 44 49 42
125 116 86 72 91 67 57 1116 51 73 51
434 376 294 224 447 307 344 3987 363 296 175
7/22/2019 FMCG Brand Wise Spends of India
46/106
Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan'13 - Dec'13 Jan'14 Feb'14
0 0 0 0 0 0 3 0 0 4 0
60 59 17 10 0 0 27 43 57 353 21 33
4 5 2 4 1 4 0 5 5 39 1
64 65 19 14 1 4 31 48 62 395 22 33
0 0 0 0 40 53 2 70 29 194 62 1
0 32 40 45 1 0 0 23 17 225 18 9
0 32 40 45 41 53 2 93 46 419 80 11
0 0 22 8 0 0 0 0 23 105 0
0 1 33 12 7 27 7 5 10 142 6 2
0 1 56 20 7 27 7 5 33 247 6 2
14 1 0 0 0 0 0 0 0 31 06 0 0 29 13 0 0 0 0 62 0 0
20 1 0 29 13 0 0 0 0 93 0 0
0 16 52 40 30 30 29 36 21 255 25 21
3 1 3 1 2 0 0 0 0 31 0
0 0 0 0 0 0 0 0 0 0 0
0 1 0 0 0 0 0 0 0 1 0
12 11 29 43 56 39 32 22 25 300 11 25
0 0 0 0 0 0 0 0 0 37 0
16 14 32 44 58 39 32 22 25 369 11 25
0 0 0 0 1 0 1 1 0 4 0 0
0 0 0 0 0 0 0 18 0 46 0
69 93 72 5 0 1 94 55 25 558 83 3
29 22 69 14 72 88 15 19 64 464 74 70
99 114 140 19 72 89 109 73 89 1022 158 73
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 1
27 15 22 10 8 3 18 2 4 159 6 0
27 15 22 10 8 3 18 2 4 159 7 0
0 23 4 0 0 0 0 0 0 0 0
4 9 20 20 0 0 0 0 0 74 0
0 0 3 1 0 0 0 0 0 10 0
4 0 0 0 0 0 0 0 0 13 0
0 21 18 0 0 0 0 0 0 39 0
7/22/2019 FMCG Brand Wise Spends of India
47/106
57 49 23 5 63 53 67 45 45 542 31 31
65 102 68 26 63 53 67 45 45 678 31 31
290 360 429 247 294 299 297 345 324 3688 340 196
7/22/2019 FMCG Brand Wise Spends of India
48/106
Mar'14 April'14
4
20 25
12
24 38
3
5
5 3
8
5 79
5 87
18 13
18 13
23 32
27 46
27 46
0 34
45 37
46 72
2 1
2 1
7/22/2019 FMCG Brand Wise Spends of India
49/106
33 65
33 65
182 357
7/22/2019 FMCG Brand Wise Spends of India
50/106
ITC BRANDS
Print Spends (millions)(70% discounted spends)
All India
Key Brands Product Group Jan'12 Feb'12
Fiama Di Wills Toilet Soaps 4 9
Fiama Di Toilet Liquids
Fiama Di Wills Hair Care Range 3 2
Fiama Di Wills Face Wash
Fiama Di Wills Total 7 10
Superia Toilet Soaps 5 2
Vivel Toilet Soaps 7 6
Vivel Shampoos
Vivel Fairness Creams 2 7
Vivel Toilet Liquids
Vivel Face Wash
Vivel Moisturising Lotion/creams
Vivel Skin Care Products RangeVivel Total 9 13
Others 14 15
Grand Total 35 40
7/22/2019 FMCG Brand Wise Spends of India
51/106
Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 an - Dec'12 Jan'13
4 0 10 12 17 7 3 4 17 19 106 15
7 4 3 14 2 1 0 1 0 38
5 5 8 9 3 3 11 0 45 0
11 9 18 26 27 17 7 9 28 19 188 15
0 7 0
2 2 9 19 27 23 5 17 15 131 2
5 1 3 0 3 11 7
1 0 0 2 3 1 0 15
4 2 6 5 1 2 20 0
0
3 3 28 1 5 16 24 33 28 6 18 23 181 12
6 30 18 12 40 18 30 59 49 14 305 20
25 39 40 54 91 68 65 74 95 56 681 47
7/22/2019 FMCG Brand Wise Spends of India
52/106
Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 an - Dec'13
17 21 1 7 13 5 0 0 80
0 0
8 10 3 9 9 0 0 0 40
25 31 4 16 23 5 0 0 0 0 120
1 2 1 3 1 1 11
16 16 2 3 0 5 2 2 0 47
3 1 0 11
0 0 0
11 9 3 23
1 1 0 2
0 0 0 0 0 0 1
1 4 3 0 0 0 1219 21 7 14 10 3 0 5 2 2 0 96
33 7 36 41 15 51 61 27 56 9 6 364
