FontopolyOUGD303BRIEF 5YAFET BISRAT

A brief that base’s itself of the encouragement of others to get involved and learn about typography’s beauty and importance. By creating a bespoke font game inspired by the well established principles of Monopoly, the game urges the audience to participate in educating themselves on fonts and foundries in a fun yet competetive nature.

FontopolyOUGD303BRIEF 5YAFET BISRAT

The actual production of the box is made from old plywood that has been rebuilt; sanded; varnished; and oil coated to fit around the foam layer that sits inside. When opening the box, the inner layer has been precicely cut to the correct dimensions of each deliverable necessary to play the Fontopoly game. Included in the specifics are receipts (for proof of purchase); booklets & guides; money; family and pro packs (for upgrades in purchased fonts); tokens (ampersands); and chance & community chest cards.

FontopolyOUGD303BRIEF 5YAFET BISRAT

So the audience would further engross themselves in the game, there are a series of booklets that help them in beginning to pick favourite pieces. These guides are also here to shed more light on anything the player (referred to as a ‘designer’ in the game) may want to find out and pursue further. This ultimately leads onto the website where even more links are provided to explore the world or Typography.

Guides involved information on the ampersands, as well as guides on the actual fonts presented across the board for sale.

FontopolyOUGD303BRIEF 5YAFET BISRAT

In terms of gaming, each space is occuppied by a font. Each colour represents a collection of fonts from the same family. Once all fonts from a family are purchased, you are obliged to begin building up on these and collecting the whole families through family packs. These can then further be upgraded to pro packs once serious designing begins.

FontopolyOUGD303BRIEF 5YAFET BISRAT

The website is a key element in the final branch between getting people interested and egging them on to this point, and then following that up with more direct information on where certain fonts can be obtained.

A live working website, with it’s unique domain name, the site also aims the designer to read up on anything again (if parts of the game have been damaged or lost). Through a coding system, the fontopoly team can easily filter out what piece needs replacing and there is a cleaner method of dealing with the enquirer’s problems.