Date post: | 14-Jul-2015 |
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Business |
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10 Types of Innovation
Business Model
Networks& Alliances
HumanCapital
CoreProcesses
EnablingProcess
ChannelManagement
ServiceOffering
ProductSystems
Product &Performance
BrandPromise
CoreProcesses
CustomerExperience
Confidential and Proprietary space150 ©2013
iBeacon is a new technology created by Apple to enhance location
services for mobile devices.
image source: Apple
Confidential and Proprietary space150 ©2013
iBeacon was created to enable your phone to do things when you’re
close to a specific location
like alert you when you’re in front of this Apple Store
image source: Apple
Pay per Look is an advertising model used in out-of-home media (typically digital displays), where advertisers pay the media vendor only when someone looks at their ad. The Pay per Look model uses technology that relies on optical sensors and/or video cameras (known as anonymous video analytics (AVA) technology) to detect faces that turn towards the display while completely honoring privacy.
Advertisers pay for each look their ad receives, with the actual amount paid based on the Cost per Look (CPL). In this regard, Pay per Look is modeled after the Internetʼs Pay per Click model as proven by Google AdWords.
Look-based BillingWith Pay per Look billing, the client sets their daily budget and Splash will automatically continue to display the ad until the daily budget is achieved. The client is charged only if someone looks at the ad, not when the ad is displayed. The Daily Budget is entirely up to the client and will depend on the amount the client is comfortable spending on Pay per Look advertising each day.
Pay per Look ™ Symphony ™ Splash ™ BMS ™
Pay per Look is an advertising model used in out-of-home media (typically digital displays), where advertisers pay the media vendor only when someone looks at their ad. The Pay per Look model uses technology that relies on optical sensors and/or video cameras (known as anonymous video analytics (AVA) technology) to detect faces that turn towards the display while completely honoring privacy.
Advertisers pay for each look their ad receives, with the actual amount paid based on the Cost per Look (CPL). In this regard, Pay per Look is modeled after the Internetʼs Pay per Click model as proven by Google AdWords.
Look-based BillingWith Pay per Look billing, the client sets their daily budget and Splash will automatically continue to display the ad until the daily budget is achieved. The client is charged only if someone looks at the ad, not when the ad is displayed. The Daily Budget is entirely up to the client and will depend on the amount the client is comfortable spending on Pay per Look advertising each day.
Pay per Look ™ Symphony ™ Splash ™ BMS ™
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