Foot Locker challenge

Foot Locker challengeMacKenzey Dunn & Maddie Perron

Foot Locker comparisonsFoot LockerInstagram followers: 3.2 millionTwitter: 1.2 millionFacebook: 5.7 millionJourneysInstagram: 100kTwitter: 91.9kFacebook: 1.2 million

continuedFamous FootwearInstagram: 23.3kTwitter: 30.1kFacebook: 1.2 millionDC ShoesInstagram: 1 millionTwitter: 723.9kFacebook: 14.7 million

continuedFoot Locker has the best experience in comparison to the other three companies. They interact the most with their followers/consumers and it will make them feel more important to the company. Foot Locker even offers behind the scenes via Snapchat. When something new and exciting arrives they post it on Instagram. You can get behind the scenes looks if you find them on snapchat. In stores they have interactive iPads.

They will typically engage with Foot Locker on their website before they make a purchase, but they most likely also follow them on some form of social media.

How they could improveKeep Instagram, Facebook, and Twitter updated everyday. They recently created a snapchat, so they could promote that more and gain followersCelebrity endorsement

Different mediaThey could use a site like Pinterest so that customers can pin and sort items they like.They already use it for Lady Foot Locker so they could expand their whole company

Offline mediaOffline media could play a big role in the company's omni-channel experience. This way it gives customers who have already purchased from Foot Locker get an added discount. It will make them want to go back to receive more discounts.

continuedSurveys may filled out by unhappy customers, giving Foot Locker a bad reputation on review sitesAdd an incentive drawing to attract more happy customers and keep the reputation up on review sites