78 60 47 71 50 62 63 35 60 13 6 591
7/22/2019 FMCG Brand Wise Spends of India
53/106
Jan'14 Feb'14 Mar'14 April'14
1 6
19 16 16 16
10 7 4 5
5
3 2 12 5
32 27 38 26
7/22/2019 FMCG Brand Wise Spends of India
54/106
Johnson & Johnson BRANDS
TV Spends (millions)(75% discounted spends)
All India
Brands Product Group Jan'12
Bandaid Medicated Dressings 0
Benadryl Cough Syrups 90
Clean & Clear Mtv The Dream Project Events-Fmcg 0
Clean & Clear Face Wash 11
Clean & Clear Facepack/astringents/clean M 0
Clean & Clear Fairness Creams 0
Clean & Clear total 11
Hindustan Ki Yuva Naari-fmcg 0
0
Johnson Baby Baby Massage Oil/lotion/creams 34
Johnson Baby Childcare Products Range 0
Johnson Baby Cleansing Tissues 25
Johnson Baby-corporate Corporate/brand Image 0
Johnson Baby Hair Oils 0
Johnson Babycenter Is-General 0
Johnson Baby Talcum Powders 0
Johnson Top To Toe Wash Toilet Liquids 0
Johnson Baby Toilet Soaps 0
Johnson Baby Shampoos 0
Johnson Total 59
Listerine Mouth Wash 22
Nicorette Otc Products Range 7
Neutrogena Skin Care Products Range 0
Neutrogena 11
Neutrogena Total 11
Shower To Shower Prickly Heat Powders/lotions 0
0
Stayfree Sanitary Napkins 58
Grand Total 177
7/22/2019 FMCG Brand Wise Spends of India
55/106
7/22/2019 FMCG Brand Wise Spends of India
56/106
Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12
0 0 0 0 0 0 0 0 0
9 0 0 0 1 5 32 5 20 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
3 0 7 4 26 13 5 20 0
0 21 4 11 4 0 0 0 0
0 0 0 0 0 0 39 31 7
3 21 11 15 30 13 44 51 7
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
20 0 23 18 0 26 1 0 24
7 48 1 0 6 3 6 38 18
3 0 1 0 15 0 0 0 0
5 0 0 51 2 0 0 0 0
0 0 0 1 1 0 2 0 0
0 3 0 0 0 0 0 0 0
0 3 2 0 0 0 0 1 4
0 13 0 0 0 0 0 0 0
24 2 0 0 0 18 6 0 0
0 16 0 0 2 0 0 1 1
60 85 29 71 27 47 15 40 47
11 18 10 0 16 5 0 20 0
0 10 4 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
5 0 0 0 0 0 0 0 0
5 0 0 0 0 0 0 0 0
0 1 8 6 2 0 0 0 0
0 0 0 0 0 0 0 0 0
33 29 20 17 49 43 42 16 13
120 165 81 110 125 113 133 131 70
7/22/2019 FMCG Brand Wise Spends of India
57/106
7/22/2019 FMCG Brand Wise Spends of India
58/106
Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13
5 12 18 0 0 1 0 0 0
6 4 74 7 23 0 0 1 70 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
2 7 97 18 4 11 17 13 11
0 0 41 0 0 0 0 0 0
15 0 92 19 7 1 1 18 32
17 7 230 37 11 13 18 31 43
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
28 14 190 42 26 8 0 2 5
0 0 128 0 2 5 0 0 0
0 6 50 8 17 0 0 0 0
0 0 59 0 0 0 4 46 16
1 1 6 0 0 0 0 0 0
0 0 3 0 0 0 0 0 0
2 0 14 0 0 0 6 22 0
0 0 13 0 0 0 0 0 15
0 6 56 0 8 19 25 6 0
1 2 23 0 0 0 15 3 1
32 28 542 50 53 34 51 79 36
0 0 102 18 0 13 19 0 15
0 0 21 0 0 0 0 0 0
0 0 0 0 0 0 0 0 16
0 0 16 0 0 0 0 0 0
0 0 16 0 0 0 0 0 16
0 0 16 0 0 2 5 9 0
0 0 0 0 0 0 0 0 0
16 5 341 20 15 19 40 34 35
77 57 1360 132 102 82 134 155 151
7/22/2019 FMCG Brand Wise Spends of India
59/106
