Football’s footprint Legacy Report · 2012-01-20 · Football’s footprint Legacy Report ......

Football’s footprint

Legacy ReportFinal report on the environment initiativeof the FIFA Women's World Cup 2011

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Foreword by DFB President Dr Theo Zwanziger 2Foreword by FIFA President Joseph S. Blatter 3

Executive summary 4

1 Green Goal 2011: the FIFA Women's World Cup 2011 environment initiative 8For the second time, the DFB, FIFA and their partners developed and implemented

an ambitious environmental concept for a FIFA World Cup.

2 Green Goal: The project team 12Introducing the Green Goal team, four strong with one goal.

3 Concept and implementation 18

3.1 Nine building blocks for Green Goal 18From waste disposal to water: the environment is always a factor.

3.2 A climate-fair World Cup: a plus for environment protection 20Fair play with the climate: all unavoidable emissions generated by the

FIFA Women's World Cup were offset by environment protection measures.

3.3 A system for eco-friendly management 22ÖKOPROFIT for efficient stadium operations.

3.4 Energy and water: care with scarce resources 32Reducing the consumption of energy and water was a vital building

block of the campaign.

3.5 Waste and refuse: less is possible 36A comprehensive re-use system to reduce refuse volumes and waste disposal costs.

3.6 Mobility: eco-friendly, efficient transportation 38Initiatives for environment-friendly transportation and the World Cup.

3.7 Catering: give organic a try 42After trying organic foods, the fans developed an appetite for more.

3.8 Awareness and communication 46Do your bit and spread the news, because taking part is the heart of the matter.

3.9 Partnerships: joining forces for the environment 50It's a team game: close cooperation with the cities and stadiums, the stakeholders

and sponsors were key to the success of Green Goal.

4 The outcome at the FIFA Women’s World Cup 2011 54Did we hit our targets? In comparison to the environment initiative in 2006,

Green Goal optimised certain aspects, but also struck out in new directions.

5 Recommendations and future prospects 60

6 Epilogue: environment and climate protection at the DFB 62Claudia Roth introduces the association’s future activities.

Football’s footprint

Legacy Report

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DR THEO ZWANZIGER

GERMAN FA PRESIDENT

DEAR READERS,

In the summer of 2011, Germany and the world experienced a wonderful festival ofwomen’s football. Right from the start, sustainable development formed the core of our plans.

We are delighted to bring you the results of our Green Goal 2011 environment initiative.These summaries indicate that Germany once again seized the opportunity to show itself as a hospitable host with a passion for football, but also to stage an environmen-tally conscious and climate-fair FIFA Women’s World Cup 2011™.

Working together with the Öko-Institut, FIFA and the Deutsche Bundesstiftung Umwelt,we have set important benchmarks in environmental politics. I’d take this opportunity tothank all the members of the ecological advisory panel for their excellent advice on theroad to an eco-friendly FIFA Women’s World Cup.

It is impossible to stage a major sporting event without affecting the environment. Weare proud to say that the FIFA Women’s World Cup 2011 was indeed a climate-fair tournament. The incremental 40,000 tonnes of CO2 emissions attributable to the tourna-ment have been offset in their entirety by investment in international climate protection projects.

I am also extremely pleased at the establishment of ÖKOPROFIT®, an initiative promot-ing eco-conscious stadium management. In four workshops, funded from the OrganisingCommittee budget, we joined with stadium management teams to kick off a sustainableprogramme, from which the stadiums will profit during their long-term league operations.

For us at the German FA, this path of environmentally responsible sports facility man-agement and tournament organisation should serve as a model for the future, so thatplayers of both sexes can pursue their favourite sport in a clean environment both todayand tomorrow.

Dr Theo ZwanzigerGerman FA President

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DEAR READERS,

Together with the Organising Committee of the FIFA Women’s World Cup Germany2011™, we have succeeded in implementing the Green Goal environment programmeat a FIFA Women’s World Cup for the first time, building on the achievements of the FIFAWorld Cup in Germany back in 2006. I am extremely pleased about this.

