Senor Nachos Pop UpTalbot Campus 02/10/2014

Set Up

• Planned with assistance of Head Chef (ordering ingredients, layout of equipment, logistics of kitchen ingredients to pop-up).

• Booked location of courtyard for maximum footfall area.

• Pop-up constructed by the Catering Manager & myself (ideally 4 people for significantly easier & faster set up).

• Pop-up also incorporated a social media drive to increase followers on Twitter & Facebook through sign up sheet to win pair of o2 music tickets.

Promotional Signage

Twitter Interaction

Added Social Media Drive

• Pop-up were verbally encouraged to follow our social media alongside the use of the above promotional material for the chance to win tickets to Ed Sheeran or Pharrell Williams.

• Students could only win the pair of tickets if they were found to be following at least one of the social media channels.

• 98 people signed their name and contact details with either direct or the pledge to following the Twitter/Facebook accounts.

Summary• Simple themed pop-up executed accurately with

minimal risk of failure/losses.

• Total sales of £368.

• Hugely popular theme.

• Very attractive price point (scope to possibly increase price due to overwhelming popularity).

• Profit margin of 60% on each Nacho combination.

• Portion control needs to be consistent.

• Vast majority opted for the “Ultimate Nachos” option at an estimated 85% of consumers.

• Confusion over rationale for “Nachos & 3 Topping” & “Ultimate Nachos” at same price point.

Increase Price Point• Possible increase of price points of all options by a minimum of 25pence. This

new pricing will be tested at the Arts University 17/10/2014 with analysis thereafter. (I have adjusted posters available with new price points on file).

Added Value• Run pop-up in conjunction with social media drive or feedback forms with an

incentive based on the success of this performance.

Trade Up• Promote a drink option for a trade-up/discounted price to maximise the sales

opportunity.

Promotion• Promote the pop-up at all outlets before and during the event to maximise

awareness using promotional material, incentives & word of mouth. Staff will need briefing

Future Considerations