7/22/2019 FMCG Brand Wise Spends of India
60/106
Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13 Jan'14
0 0 0 0 0 0 1 0
18 10 1 1 7 7 82 110 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
18 12 12 5 21 18 159 8
0 0 0 0 0 0 0 0
24 12 9 0 14 6 145 14
42 24 21 5 35 24 304 22
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
0 6 21 9 30 14 164 9
0 0 0 0 0 0 8 0
25 0 0 0 0 9 59 17
0 0 0 1 0 10 77 42
0 0 0 0 2 0 2 0
0 0 0 0 0 0 0 0
0 0 0 21 0 0 49 0
0 0 0 0 0 0 16 0
0 0 40 4 0 0 103 0
3 0 0 8 0 0 29 0
28 6 61 43 32 34 508 68
11 0 26 0 0 0 101 12
0 0 0 0 0 0 0 0
28 3 0 0 1 1 49 0
0 0 0 0 0 0 0 0
28 3 0 0 1 1 49 0
0 0 0 0 0 0 16 0
0 0 0 0 0 0 0 0
32 46 22 9 18 46 335 32
159 90 131 58 93 111 1396 145
7/22/2019 FMCG Brand Wise Spends of India
61/106
7/22/2019 FMCG Brand Wise Spends of India
62/106
Feb'14 Mar'14 April'14
5 3
9 14 11
0
9 14 11
26 22 11
0
0 0 18
0 3 1
19 1
28 26 10
54 70 41
14 19 11
14 5 1
14 5 1
3 6
23 53 21
119 167 91
7/22/2019 FMCG Brand Wise Spends of India
63/106
7/22/2019 FMCG Brand Wise Spends of India
64/106
7/22/2019 FMCG Brand Wise Spends of India
65/106
J&J BRAND SPENDS
Print Spends (.millions)(70% discounted spends)
All India
Key Brands Product Group Jan'12 Feb'12 Mar'12
Clean & Clear Face Wash 0 0 0
Clean & Clear Skin Care Products Range 1 12 0Clean & Clear Total 1 12 0
0 0 0
Johnson & Johnson Toilet Liquids 1 1 1
Johnson & Johnson Shampoos 0 0 0
Johnson & Johnson Total 1 1 1
0 0 0
Listerine Mouth Wash 3 0 1
0 0 0
Neutrogena Moisturising Lotion/creams 0 0 0
Neutrogena Skin Care Products Range 0 0 0
Neutrogena Total 0 0 0
0 0 0
Others Total 12 14 22
Grand Total 16 27 24
7/22/2019 FMCG Brand Wise Spends of India
66/106
Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12
0 0 5 1 0 0 0 0 0
0 0 0 0 8 18 21 10 160 0 5 1 8 18 21 10 16
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 6 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
18 12 1 16 16 26 26 12 27
18 13 6 17 25 50 47 22 44
7/22/2019 FMCG Brand Wise Spends of India
67/106
Jan - Dec Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13
6 0 0 0 0 0 0 0 0
86 19 0 0 0 0 0 0 892 19 0 0 0 0 0 0 8
0 0 0 0 0 0 0 0 0
2 0 0 0 0 0 0 0 0
1 0 0 0 0 0 0 0 0
3 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
10 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
1 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0
202 28 32 12 4 11 12 13 9
308 47 32 12 5 11 13 14 17
7/22/2019 FMCG Brand Wise Spends of India
68/106
Sep'13 Oct'13 Nov '13 Dec'13 Jan - Dec'13 Jan'14 Feb'14 Mar'14 April'14
0 0 0 0 0 0 0
19 14 17 12 89 21 0 019 14 17 10 88 0 0
0 0 0 0 0 0 0
0 0 0 0 1 0 0
0 0 0 0 1 0 0 0
0 0 0 0 2 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0
0 0 0 0 0 0 0 3
0 0 0 0 0 0 0 3
0 0 0 0 0 0 0
24 19 1 12 178 21 5 0 1
44 34 18 24 269 41 5 1 4
7/22/2019 FMCG Brand Wise Spends of India
69/106
7/22/2019 FMCG Brand Wise Spends of India
70/106
7/22/2019 FMCG Brand Wise Spends of India