Nowadays, one element of a first-class FIFA World Cup must be awareness of the envi-ronment and an appropriate programme which quantifies the negative impact on theenvironment, reducing and balancing this with targeted activities. The Green Goal envi-ronmental programme provided outstanding solutions to this challenge at the FIFAWomen’s World Cup 2011.

The Green Goal 2011 Legacy Report you have in front of you illustrates the diversity ofactivities which can be undertaken at a FIFA World Cup. In Germany, public transporta-tion was specifically promoted, organic catering offered at the stadiums, staff trained ineco-friendliness, and unavoidable emissions offset. Taken together, a wide variety of ac-tivities tailored for local circumstances can lead to a reduction in the negative impact on the environment. Especially in the area of environment-conscious stadiummanagement, measures were implemented which will prove effective long after the FIFA Women’s World Cup, entirely in line with our mission of building a better and sus-tainable future.

FIFA is committed to sustainability in the future, and will channel the experiences drawnfrom the Green Goal 2011 environment campaign into future competitions.

Joseph S. Blatter

JOSEPH S. BLATTER

FIFA-PRESIDENT

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CLIMATE-FAIR WORLD CUP The FIFA Women’s World Cup 2011 was „fair“ to the cli-mate. The greenhouse gas emissions which could not be avoided or reduced were offsetby investment in climate protection projects in developing countries. In this instance,and for the first time, all unavoidable greenhouse gas emissions were calculated andneutralised – regardless of whether they originated in Germany, or from travel to thecountry by overseas visitors. With support from FIFA, the DFB made available a total of€600,000, to be invested in eliminating a total of 40,000 tonnes of CO2 emissions in developing countries. The projects chosen to offset the emissions all fulfilled demandingclimate protection criteria.

ECO-FRIENDLY MOBILITY As forecast, the biggest proportion of greenhouse gas emis-sions attributable to the FIFA Women’s World Cup was due to spectator travel. In total,World Cup traffic generated 33,600 tonnes of greenhouse gases. Travel by internationalfans and teams represented 61% of the total, because travel by air generates signifi-cantly more emissions than travel by rail or road. Despite Combi-ticket (combinationmatch and travel tickets), additional German Railways services and excellent publictransportation systems in most cities, many visitors travelled to cities and stadiums inprivate cars. Within Germany, cars took the lion’s share of visitor traffic at 58.5%. How-ever, the negative impact on the environment was ameliorated by many drivers travel-ling with friends, colleagues and family members: the average passengers-per-vehiclewas relatively high. The limits to adopting alternative means of transport became clear,as air travel by international visitors cannot be significantly transferred or avoided.These emissions were included in the balancing calculation.

FOR THE WEEKS IT IS RUNNING, A WORLD CUP IS A

HIGHLIGHT FOR MILLIONS OF FOOTBALL FANS AROUND

THE WORLD, BUT IT IS SIMULTANEOUSLY A SIGNIFICANT

BURDEN ON THE CLIMATE AND ENVIRONMENT. FIVE

YEARS AGO, THE DFB IMPLEMENTED AN AMBITIOUS

ENVIRONMENT INITIATIVE FOR THE 2006 FIFA WORLD

CUP NAMED GREEN GOAL. AT THE FIFA WOMEN'S

WORLD CUP 2011, GREEN GOAL WAS AGAIN THE CORE

OF AN ENVIRONMENTALLY RESPONSIBLE WORLD CUP.

