Talent Solutions

Followers Matter

US Staffing Firm Customer Media Examples

Members are more engaged with the companies they

follow on LinkedIn…

78%

More likely to accept

Recruiter InMail

6x

More likely to view

LinkedIn Career Page

Source: Internal LinkedIn Data – August 2012

How to build your follower base?

TALENT SOLUTIONS

Who should you get to follow your business?

4

Followers

TALENT SOLUTIONS 5

People Researching your

Employees per month

People researching your

Company per month

People currently following

your Company

Organic Traffic –

- InMails, Telephone Calls,

Emails, Meetings

How People Engage with your Business

TALENT SOLUTIONS

Organic Traffic –

- InMails, Telephone Calls,

Emails, Meetings

Employee

Branding Ads

Career Hub

Job Slots

Recruiter

License

People Researching your

Employees per month

People researching your

Company per month

People currently following

your Company

How People Engage with your Business – Drive to Follow

TALENT SOLUTIONS

How People Engage with your Business – Inbound to Follow

Organic Traffic –

- InMails, Telephone Calls,

Emails, Meetings

Employee

Branding Ads

Career Hub

Job Slots

Recruiter

License

People Researching your

Employees per month

People researching your

Company per month

People currently following

your Company

Inbound Campaigns –

- Targeted Ads, Targeted InMails

TALENT SOLUTIONS LinkedIn Confidential ©2013 All Rights Reserved

TALENT SOLUTIONS

LinkedIn Company Pages

TALENT SOLUTIONS

Above & Beyond with LinkedIn Careers Pages

LinkedIn Confidential ©2013 All Rights Reserved

TALENT SOLUTIONS

Content from Careers Tabs will showcase on Jobs

Rich media (video or photo) as well as recent updates

will be imported into Job Description from the LCP

A new customer-specific module, “Other Jobs at

Company XYZ” will appear below the job description

and above competitive jobs

1

2

LCP customers’ job descriptions will automatically see the

following changes:

Result: a more engaging and inviting experience for

the viewer

TALENT SOLUTIONS

Invite members to Follow your company and stay

engaged over time

12

Erica Robertson

Your ideal candidate

or prospective client

VP Marketing

How many? professionals are following

your company on LinkedIn

How to engage your followers?

TALENT SOLUTIONS

Build a community: Engage, analyze,

optimize

Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence: Develop Branding Assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by

Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO

Jobs, News & more!

XYZ.CO

LinkedIn Confidential ©2013 All Rights Reserved

TALENT SOLUTIONS

Share Content

15

TALENT SOLUTIONS ©2012 LinkedIn Corporation. All Rights Reserved. 16

50 characters or less

drives 28% higher

engagement

Less is

More

Best Practices

Think in thirds

Keep it brief

Ask questions

Time your posts

Post frequently

Make it relevant

TALENT SOLUTIONS

Targeted Company Status Updates

17

TALENT SOLUTIONS

Measure Results

18

Examples of Customers Doing It Right

TALENT SOLUTIONS

Staffing Firm – Accounting, 4 Employees

20

Added Recruiter, EPA & Job Slots

TALENT SOLUTIONS

Staffing Firm – Sales/Marketing, 20 Employees

21

Step 1 – Recruiter and Job Slots; Step 2 – added EPA, LCP

TALENT SOLUTIONS

Staffing Firm – Healthcare, 15 Employees

22

Step 1 – Recruiter and Job Slots; Step 2 – added EPA, LCP, Ads, more Job Slots

TALENT SOLUTIONS

Staffing Firm – Sales/Pharma/IT, 50 Employees

23

Step 1 – Recruiter and Job Slots; Step 2 – added LCP, more Job Slots

TALENT SOLUTIONS

Staffing Firm – Temp IT, 30 Employees

24

Step 1 – Recruiter; Step 2 – added EPA, LCP, Ads and Job Slots

TALENT SOLUTIONS

Questions?