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Presented: November 25, 2014
Presented: November 25, 2014
2
AGENDA
o Property Overview
o Unique Sponsorships
o Critically Recognized
o Thought Starters
3
MASSIVE SCALE
5 IN ENTERTAINMENT # TOTAL UVs
(000) 1. YOUTUBE.COM 197,634 2. CBS Interactive 142,281 3. Comcast NBCUniversal 132,555 4. PANDORA.COM 84,879
5. Warner Bros. Ent Group - All Sites 83,059 6. TMZ 72,212 7. IMDb 64,162 8. Viacom Digital 61,352 9. AOL-HuffPost Entertainment 59,609
10. Vimeo 55,479 11. IHeartRadio Network 54,114 12. Yahoo Celebrity 49,421 13. VEVO 48,480 14. Townsquare Media 44,934 15. iTunes Software (App) 43,925
5. WBDEG All Sites 83,059
Source: comScore Media Metrix Multiplatform, September 2014
APP STATS • Over 83MM downloads! • #1 Movie app with 10.8MM UVs • A18-34, 40% • Larger Audience than Fandango app (7MM UVs) and Moviefone app (1.2MM UVs)
Source: comScore Mobile Metrix 2.0, September, 2014
OPPORTUNITIES • Targeting: Genre & Geo & Tab • Roadblock - Box Office, Theaters, DVD tabs • Conquesting of top blockbuster titles
THE WEEKEND DECISION MAKER THE OFFICIAL MOBILE DESTINATION FOR RATINGS AND REVIEWS AS WELL AS THE BEST SOURCE FOR SHOWTIMES, THEATERS AND DVD INFO
The Most Downloaded Movie App in
History!
4
5
$28K average theatrical deal
Help Users Find New Amsterdam Vodka in THEIR TOWN
$28K average theatrical deal
Target Electronics, QSR and Autos Top 20 of
free apps all-time
*Requires TBD build time. Subject to approval, mocks for demo purposes only
NATIVE MAPPING TOOL
10.8 Million UVs on
Mobile
9.0 Million Cross-Platform UV’s
Source: comScore Mobile Metrix 2.0, September 2014
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Adweek Selected Subaru’s Campaign on Rotten Tomatoes as the 2014 MPOY
“Subaru’s Ride of Her Life campaign was treated like a real movie. A plot synopsis and cast list appeared on Rotten Tomatoes…”
-Adweek, 11/10/14
Source: http://www.adweek.com/news-gallery/advertising-branding/when-clients-let-media-agencies-take-risks-good-things-happen-161309#campaign-spending-more-25-million-1
MEDIA PLAN OF THE YEAR
Site Description o The unquestioned authority in Entertainment news
o The most trusted name in Sports news
o Home of the iconic Tomatometer and the most trusted movie review site
o The industry leader in comics since 1934
o The place for hilarious, family friendly fun
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PROPERTY OVERVIEW
9 Source: TMZ.com (comScore, Multi-Platform, Sept 2014, TMZ.com),TMZ TV (NSS Galaxy Explorer, P2+ Live +SD, 13-14 season to date=9/9/13-5/25/14; NSI WRAP Overnights, P2+ Live +SD, Weighted market average)
A True Cross-Platform Leader with a 360° Approach WHO WE ARE
TMZ, the unquestioned and unrivaled leader in pop culture and entertainment news, will leverage its winning formula of branded entertainment, high impact, video, social, mobile and native advertising to activate complete cross-platform integrations for Foot Locker. Scale and Efficiency: o 44MM Desktop and Mobile users: #1 in comScore o 2.7MM+ daily viewers watch TMZ on TV o 1.2MM+ daily on-air and online viewers of TMZ Live o 50/50 male and female split Enormous Social Presence: o 3MM+ Twitter followers o 4.9MM+ Facebook likes o 1.2MM+ YouTube subscribers
44 Million
UVs
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CRITICALLY RECOGNIZED Mainstream Media is Recognizing TMZ as a Cross-Platform Leader
Hottest Digital Publication Finalist
DIGITAL TELEVISION VIDEO
Outstanding News Entertainment Program
Nominee
Branded Content Nominee
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A BOLD NEW VOICE Everyone – Even the Competition - is Talking about TMZ
“This remarkable string of scoops has highlighted the unexpected
power and reach of TMZ.”
“TMZ’s one-upping of traditional media shows how rules and roles are changing.”
“Brick by brick, TMZ has grown from a website to a three-show entertainment brand that often sets the national news agenda.”
“TMZ has struck again, and the rest of the mainstream media are in hot pursuit.”
“TMZ is breaking stories that define the whole news cycle.”
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Dominating Social
Source: Twitter
Top Trending Topic on Twitter,
TWICE
“HONEST”
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“BOLD” “FEARLESS”
“TRUSTED”
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The Greatest Sports Stories Happen Off the Field Sponsorship Details: o 40+ sports stories per week o “Sponsored by” clickable logo integration o TMZ Sports Homepage roadblock with banner media and skin at 100% SOV
.
Click To Watch The TMZ Sports Promo Video
There’s never an off-season with TMZ Sports.
Now a popular TV
show
Site Partner Activations
o TMZ Live offers breaking news and unreal product integrations
o Custom TMZ YouTube Staffer Videos featuring authentic reviews
o Man-on-the-street interviews with product placement
o Celebrity Spotting with real-time product sampling
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UNIQUE SPONSORSHIPS
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BIG BRAND PARTNERS
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Compelling Content the Hottest Daily Topics
90+ new videos per
week
Friday’s “In case you missed it” wrap-up show, highlighting the big videos of the
week from TMZ, TMZ Sports and toofab.com.
