BeTtEr LiViNg ThRoUgH DeSiGn

@shopfolklore #LDF13

Folklore is a furniture, homeware and lifestyle retail company.

Opened in London and online in June 2012.

Our company is gounded in a simple concept that ďĞƩĞƌ�ůŝǀŝŶŐ�ŝƐ�ƉŽƐƐŝďůĞ�ƚŚƌŽƵŐŚ�ĚĞƐŝŐŶ͘

Strong ethos that resonates through every aspect of our ďƵƐŝŶĞƐƐ�ĂŶĚ�ŐŝǀĞƐ�ŽƵƌ�ďƌĂŶĚ�Ă�ƵŶŝƋƵĞ�ĂĞƐƚŚĞƟĐ͘

All of our products chosen on the basis that they are ƐŝŵƉůĞ͕�ĐƌĂŌĞĚ͕�ǁĞůů�ŵĂĚĞ͕�ĨƵŶĐƟŽŶĂů�ĂŶĚ�ďĞĂƵƟĨƵů͘

WhO We ArE

FoLkLoRe iS LeAdInG ThE

MoVeMeNt oF rEsPoNsIbLe aNd aWaRe

lUxUrY rEtAiL.tHe fUtUrEs rEpOrT, 2012 - 2017

Portbouy Benjamin

Ruta por la localidadgerundense en la que elescritor berlinés dio porterminada su huida

La vueltaal mundo zombiDe la Atlanta de ‘TheWalking Dead’ al Sitgesde ‘REC3’, diez destinosque meten miedo

Los Juegos Olímpicos, del 27 de julio al 12 de agosto,se presentan como los más ecológicos. A partir de la sedeolímpica, recorremos la capital británica para descubrirlos lugares donde triunfa el reciclaje, lo duradero y lo verde

10

Medalla ‘eco’Medalla ‘eco’para Londrespara Londres

20El chef alemán conduende españolJuan Amador reinaen la cocina germanasin olvidar su herenciacatalana y andaluza

18www.elpais.com/elviajero

La tienda de decoración Folkloredestina el 15% de sus ventas a ONGdedicadas al medio ambiente.

El Viajero 13.07.12El Viajero 13.07.12Número 716Número 716

The beginning of the 21st centry has seen the emergence of a new era that embraces more sustainable ways of living.

EĞǁ�ĂƫƚƵĚĞƐ�ƚŽ�ŵĂŶŵĂĚĞ�ĂŶĚ�ƚŚĞ�ŶĂƚƵƌĂů�ĞŶǀŝƌŽŶŵĞŶƚ͕�ŶĞǁ�ĂƉƉƌŽĂĐŚĞƐ�ƚŽ�ďŽƚŚ�local and global issues.

tŚĂƚ�ŝƐ�ďĞŝŶŐ�ĞƐƚĂďůŝƐŚĞĚ�ŝƐ�ůŝƚĞƌĂůůLJ�Ă�ĐŚĂŶŐĞ�ŝŶ�ĐƵůƚƵƌĂů�ƉĞƌƐƉĞĐƟǀĞ͕�Ă�ŶĞǁ�mindset and a worldwide remaking.

�ƚ�ĂŶ�ŝŶĚŝǀŝĚƵĂů�ůĞǀĞů͕�ƉĞŽƉůĞ�ĂƌĞ�ƌĞͲĞǀĂůƵĂƟŶŐ�ŚŽǁ�ƚŚĞLJ�ĐŽŶƐƵŵĞ�ĂŶĚ�ŐŽ�ĂďŽƵƚ�ƚŚĞŝƌ�ůŝǀĞƐ�Ͳ�ĚĞĐŝƐŝŽŶƐ͕�ĐŽŶƐƵŵƉƟŽŶ�ĂŶĚ�ďƵLJŝŶŐ�ŚĂďŝƚƐ�ĂƌĞ�ƐŚŝŌŝŶŐ͘

a nEw lAnDsCaPe

People are demanding change. New ways of doing things everywhere.

Rise of shared economies such as AirBnB and Etsy.

