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Food & Grocery Retail In India

Date post: 15-Jul-2015
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FOOD AND GROCERY RETAIL IN INDIA
Transcript

FOOD AND GROCERY RETAIL IN INDIA

1. THE EVOLUTION

Till 1990• HAATS, MANDIS, BANIA SHOPS

1990’s• APNA BAZAAR, KENDRIYA BHANDAAR

2000-2011• SUBHIKSHA , MORE , SPENCER’S

2. CHANGES IN MODERN TIMES

NOT STACKED

200 Sq.Ft. LOCATION

ONLY DRY ITEMS

DAILY ITEMS ONLY

DIS.ON TOTAL COST

NO PARKING

NO LOYALTY PROGRAMS

NO USE OF TECHNOLOGY

WELL STACKED ITEMS

CLEAN ENVIROINMENT

FRESH STOCK

MORE VARIETY

LESS PRICE

PARKING FACILITY

LOYALTYPROGRAMS

BARCODE SYSTEM

TRANSFORMATION

3.1 CURRENT SCENARIO

CUSTOMER PROFILE:-Husband & wife both working

Lives in metro city or tier 1

city

Owns a Car

High disposable

income

Likes Mall Culture

Brand Conscious

Age group 20-40

Reads newspaper & Uses internet

3.2 CURRENT SCENARIO

COMPETITOR ANALYSIS:-

KIOSKS SABZI MANDI KIRANA SHOP STREET VENDORS

3.3 CURRENT SCENARIO

INDUSTRY GROWTH RATE:- Food and grocery retail

industry is expected to have a grow at a rate of 30 %

2011• US $ 70 billion

2025 • US $ 150 billion

4.1 STRATEGIES EMPLOYED

STRATEGIES FOR PROMOTION:- ADVERTISEMENTS

4.2 STRATEGIES EMPLOYED

STRATEGIES FOR RETENTION:- LOYALTY PROGRAMS

5. TECHNOLOGY USED

MODERN & NEW TECHONOLOGY:- In the organized food & grocery retail COMPUTERIZED BILLING COUNTERS can be seen.

Moreover some of the big retail stores like big bazaar use modern technology AND techniques for managing their supply chain .

ENTERPRISE RESOURCE PLANNING(ERP)

VENDOR RELATIONSHIP MANAGEMENT(VRM)

6.1 ORGANISED vs. UNORGANISED

WELL STACKED ITEMS & VARIETY UNEVENLY PLACED GOODS & LESS

VARIETY

6.2 ORGANISED vs. UNORGANISED

EMPLOYEES HIRED TO WORKFAMILY MEMEBERS WORK & CHILD

LABOUR IS ALSO SEEN

6.3 ORGANISED vs. UNORGANISED

LOCATED IN GOOD LOCATIONSLOCATED JUST OUTSIDE COLONIES

& SOCIETIES

6.4 ORGANISED vs. UNORGANISED

2% 98%

TOTAL=12 MILLION RETAILERS% OF TOTAL FOOD & GROCERY RETAIL OUTLETS IN INDIA

THANKS FOR LISTENING

TO US!!

COMPLETED BY :-

ROHIT BAHRI

ARPIT VAISH


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