Food Sustainability Call to Action

Michigan State University, 2009

Food + Society AllianceFood + Society Alliance

Call to Action for Food and Pharmaceutical Sustainability


Dr. David J. Closs

John H. McConnell Chair in Business Administration

Chairperson

Department of Supply Chain Management

Michigan State University

November 12, 2009

Michigan State University, 2009- 2 -


Desired Outcomes

• Increase awareness of inter-related food and pharmaceutical sustainability challenges.

• For challenges identified, frame food/pharmaceutical sustainability complexities for broader understanding and dialogue.

• In “safe” space, begin to explore alternative paths of action for identified challenges and related complexities.

• Establish agenda for joint efforts to understand and resolve complexities.



Agenda

• Introductions• Dimensions of sustainability• Call to action for food and pharmaceutical sustainability• Strategic challenges: Overview and process• Strategic challenges: Group discussion• Strategic challenges: Report out• Linking Challenges to Themes from Food + Society MAP• Review matrix relating challenges to themes• Prioritize and characterize complexities• Keep the call to action alive



Introductions

• Name• Company and position• Responsibility for sustainability




• A safe and sustainable food supply is a common challenge

• Who’s who in the room and why?• Why MSU?



FARMINPUTS

ANIMALPRODUCTION

CROPPRODUCTION

FARMPRODUCT

ASSEMBLERS

INGREDIENTPROCESSORS

END-PRODUCTPROCESSORS

WHOLESALERS

RETAILERS

CONSUMERS

seedfeed

fertilizerpesticides

meat & poultrydairy

fish & seafoodeggs

grainsoil seeds

fruitsvegetables

grain elevatorsshippersfeed lots

millingslaughtering

crushingstarches

flavorings

fresh productsprepared products

general homespecialty productsfood service

supermarketsconvenience stores

co-oprestaurants

hotelsschools

hospitalsmilitary bases

vendingfarmer’s markets

community feeding

T

T

T

T

T

TT

T

T

T Transportation of products betweenstages in the system.

MULTIPLE FARMSOURCES

MULTIPLE FARMSOURCES

STORAGE

T

T

Complexity In The Food Supply ChainComplexity In The Food Supply Chain

Adapted from Bruce Hope, (April 13, 2005), “Identifying Research Needs for Risk Assessment of U.S. Food Supply Security,” Society of Toxicology - Risk Assessment Specialty Section (RASS) Monthly Teleconference.



Sustainable

Environmental



Sustainable

Environmental Ethical



Sustainable

Environmental

Economic

Ethical



Sustainable

Environmental

EducationEconomic

Ethical



Dimensions of Sustainability

Economic Education

EthicsEnvironment

Employee Relations

Usage Reduction Community Connection

External Management

Conservation

Internal Management

Business Practice Management

SUSTAINABILITY

Relationship Management

Talent Development



Environmental

Conservation

Energy

Water

Nature

Usage Reduction

Waste / Recycling

Green House Gasses

End of Life Management

Business Practices

Packaging

Facility Construction

Sustainable Sourcing



Ethics

Employee Relations

Code of Conduct

Volunteerism

Community Involvement

Avoiding Child/Forced Labor

Disaster Relief

Reducing Hunger, Poverty, and Disease

Business Practices

Product Safety

Responsible Marketing

Product Traceability



Education

Employee Relations

Workplace Safety

Flexible Hours

Healthy Lifestyle

Community Involvement

Community Outreach

Sustainable Workforce

Business Practices

Supplier Training

Business Continuity

Talent Development

Diversity & Inclusion

Training



Economic

Internal Management

Modal Shift

Transportation Optimization

Continuous Improvement

Fuel Conservation

External Management

Supplier Management

Market Generation



A Safe and Sustainable Food Supply is a Common Challenge

• We all have a very strong interest in food availability, cost and safety





• We have a joint vested interest in making food safe and available






• The food and pharmaceutical industry is in constant transition– New ingredients to enhance taste, offerings, longevity, and efficacy– New packaging to enhance safety and longevity– New technologies to enhance tracking and point-of-sale– New channel members to enhance access– This combination of changes introduces continuous dynamics in the

food and pharmaceutical chain– As executives in this chain, we must learn to manage from one dynamic

state to another



Taste/Health – Ice Cream

• Innovation in low-fat and low-sugar ice creams• Low temperature extrusion technology leads to a smooth,

creamy textured ice cream at lower fat levels• Additives

– Omega-3 fatty acids (brain function)– Phytosterols (anti-cancer)– Probiotics (intestinal health)– Vitamin D (heart health) – Calcium (osteoperosis, hypertension)

