Date post: | 28-Jan-2015 |
Category: |
Technology |
Upload: | devon-smith |
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#folkyeah #campvibes: The Culture of Hashtags
SXSW Interactive 2013 | Content Distribution | Dual Panel
@devonvsmith and @jordanfugate
What’s in a #hashtag?
Can it capture the lifestyle of a community?
Can it define the business model of a brand?
We’ll share how brands are using #hashtags to cultivate a community of advocates, from tactics of effective curation to the strategy of content creation.
Poler Camping Stuff uses #campvibes to curate the outdoor adventures of its loyalists and promotes their products in the process.
Newport Folk Festival uses #folkyeah to connect fans and bands at the festival, while showcasing music and folk lifestyle year round.
For brands trying to persuade consumers to become advocates, companies trying to sell a lifestyle through their products, and social media managers trying to stay human online.
Vote Here: http://bit.ly/folkyeah