FMCG
• Fast Moving Consumer Goods (FMCG), are products that are sold quickly at relatively low cost.
• Though the absolute profit made on FMCG products is relatively small, they generally sell in large quantities, so the cumulative profit on such products can be large.
EXAMPLES OF FMCG GOODS
• Toiletries, soap, cosmetics, teeth cleaning products, shaving products and detergents, as well as other non-durables such as glassware, light bulbs, batteries, paper products and plastic goods.
• FMCG may also include pharmaceuticals, consumer electronics, packaged food products and drinks, although these are often categorized separately
Top Ten Players in FMCG Sector
1. Hindustan Unilever Ltd.
2.ITC (Indian Tobacco Company)
3. Nestlé India
4. GCMMF (AMUL)
5. Dabur India
6. Asian Paints (India)
7. Cadbury India
8 Britannia Industries
9. Procter & Gamble Hygiene and Health Care
10. Marico Industries
Focus Area Of Presentation
FMCG GOODS
SOAPS
COSMETICSAND
SKIN CAREDETERGENTS CONSUMER
ELECTRONICS
PAPER PRODUCTS
COMPANIES UNDER CONSIDERATION
Emami- History
• The inception of Emami Group took place way back in mid seventies when the company started manufacturing cosmetic products as well as Ayurvedic medicines under the brand name of Emami from a small factory in Kolkata in 1974.
- Vision & Mission
Vision Making people healthy and beautiful, naturally
Mission To contribute whole heartedly towards the environment and societyintegrating all our stakeholders into the Emami family
To make Emami synonymous with natural beauty and health in theconsumers mindTo effectively manage talents by building a learning organization
To drive growth through quality and innovation in products and services
To encourage decision making ability at all levels of the organization
- Product Categories• Hair packs• Dyes• Colorants• Shampoos
• Pain relief • Fairness creams• Boroplus• Fast Relief.
• Sona Chandi Chyawanprash .
Hair care Skin creams &lotions
Ayurvedic health care
productsTalcum powder
GROWTH STRATEGY
• Strong branding through celebrity endorsements has been one of the oldest and successful marketing strategies adopted by the company. Emami continues to use this strategy to build existing brands and launch new products.
• It is aggressively foraying into the hair care segment with a bouquet of products comprising hair packs, dyes, colourants and shampoos.
GROWTH STRATEGY
• Baby care is yet another segment being targeted by Emami, with products like oil, soap, talc and cream.
• Besides launching new products, Emami is introducing product extensions.
For example, in the case of chyawanprash, it has
launched summer and choco-flavoured variants. Likewise, it is introducing a ‘spoon version’ of chyawanprash for impulsive shoppers.
-History• In the summer of 1888, visitors to the Kolkata harbor noticed crates full In
the summer of 1888, In the summer of 1888, visitors to the Kolkata harbor noticed crates full of Sunlight soap
• In The summer of 1888, visitors to the Kolkata harbor noticed crates full of Sunlight soap bars, embossed with the words "Made in England by Lever Brothers". With it, began an era of marketing branded Fast Moving Consumer Goods (FMCG)
• Established in India in 1933 as Lever Brothers India Limited.
• Customer base of 2 out of every 3 Indian in the category of Home & Personal Care Products and Foods & Beverages.
• Golden Super Star Trading House.
- Mission
To add Vitality to life “We meet everyday needs for nutrition,
hygiene, and personal care with brands that help people feel good, look good and get more out of life”.
- Product Categories
• Lipton• Knorr• Slim-fast• Heart-brand
• Surf• Comfort• Sunlight
•
Lux• Dove• Lifebuoy
Food Home
PersonalNutrition
Marketing Strategy
• 55% market share in skin care products.• Skin care per capita consumption in India 0.3%
and in Germany 36%.• UNILEVER positioned to create values.• Skin cream low unit packs.• Launch project shakti.
-History
• In 1837, Procter and Gamble was founded in Cincinnati by William Procter, a candle maker, and brother-in-law Gamble, a soap maker.
• Their joint venture started one of the most influential companies in all American industry. The company's first product was Ivory soap, introduced in 1879.
• For generations, Procter and Gamble has been built by scientists and consumer researchers; the latter finding out what the public wants and needs, and the former improving upon old products or inventing new ones to match these needs and desires
-Vision&Mission• Vision
– “Be, and be recognized as, the best consumer products and services in the world”
• Mission– “Procter and Gamble will continue to serve consumers by
continuously innovating products that will allow us to be leaders in household and personal care, health care, and food products. To produce products with the utmost care to give nothing but quality to our communities. And to continue to grow so that we can maximize our shareholder’s wealth.”
- Product Categories
Heath care products
Food consumer
Household and
Personal care
Range of products
GRAND STRATEGIES
• Low Cost Leadership– Concentrated Growth– Market Development
• Differentiation – Product Development– Innovation
Success factors
– Positive brand image – Availability of products – The ease of access– Superior technology– Product variety and diversification– Line of shaving /grooming products– Supply chain technology
Penetration in India
• Underpenetrated markets, low per capita consumption and well established brands will translate into high growth rates for Procter & Gamble
• In a recent move, the company tied up with National Rural Health Mission, Rajasthan, to educate the rural women about hygiene issues.
• During FY06-08, the company invested nearly Rs 60 crore towards capacity creation (Rs 10 crore was invested in its Goa plant for hygiene products and Rs 26.7 crore in Baddi plants for healthcare products).
REVLON
-History
• Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name.
• In only six years the company became a multimillion dollar organization, launching what was to become one of the most recognized cosmetics names in America and around the world.
- -Vision
VISION:• Our vision is to provide glamour, excitement
and innovation through quality products at affordable prices.
- Product Categories
Hair Care Fragrance
Skin CareCosmetics
BIOTIQUE
Create a legacy of
Beauty, the Ayurveda
way….
COMPANY PROFILE
Bio Veda Action Research Pvt. Ltd.
Flagship Brand BIOTIQUE
Total Annual Sales Volume – Above US $100 Million
Chair Person and MD Ms. Vinita Jain
“ I wanted to combine the best of the ancient with cutting-edge technology. Integrating a 5000 year old plant medicine system with biotechnology gave birth to Biotique”
CORPORATE VALUES
• NATURE : Attitude and Behaviour • BLEND : Process • GLAMOUR : Delivery
Range Of Products
SKIN CARE PRODUCTS Face Cleansers and Freshners, Sun protectors,
Nourishment Creams, Exfoliators, Face Pack, Fairness Treatment, Acne Treatment
Main Markets
• France• Italy • Belgium• Spain• US• Singapore, Malaysia, Nepal, Sri
Lanka ,Switzerland , Netherlands and India
Marketing Aspects• Segmentation – Income
• Target Market – Male and Female (Urban)
• Positioning – Life Style
• Pricing – Above Rs.150 -Indian Market Upto 8 times higher - Foreign markets
• Competitors
Exclusive outlets (15,000 points of sale, 4,000 multibrand outlets )•Branded Beauty Salons•Biotique Spa Brand
Strategies for Expansion
M o v e o v e r S h a h n a z . . .