T his FREE Special Edition Program, presented bySouthern Sports Journal, the #1 new magazine ofsouthern sports, and Charlotte PROWLER

Magazine, is designed to give you a quick introductionto Food Lion Speed Street, the 2011 three day eventschedule, and a handy map of this year’s festival footprintin Uptown Charlotte.

As a primer for the big event—Sunday’s Coca-Cola600 at Charlotte Motor Speedway—we’ve included aspecial editorial feature showcasing the Top 15NASCAR Sprint Drives/Teams who currently round outthe top of the pack. Read it, study it, and talk the talkwhen Sunday comes.

Whatever your holiday plans, you’ve come to theright place. So let us suggest how you might spend yourtime at this one-of-a-kind event that is sure to be a partof your most memorable Memorial Day weekend ever.

NASCAR FansIf you’re a die-hard NASCAR fan, you’ll want to

study the map, schedule, and driver appearance scheduleto make the most of the event. If you haven’t already,

plan a visit to the NASCAR Hall of Fame. It will sendchills down the spine of any true stock-caraholic.

Family TimeFood Lion Speed Street was designed to offer

something for everyone. The kid’s events and festivalarea rivals the fun planned for adults. Kids can dance,

Welcome to the 17th annual presentation of Food Lion Speed Street! Get ready to celebrate Memorial Day weekend with all of the fanfare and fireworks of thefastest sport in the US, alongside a half-million or more friends and family, with the rest ofthe nation looking on in envy. There’s the NASCAR All-Star Race, the world’s largest TVscreen, the Coca-Cola 600, and Charlotte’s largest annual festival—Food Lion Speed Street! Atthis spectacular, award-winning event alone you’ll enjoy 33 hours of festivities, food, enter-tainment and extremely-fast fun in the canyons of Uptown Charlotte. And admission is free.

UPTOWN CHARLOTTE | MAY 26, 27 AND 28, 2011 | NOON-11PM DAILY

continues

sing and become a star onstage. Prizes, give-aways, and challenges abound—your kids won’twant to leave—so get started early!

Soak Up Your CityOne of the things that appeals to visitors and

Charlotteans alike is the novelty of being able tostroll leisurely down the double-yellow line onotherwise off-limits Tryon and College, takingtime to see the pristine storefronts and toweringglass bank buildings. And for those of us whorarely venture Center-Cityward, exploring themanicured pocket-courtyards, surprising eateriesand polished cityscapes is nothing short ofbreath-taking. While the car traffic pauses, take agood look at your city on-foot.

Eat. Drink. People watch.Rarely will you have such an opportunity as

this to casually choose between sophisticated andhistoric lunch and dinner options Uptown, manywith exceptional special menus and pricingplanned just for the day during Food Lion SpeedStreet. And if you catch the festival spirit, whocan resist the grilling vendors and infrequentfaire-food? Make your selection, locate a cafetable, church wall or otherwise infrequent van-tage point, and feast. On great food and endlessimagery.

Exhibits, exhibitions and....freebies!One of the hallmarks of NASCAR is doing

things BIG. Over the (big) top. So admission isfree, and expect an armload of other neat, niftyand, for sure, promotional, items. You might takea back pack or bag, but you’ll probably be givensomething (free) to haul your loot home in. Wesee two crowds emerging here—families havestrollers, which bear the weight of many items.Then there is the single crowd, which cannot bebothered with any payload more than a drink (ortwo). Which brings us to..

Later in the day/eveningAfter the families have gathered en masse,

and the day turns into evening, things get loud.

NASCAR engines implode against the confines of buildings.Which results in screams, hollars—and of course, Rebel Yells.And something happens to the music emanating from thestages.

National recording artists—massive funOn multiple stages, tarps come down, the big lights go up

and the masses pour in...to hear a carefully selected set of coun-try, rock and pop favorites. The folks at Jay Howard Events, theproducers of Food Lion Speed Street seem to have a knack atpresenting top talent and bands, some we haven’t heard from ina while, but we all can’t wait to hear again. Going back, MorrisDay and the Time, Pat Benatar, ...well. You get the point. Thisyear, you’re likely going to be excited about the following line-up: Pat Green (Let Me, Feels Just Like It Should, I Like Texas) Rose Royce (Car Wash, I Wanna Get Next to You, Wishing

on a Star), Midnight Star (No Parking on the Dance Floor,Electricity, Freak-a-Zoid), Josh Turner (Your Man, Would Yougo with Me, Firecracker, Why Don’t We Just Dance), Everclear(Santa Monica, I Will Buy You a New Life, Wonderful), ClayWalker (What’s It to You, Lie Until I Die, Dreaming with MyEyes Open, If I Could Make a Living, Rumor Has It), Starshipstarring Mickey Thomas (Jane, We Built This City, Sara),Eddie Money (Baby Hold On to Me, Two Tickets to Paradise,Take Me Home Tonight, Shakin’, I Wanna Go Back)

So once again, WELCOME to Food Lion Speed Street2011 in the streets of Uptown Charlotte! We hope it will be oneof your most memorable Memorial Day weekends ever!

For more information, please visit www.600Festival.com,the official website of Food Lion Speed Street. Presented byFood Lion, Team Chevrolet, Coca-Cola and Miller Lite.