WITH THE SUPPORT OF THE DEUTSCHE BUNDES -

STIFTUNG UMWELT (GERMAN ENVIRONMENT FOUN-

DATION, DBU), FIFA AND THE ÖKO-INSTITUT, THE DFB

DEVELOPED AN AMBITIOUS CONCEPT WITH THE

OVERRIDING TARGET OF REDUCING TO THE GREATEST

POSSIBLE EXTENT OR ELIMINATING ALTOGETHER THE

TOURNAMENT’S IMPACT ON THE CLIMATE AND EN -

VIRONMENT, IN ALL FUNDAMENTAL AREAS: GREEN-

HOUSE GAS EMISSIONS, ENERGY, WATER, WASTE AND

REFUSE, MOBILITY AND CATERING. MANY OF THESE

WERE DULY REALISED AND SUCCESSFULLY IMPLE-

MENTED.

EXECUTIVE SUMMARY

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FIFA WOMEN’S WORLD CUP OPENING

CEREMONY IN BERLIN ON 26 JUNE 2011.

AN ARTISTIC TAKE ON GREEN GOAL BY PUPILS

ATTENDING BOCHUM’S ENVIRONMENT DAY FOR

SCHOOLS.

ORGANIC CATERING At an early stage, the Organising Committee announced that atleast one certified organic product would be served at every World Cup stadium. This ap-plied not only to the VIP areas, but also to the so-called public areas, the catering locationfor the majority of spectators. In general, the organic foods were extremely well received.

RE-USE, NOT REFUSE The heart of the refuse avoidance programme was a system ofreusable containers for beverages served in all areas of the stadiums. A large proportionof drinks containers were unprinted and unbranded, and can therefore be used again atlater events. Containers printed with logos or similar were supplied to various footballclubs for re-use, a benefit in conserving resources and promoting circular flow recycling.A uniform trash separation system could not be implemented in the stadiums.

AWARENESS AND COMMUNICATION Compared to 2006, Green Goal was publicised at a significantly higher level at the FIFA Women’s World Cup. Raising awareness of en-vironmental issues was a fundamental component of the environment initiative. Along-side print and online communication, posters and stickers in many places at the stadi-ums were an important source of information about Green Goal and environmentprotection. Awareness-raising as part of the pre-tournament Spielfreude multi-city tourproved especially effective.

ENVIRONMENTAL MANAGEMENT By implementing the ÖKOPROFIT management system, stadium operators introduced an effective and proven environmental manage-ment system. It ensured that emissions were minimised, water and energy consumptionreduced, and operating costs cut. An analysis of stadium operations indicates that 80%of the saving initiatives will pay back in just a few years. The environmental manage-ment system means the FIFA Women’s World Cup 2011 leaves behind a green legacy, asthe positive impact will be noticeable long after the tournament in everyday stadium operations.

STEFFI JONES, PRESIDENT OF THE FIFA WOMEN'S WORLD CUP 2011

ORGANISING COMMITTEE.

„Thanks to the Green Goal 2011 environmentinitiative, we have kept the ecological footprintof the FIFA Women's World Cup small. We'veavoided, reduced or neutralised the impact onthe environment. We were always able to relyon FIFA, the Deutsche Bundesstiftung Umweltand the Öko-Institut as dependable partners.The ecological advisory panel accompanied usthroughout the process and made valuable con-tributions. I'd like once again to express mythanks for that.“

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The list of major sporting events which thrill millions of fans in Germany andall over the world year after year is a long one. But many spectators are notaware of the impact these events have on the environment and climate.Teams, coaching staff, journalists, officials and of course the fans often travel very long distances with buses, trains, cars or even aircraft in order

to be there at the stadium in person. This generates damaging greenhouse gases, as wellas exhaust gas and noise. Running the events also impacts on the environment. Stadi-ums require energy for lighting and air conditioning. Pitches are watered, and every dayof an event requires many hundred cubic metres of water for sanitary installations. Tensof thousands of fans eat and drink at the stadium during matches, generating substan-tial waste and refuse.

GREEN GOAL: TARGETS FOR THE FIFA WOMEN’S WORLD CUP 2011

The German FA has been fully aware of its ecological responsibility as a tournament organiser since staging the 2006 FIFA World Cup. For the first time, an environment initiative named Green Goal was developed and implemented at this tournament.

