Date post: | 18-Oct-2014 |
Category: |
Technology |
View: | 5,746 times |
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Mick Liubinskas
Why be focused?
How to be focused?
Prac4cal
Interac4ve
Collabora4ve
Informa4ve
Fun
Future geek
Name Company
What does it do? Aims for the workshop What animal are you?
80 Web Businesses 7 countries
You Are
Here
The Startup Juggle
Customers Move Slowly…
1. Don’t get crushed
2. You can’t afford not to
3. Customers will like it more
3 Features 20,000 prospects
Focus… How?
Are you my purpose?
Simplicity.
Features Fun
Why are you building a business?
What are you changing in the world?
Wildest dream
What’s the one thing that happens that means it’s all working?
Get The Sequence Right
Picking Your Segments Characteris:cs Segment 1: Segment 2: Segment 3:
Reachable -‐1 -‐1 1
Strong immediate need
0 0 -‐1
Can get the value 1 -‐1 0
Can use it 1 0 -‐1
26 more… 1 1 1
TOTAL +2 -‐1 0
Choices, choices,
choices…
You must sacrifice
Focus (one)
Do (few)
Don’t (many)
Core Utility
Support Features Crap
Opportunity Clear
Solu4on Clear
Build It Sell It
Customer Discovery
Customer Valida4on
Customer Crea4on
Company Crea4on
Old School
Customer Development
Source: Steve Blank and Eric Ries
Your Service = Context
of Leads
Reten4on
Viral
Sharing Content
Refocus - what focus means
A One Track Mind….
1. Sacrifice 2. Sequence 3. Core first
TEST TEST TEST TEST TEST NEXT
Mth 1 Mth 2 Mth 3 Q2 Q3 Q4 Y2
Business & Vision
Customer Development
Product
Marke4ng
Business Development
Need Money in Bank
Need Signed Term Sheet
Need CommiXed Investors
Start Pitching
Be Investor Ready
8-‐16 weeks
Capital Raising
Turn this!
1. Focus to win
2. Core first
3. Test, test, test!
Go Read and Join!
• Eric Ries - Lean Startup / Minimal Viable Product • http://www.startuplessonslearned.com/
• Sean Ellis - Metric Driven Marketing • http://startup-marketing.com/
• Steve Blank - Customer Development • 4 Steps to the Epiphany – book. • http://www.steveblank.com/
• Sydney Lean Startup Circle • Silicon Beach Forum
Technology
Focus Design Itera:ons
Pollenizer Methodology
Q&A
Photo References: http://www.flickr.com/photos/dcassaa/ http://www.flickr.com/photos/bjmccray/ http://www.flickr.com/photos/25318921@N07/2461652609/ http://www.flickr.com/photos/melyviz/160269050/ http://www.flickr.com/photos/ihtatho/627226315/ http://www.flickr.com/photos/statusfrustration/134388320/ http://www.flickr.com/photos/buck82/7855198/ http://www.flickr.com/photos/pazit/2400635021/ http://www.flickr.com/photos/theopenseas/182775698/ http://www.flickr.com/photos/valeriebb/296470096/ http://www.flickr.com/photos/54122508@N00/317904727/
Mick Liubinskas Mick Liubinskas
Mick Liubinskas Pollenizer.com
[email protected] @liubinskas