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Food Industry-pom Pres

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    FOOD INDUSTRY

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    PRODUCTION AND

    OPERATIONS

    MANAGEMENT

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    AN OVERVIEW

    About the industryMajor players

    MCDPizza hutDominos PizzasConclusion

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    THE INDUSTRY

    World's fastest growing food types.People buy fast food because it's cheap, easy

    to prepare, and heavily promoted In India alone the fast food industry is

    growing by 40% a year.Because of the availability of raw material

    for fast food, Global chains are floodinginto the country.

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    MAJORPLAYERS IN FAST FOOD

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    Started as drive in restaurant by two brothers,Richard and Maurice McDonald in California, in1937.

    Used assembly line procedures in their kitchen formass production.

    Speed, service and cleanliness became the critical

    success factors of the business.Currently McDonald's operates in 121 countries &

    having more than 30000 restaurant and serving53 Million customers everyday.

    MCDS HISTORY

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    Veg-Menu

    Bevereges

    Non-Veg Menu

    Frozen-Deserts

    PRODUCTS

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    VEG MENU

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    NON- VEG MENU

    Chicken Maharaja Mac

    McChicken

    Fiet-O-Fish

    Chicken Mexican Wrap

    Chicken McGrill

    Chicken McCurry

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    BEVERAGES

    Cold Coffee

    Ice Tea

    Soft Drinks

    Mc Shakes

    Hot Serves

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    FROZEN DESSERTS

    Soft Serve Cone

    Mc Swirl

    Soft Serve

    Flavor Burst

    Floats

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    Supply Chain

    Overview Cold ChainLocalSourci

    ngSuppliers

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    Vista Processed Foods Pvt. Ltd. -Supplier of Chicken and Vegetable

    range of products.

    Separate processing lines forchicken and vegetable foods.

    Capability to produce frozen foodsat temperature as low as -35 DegreeCelsius to retain total freshness. International standards, procedures

    and support services.

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    Radhakrishna Foodland - DistributionCentre.

    providing the entire range of servicesincluding procurement, quality inspection,storage, inventory management, deliveries,data collection, recording and reporting.

    Salient strengths are:A one-stop shop for all distributionmanagement services.

    Dry and cold storage facility to store andtransport perishable products attemperatures up to - 22 Degrees Celsius. Effective process control for minimumdistribution cost.

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    Enhancing its efficiency & affectivity level byworking in different areas such as:

    continuous improvement quality of goods and servicestraining customer satisfaction.

    TQM

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    Product Quality Quality improvement of its goods by improving

    ingredients and nutrients of the food stuff.For eg: allergen information into the ingredientstatement for each menu item, Popular kids mealchoices etc.

    The nutrition information is derived from testingconducted in accredited laboratories, publishedresources, or from information provided fromMcDonalds suppliers

    CONTD..

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    Continuous Improvement employee empowerment, benchmarking a

    quality standard & maintaining just intime inventory system etc.

    Customer Satisfactionincreased level of satisfaction of the

    customers

    CONTD..

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    COMPANY OVERVIEWA subsidiary of Yum! Brands, Inc., the world's

    largest restaurant company.From the humble beginnings of Frank & Dan

    Carney in 1958, Pizza Hut has grown tobecome the biggest pizza company in theworld!

    Approximately 34,000 restaurants, delivery-carry out units, and kiosks in 100 countries.

    Annual sales around $10 billion.

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    PRODUCTS

    Pizzas in four different sizes: personal (anindividual serving), small, medium andlarge.

    A variety of toppings plus "specialty" styles,including Meat Lovers, Pepperoni Lovers,Cheese Lovers, Veggie Lovers, DoubleCheeseburger, Supreme, Super Supreme.

    Garlic cheese bread, pasta, bread sticks, cheesesticks, cinnamon sticks, mozzarellasticks, onion rings, chicken wings.

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    PRODUCTIONS/OPERATIONSEnding inventory policy8am-11am productions 11am-3am customers are welcomeProduction:

    1. addition of different spices andyeast to the flour2. different sizes of dough3. baking of dough

    Pizza huts serving time never exceeds up to 20minutes.

