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our vision food education taught “soup to nuts” in every school 60% open
our vision food education taught “soup to nuts” in every school
60% open
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THE PROBLEM
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1/3 of children in the U.S. are obese or overweight, making this the 1st generaAon at risk of having a shorter lifespan than their parents (1)
The fast food industry spends more than $5 million every day markeAng unhealthy foods to children (2)
1 “Overweight in Children”. American Heart Associa.on. January 3, 2013 from hNp://heart.org 2 Kovacic, W.e. (2008). Marke.ng food to children and adolescents: A review of industry expenditures, ac.vi.es, and self-‐regula.on: A Federal Trade Commission report to Congress. Federal Trade Commission.
Teachers have 1,100+ hours of instructional time with students per year. 0-4 hours is spent on food education.
Schools are currently being underutilized as a platform for food education.
Students deserve to know how to navigate the 21st century food system – both for better health and academic success. Knowledge is power.
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THE POTENTIAL
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Schools can play a criAcal role in promoAng the health and safety of young people and helping them establish lifelong healthy behaviors. (1)
1 “School Health Reform: InvesAgaAng the Role of Teachers” study, Journal of Child NutriAon & Management, Spring 2012
Who is FoodFight? We educate and empower students,
teachers and parents to make healthier eaAng choices.
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Our Unique Angle: Teachers
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Founded by two former public school teachers, FoodFight believes that the success of our food educaAon programs in schools hinges on first educaAng and gaining the buy-‐in of the key influencers – teachers and school staff. Training teachers to take ownership over their food choices enables them to act as beNer role models for their students.
Carolyn Cohen Co-‐Founder Founding Team, InsAtute for CollaboraAve EducaAon Masters in EducaAon, New School for Social Research
Experienced Team Transforming Food Education in Schools
Deborah Lewison Grant Co-‐Founder 15+ years experience as NYC public school teacher
Doctorate in Curriculum and Teaching, Columbia University
Dr. Robert Lus?g Advisory Board Professor of Pediatrics at UCSF
Presented Sugar: The BiDer Truth
4 million+ views on YouTube
Dr. David Katz Advisory Board Founding Director of Yale University’s PrevenAon Research Center Editor-‐in-‐Chief of the journal Childhood Obesity
Visit foodfight.org/about-‐us/people for full list of staff and Board
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Creating a Food Education Model that
Delivers Results
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Independent research from both Columbia and Yale Universi?es shows: • 90% of teachers ranked FoodFight’s
Teacher Wellness Program© as one of the top three among all teacher-‐training programs
• 95% said they would recommend it to
another teacher
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90% of teachers and students say FoodFight programs have changed
their ea?ng habits
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Pre-‐ and post-‐interven?on results tracked by Columbia and Yale Universi?es shows: • Three Ames as many parAcipants
intend to eat 5+ fruits and vegetables per day
• ParAcipants are 36% more likely to
eliminate all sugary drinks from their diets
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Par?cipants are 71% more likely to read ingredient labels
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NEW PROGRAMS IN 2014 Grow Tower, Love Your Lunch series, And healthy school toolkit
TEACHER WELLNESS PROGRAM Arming school staff with tools to transform their own health and serve as role models for their students
HEALTHY FAMILIES PROGRAM Providing parents with pracAcal Aps and strategies for making healthier eaAng and buying decisions on a budget
FOODFIGHT IN THE CLASSROOM Teachers implement FoodFight curriculum over a semester, supported by team of doctors, nutriAonists and chefs
Food Education Programs for the School Community
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READING LABELS
Curriculum Part I: Shifting Individual Behavior
NUTRITION
AVOIDING PROCESSED FOODS
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Curriculum Part II: Decoding Our Food System
FOOD POLITICS
MEDIA & ADVERTISING
SUSTAINABLILITY
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Empowering students, teachers and parents to: ü Make smart, independent eaAng choices ü Act as role models and agents of change ü Build a school culture that promotes nutriAon and
sustainability ü Advocate for access to healthier opAons in their
communiAes
Our Stakeholders and Goals
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“When the class was over, I realized that I had accumulated so much more knowledge on what's actually behind the food I eat. In my home we've changed the way we eat based on what I've learned. Say there's 20 kids in my class, so that's 20 more homes that are changed. FoodFight is a really big change in my life.”
– Student, West Side High School
How Students Benefit from Food Education
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“Since FoodFight’s Teacher Wellness workshop, I have completely given up soda, now look carefully at the sugar content of my cereal and yogurt (did you know that a liNle tub of low fat has 4 teaspoons?) and I will never eat instant ramen again! I share what I learned with my students and set a far beNer example.”
– Teacher, Edward R. Murrow High School, NYC
Inspiring Teachers to be Healthy Role Models
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Ø We focus our work in low-‐income schools across the five boroughs.
Serving Communities Most in Need
Ø They are also heavily targeted by fast and processed food companies. Ø These populaAons are dispropor?onately affected by diet related disease.
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FoodFight has worked in 46 schools and transformed the lives of nearly 5,000 teachers, students and parents.
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Invest in a Healthier Future
Close by 31st May $250k Target
30% raised 70% open
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Bring food education to 20 NYC schools
Food Educators & Presenters Research & EvaluaAon Curriculum Development Equipment & Supplies
Grow Tower Cooking Demos Resource Guides & Toolkits
MarkeAng & Outreach Strategic Development Student Project Support Travel
Total
Annual Investment of $250,000
$250
AdministraAve Support $35
$66 $40 $30 $28 $18 $15 $10 $8
Program Expenses for 20 Schools ($ in thousands)
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(of Whole Foods) 12 WEST CAPITAL MANAGEMENT LP
Key Funders
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Contact: Neema Bollampally Development Director (646) 568-‐1275 [email protected] www.foodfight.org
You Can Help Raise a Healthier Generation
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T H A N K YO U
