Our look on the Catering Market From Catering to retail and more

TheFrame–Whoweare

WillemDeCockR&DManagerISSBelgium

1969

TheJourney–Cateringnowandthen

ThePast–Amaturestablemarket

3Majoractorsonthemarket

•  WithHR•  mainlyopenbook•  Highlysubsidized•  VeryoJenrenewed

2

Crisis–Thefinancialcrisis(2009)

CORE

MEAL INTERVENTION

€

•  WithPurchasing•  Morecomplicated•  Takingrisk•  Shorterterms

2009 CRISIS

ThePresent–FromB2BtoB2B2C

2013 3RDCATERERINBELGIUM

Adapting to CHANGE

COMP

ANY

CATE

RER

CONS

UMER

B2B B2C

The new reality

TheNextCrisis–Thelaborcrisis

SKILL MISMATCH

vs

LABOR SHORTAGE/SURPLUS 2020 2030 2020 2030

Source:StudymadebyRainerStrack–Humanresourcesexpert

100+95-10090-9585-9080-8575-8070-7565-7060-6555-6050-5545-5040-4535-4030-3525-3020-2515-2010-155-100-5

2015 2030

Source:UniversityofSherbrooke

TheFuture–Thegenerabonchange

Builders Baby Boomers Generation X Generation Y Generation Z

By 2025 Gen Y will be the majority of the

workforce Nomading &

snacking

No real food habits, Cater to

my mood

Technology &

Apps

Choice will come from destination

Thetrends–Consumers

“Help me to have a healthier & more responsible

lifestyle.”

Freedom&

Flexibility

“Create a workplace where I feel energized and

happy...”

Greatcolleagues&

goodatmosphere

“A more social

workplace”Abeder

Work/Familybalance

“Let me enjoy dynamic catering brands like I can

find in the street” Workforacompanythatcares

“Cater and provide me

services that fit my needs and moods” Recognibonis

thenameofthegame

Thetrends–Companies

Productivity

energy&concentra8on

Absenteeism Presenteeism

employeemoraleandengagement

BEFLEXIBLE

GenY

GenX

GenBB

GenZ

Adracbonretenbon

corporateimage

Ourneeds–Wheretofindourinspirabon

Automotive World Customization

Payment&

ordering

Retail Promotions

& Animations

Logisbcs

STREET BRANDS

Tendencies & branding SocialInsights

Retail Product & Category

Management Branding&Com

START-UPS Fun &

Energizing Work

environment

Innovabon&

technologies

OurVision–Happier&Beder@Work

« Being the greatest service organisation in the World »

We will put the customer first and we will do everything we can in order to make sure that the people we interact with will be Happier & Better @ Work, we will deliver what we promised in the boundries of our contract and encourage innovation and

evolution.

Happier & better @ work"

Being the greatest challenger in the Belgian Catering market

OurVision–Creabnge-mobon(Energyinmobon)