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@helenbevan
Follow on
ADASS/SCIE seminar Leading through turbulence
11 January 2013
Helen Bevan@helenbevan #NHSchange
@helenbevan
Some themes from today (and some things I want to add)
• Build common purpose/shared purpose/burning ambition (and avoid de facto purpose)
• You can’t go halfway when you start working with “intrinsic” factors
• Frame our messages to connect• It starts with me
@helenbevan
There has never been a time in the history of health and care when this advice has
been more pertinent
“Leadership is not about making clever decisions and doing bigger deals. It is
about helping release the positive energy that exists naturally within people”
Henry Mintzberg
@helenbevan
NHS Change Model
www.changemodel.nhs.uk
@helenbevan
“large scale change is fuelled by the passion that comes from the fundamental belief that there is something very different and better that is worth striving for”
Leading Large Scale Change NHS Institute
@helenbevan
[Shared] purpose goes way deeper than vision and mission; it goes right into your gut
and taps some part of your primal self. I believe that if you can bring people with similar primal-purposes together and get them all marching in the same direction,
amazing things can be achieved.Seth Garguilo
@helenbevan
Avoiding “de facto” purpose• What leaders pay attention to matters to staff, and consequently
staff pay attention to that too• Shared purpose can easily be displaced by a “de facto” purpose:
hitting a target reducing costs reducing length of stay eliminating waste completing activities within a timescale complying with an inspection regime
• If purpose isn’t explicit and shared, then it is very easy for something else to become a de facto purpose in the minds of the workforce
Source: Delivering Public Services That Work: The Vanguard Method in the Public Sector
@helenbevan
What focus for our improvement projects?
Source: 100 improvement projects on national improvement leadership programme October 2012
@helenbevan
AND
@helenbevan
“A cynic, after all, is a passionate person who does not want to be disappointed again”
Zander R and Zander B (2000) The art of possibility. Harvard Business School Press. As quoted by Steve Onyett
@helenbevan
Framing Is the process by which leaders construct, articulate and put across their message in a powerful and compelling way in order to win people to their cause and call them to action
Snow D A and Benford R D (1992)
@helenbevan
If we want people to take action, we have to connect with their emotions through values
actionaction
valuesvalues
emotionemotion
Source: Marshall Ganz
@helenbevan
Effective framing: what do we need to do?
1. Tell a story
@helenbevan
Effective framing: what do we need to do?
1. Tell a story2. Make it personal
@helenbevan
Effective framing: what do we need to do?
1. Tell a story2. Make it personal3. Be authentic
@helenbevan
Effective framing: what do we need to do?
1. Tell a story2. Make it personal3. Be authentic4. Create a sense of “us”
@helenbevan
Effective framing: what do we need to do?
1. Tell a story2. Make it personal3. Be authentic4. Create a sense of “us” (and be clear who the “us”
is)5. Build in a call for urgent action
The BevansName Dates Place of birth Occupation
Stephen BEVAN 1794- 1850 Bristol, England
Edwin Verry BEVAN
1832-1879 Bristol, England
Edwin Verry BEVAN
1862-1926 Bristol, England
Ernest Verry BEVAN
1904-1981 Bristol, England
Mervyn Ernest BEVAN
1929 - Bristol, England
Helen Joyce BEVAN
1960- Bristol, England
The BevansName Dates Place of birth Occupation
Stephen BEVAN 1794- 1850 Bristol, England Sailmaker
Edwin Verry BEVAN
1832-1879 Bristol, England Shipper
Edwin Verry BEVAN
1862-1926 Bristol, England Ship’s captain
Ernest Verry BEVAN
1904-1981 Bristol, England Ship’s engineer
Mervyn Ernest BEVAN
1929 - Bristol, England Sailmaker
Helen Joyce BEVAN
1960- Bristol, England
“You don’t need an engine when you have wind in your sails”
Paul Bate
The BevansName Dates Place of birth Occupation
Stephen BEVAN 1794- 1850 Bristol, England Sailmaker
Edwin Verry BEVAN
1832-1879 Bristol, England Shipper
Edwin Verry BEVAN
1862-1926 Bristol, England Ship’s captain
Ernest Verry BEVAN
1904-1981 Bristol, England Ship’s engineer
Mervyn Ernest BEVAN
1929 - Bristol, England Sailmaker
Helen Joyce BEVAN
1960- Bristol, England Sailmaker