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Foodstuffs NZ - Craig Rispin Keynote Feb 25, 2015

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Craig Rispin CSP
Transcript

Craig Rispin CSP

“Craig we’ve seen more change in the last 3 years

than in the last 30.”

Technology Changes Exponentially

Technology Changes Exponentially

People Think Linearly

We Live in Times ofAccelerating Change

Did You Know -That Shift Happens?

Discuss with a Partner:

What Did You Find Most Surprising in the Video?

You Must Innovate to Survive and Thrive

Act Like a 93 Year Old Startup to Innovate

Because Innovative Startups are Disrupting

the Incumbents

Connect with Startups to Act Like a 93 Year Old

Startup

There are 10 Types of Innovation -

Not Just Technology

10 Types of Innovation

10 Types of Innovation

Business Model

Networks& Alliances

HumanCapital

CoreProcesses

EnablingProcess

ChannelManagement

ServiceOffering

ProductSystems

Product &Performance

BrandPromise

CoreProcesses

CustomerExperience

Innovations You Can’t Ignore in Retail

Right Now

Massively Mobile

How Big is Mobile Today?

How Big is Mobile Today?

7B People in the World

How Big is Mobile Today?

7B People in the World

6.8B Mobile Subscribers

How Big is Mobile Today?

7B People in the World

6.8B Mobile Subscribers

1.5B 3G/LTE Subscribers

97%Phones per 100 Citizens

How Many Mobile Internet Devices in Your House?

iBeacon(aka Bluetooth Low Energy)

Confidential and Proprietary space150 ©2013

iBeacon is a new technology created by Apple to enhance location

services for mobile devices.

image source: Apple

Confidential and Proprietary space150 ©2013

iBeacon was created to enable your phone to do things when you’re

close to a specific location

like alert you when you’re in front of this Apple Store

image source: Apple

Big Data(Even for Little Stores)

Digital Signage(Delivering Real Results)

Pay per Look is an advertising model used in out-of-home media (typically digital displays), where advertisers pay the media vendor only when someone looks at their ad. The Pay per Look model uses technology that relies on optical sensors and/or video cameras (known as anonymous video analytics (AVA) technology) to detect faces that turn towards the display while completely honoring privacy.

Advertisers pay for each look their ad receives, with the actual amount paid based on the Cost per Look (CPL). In this regard, Pay per Look is modeled after the Internetʼs Pay per Click model as proven by Google AdWords.

Look-based BillingWith Pay per Look billing, the client sets their daily budget and Splash will automatically continue to display the ad until the daily budget is achieved. The client is charged only if someone looks at the ad, not when the ad is displayed. The Daily Budget is entirely up to the client and will depend on the amount the client is comfortable spending on Pay per Look advertising each day.

Pay per Look ™ Symphony ™ Splash ™ BMS ™

Pay per Look is an advertising model used in out-of-home media (typically digital displays), where advertisers pay the media vendor only when someone looks at their ad. The Pay per Look model uses technology that relies on optical sensors and/or video cameras (known as anonymous video analytics (AVA) technology) to detect faces that turn towards the display while completely honoring privacy.

Advertisers pay for each look their ad receives, with the actual amount paid based on the Cost per Look (CPL). In this regard, Pay per Look is modeled after the Internetʼs Pay per Click model as proven by Google AdWords.

Look-based BillingWith Pay per Look billing, the client sets their daily budget and Splash will automatically continue to display the ad until the daily budget is achieved. The client is charged only if someone looks at the ad, not when the ad is displayed. The Daily Budget is entirely up to the client and will depend on the amount the client is comfortable spending on Pay per Look advertising each day.

Pay per Look ™ Symphony ™ Splash ™ BMS ™

Let’s Continue the Innovation Learning Online!

Free Monthly Virtual Mentoring on My Website:www.FutureTrendsGroup.com

Craig Rispin CSP


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