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February 4, 2010 / Berlin, Germany
Food Chain Partnership -MEXICO SUPREME QUALITY
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 2
Certifications around the globeCertifications around the globe
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 3
Certify high product quality.France
USDA Classification according to USDA Standards.USA
Certify GAP’s, GMP´s and Quality product.Mexico
Certify GAP’s, GMP’s and Welfare.Europe
International Schemes & Context
Certify GAP’s, GMP’s and HACCP.SQF
Mexico Calidad Supremadistinguish the best Mexican Products
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 4
Official Brand México Calidad Suprema
MCS MCS ownersowners
Ministry of Agriculture Ministry of Economy
Official trademark
Food Safety Food Safety issuesissues
Quality Quality featuresfeatures
PhytosanitaryPhytosanitaryand trackingand tracking
G.A.P.´s- Microbial Hazards
- Maximum Residue Limits (MRLs)
- Worker Health
Quality Features- Color- Size- Defects
- Phytosanitary certificates- Plant health standards- Tracking system
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 5
TechnicalDocument
Normative Documents
Certification Bodies
+
+
Metrology and Normalization Federal Law
How does it work
Mexican Accreditation Entity
Certification Scheme
Rules and Certification Requirements
Third Party Audits based on ISO/IEC Guide 65
Accreditation Entity supported by International Accreditation Forum and Multilateral Recognition Agreement
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 6
Certification FrameworkCertification Framework
Accreditation Entity
Certification Body
Producer Producer Producer
Accreditation based on regular surveillance to assure the equivalence of their accreditation programs
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 7
Normative Documents Issues
QualitySize
ColorDefects
PhytosanitaryNOM’S, NMX’S
SAGARPA
Food SafetyGood Agricultural Practices (GAP),
Good Manufacturing Practices (GMP)
GAP´s Guidelines are based on regular surveillance by Mexican Government to assure Food Safety in products
Phytozoosanitary Standards launched and regulated by SAGARPA
Quality features are verified by CB’s on certification inspections
MCS is a great opportunity for growers to make their products more competitive and recognized in the international markets, wholesalers, supermarkets and consumers to get a premium product.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 8
Certification Process1.1.-- To know the normativeTo know the normative
2.2.-- SelfSelf--inspection to inspection to determinate the compliancedeterminate the compliance
3.3.-- Select a Certification Body Select a Certification Body (CB)(CB)
4.4.-- audit by CBaudit by CB’’ss
5.5.-- If grower meet the If grower meet the requirements CB requirements CB
Grower sign sublicense agreement
for use the official trademark
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 9
11 CB’s Accredited
2 in process
CIAD, A.C.CIAD, A.C.
Accredited Certification Bodies
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 10
The Benchmarked scheme
Is recognized as an equivalent scheme by GLOBALG.A.P.(EUREPGAP) since 2006.México GAP is Benchmarked against the last GLOBALG.A.P. version 3.0.Fruits & Vegetables can be certified under Mexico GAP.There are 3 Mexican approved CB’s Normex, OCUM & ANCE.MCS Association it’s the México GAP owner.
Working to establish alliance with the leaderships international certification schemes
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 11
MMééxicoG.A.PxicoG.A.P. is Benchmarked against GLOBALGAP Version 3.0. is Benchmarked against GLOBALGAP Version 3.0
GlobalG.A.P. Integrity Certification Program
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 12
On-Line Validation of Certificates
On-line validation tool allows to validate certification.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 13
ENE -MAYOCT-DICJUL-SEPABR-JUNENE-MARSEPT. – DIC.
200620052004
-EUREPGAP Train the Trainers-Work With CB’s to promote the program MCS-GAP-Work with Mexican Accreditation Entity
Normative documents of MCS-GAP
Equivalence & Recognition
Works Plan
House audit to prove the programfunctionality
MéxicoGAP Benchmarking Process
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 14
JUL-SEP OCT-DECABR-JUNENE –MAROCT-DICJUL-SEPABR-JUNENE-MARSEPT. – DEC.
200820072006
-we carried out training and workshops to achieve compliance in producers.
Mexico GAP obtained Rebenchmarked
-1 CB Fully Approved-7 Inspections to producers.
MéxicoGAP Benchmarking Process
OCT-DECJUL-SEPAPR-JUNJAN-MAROCT-DECJUL-SEPAPR-JUNJAN-MAR
20102009
- To extend benchmarked scope for livestock or shrimp.- MexicoGAP Technical Working.
-2 CB’s obtained accredited for MéxicoGAP
-40 inspection to producers.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 15
Activities
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 16
Certification Stages
• Application.• Documental evaluation.• Farming Inspections (third party audit).
• Improving Farming Operating.• Deliver Certification Status.• Surveillance Inspections.• Re-certification.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 17
North Peaches, Apples, Guavas, Onion, Green chili
Why create a Mexican Quality Trademark?
Consumers demand products of higher quality.
Retailers ask for how food is produced.
Mexican products certified under MCS has had compliance against food safety standards.
México Calidad Suprema is driven by the need to be more competitive within national & international markets (SQF, Global GAP).
