Adding Value to your business

Adding Value to your businessIntroduction

At Focus Insights, our way of working is focused on partnership.

We listen to your issues and work together with you in order to

ensure the best solution.

We offer the full range of research techniques, both

quantitative and qualitative. We offer creative solutions that

provide actionable insights

We design and implement business and marketing solutions to

take your business to the next level

We fulfil your training and development needs by preparing

user friendly documents and conducting effective training

workshops

Adding Value to your businessAbout us…

We at Focus Insight

are highly experienced

are aimed at adding value to

your business based on

knowledge and experience – across various sectors withvarying size and stature

have a deep understanding of client’s business areas

have a strong on ground field team which enables you toconnect with your target audience immediately

can deliver meaningful insights into employee behaviour,and conduct development & evaluation programmes

Adding Value to your businessOur Offerings

Research & Consulting

Marketing & Branding

Human Resource Management &

Training

Business Strategy – Formulation

and Implementation

Adding Value to your businessOur Services…

Research and Consulting

Qualitative and Quantitative Research

Customized research

Consumer Research

Social Research

Business (B2B) and Industrial

Research

COMPLETE RESEARCH SOLUTION RESEARCH NEED IDENTIFICATION,

RESEARCH DESIGNING, DATA COLLECTION, ANALYTICS AND REPORTING

Research and Consulting Marketing and Branding Human Resource Consulting

Adding Value to your businessRecent Research Studies..

Consumer Insights Studies:

Qualitative studies on customer behavior, choices and preferences

on regular basis for Star India Entertainment Pvt. Ltd – monthly

meet 50-60 viewers to understand their views and perception

towards the channel and show content

Quantitative Telephonic Customer Survey of 2000 customers

for Star India Entertainment Pvt. Ltd

Customer Satisfaction Survey:

Quantitative Customer satisfaction survey of 300 customers

for Arambagh’s Foodmart Pvt. Ltd. (Chain of Retail stores in

West Bengal)

Adding Value to your business

Social Sector Research Studies

Currently working with Government of West Bengal and Unicef on “Revision of Communication strategy” of the Kanyashree Prakalpa

Impact Assessment, Situational analysis using Qualitative and Quantitative research methods for Child in Need Institute (CINI – a leading NGO in Eastern India)

Industrial Feasibility Studies

Demand Estimation

New product development

New Store launch studies

Research Studies..

Adding Value to your businessOur Services…

Marketing and Branding

Strategizing on Brand Building and Awareness

Advertising and Promotion in Print, Radio and

Television Media

Digital and Social Media campaign

Door to Door Campaign and database generation

Research and Consulting Marketing and Branding Human Resource Consulting

Adding Value to your businessBrand Building….

We are consultants to help your business grow to next level

We have empanelled vendors who will support you at right price for

Designing, printing of Logo, Branding Materials, Leaflets, Banners, Standees

Distribution of branding materials and leaflets at important points

Development of video ads and corporate films

We do Customer Engagement Programs – Helps you to connect with

right customers

Adding Value to your businessBrand Building….

Adding Value to your businessBrand Building….

Adding Value to your business

Banner Leaflet

Dangler

Brand Building….

Adding Value to your businessBrand Building….

Print Media Advertisement

Outdoor Advertisement

Wall

Painting

Adding Value to your businessAdvertising and Promotion..

We help you in Advertising in Print, Radio and Television Media

Radio Mirchi

All Leading Daily News Papers and Magazine

Star Entertainments Channels and Local Channels

Advertising in Bus (Local and Volvo Buses) and Hoarding

Mobile and Email communications, Facebook, Twitter

Development of Promotional Films, AD Films

Outdoor Advertisement: Promotional Activity and Hoarding

Adding Value to your businessAdvertising and Promotion..

Bus

Branding

Print Media

Advertisement

Radio Advertisement

Adding Value to your businessDigital Advertising

Expert in Digital and Social Media Campaigns- Google Certified

Digital Marketing Expert

Fan Page Management in Facebook

Leads though Facebook Page

Leads through Google Adwords

AdWords allows you to take advantage of showing your ads to

the right people, in the right place, and at the right time.

Adding Value to your businessOur Services…

Human Resource Consulting

Training and Development

Literacy training

Interpersonal skills training

Technical training

Problem solving training

Performance Assessment and

Evaluation

Defining parameters and developing

instruments for 360 degree evaluation

Calculating scores and Bell curve fitting

Prepare Performance Improvement Plan

Research and Consulting Marketing and Branding Human Resource Consulting

Adding Value to your businessSnapshot of our work…

Strategy development for IT/Telecom companies – Route to market strategies,

Profiling, Need gap analysis

Analysis and reporting of health research projects – Situation analysis, Baseline-

Endline survey, Programme evaluation

Consumer connect research for one of the leading entertainment houses – content

diagnostics, pilot testing of content, show health diagnostics

Marketing and branding – on ground activities, digital and social media

marketing, advertising and promotion in Print and Radio for a leading retail

chain of stores in West Bengal

Employee performance appraisal – development of appraisal procedure,

defining relevant performance indicators, 360˚ appraisal, Performance

evaluation and Performance improvement plan

Employee development – retail staff training on grooming and communication,

leadership and team-building, corporate etiquette training for middle-senior

management

Adding Value to your businessOur Team…

FI is an enthusiastic team with

work experience in varied field

and wide range of

qualification

MBA graduate

Masters in Economics

Chartered Accountant

Engineering graduateResearch & Consulting

Industrial / Manufacturing

Consumer Goods

Financial Organizations

Entertainment

IT & TelecomGovernment Departments

Health Sector

Non-Government

Organizations

Specialized in-house fieldwork and

data collection capability

We have exposure in the following

sectors:

Strategic tie-up with

eminent consultants and

industry experts

Adding Value to your businessOur Clients

Adding Value to your businessTestimonials…

FOCUS INSIGHTS

Contact us

Office Address : 3, Priyonath Ghosh Road,

Kolkata – 700 075

Website : www.focus-insights.com

Nilanjana Mitra

nilanjana.mitra@focus-insights.com

+91-9836071661

Swarnava Sengupta

swarnava.sengupta@focus-insights.com

+91-9830391661