FMCG

BY SAYED BURHAN.S

SHAMEERA.M

Topics to be covered

• Indian FMCG industry.

• Major Brands.

• Future of FMCG industry.

• Marketing Strategies.

• Challenges in FMCG Industries.

• Case studies.

Evolution Of The FMCG Industry

• Pre-Liberalization

• Post Liberalization

Characteristics Of FMCG

• Consumer

•Marketer

Entities In The Market

INDUSTRY SEGMENTS

• Household Caree.g. laundry soaps, mosquito repellents, dish cleaners

etc.

• Food & beveragese.g. soft drinks, bakery products, tea, coffee,

vegetables etc.

• Personal Caree.g. oral care, hair care, skin care, cosmetics, deodorants, perfumes etc.

Product Split UpProducts ALL India % Urban % Rural %