• Uses of new ice cream– Healthy snack– Meal replacement– Nutrition for Elderly who have difficulty swallowing



Safe Packaging – Blow-fill-seal

• Aseptic process for filling and packaging sterile pharmaceutical liquids and other health care products

• Replacing traditional glass vial processing• Container molded from plastic, aseptically filled and

hermetically sealed in one continuous, integrated, and automatic operations without human manipulation



New Technology – FoodLogiQ

• On Demand Software – Trace and monitor movement of food, feed, food-producing

animals or substances through all stages of production and distribution leveraging RFID, barcoding, mobile and web solutions

– Automate ordering and reporting of laboratory tests for surface pathogens, pesticide residues, or irrigation water conducted within your own facilities and farms

– Quality Management – help with certification and set up of program






• The food and pharmaceutical industry is in constant transition– New ingredients to enhance taste, offerings, longevity, and efficacy– New packaging to enhance safety and longevity– New technologies to enhance tracking and point-of-sale– New channel members to enhance access– This combination of changes introduces continuous dynamics in the

food and pharmaceutical chain– As executives in this chain, we must learn to manage from one dynamic

state to another• CEOs are beginning to include sustainability as a key

corporate performance indicator.



Who’s Who in the Room and Why?




• Problem solving has historically received a functional focus





• Today’s problems and challenges require a cross-functional expertise



Who’s Who in the Room and Why?• Problem solving has historically received a functional focus• Today’s problems and challenges require a cross-functional

expertise• Academic expertise

– Agricultural production– Agricultural processing– Food and pharmaceutical manufacturing– Engineering– Packaging– Communication– Criminal justice and counterfeiting – Supply chain management– Information technology– University administration






• Academic expertise• Representatives from industry

– Packaged food– Ethical and OTC pharmaceutical– Packaging






• Academic expertise• Representatives from industry• We are here to share space, challenges, and insight






• Academic expertise• Representatives from industry• We are here to share space, challenges, and insight• We are here to work together to solve dilemmas



Traditional Career Path: Functional Depth

Safety ProductionPackagingR&D

Executive Level

Senior Level

Advisory Level

Staff Level

Entry Level

Supply Chain

Traditional Career Paths



Fostering Depth And Breadth In Skills And Work Experience

Safety ProductionPackagingR&D

N/A

N/A

Consulting Level

Senior Level

Advisory Level

Staff Level

Entry Level

Supply Chain Integrated Management

Sample Integrated Career Paths

Traditional Career Paths



Why MSU?

• Effective sustainability requires a cross-functional focus



Why MSU?


• Rankings



Rankings

• Agriculture– Ranked in the top 100 schools in the world by Shanghai Jiao

Tong University • Veterinary Medicine

– #9 by US News & World Report• Material Science

– For over 35 years, held the nation’s best record for winning and placing in the American Institute of Chemical Engineers National Student Design Competition

• Criminal Justice - #7 by US News & World Report • Supply Chain Management - #2 by AMR Research and # 1 by

Supply Chain Management Review



Why MSU?


• Rankings• Universities are typically a storehouse of siloed

knowledge



Why MSU?



knowledge• MSU has developed world class expertise in the

disciplines required for food and pharmaceutical safety and sustainability



Why MSU?



knowledge• MSU has developed world class expertise in the

disciplines required for food and pharmaceutical safety and sustainability

• President Simon says that environmental stewardship and sustainability "is part of our DNA at Michigan State."



Conclusion

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