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Focus on promoting responsible management education and research, corporate social responsibility, and the creation of sustainable social, environmental and economic value. Omar Ibrahim
Focus on promoting responsible management education and research, corporate social responsibility, and the creation of
sustainable social, environmental and economic value. Omar Ibrahim
Rigor & Relevance
Two articles
Statement
Discussion
Marketing is the process of planning and executing conception, pricing, promotion and distribution of goods, ideas and services to create exchanges that satisfy individual and organizational needs (AMA, 1985)
Marketing is an organizational function and a set of
processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organizations and its stakeholders (AMA, 2004)
Too focused on “scientific” research, business schools are hiring professors with limited real-world experience and graduating students who are ill equiped to wrangle with complex, unquantifiable issues – in other words the stuff of management.
The problem is not that business schools have embraced scientific rigor but that they have forsaken other forms of knowledge.
Today it is possible to find tenured professors of management who have never set foot inside a real business, except as customers.
Our theories and ideas have done much to strengthen the management practices that we are all now so loudly condemning.
Business schools do not need to create new courses; they need to simply stop teaching some old ones(Bartunek, 2002) .
Managers; ,,Obsessed as they are with the “real world” and sceptical as most of them are of all theories, managers are no exception to the intellectual slavery of the “practical men” (Keynes 1953:306).
They learn more in 2 month in my company, than they do in 4 years at your University
You suffer from intellectual slavery !
Business schools should reniew their courses more often.
Professors should have more “real-life” experience.
Scientists should not be too rigirous and accept the fact that “real-life” needs relevance!
Graduate students should do add more relevance to their research.
Managers understand the necessity of CSR and more
effectively create sustainable social, environmental and economic value!