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    STEPS IN PIZZA PRODUCTION Identify toppingsSaucing proceduresUsing quality ringsLayout method overviewPlacement ofPizza in the oven In-store production, time conceptNeed to give priority to home delivery tickets

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    CONTD.. Hands-on practice of making pizzas

    Making half-n-half pizzas, single topping pizzas.

    Using the Peak Revenue Period Checklist

    Explain the service times of all items served by thestation

    Closing of the make table

    Storage of left over toppings

    Cleaning procedures Thawing charts usage and placing meats for thawing

    Tracking wastages on the make table

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    SUPPLY CHAIN MANAGEMENT

    SCM

    Direct

    Pepsi Company

    Buns suppliercompany

    mineral watersupplier

    IndirectMeat and poultry

    market

    Vegetable market

    Sauce companies

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    IMPROVEMENT IN SUPPLY CHAINPERFORMANCE

    After the implementation of specialized software forcustomer satisfaction they have achieved:

    1. Maximum return on their technology investment2. Provides the fastest time to value3. Enables them to work with a single vendor to reduce

    integration and implementation issues4. Is built by experts on a foundation that expands as

    their business grows

    5. Rapid Time to Value6. Cost effective.By this way they have improved their supply chain

    process.

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    MEASURES OF SC PERFORMANCE Supply chain strategy must consider the potential

    trade-offs existing between:

    y Cost

    y

    Qualityy Quantity

    y Service

    But Pizza hut competes on cost and services basis.

    TheirP

    erformance measurement system is linked withall its suppliers or traders to achieve breakthroughperformance in satisfying the end users

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    For home delivery 40 minutes

    For regular customers 20 minutes

    Order fulfillment

    lead time

    Supply Chain

    Responsiveness

    70% but errors are not from our side they are

    from their side when they want to order

    something else and ordered else.

    Perfect order

    fulfillment

    95%Delivery

    performance

    Supply Chain

    Delivery Reliability

    PerformancePerformance

    Metric

    Performance

    Attribute

    SCOR: Customer FacingSCOR: Customer Facing

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    MODES OF TRANSPORT

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    TOTALQUALITY MANAGEMENT Quality management-most important for a food

    chain.

    Employees back-of-the-house i.e. the kitchenassistants are trained.

    Extra classes in order to meet the quality standardsset by Pizza Hut around the world.

    Total quality management department implementsquality standards.

    Quality management staff , shift managers observewhether the quality standards are met or not.

    To fulfil the quality standards.

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    COMPANY OVERVIEW

    Founded in 1960 by Tom Monaghan.

    Dominos Pizza is the second largest franchised pizzachain in the U.S.A.

    Operating a network of company-owned andfranchise-owned stores in the United States andinternational markets.

    There are currently about 8,500 corporate and

    franchised stores in all 50 states and 55 countries.

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    OPERATIONS The deliveries of the company cover ten million miles

    per week.

    The company operates, 624 company-owned and

    franchise stores. The operations of Dominos are classified into three

    segments. These include domestic stores, domesticsupply chain and international.

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    SUPPLY CHAIN MANAGEMENT Food ProductionPreparing and mixing fresh pizza dough is theresponsibility of a production team members.

    Commercial Delivery and ServiceDelivery & Service drivers will drive a truck over an

    established route to deliver products to Dominos Pizzastores. WarehouseEnsures that the customers receive each and every product

    they order, every time they order it.Main areas of responsibility will be to load, unload andmove materials within or near the distribution centre.

    Customer serviceCustomer Service Representative -taking incoming ordersfrom stores using a telephone and computer.

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    QUALITY Domino's HeatWave delivery bags contain a patented

    disc that is pre-heated electrically.

    Retaining heat and dispersing steam are the chief

    features of Domino's pizza packaging. More than 80% of the corrugated board used in their

    pizza boxes is made from recycled paper.

    Training and operations including career developmentand store check activities, through its 'FlawlessExecutions' department, is important element of thecompany's TQM.

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    CONCLUSIONExpertise in product development, sourcing

    practices, quality standards, service levels andstandardized operating procedures in

    multinational restaurants, a strength thatthey have developed over years of experiencearound the world. With the change in trend

    there is also need for improvement and up

    gradation of technology in food sector.The home grown chains have in the past few

    years of competition with the MNCs, learnt afew things but there is still a lot of scope for

    improvement


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