Building on this very positive experience, the FIFA Women’s World Cup 2011 OrganisingCommittee, supported by the Deutsche Bundesstiftung Umwelt, FIFA, and the Öko-Insti-tut again developed and implemented an ambitious Green Goal environment initiative.The concept focused on the environmental areas relevant to this World Cup: energy,water, waste and refuse, mobility and catering. The objective of Green Goal was simplebut demanding at one and the same time: to eliminate or reduce to the greatest possibleextent the impact on the environment and climate unavoidably associated with a WorldCup. In terms of climate protection, the initiative went a step further: emissions whichcould not be eliminated or reduced would be offset by additional climate protection proj-ects elsewhere. The FIFA Women’s World Cup was therefore „fair“ to the climate.

STEP-BY-STEP TOWARDS A „GREEN“ WORLD CUP

Green Goal 2006 was the first step towards a „green" FIFA World Cup. As always, brandnew initiatives are never perfect at the start. The FIFA Women's World Cup 2011 environ-ment initiative sought to exploit the potential for optimisation and expand the concept.For example, all greenhouse gas emissions generated by the event were calculated, reduced and offset, regardless of whether they originated in Germany or by travel fromabroad. At the 2006 FIFA World Cup, Green Goal only encompassed emissions generatedin Germany. Much was achieved by the environment initiative in 2006 and many individ-ual activities fulfilled the highest environmental standards. Maintaining this high qualityat the FIFA Women's World Cup 2011 represented a major challenge. Furthermore, thelead-times for implementing many plans and activities were significantly shorter than atthe men's World Cup. For example, the potential for structural alterations to the stadiumswas severely limited.

1. Green Goal 2011: the FIFA Women's World Cup 2011 environment initiative

THE ENVIRONMENT INITIATIVE FOCUSED ON ALL THE

ENVIRONMENTAL AREAS RELEVANT TO A WORLD

CUP: CLIMATE, ENVIRONMENTAL MANAGEMENT, EN-

ERGY, WATER, WASTE AND REFUSE, MOBILITY, CATER-

ING, COMMUNICATION AND AWARENESS. GREEN

GOAL 2011 THUS REPRESENTED ANOTHER STEP TO-

WARDS A TRULY „GREEN" WORLD CUP.

THE VISUAL IDENTITY AND SLOGAN OF THE

GREEN GOAL ENVIRONMENT INITIATIVE.

FußballhinterlässtSpurenWenn es um unsere Umwelt geht, spielen wir alle in einem Team. Macht mit! Unterstützt die Umweltkampagne der FIFA Frauen-WM 2011! Mehr über Green Goal erfahrt ihr im Internet: greengoal.fifa.com

FAIR PLAY WITH THE CLIMATE

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THE GLOBE WAS THE CENTRAL ELEMENT

IN THE OPENING CEREMONY IN BERLIN

NEW DIRECTIONS FOR GREEN GOAL 2011

The Green Goal 2011 environment initiative was not designed merely as an improvedversion of 2006. On the contrary, the programme explored new directions in many areas.Thanks to strong support from FIFA, it was possible for the first time to implement measures which were not previously feasible. For example, the environment initiativewas widely advertised at the stadiums, including perimeter advertising. The consultancyand close liaison with an ecological advisory panel was also new. All decisions relevantto the environment initiative were debated by the panel and decided as a team.

In 2006, eliminating and reducing the environmental impact of the FIFA World Cup wasthe focus of the environment initiative, but Green Goal 2011 was also used as a plat-form to publicise environmental and resource protection issues. Raising awareness ofthe topic of climate protection was a fundamental component of the FIFA Women'sWorld Cup environment initiative for the first time. Prior to and during the World Cup,fans were urged to take an active role in Green Goal, and protect the climate and envi-ronment in their everyday lives.

Another new development was using the FIFA Women's World Cup 2011 to anchor thetopic of environment protection more strongly within the sport. The stadiums implemen -ted an environmental management system which not only reduced the environmentalimpact at the tournament, but will continue to do so in future day-to-day league opera-tions. The DFB took the opportunity presented by the World Cup to introduce the topic ofclimate and environment protection to its member clubs.