ZĞͲŝŵĂŐŝŶŝŶŐ�ŽĨ�ĐŽŶƐƵŵƉƟŽŶ�ŚĂďŝƚƐ�Ͳ�ŝƉĐĂƌ�ĂŶĚ�^ƉŽƟĨLJ͘

Rediscovery of farmers markets, local ƐŚŽƉƉŝŶŐ͕�ĐƌĂŌ͕�ŚŽŵĞŐƌŽǁŶ�ĂŶĚ�handmade.

��ƉĂƌĂĚŽdžŝĐĂů�ĐƵůƚƵƌĂů�ƐŚŝŌ�ƚŽǁĂƌĚƐ�ŐůŽďĂůŝƐĂƟŽŶ�ĂŶĚ�ĚŝŐŝƚĂůŝƐŵ�LJĞƚ�Ă�simultaneous movement towards more simple, local ways of living.

Michael Schwartz, 2011

We wanted to start a business that ƵƟůŝƐĞĚ�ŽƵƌ�ƐƚƌĞŶŐƚŚƐ�ďƵƚ�ĐŽƵůĚ�ĂůƐŽ�ƉŽƚĞŶƟĂůůLJ�ďĞ�Ă�ĨŽƌĐĞ�ĨŽƌ�ŐŽŽĚ͘

We can’t just go about business in a brutal, mindless and singular way.

Not just the products we sell but also how we run the company.

We believe all businesses in the future will need to have purpose not just make a ƉƌŽĮƚ�ĨŽƌ�ƐŚĂƌĞŚŽůĚĞƌƐ͘

WhY wE sTaRtEd

ͻ� /ŶƐƉŝƌŝŶŐ�ďĞƩĞƌ�ůŝǀŝŶŐ�ƚŚƌŽƵŐŚ�ĚĞƐŝŐŶ

ͻ�� ��ƵƌĂƟŶŐ�ƉƌŽĚƵĐƚƐ�ƚŚĂƚ�ĂƌĞ�ŵĂĚĞ�ǁŝƚŚ�ĐĂƌĞ

ͻ�� ��ĞůĞďƌĂƟŶŐ�ŵĂƚĞƌŝĂůƐ�ƚŚĂƚ�ĂƌĞ�ƐƉĞĐŝĂů�ĞŶŽƵŐŚ�ƚŽ�ďĞ�ůŽǀĞĚ�ĂŶĚ�ƐƚƌŽŶŐ�ĞŶŽƵŐŚ�ƚŽ�ůĂƐƚ

ͻ�� �tŽƌŬŝŶŐ�ǁŝƚŚ�ĚĞƐŝŐŶĞƌƐ͕�ŵĂŬĞƌƐ�ĂŶĚ�ĐƌĂŌƐƉĞŽƉůĞ�ǁŚŽ�ƐŚĂƌĞ�ŽƵƌ�ĞƚŚŽƐ

ͻ�� �̂ ŚĂƌŝŶŐ�ƉƌŽĮƚƐ�ƚŽ�ĐƌĞĂƚĞ�Ă�ƉŽƐŝƟǀĞ�ŝŵƉĂĐƚ�ďĞLJŽŶĚ�ŽƵƌ�ĐŽŵƉĂŶLJ

DeSiGn FoR GoOd - oUr eThOs

pLaNs fOr tHe fUtUrE

/ŶƐƉŝƌŝŶŐ�ƉĞŽƉůĞ�ƚŽ�ůŝǀĞ�ďĞƩĞƌ�ƚŚƌŽƵŐŚ�ĚĞƐŝŐŶ�ǁŝůů�ĂůǁĂLJƐ�ŝŶĨŽƌŵ�ŽƵƌ�ĚŝƌĞĐƟŽŶ͘

Online & digital

/Ŷ�ŚŽƵƐĞ�ĐŽůůĞĐƟŽŶ�ĨŽƌ�ϮϬϭϰ

The challenge is to maintain our ethos while also growing our business.

tHaNk yOu

@shopfolklore

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