71/106
Cholayil BRANDS- Medimix
TV Spends (millions)(75% discounted spends)
All India
Brands Product Group Jan'12
Cuticura Toilet Soaps 0
0
Divine Turmeric And Sandal Toilet Liquids 00
Krishna Thulasi Ayu Soap(cholay) Toilet Liquids 0
0
Medimix Face Wash 0
Medimix Prickly Heat Powders/lotions 0
Medimix Handwash Toilet Liquids 0
Medimix Toilet Soaps 2
Medimix Total 2
Grand Total 2
7/22/2019 FMCG Brand Wise Spends of India
72/106
Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13
0 1 0 0 0 1 1 0 0 0 0 3 0
0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 10 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 3 3 0 0 0 0 6 0
0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0 0 0
1 1 1 0 0 0 0 0 0 1 0 5 2
1 1 0 3 2 11 21 4 1 0 0 48 1
2 2 1 3 2 12 21 4 1 1 0 53 3
2 3 2 3 3 15 25 4 1 1 0 61 4
7/22/2019 FMCG Brand Wise Spends of India
73/106
Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 Jan - Dec'13
0 0 1 1 0 1 0 0 0 0 0 3
0 0 0 0 0 0 0 0 0 0 0 0
1 0 1 1 0 0 1 0 0 0 0 50 0 0 0 0 0 0 0 0 0 0 0
0 0 2 0 0 0 0 0 0 0 0 3
0 0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 11 10 2 3 1 2 0 29
0 0 4 4 6 0 0 0 0 0 0 14
2 0 0 0 0 0 0 0 0 0 1 6
1 0 11 2 2 2 3 4 1 3 2 31
2 1 16 7 19 11 5 6 2 5 3 79
3 1 19 9 19 12 6 7 2 5 3 91
7/22/2019 FMCG Brand Wise Spends of India
74/106
Jan'14 Feb'14 March'14 April'14
0 1 0
0
00
0
0
0
0 1 2
0
1 0 1 3
1 2 4
1 0 3 5
7/22/2019 FMCG Brand Wise Spends of India
75/106
7/22/2019 FMCG Brand Wise Spends of India
76/106
7/22/2019 FMCG Brand Wise Spends of India
77/106
MEDIMIX BRAND SPENDS
Print Spends (.millions)(70% discounted spends)
All India
Key Brands Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12
Cuticura Toilet Soaps 0 0 0 0 0
Cuticura Toiletries Range 0 0 0 0 0
Cuticura Total 0 0 0 0 0
0 0 0 0 0
Krishna Thulasi Toilet Soaps 0 0 0 0 0
0 0 0 0 0
Lippo Moisturising Lotion/creams 0 0 0 0 0
0 0 0 0 0
Medimix Toilet Soaps 0 0 0 0 0
Medimix Toilet Liquids 0 0 0 0 0
Medimix Face Wash 0 0 0 0 0
Medimix Total 0 0 0 0 0
0 0 0 0 0Others Total 0 1 0 0 0
Grand Total 0 1 0 0 0
7/22/2019 FMCG Brand Wise Spends of India
78/106
Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec Jan'13 Feb'13 Mar'13
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 1 0 0 1 2 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 1 0 0 0 2 0 0 0
0 0 0 0 0 0 0 1 0 0 0
0 0 0 0 0 0 1 1 0 0 0
1 0 0 1 0 0 1 4 1 0 0
0 0 0 0 0 0 0 0 0 0 00 1 2 15 15 0 0 34 0 0 0
1 1 2 17 16 0 2 40 1 1 0
7/22/2019 FMCG Brand Wise Spends of India
79/106
Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov '13 Dec'13 Jan - Dec'13 Jan'14
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 3 5 0 0 0 0 0 0 11 0
0 0 0 0 0 0 0 0 0 1 0
0 0 0 0 1 0 0 0 0 2 0
0 4 5 1 1 1 0 0 0 13 0
0 0 0 0 0 0 0 0 0 0 03 0 0 0 0 0 0 0 0 3 0
3 4 5 1 1 1 0 0 0 17 0
7/22/2019 FMCG Brand Wise Spends of India
80/106
Feb'14 Mar'14 April'14
0
0
0
0
0