TMZ Chatter The latest pop culture news from INSIDE the TMZ newsroom. TMZ staffers deliver details on breaking news, with personal
thoughts on each topic.
TMZ Reacts Candid, real-time reactions of TMZ staffers
seeing new photos, videos, or stories for the first time.
Dax Chat Daily LIVE show with Dax and TMZ staff guests, discussing the days topics and interacting live with YouTube viewers.
Lawyer V. Lawyer Derek and Jason go over the legal
implications of the hottest TMZ stories, and translate the legal jargon into
digestible bites perfect for the YouTube audience.
TMZ Recap TMZ staffers recap the before, during, and
after of major Hollywood events (MTV VMA’s, Oscars, etc.)
TMZ Takeout
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MAN ON THE STREET 50K Views for
only 24 hrs
Click for “Man on the Street” Clip
ON-AIR Syndicated
Entertainment News Magazine
UVs (000) YAHOO CELEBRITY 49,421
TMZ 44,674 EONLINE.COM 34,957 PEOPLE.COM 29,090 USMAGAZINE.COM 25,127
ONLINE Celebrity
Entertainment Site
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3 SCREEN DOMINANCE TMZ Tops its competitors No Matter the Platform
MOBILE Celebrity Website/
Apps #1
#2
#1 Reach (000)
TMZ 2,964 ACCESS HOLLYWOOD 2,800 EXTRA 2,503 INSIDER 1,873 DISH NATION 1,453
UVs (000)
TMZ 28,044 EONLINE 24,476 YAHOO CELEBRITY 24,426 PEOPLE.COM 19,265 USMAGAZINE.COM 16,238
Source: comScore Media Metrix Multiplatform September for Online & Mobile 2014 | Nielsen Syndicated Average AA Reach Projection for On-Air TMZ On TV 9/1-9/28/14
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MOBILE WEB #1 in Nielsen Since Dec. 2008 that’s 69 Consecutive Months
7,622 8,312
10,926
14,417 14,648 15,243
16,081
18,263
21,413
17,251 17,957
19,982
27,095
0
5,000
10,000
15,000
20,000
25,000
30,000
Sep-‐13 Oct-‐13 Nov-‐13 Dec-‐13 Jan-‐14 Feb-‐14 Mar-‐14 Apr-‐14 May-‐14 Jun-‐14 Jul-‐14 Aug-‐14 Sep-‐14
Mobile UVs
255% YOY Growth
Source: Nielsen 2014
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THOUGHT STARTERS
1 4
Week of Greatness Tweet
Let’s Promote The Week of Greatness
Mobile Web Takeover 3
TMZ Live Integration
2
Video Pre-Roll
Homepage Roadblocks
Homepage Roadblock
Tune-In Tweet
Sneaker Photo Gallery and Category Sponsorship
THE LARGEST DIGITAL AUDIENCE TOTAL
AUDIENCE
Ranking/Site Total Unique Visitors (000) Visits (000)
1 TMZ.com 44,674 134,647 2 Eonline.com 39,328 100,544
3 Yahoo U.S. Celebrity 29,329 119,342
4 People.com 29,090 107,063
5 USMagazine.com 25,127 59,081
6 TownSquare Ent News 27,178 71,106
7 FOX News Ent 21,739 78,937
8 Billboard/THR 21,282 31,745
9 CNN Entertainment 18,743 116,194
10 Hollywood Life 17,289 22,157
11 Entertainment Weekly 17,207 37,473
12 Gawker.com 14,329 42119
13 PerezHilton.com 10,013 34,320
Source: comScore Multiplatform, September 2014
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Reaching More Sports Fans With an audience of 16MM males, TMZ has become a new
force in SPORTS NEWS beating established players including Sports Illustrated, NBC Sports and NFL.com!
UNIQUES Males (000)
1 ESPN.COM 34,641 2 SB Nation 18,165 3 TMZ.COM 15,917 4 NBC SPORTS 14,305 5 NFL.COM 12,704 6 SPORTS ILLUSTRATED 10,376 7 IGN.COM 8,910 8 DEADSPIN.COM 7,662 9 FUNNYORDIE.COM 4,245
10 GAMESPOT.COM 3,787
Source: M18+, comScore Media Metrix Multiplatform, July 2014, TMZ.com
Rank Site(s) TOTAL UV’s
1. WBDEG* 57,963
2. IMDB.com 55,351 3. BleacherReport.com 43,297 4. SBNation.com 22,686 5. IGN.com 15,088 6. Gawker.com 14,329 7. TheOnion.com 10,009 8. CollegeHumor.com 6,117 9. FunnyOrDie.com 5,648
Source: comScore Media Metrix Multiplatform, September 2014
MALE SKEWING SITES
*WBDEG includes: TMZ, Flixster, Rotten Tomatoes and DC Comics
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CASE STUDY Client Objective o Promote UFC 166 and increase Pay-Per-View (PPV) buys TMZ Strategy o Target a new segment of sports fans by celebrating the fighters as celebrities o Launch new social media tactics to drive earned media exposures o Engage fans with the “Battle Mode” voting game to educate them on fighters o Encourage TMZ fans to join the conversation by inviting Dana White to TMZ Live Program Results o 14+ million earned media exposures with a custom “tweet-stakes” o 17,500+ votes on Battle Mode Game, with an average time spend of 3:31 o Four (4) minute TMZ Live segment featuring Dana White; with 391,000+ viewers o 3x the average CTR for the Homepage takeover o Two (2) original articles discussing UFC fighters published during key weekend,
totaling over 360K views
TMZ Homepage skin average CTR is .83 %; Article views as of 10/23/13; Earned Media Exposures: Absolute Delivery; Reach: Unduplicated Uniques
