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Food Rating Systems In Grocery Stores In Service

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Presented in January 2011 to 200+ CEDA WIC employees
17
FOOD-RATING SYSTEMS IN GROCERY STORES
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Page 1: Food Rating Systems In Grocery Stores In Service

FOOD-RATING SYSTEMS IN

GROCERY STORES

Page 2: Food Rating Systems In Grocery Stores In Service

TWO NEW SYSTEMS Aggregate

Nutrient Density Index (ANDI)

Created by Dr. Joel Fuhrman, chief medical officer of Eat Right America.

NuVal Nutritional Scoring System

Developed under leadership of Dr. David Katz, director of Yale Prevention Research Center.

Page 3: Food Rating Systems In Grocery Stores In Service

ANDI Rates mostly

whole foods Does include

some processed Score is on a

scale of 1-1,000 Currently, only

implemented at Whole Foods Market

Page 4: Food Rating Systems In Grocery Stores In Service

WHERE DO THESE NUMBERS COME FROM? Beneficial

nutrients (fiber, vitamins, minerals, antioxidants) in relation to calories.

Comparison of nutrient values of various foods in equal calorie portions to create 1-1,000 scale.

http://www.eatrightamerica.com/nutritarian-lifestyle/Measuring-the-Nutrient-Density-of-your-Food

Page 5: Food Rating Systems In Grocery Stores In Service

ANDI APPROACH Reflects nutritional

values of low-calorie, high-nutrition foods.

Healthy foods, such as nuts, have lower ratings due to high fat content.

Idea is to get people more excited about higher rated foods that are usually passed by in grocery stores.

Page 6: Food Rating Systems In Grocery Stores In Service

PROS CONS Easy to

understand Color-coded chart

shows rank of which foods are best

Ranks whole foods

Takes micronutrients into account

Does not take healthy fats into account-Walnuts which have healthy sterols and stanols have a low rating due to high fat content.

Implemented only at Whole Foods

Does not include many processed foods

Scale of 1-1,000 may seem difficult (most scales are on 1-100, foods ranked at 300 may seem good, but it is only equivalent to 30 or a 3 on a 100 or 10 point scale)

Page 7: Food Rating Systems In Grocery Stores In Service

NUVAL SYSTEM Rates whole

foods Rates many

more processed foods in relation to ANDI.

Score is on a scale of 1-100.

Currently implemented at Kroger and Meijer.

Page 8: Food Rating Systems In Grocery Stores In Service

WHERE DO THESE NUMBERS COME FROM?

Factors that have a positive impact on health (vitamins, minerals, fiber, omega-3 fatty acids)

DIVIDED BY Factors that have a

negative impact on health (sodium, sugar, saturated and trans fats)

MULTIPLIED BY “Weighting Coefficients”

(food’s impact on various health conditions: obesity, heart disease, diabetes)

Page 9: Food Rating Systems In Grocery Stores In Service

NUVAL APPROACH Focus for

shoppers is on trading up within categories.

Encourages the challenge of choosing the best trade ups.

Page 10: Food Rating Systems In Grocery Stores In Service

PROS CONS Easy 1-100 scale Canned products can

score as high as 100, not just fresh products.

Implemented in more accessible stores such as Kroger and Meijer

Takes healthy fats and findings of health benefits from food sources into account

Focus on trading up instead of just making healthy choices

Puts saturated fat and trans fat in the same category.

Full-fat dairy products have a much lower rating because of this

May lead customers to buy more processed foods just because the rating seems high

Page 12: Food Rating Systems In Grocery Stores In Service

REDUCED FAT CHEEZ-ITS Rating of 23 Has higher iron

and vitamin values and lower fat.

Ritz Bits Rating:7

Page 14: Food Rating Systems In Grocery Stores In Service

HONEY TEDDY GRAHAMS Rating of 24 This is because

they are now made with whole grains while Nilla Wafers are filled with sugar.

Nilla Wafers Rating: 8

Page 15: Food Rating Systems In Grocery Stores In Service

WHICH FOOD IS THE TRADE UP? Green Giant

Steamable Green Beans

Green Giant Spinach No Sauce

Page 16: Food Rating Systems In Grocery Stores In Service

GREEN GIANT GREEN BEANS Rating of 100 Shows that not

just fresh vegetables have a perfect score.

Higher rating than spinach because spinach has a high sodium content

Green Giant Spinach Rating: 67

Page 17: Food Rating Systems In Grocery Stores In Service

IN SUMMARY These systems are in a pilot stage They are something to be aware of in

case they are implemented in more stores in the future

The important thing is that clients are educated about which foods are best regardless of rating system.


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