0
0
0
1 0 0
0
0
0
00
1 0 0
7/22/2019 FMCG Brand Wise Spends of India
81/106
7/22/2019 FMCG Brand Wise Spends of India
82/106
7/22/2019 FMCG Brand Wise Spends of India
83/106
P&G BRAND SPENDS
TV Spends (.millions)(75% discounted spends)
All India
KB Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12
AMBI Air Fresheners 11 27 34 19 6
Auto-Air Freshners 0 0 0 0 0
AMBI Total 11 27 34 19 6
Ariel Washing Materials Range 0 0 0 0 0
Washing Powders/liquids 24 24 18 22 19
Ariel Total 24 24 18 22 19
ARIEL OXYBLU Washing Powders/liquids 16 21 20 23 13
ARIEL OXYBLU Total 16 21 20 23 13
Crest Tooth Pastes 0 0 0 0 0
Crest Total 0 0 0 0 0
Downy Washing Powders/liquids 0 0 0 0 0
Downy Total 0 0 0 0 0
Duracell Drycells 20 12 14 27 0Duracell Total 20 12 14 27 0
GILLETTE Face Wash 0 0 0 0 0
Female Shaving Systems 0 0 0 0 0
Mens Toiletries 0 0 0 0 0
Promo Channel/brand 0 0 0 0 0
Shaving Creams/lotion 0 8 8 9 7
Shaving System/razor 36 37 62 32 19
Short Program 0 0 0 0 0
GILLETTE Total 36 45 70 41 26
HEAD&SHOULDERS Hair Care Range 0 0 0 0 0
Hair Conditioners 5 5 8 9 10
Other Hair Dressing 0 0 0 0 0
Shampoos 58 47 69 68 46
HEAD&SHOULDERS Total 62 52 78 76 56
Maxfactor Eye Make Up 0 0 0 0 0
Foundations 0 0 0 0 0
Lipsticks 0 0 0 0 0
Maxfactor Total 0 0 0 0 0
OLAY Face Wash 0 0 0 0 0
Fairness Creams 23 28 29 29 25
Other Face Creams 48 41 51 40 39OLAY Total 71 69 80 69 63
Old Spice After Shave Lotions 0 0 0 0 0
Perfumes/deodorant 0 0 0 0 0
Old Spice Total 0 0 0 0 0
Others Fmcg-Corporate 25 21 13 19 22
Scourers 0 0 0 0 0
Others Total 25 21 13 19 22
ORAL B Mouth Wash 0 0 0 0 0
7/22/2019 FMCG Brand Wise Spends of India
84/106
Tooth Brushes 39 31 15 0 0
Tooth Pastes 0 0 0 0 0
ORAL B Total 39 31 15 0 0
PAMPERS Diapers 33 24 26 21 23
PAMPERS Total 33 24 26 21 23
Pantene Hair Care Range 27 0 0 0 0
Hair Conditioners 0 10 19 15 6Other Hair Dressing 0 0 0 0 0
Shampoos 31 73 58 44 27
Pantene Total 58 83 77 60 33
Tide Detergent Cakes/bars 0 0 0 0 0
Washing Materials Range 0 0 0 0 0
Washing Powders/liquids 84 44 40 18 25
Tide Total 84 44 40 18 25
VICKS Analgesic/cold Tablets 6 0 0 0 0
Cough Lozenges 9 12 6 0 0
Otc Products Range 0 0 0 0 0
Rubs And Balms 9 5 5 0 0
VICKS Total 25 17 12 0 0
WHISPER Sanitary Napkins 64 51 27 55 29
WHISPER Total 64 51 27 55 29
Grand Total 568 521 522 450 314
7/22/2019 FMCG Brand Wise Spends of India
85/106
Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec'12 Jan'13 Feb'13
22 37 33 34 22 22 0 268 44 21
0 0 0 0 0 0 0 0 0 0
22 37 33 34 22 22 0 268 44 21
0 7 0 0 0 0 0 7 0 0
6 29 0 0 79 107 47 375 24 27
6 36 0 0 79 107 47 382 24 27
5 48 35 13 0 0 0 193 0 0
5 48 35 13 0 0 0 193 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
27 0 12 7 7 8 34 167 13 827 0 12 7 7 8 34 167 13 8
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 28 11 39 0 0
0 0 0 0 0 0 0 0 0 0
1 10 13 11 7 15 16 103 10 11
27 25 33 25 27 30 24 376 18 62
0 0 0 0 0 0 0 0 0 0
