Food & PharmaPackaging

Emerging trends and needs in

Contents

Food Packaging• Current scenario• Consumer convenience• Enhanced visibility & shelf / consumer appeal• Proliferation of “Ready to eat”, “On the go”, “Vending” formats• Nutritional labeling

Pharma Packaging• Anti-counterfeit packaging solutions

Current scenario

• Though India is one of the largest producer of food and agro based products (est Rs 500b), 20% gets wasted due to non-availability of processing/ packing/ inefficient supply chain – cold storage facilities etc

• Food processing sector has the potential of attracting Rs 1,50,000 crore (US$ 33billion) of investment in 10 years and generate employment of 9 million person-days. (Source- CII)

• Packaged food industry in India is growing at more than 15% p.a.

Current Scenario

• One of the fastest growing consumer markets• 300 m upper & middle class consumers• 200 m + very rich consumers expected by 2010• Huge domestic demand• Consumer expectation and behaviour is changing and demand

convenience in packaging are on rise.

• With increasing number of modern trade outlets face of trade is changing for ever.

Consumer behaviour & trend

India

Consumer behaviour and trend

Urban is where the action is

• Large: 1 billion population : 30% Urban

• India is urbanising in a rapid rate of 2.5% per annum

• The number of cities over 10 lacs population is expected to be double in next 20 years. (35 to 70 cities)

Consumer behaviour and trend

• No. of millionaires in India up by 20%, second only to S Korea

• India had 83,000 millionaires in ’05, up from 70,000 in ’04

• Disposable income - set to increase by 8-10% per year from 2006-10, Boosting demand for housing, lifestyle product and consumer goods including packaged food product.

• Absolute no. of consumers in SEC A & B1 is going up and is comparable to a few developed countries.

Consumer behaviour and trend

Although a small proportion, this is a large number by itself

South Africa

Netherlands UK Sweden India SEC A, B1

44 Mn

16 Mn

60 Mn

9 Mn

57 Mn

Consumer behaviour and trend

•Young Population (< 25 Yrs 59 % of the Country)- Power of Youth- Catalyst of Change- Open to try out new aspects

Consumer behaviour and trend

Increasing no. of professionals - growing service sector- Higher OOH consumption- Increasing stress levels- Awareness of global happenings & international trends

Consumer behaviour and trend

•Increasing no. of skilled working women (15% in Urban India) - Spending power- Convenience products - “Quality time” with family

Opportunities : Youth, Out of Home, Premium SegmentOpportunities : Youth, Out of Home, Premium Segment

Consumer Convenience

Emerging Trends- Food Packaging

Consumer convenience

• Easy to handle packs are preferred. In use convenience is the call of the day.

• Easy to use packs are gainingpopularity. People are ready to paypremium for “In use” convenience

Easy to tear LASER etched pouches

Consumer convenience

Horlicks in Composite Containers with spoon for measurement

Consumer convenience

Two sided dispensing feature

Consumer convenience

Push-open for one handed dispensing

Consumer convenience

Flip-top cap for easy dispensing

Consumer convenience

Easy to hold packaging formats

Consumer convenience

Inbuilt handle in cap for ease in carrying

Consumer convenience

Inbuilt handle in Jar for ease in carrying

Reclosable Opening

Beverage Carton

Consumer convenience

Unique tear strip for easy use

Consumer convenience

Consumer convenience

Squeezable Tea bag

No need to use a spoon after use, just pull the strings apart tosqueeze the tea bag

Consumer convenience

Microwavable packaging

Consumer convenience

Ketchup, ergonomic shape withthree nozzles to create designs

on the plate or food,

Ketchup, Squeezée bottle

Consumer convenience

Self heating coffee can

Pull the tag, coffee heats up automatically

Shelf & Consumer Appeal

Emerging Trends- Food Packaging

Consumer Appeal

• Shelf visibility and consumer appealis becoming very important.

• Modern trade outlets call for instant consumer attraction.

