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Kurt Schwitters, the critic, 1921
"Dada-Rundschau" by Hannah Höch,photomontage, 1920
Dadaism
The Beginning of a Movement
In the middle of a world war, a few writers,painters, sculptors, musicians and typographerswanted to use their crafts to change the worldovernight. Great minds gathered especially inSwitzerland, where those who had emigratedfor a variety of reasons had found asylum.They wanted to eliminate once and for all theempty shell of art and society and theintellectual and emotional factors which set thestage for conflict.
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The Beginning
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Two poster poems by Raoul Hausmann, 1918
Typographic poem "L’inconnu" from the year1918, by Raoul Hausmann
Dadaism
First artistic ventures
Hugo Ball and his wife EmmyHennings founded the ’CabaretVoltaire’ in Zurich in February 1916.This location provided a platform forartists like Jacno Hülsenbeck, TristanTzara and Hans Arp. Writers took thestage in outlandish costumes topresent poems and musical worksmade the bourgeois ear cringe. Soonthe first exhibitions appeared in the ’Dada Gallery’. Building on previousnew styles like Marcel Duchamp’sReady Mades (1913) and early Italianfuturism, Dada refused to call itselfart.
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Lajos Kassak, „Geräusche/Sounds“, 1920
"Die Scheuche", a joint work of Kurt Schwitters, KäteSteinitz and Theo von Doesburg
"Dada-Cino" by Raoul Hausmann, 1920 in Geneva
Dadaism
The Spread of Dadaism
Dada centers appeared oneafter the other in New York,Paris, Berlin, Hannover andCologne, but also in Serbia,Rumania and South America.Dada became both a Europeanand an internationalmovement. The rapid spreadof these new ideas was due inpart to the intensivepropaganda which was used tosupport it: journals, posters,stickers, catalogues andadvertisements.Today, these works have thesame status as Dada ’art’ andstill draw our attention.
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FONT LOUNGE > FONT FEATURES > DADAISM – THE BEGINNING OF A MOVEMENT
Kurt Schwitter’s "Gesetztes Bildgedicht/ArrangedPicture Poem", created in 1922
Invitation to an exhibition of works of theFrench Dada artist Francis Pacabia, 1920
Typographic photomontage, 1922
Dadaism
Dada Typography
The Dada influence on typographybroke with most printing traditions. Ithad a radical attitude toward designand took typography seriously; it wasa necessity, not a side effect. Ananti-bourgeois outlook took form.
Distinguishing style elements are theclose relationship between word andimage and the use of a variety oftype forms and line dimensions. Newinterpretations of the horizontal-vertical dimension were created andlayouts included lines, surfaces, andtechniques sometimes irrelevant tothe purpose, like engravings. Syntacticelements like capital-lower case,condensed, light-semibold, etc., wereused extensively. The legibility oftexts suffered, but the content wasrevealed and emphasized.
New typographic techniques were notonly used in advertisements. Even ’serious’ works like the cubistpaintings of George Braque and PabloPicasso included written elements asessential components.
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FONT LOUNGE > FONT FEATURES > DADAISM – THE BEGINNING OF A MOVEMENT
Flyer for a lecture by Edward Fella, 1995
Announcement for an edition of "Beach Culture" byDavid Carson, 1990
Beam Weaverprofile intermedia 2, Bremen 1999Performance/Typographic Media loungeBy A. Branczyk and T. Nagel
Dadaism
The Dada Movement Today
The original Dada movementlasted until 1923. Many detailsand episodes still inspire theimagination today, forexample, Lenin’s meeting withthe Dadaist Tristan Tzara inZurich. Such an historicmeeting was originallyarranged just to play chess...
But the Dada movement neverreally came to an end. TheHappening and Fluxusmovements (Kaprow,Rauschenberg, Paik) around1960 would be unthinkablewithout Dadaism as itspredecessor. And 1980 saw anew and powerful revival, aneed for exactly the types ofideas and applications whichDadaism represented. All theDada manifests which hadformerly been so difficult tofind were released by Germanpublishers in reprints true tothe originals. A modern musicgroup named itself after thehistoric ’Cabaret Voltaire’ andin 1982, the first Dadaistconference since 1945 tookplace in Germany.
In the last twenty years,formal and contextual Dadaistinfluences have been used asimportant style elements inthe design of alphabets,typography and internationalgraphic design. Among themost influential and creativedesigners whose work wouldbe unthinkable withoutDadaism are for exampleEdward Fella and David Carsonof the USA. In England, JamieReid gave the punk movementa look which stemmed fromDadaism. And in Germany,xplicit Thomas Nagel, AlexBranczyk brought Dadaistfreedom to the design of thetechno music movement aswell as to the digital world.Although a period of uproar inthe design is followed by anopposite trend focused onfunction, the newdevelopments make clear thatDada was not just aninfluential movement at thebeginning of the 20th century.The rebellious and enquiringprinciples of the Dadamovement could also bemodels for the present andthe future. And they will be!
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FONT LOUNGE > FONT FEATURES > DADAISM – THE BEGINNING OF A MOVEMENT
Dadaism
Linotype Library Fonts in the Dada Style
Please take a look at a selection of typefaces in the style of Dada, offered by theLinotype Library.
Agrafie™
Linotype Automat™ Regular
Linotype Compendio™ Regular
Linotype Dropink™
F2F Czykago™ Trans
F2F Entebbe™
F2F Lovegrid™ Caps
F2F Shakkarakk™
F2F TechLand™
F2F Whale Tree™
Linotype GlassFlag™ Regular
Linotype Konflikt™
Linotype Not Painted™
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The Beginning
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Dada Typography
The Dada Movement Today
Linotype Fonts in the Dada Style
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Linotype Renee Display™ Lines
Linotype Transis™
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EnergijaMultimedial TypoperformanceBy A. Branczyk, T. Nagel and T. Meyer-Bautor
FrontpageClose-up/Detail FrontpageTypefaces: Face2Face
FrontpageLogo designBy Alex Branczyk
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