28 35 45 35 34 74 51 519 28 73
0 0 0 9 0 0 0 9 0 0
2 0 7 9 11 9 7 81 8 7
0 0 0 0 0 0 0 0 0 0
34 44 73 49 57 54 75 673 57 53
36 44 80 67 68 62 82 763 66 60
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 18 15 0 0 32 0 0
0 51 39 12 9 41 21 307 20 20
16 64 52 30 17 43 54 496 40 4216 115 90 60 41 85 75 836 60 62
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
15 22 40 9 0 0 0 185 30 20
0 0 0 0 0 0 0 0 0 0
15 22 40 9 0 0 0 185 30 20
0 0 0 0 0 0 0 0 0 0
7/22/2019 FMCG Brand Wise Spends of India
86/106
3 18 29 23 43 42 33 277 32 47
0 0 0 0 0 0 0 0 0 0
3 18 29 23 43 42 33 277 32 47
46 35 49 41 34 56 49 437 34 51
46 35 49 41 34 56 49 437 34 51
0 0 0 0 0 0 0 27 0 0
0 18 17 12 11 10 14 133 16 150 0 0 0 0 0 0 0 0 0
16 68 64 50 61 50 43 587 44 46
16 87 81 62 72 60 58 747 60 61
0 0 14 10 0 11 13 48 0 0
0 0 0 0 0 0 0 0 0 0
18 27 68 38 40 45 58 504 39 77
18 27 82 49 40 56 71 552 39 77
0 8 0 0 0 0 9 23 8 0
3 19 17 42 25 17 8 160 14 10
0 0 17 13 15 14 0 59 0 0
4 17 28 13 29 23 28 162 18 19
7 44 63 68 69 54 45 404 39 29
28 55 48 18 98 77 61 612 56 40
28 55 48 18 98 77 61 612 56 40
272 601 688 487 608 705 605 6342 527 575
7/22/2019 FMCG Brand Wise Spends of India
87/106
Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov '13 Dec'13 Jan - Dec'13
22 20 30 30 21 27 16 29 10 19 289
0 0 0 0 0 0 0 0 9 9 18
22 20 30 30 21 27 16 29 19 28 307
0 0 0 0 0 0 0 0 0 0 0
64 49 34 5 30 65 49 86 50 49 531
64 49 34 5 30 65 49 86 50 49 532
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
7 5 7 9 2 18 10 9 11 10 1107 5 7 9 2 18 10 9 11 10 110
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 16 30 46
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
16 12 10 0 9 14 14 12 0 16 125
66 39 28 14 48 63 40 39 64 69 550
0 0 0 0 0 0 0 0 0 0 0
82 51 38 14 57 77 54 51 81 115 721
0 0 0 0 0 0 0 0 0 0 0
0 6 6 0 7 0 7 0 0 0 42
0 0 0 0 0 0 0 0 0 0 0
58 68 34 32 47 79 66 65 61 48 668
58 74 41 32 54 79 73 65 61 48 710
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
7 13 10 0 0 7 19 14 0 0 71
21 17 5 0 12 9 34 67 41 22 268
38 53 23 5 30 33 33 41 34 19 39167 83 38 5 42 48 86 122 76 41 729
14 9 11 0 0 0 0 0 0 0 33
0 0 0 0 17 22 5 17 23 0 84
14 9 11 0 17 22 5 17 23 0 117
7 33 31 6 0 0 0 0 0 0 127
0 0 0 0 0 0 0 0 0 0 0
7 33 31 6 0 0 0 0 0 0 127
0 0 0 0 0 0 0 0 0 0 0
7/22/2019 FMCG Brand Wise Spends of India
88/106
14 13 12 10 23 19 29 23 17 37 275
0 0 0 0 65 72 38 39 40 34 288
14 13 12 10 87 91 67 61 57 72 563
18 18 21 0 32 54 38 29 34 30 358
18 18 21 0 32 54 38 29 34 30 358
69 63 30 14 19 0 0 0 0 0 195
11 15 11 7 51 66 64 67 21 0 3450 0 0 0 0 0 0 0 0 0 0
12 7 26 20 27 28 18 16 49 60 351
92 85 67 41 97 94 82 83 70 60 892
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
38 51 44 21 68 96 65 36 57 75 668
38 51 44 21 68 96 65 36 57 75 668
0 0 0 3 9 8 9 8 8 9 63
4 0 0 4 26 26 11 12 31 20 159
0 0 0 0 0 0 0 0 0 0 0
8 0 0 7 41 25 23 26 23 25 215
12 0 0 15 76 59 43 47 63 53 437
