Football – Not Just A Game!!

Based on ad duration

Year 2000 taken as base

Year 2000 taken as base

Year 2000 taken as base

Year 2009. Based on ad volumes

Summary• Football tops the list of sports other than cricket• Football viewership has gone up over the years and is currently at 122 mn

viewers• More than 80% viewing is contributed by males and above 90% viewing

comes from 15+ age group audience• West Bengal, Kerala and Assam remain top markets in terms of football

viewership• Ad Revenue from football is increasing year on year• Telecom service provider, Auto and services category are the top 3

categories spending on football at present.

Ratings

Source – TAM, TG – Males, CS, 15+ ABC, Period – Jan – May 2010