Centre West Avocados, Tequila agaves, Greenery, Mango, Garlic.
Center East Ornamentals, Potatoes, Tender Cactus, Prickly Pears
South Mezcal Agaves, Coffee, Coconuts, Mango, Citrus, Tropical fruits
East Citrus, Bananas, Coffee
North East Citrus, Potatoes
South East Coconuts, Mango, Oranges
Agricultural products, by region
North West Tomato, Grapes, Mango, Asparagus, Cucumbers
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 18
México Calidad Suprema is a non profit association comprised by certified growers.Remarkable to know that we don't certify any products, we make the promotion for increase the certification, that’s why we need to work in this way:
Recently Results Training
4,979 growers and specialist trained.140 Courses.47 handbooks for different products.
Consultant
174 approved Consultants Placed in 31 States of Mexico353 companies supported33 different products
Certification
294 Companies with 32 certify products Support to farmers to reach the MCS certification (Sanity
Phytosanitary Issues, Food Safety & Quality aspects).
PromotionPromotes MCS scheme National and InternationalTrade shows: PMA, Fruit Logistica & Foodex, CPMA
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 19
Before
Benefits for Mexican ProducersFarmers must do:
Work PlansGAP's ApplicationFood Safety Controls Quality Control ProgramsOperative ProceduresFlow Process ControlsTraining programsMonitoring proceduresRecords
Farmers must maintain control:Fertilizer UseCrop Protection Products UseApplication MachineryEquipment MaintenanceOperational Efficiency
Demonstrate:Food Safety ProgramGAP's Compliance Traceability SystemsQuality Control System
AfterCONSULTANCY
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 20
Standard actualization Process
Aquaculture, 6
Livestock, 7
Vegetables, 29
Fruits, 23
Grains, 5
Processed foods, 8
Towards for actualization:Revision for update: Abstract, Objectives, Scope, Definition, Terminology, Sampling etc.Alignment standard to include update in the international Food Safety issues, Phytosanitarycertification issuance and tracking programs.To cover updated issues in Traceability, Recall programs, Maximum Residue Levels etc.
76 Technical Documents
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 21
Certification Results230183
121
45 25
.
294 Companies
711119
3
11 CB's
21
5
14 209
24 States
32262619
7
32 Products
2003 2004 2005 2006 2007 2008 2009
Companies Accredited CB´s Mexican States Products
CIAD, A.C.CIAD, A.C.
Companies attended during 2002-2008
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 22
Certified companies distribution
24 Mexican states attended
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 23
Partners to make a quality worldPartners to make a quality world
• Identify properly our seal, giving us a formal recognition.
• Give a priority to the certified products by Mexico Supreme Quality.
• Make a business bridge between the buyers and the growers that have certified products.
• Organize conference on interesting themes to increase the results of both parts.
• Let us use promotional material in their stores, keep a close communication to share you the advances of the program.
• Open to make a personal plan with Principal Supermarkets to do a quality world, that why we care about the agro alimentary sector.
Partnership to offer integral solution for Mexican growers according to consumer certification requirements.
Food safety, phytosanitary, quality, environmental protection, worker healt, animal welfare.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 25
Partnership AgreementObjectives.
Collaboration Agreement signed with Bayer, in order to support Farmers in the certification process offering integrated solutions for their crops.Support for conformation of MéxicoG.A.P. Technical Work.Support for Annual Meetings Consultancy.To promote MCS Certification scheme with farmers customers of BCS.
Activities:Mutual visits to farmers.
Mutual participation in events.
Training collaboration activities.
Using:BayGAPTool Program.
Certification attendance program.
Training and support to farmers.
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 26
What kind of producer do we attend?Already certified producers.Producers in certification process.Producers that do not have any certification.
Partnership Agreement
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 27
2 3 35 6
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Feb-2008
May-2008
Sep-2008
Feb-2009
Fruit Logistica 2008Monheim visit
Sign Agreement
WS Food Chain Greenhouses
Fruit Logistica 2009
Directors Meeting
Operative MeetingsJune-Dic-2009
Some result of Partnership
* Food Chain Partnership agreement signed between Bayer and growers for promote MCS program
Partnership Agreement
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 28
Technical assistance for farmers that obtained MCS Certification in 2009, with who also FCP agreements were signed (Agrobo, Paralelo 38) Interviews with farmers in process or prospects for MCS Certification (Apples - UNIFRUT, Melons –Star Produce)
Partnership Agreement
Activities with Farmers that obtained certification MCS FCP agreement was signed ( Agrobo, Paralelo 38 )Technical assistance for using Bayer products into spray program.
Training courses:Pest resistance managementPost-harvest managementIntegrated pest managementMandatory to comply previously with the guidelines
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 29
Partnership Activities for 2010Partnership Activities for 2010Annual Meeting Consultancy.Workshops for producers.Mutual visits to companies.MéxicoG.A.P. Technical Working GroupFruit Logistica 2010.Joint PublicityMutual event participation: Expositions, Summits, Congress etc..
Partnership Agreement
Fruit Logistica 2010 • Exhibitor Forum • February 4, 2010 • Berlin Slide 30
Thank you for your attention