41 56 39 43 50 47 48 51 48 40 559
41 56 39 43 50 47 48 51 48 40 559
536 548 413 229 632 778 637 686 649 620 6830
7/22/2019 FMCG Brand Wise Spends of India
89/106
Jan'14 Feb'14 Mar'14 April'14
9 12 3 23
0 4 8
9 12 7 31
0
0 47
0 0 0 47
0
0 0
0
0 0
0 0
0 0 0
1 1 101 1 10
0
0
0
0
15 14 16
54 19 56
0
70 33 0 72
0
0
0
32 40 51 43
32 40 51 43
0 0 0
0 0 0
0
0 0 0 0
0
27 37 19 29
30 21 15 1256 59 34 41
0 0
0 0 9 6
0 0 9 6
27 24 14 0
0 0 0 0
27 24 14 0
0 0
7/22/2019 FMCG Brand Wise Spends of India
90/106
49 34 13
62 53 30
110 87 0 43
7 9 7 11
7 9 7 11
0 0
0 00 0 0 0
36 29 24 26
36 29 24 26
0 13
0
0 30
0 0 0 43
9 6 2
22 9 3 0
0
30 20 8
61 35 13 0
32 33 23 25
32 33 23 25
441 364 183 399
7/22/2019 FMCG Brand Wise Spends of India
91/106
7/22/2019 FMCG Brand Wise Spends of India
92/106
7/22/2019 FMCG Brand Wise Spends of India
93/106
7/22/2019 FMCG Brand Wise Spends of India
94/106
7/22/2019 FMCG Brand Wise Spends of India
95/106
P&G BRAND SPENDS
Print Spends (.millions)(70% discounted spends)
All India
Key Brands Product Group Jan'12 Feb'12 Mar'12 Apr'12 May'12
Ambi Air Fresheners 0 0 0 0 0
Ambi Total 0 0 0 0 0
Ariel Washing Powders/liquids 2 1 0 0 0
Ariel Total 2 1 0 0 0
ARIEL OXYBLU Washing Powders/liquids 0 0 0 0 0
ARIEL OXYBLU Total 0 0 0 0 0
Duracell Drycells 3 0 0 0 0
Duracell Total 3 0 0 0 0
Gillette Audited/unaudited Financial Re 0 0 0 0 0
Blades/cartridge 0 0 0 0 0
Female Shaving Systems 0 0 0 0 0
Mens Toiletries 0 0 0 0 0
Shaving Creams/lotion 0 0 0 0 0Shaving System/razor 0 0 8 2 1
Skin Care Products Range 0 0 0 0 0
Gillette Total 0 0 8 2 1
HEAD&SHOULDERS Hair Care Range 0 0 0 0 0
Hair Conditioners 2 0 0 0 0
Shampoos 0 0 26 13 6
HEAD&SHOULDERS Total 3 0 26 13 6
Oral B Tooth Brushes 0 12 4 0 0
Tooth Pastes 0 0 0 0 0
Oral B Total 0 12 4 0 0
OLAY Fairness Creams 2 0 0 0 0Other Face Creams 4 2 5 1 0
OLAY Total 7 2 5 1 0
Old Spice After Shave Lotions 0 0 0 0 0
Old Spice Total 0 0 0 0 0
PAMPERS Diapers 0 0 0 0 0
PAMPERS Total 0 0 0 0 0
Pantene Hair Care Range 2 46 5 2 1
Hair Conditioners 0 0 0 0 0
Shampoos 0 0 0 0 0
Pantene Total 2 46 5 2 1
Sebastian Hair Care Range 0 0 0 0 0
Sebastian Total 0 0 0 0 0
TIDE Washing Powders/liquids 0 0 0 0 0
TIDE Total 0 0 0 0 0
VICKS Otc Products Range 0 0 0 0 0
Rubs And Balms 0 0 0 0 0
VICKS Total 0 0 0 0 0
WHISPER Sanitary Napkins 0 0 0 0 0
7/22/2019 FMCG Brand Wise Spends of India
96/106
WHISPER Total 0 0 0 0 0
Others Audited/unaudited Financial Re 0 1 0 0 0
Fmcg Products Range 2 5 9 0 0
Fmcg-Corporate 0 0 0 0 10
Otc Products Range 0 0 0 0 0
Others Total 2 6 9 0 11
Grand Total 18 67 58 17 19
7/22/2019 FMCG Brand Wise Spends of India
97/106
Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan - Dec'12 Jan'13 Feb'13
0 0 0 0 1 1 0 2 0 0
0 0 0 0 1 1 0 2 0 0
1 4 1 0 4 0 0 14 0 4
1 4 1 0 4 0 0 14 0 4
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 3 2 1
0 0 0 0 0 0 0 3 2 1