• Pack appearance and ability to engage consumers are becoming thekey consideration for any new packaging design

Consumer Appeal

Modern trade - fighting for consumer attraction. Differentiated shapes/ attractive graphics are the need of the day

Shelf & Consumer Appeal

Animal shaped containers for Kids

Shelf & Consumer Appeal

Shaped stand up pouches for Kids

Shelf & Consumer Appeal

Jar with profile shape

Shelf & Consumer Appeal

Unusual fun shape

Custom Design Caps

Beverage Packs

Shelf & Consumer Appeal

Fruit shaped jar

Shelf & Consumer Appeal

Instant coffee in a Double contoured wave design

glass container.

Bottle design reflects novelty in shape

Instant coffee in a pack shaped like a coffee bean!

And communicates a superior, persona

Shelf & Consumer Appeal

Differentiated shaped carton

New Formats

Emerging Trends- Food Packaging

New Formats

• Ready to use pack- Food already cooked- “Heat and Eat”

• On the Go- To meet the demand of fast pace of life. Have your food “Anywhere & Anytime”

• Vending formats- Strongest emerging format

New formats

Ready to use / microwavable packs

New formats

On the go packaging formats

New formats

On the go packaging formats

New formats

Vending machines for coffee & Chocolate + snack food

Nutritional labelling

Label declaration

More and more labels are coming with nutritional information. Enhance consumer awareness

• List of ingredients / nutrients• Serve size / % Daily Requirement• Benefits

Anti-counterfeit measures

Emerging Trends- Pharmaceutical Packaging

• What is Counterfeit?– Counterfeiting is manufacturing and selling Spurious drugs using the

packaging similar to that of original drug manufacturer.

• Counterfeit leads to :– Health risks and lawsuits– Loosing consumer loyalty– Loosing sales and profits

• GSK is loosing 7% of Sales because of Counterfeiting.

Anti-counterfeit

Anti-counterfeit

Original pack (old) on top and counterfeitpack on side

Anti-counterfeit

Original pack (old) on top and counterfeitpack on side

Anti-counterfeit

• Solution to counterfeit:

– To do something either on the Product or Packaging, which makes the Brand different from its counterfeits and helps in authentication of its genuineness at the point of purchase

Anti-counterfeit

Hologram

• Dot Matrix 2-D, 3-D hologram• Flip action, background text,

kinetic movement, Micro text and a laser code

• Patented 3M technology• Multi-optical layers• Changes colour to “cyan” during flip

action

Anti-counterfeit

Clear to Cyan

• “3M” offering• Holographic images visible to the

naked eye.• Also, a “hidden” image that can be

seen through a beam of light only

Anti-counterfeit

Retrogram

• Patented “3M” technology• Visible Image + Hidden Feature (visible

through a beam of light) + Floating image

Anti-counterfeit

Confirm

• “3M”offering• Visible Image + Hidden Feature (visible

through a plastic verifier)

Anti-counterfeit

Securegram

• 3M technology- mainly for carton seals

• Visible+ Hidden features- hidden messages can also be incorporated

• Coloured stickers with a “tamper evident feature”- cannot be put back once peeled off

Anti-counterfeit

Tampergard

• All features like a hologram but in colour

• 3-D effect can be incorporated• High resolution holograms with

“nanotext features” can be done-Using E-Beam master

Anti-counterfeit

Coloured Holograms

Anti-counterfeit

• RFID uses a semiconductor (micro-chip) in a tag or label to transmit stored data when that tag or label is exposed to radio waves of the correct frequency.

• Also helps in tracking of the product in supply chain

RFID

Anti-counterfeit

• invisible mark printed on the outer surface of packaging with standard ink and using standard printing systems.

• The mark contains encrypted data in the form of indelible pixels.• These are detected using an image scanning device, but are almost

impossible to reproduce• The solution also provides instant detection of possible grey market

activity by means of camera phone and sms system.• The security server reacts to the brands Crptoglyph labelling by

identifying the coding and then sending an SMS back to the camera phone to confirm if the product is genuine or fake

Cryptoglyph

conclusions

Food & Pharmaceutical Packaging

With enhanced consumer driven needs , packaging innovations to provide solutions to satisfy the consumers

Conclusions

Conclusions

Things to come:Designing of trigger spray using Electromyography. This exercise studies muscle electrical activity resulting from muscle contractions and provides objective measures of Forces required to operate different trigger sprays

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