FOOD AND AGRICULTURE ORGANIZATION

By: Gabriella Belnavis And Bella Issa

Topic: Food Marketing Practices

The Food and Agriculture Organization (FAO)

Established in 1945 , the aim is: To help fight world hunger and contribute to the froth of the world economy

This Organization is to:

-Raise Nutrition Levels

-Increase Agricultural Productivity

-Increase standards of living for rural populations

The committee works with other UN comities, International Associations, National Governments, Non-Governmental Organizations (NGO’s), the Private Sector and Civil Society

Has 49 members of state, and each member can serve for three years

Between meetings, every two years, the conceal members act as a government.

This committee specifically focuses on developing countries

“Good law is essential for the effective functioning of marketing systems. Inappropriate law can distort and reduce the

efficiency of the market, increase the costs of

doing business and retard the development of a competitive private

sector.”

For customers to be drawn to products, planned and successful marketing campaigns need to be implemented, causing them to be extremely important. Better marketing practices causes more production, and even better distribution.

The FAO is and has been an important resource to develop a regular and open markets for rural farmers, and has made many progresses in public policy for food marketing.

The FAO helps to advance public-private relations to overcome food shortages, reduce restrictions on food exports, and make exportation easier in eastern and southern Africa as well as developing countries.

The main priority for the FAO is to be a resource for all nations to help

grow and uphold efficient marketing

policies.Two aspects of food marketing could be

improved: -Productive

regulation thought the world

-Development of marketing systems

The FAO train farmers to be able to function effectively in markets, connect farmers to markets, helps fight hunger creates access to different foods easier for all people.

The FAO helps with worldwide nutrition, and in this, the topics of childhood obesity as well and malnutrition follow. Food safety is also vital to the FAO

The World Food Summit also tries to provide food security for all. The World Food Summit is a meeting that the FAO does to bring public attention to all this subject, and was last held in 2009.

The FAO helps to bring nutritional food to all people of the world and advance marketing systems.

“Food security exists when all people, at all times, have physical, social and economic access to sufficient, safe and nutritious food to meet their dietary needs and food preferences for an active and healthy life.”

-World Food Summit

International Action Numerous UN agencies have adopted policies and developed

programs to increase food market access, promote nutritious food, and more recently confront the marketing of unhealthy foods to children.

Examples that may serve as guides for further FAO initiatives: Rome Declaration on World Food Security and Plan of Action:

The Plan of Action turns those goals into commitments, many of which relate to food marketing practices.7

The World Health Organization (WHO) Set of Recommendations on the Marketing of Foods and Non-Alcoholic Beverages to Children The political declaration of the General Assembly8 and the Set of

Recommendations9 represent the most recent and comprehensive international policy on food marketing practices to children.

World Food Summit Plan of Action, 200910

Though not primarily focused on food marketing practices, the Plan of Action from the 2009 World Food Summit represents the comprehensive goals of FAO in promoting access to nutritional food and promoting food security.

International Relations The United Nations as a network of various agencies promotes policy and action

that addresses the needs of both producers and consumers. Their aim is to create sustainable market systems where possible so populations do

not become dependent on aid. Producers’ ability to effectively market their products and the public’s ability to

make informed decisions based on such marketing are equally important pieces of the puzzle.

To achieve a balance between the needs of producers and consumers with respect to food marketing the following issues must be considered: Marketing information services to connect rural farmers with distributors or

markets and subsequently customers. Marketing extension as it refers to training for workers at stages in the food

economy beyond the original source of the food product; Input marketing, which refers to the tools needed for the first stages of food

production (seeds, fertilizer, equipment, etc. Marketing institutions, which are organizations that connect various stages in

the food economy (commodity associations, cooperatives, government marketing agencies, etc.)

Marketing training, which includes developmental education and gaining experience in food marketing that allows participants in the food economy to increase their effectiveness;

Public nutrition policy, which is work by governments to increase awareness of and access to nutritional foods, sometimes by regulating certain aspects of food marketing.

Alliances

Cuba

Iraq

Afghanistan

Iran

Saudi Arabia

Pakistan

North Korea

Brazil Equator Bolivia Arab Nations