0 0 0 0 0 0 0 1 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 2 2 1 5 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 00 0 0 2 2 4 10 28 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 2 4 6 11 35 0 0
0 0 0 0 0 0 8 8 1 0
0 0 0 0 0 0 0 2 0 0
3 0 0 2 48 9 1 110 0 0
3 0 0 2 48 9 9 120 1 0
0 0 0 9 7 0 7 38 0 10
0 0 0 0 0 0 0 0 0 0
0 0 0 9 7 0 7 38 0 10
0 0 1 1 0 0 0 4 0 14 0 5 6 5 2 3 36 4 5
4 0 6 7 5 2 3 41 5 6
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
7 0 0 0 0 0 0 7 0 0
7 0 0 0 0 0 0 7 0 0
0 6 3 0 60 5 2 131 0 0
0 0 15 0 0 0 0 15 0 0
0 22 0 3 0 0 12 37 2 0
0 28 17 3 60 5 14 183 2 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0
0 0 0 0 3 0 0 3 0 0
0 0 0 0 3 0 0 3 0 0
0 0 2 0 0 0 0 2 0 0
0 0 0 0 0 0 0 0 0 4
0 0 2 0 0 0 0 2 0 4
0 0 0 0 2 2 3 7 1 0
7/22/2019 FMCG Brand Wise Spends of India
98/106
0 0 0 0 2 2 3 7 1 0
0 0 0 0 1 0 0 2 0 1
0 3 0 0 0 0 0 19 2 3
0 0 3 0 0 0 0 13 0 0
0 0 0 0 0 0 0 0 0 0
0 3 3 0 1 0 0 34 2 4
15 34 29 24 135 26 47 488 12 29
7/22/2019 FMCG Brand Wise Spends of India
99/106
Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov '13 Dec'13 Jan - Dec'13
0 0 0 0 0 0 0 0 7 1 9
0 0 0 0 0 0 0 0 7 1 9
8 10 3 1 4 9 2 3 0 0 44
8 10 3 1 4 9 2 3 0 0 44
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 2 0 0 0 0 0 0 4
0 0 0 2 0 0 0 0 0 0 4
0 0 0 0 0 0 0 0 0 0 1
0 1 2 1 0 0 0 0 0 0 4
2 0 1 0 0 0 1 1 4 1 11
0 0 0 0 0 0 0 0 1 1 2
0 1 0 4 0 0 0 0 0 0 56 2 1 6 0 4 0 1 3 10 33
0 0 0 0 0 0 0 0 0 0 0
7 4 5 11 0 4 1 2 8 13 57
0 0 0 0 0 0 0 0 0 0 1
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 31 1 0 1 34
0 0 0 0 0 0 31 1 0 1 35
0 0 0 1 8 4 0 0 4 0 27
0 0 0 0 22 19 0 0 0 0 41
0 0 0 1 31 23 0 0 4 0 68
0 1 0 0 0 0 0 0 0 0 25 2 1 0 1 2 1 0 2 3 26
5 2 2 0 1 2 1 0 2 3 28
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 0 0 9 0 0 0 0 3 0 13
0 0 0 9 0 0 0 0 3 0 13
0 0 0 5 38 8 3 2 2 2 60
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 2
0 0 0 5 38 8 3 2 2 2 62
0 0 0 0 0 0 0 0 0 0 1
0 0 0 0 0 0 0 0 0 0 1
0 0 0 18 0 0 0 1 2 0 21
0 0 0 18 0 0 0 1 2 0 21
0 0 0 0 0 0 0 0 0 0 0
6 0 0 16 0 0 0 0 0 8 34
6 0 0 16 0 0 0 0 0 8 34
0 1 2 0 0 0 1 2 2 2 10
7/22/2019 FMCG Brand Wise Spends of India
100/106
0 1 2 0 0 0 1 2 2 2 10
0 1 0 0 0 1 0 0 1 0 3
0 0 3 3 0 0 0 0 0 0 12
0 0 0 0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0 0 0 0
0 1 3 3 0 1 0 0 1 0 14
26 19 15 68 75 46 39 11 31 29 400
7/22/2019 FMCG Brand Wise Spends of India
101/106
Jan'14 Feb'14 Mar'14 April'14
0 0
0 0
0 0 1
0 0 1
0 0
0 0
0 0
0 0
0 0
0 0
0 0
2 1
0 00 1
0 0
2 2
0 0
0 0
11 1 6
11 1 6
21 6
25 0
46 7
0 02 0 0
2 0 0
0 0
0 0
0 0
0 0
2 1 2 1
0 0
0 0 32 11
2 1 34 13
0 0
0 0
0 0
0 0
0 0
10 6
10 6
2 2
7/22/2019 FMCG Brand Wise Spends of India
102/106
2 2
0 1
0 0
0 0
0 0
0 1
74 20 40 14
7/22/2019 FMCG Brand Wise Spends of India
103/106
7/22/2019 FMCG Brand Wise Spends of India
104/106
7/22/2019 FMCG Brand Wise Spends of India
105/106
7/22/2019 FMCG Brand Wise Spends of India
106/106