Green Goal 2011 represents another step towards a „green" FIFA World Cup, but it cer-tainly remains the case that this environment initiative can be further improved. The DFBand FIFA are aware of this. However, the chosen course is correct and important. A vitalfactor is to include key players, the stadiums and football clubs in the concept, as well assustaining a commitment to the environment above and beyond the tournament itself.

„I think it's good that there’s so muchmore awareness of environmental pro-tection in football nowadays.Avoidingwaste by reusable beverage systems at thestadiums for example, and an eco-cons-cious recycling of unavoidable refuse, areas much a part of a match as good tacticson the f ield. Green Goal 2011 showed usthat environment protection really is ajob for the team.“

NADINE ANGERER, GERMANY WOMEN'S GOALKEEPER

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Agood line-up and good organisation can win you a match, a footballtruism which also holds for an environment initiative at a major spor-ting event. One essential precondition for success is support for theinitiative from the top down. Within the German FA, president Dr TheoZwanziger supported the idea of an environmental campaign in

exemplary fashion. That meant it was easy to obtain all the decisions crucial for the suc-cess of the initiative.

However, good positional play in football involves not merely proactively going on theattack, it is important to shore up the defence too. That was the reason why the Organis-ing Committee established a top-notch ecological advisory panel. Important topics weredebated by the panel, and decisions were ultimately taken there.

The members of the ecological advisory panel were German Green party BÜNDNIS90/DIE GRÜNEN chair Claudia Roth, who was also the panel’s spokesperson; Federal En-vironment Minister Dr Norbert Röttgen; former United Nations Environment Programme(UNEP) executive director Prof Dr Klaus Toepfer; FIFA’s Head of CSR Federico Addiechi;DBU general secretary Dr Fritz Brickwedde; German Olympic Federation general directorDr Michael Vesper; WWF Germany managing director Eberhard Brandes; and DFB vice-presidents Rolf Hocke and Hannelore Ratzeburg. Meetings of the panel were also at-tended by FIFA Women’s World Cup 2011 Organising Committee president Steffi Jones,DFB president Dr Theo Zwanziger, and DFB sustainability director Willi Hink.

At the present time, environment and climate protection are hardly topics which appeardaily on football’s business agenda. As a result, many questions represented new terri-tory for Organising Committee staff, and many questions were near impossible to an-swer without specific expert knowledge. For this reason, and emulating the example ofthe 2006 FIFA World Cup, the Organising Committee commissioned the renowned Öko-Institut as expert consultants. The Öko-Institut project team headed by Martin Schmiedsupported the development of the Green Goal environmental initiative and the imple-mentation of the individual building blocks.

2 Green Goal: The project team

ENVIRONMENTAL TOPICS ARE CROSS-DISCIPLINARY,

AND VIEWED IN THE CONTEXT OF A FIFA WORLD CUP,

INVOLVE A WIDE VARIETY OF SPECIALIST AREAS AND

PERSONALITIES. FOR GREEN GOAL 2011, ONE OF THE

KEYS TO SUCCESS WAS PROFESSIONAL ORGANISA-

TION AND COOPERATION BETWEEN INTERNAL AND

EXTERNAL SPECIALISTS.

CLAUDIA ROTH, ECOLOGICAL ADVISORY

PANEL SPOKESPERSON

PROF DR KLAUS TOEPFER,

MEMBER OF THE PANEL

DR THEO ZWANZIGER, GERMAN FA PRESIDENT

INTRODUCING THE GREENGOAL TEAM, FOUR STRONGWITH ONE GOAL

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Implementing the planned activities meant creating new structures within the Organis-ing Committee. The coordination was assigned to a dedicated staff position, reportingdirectly to FIFA Women’s World Cup 2011 general coordinator Ulrich Wolter. Nils Wiech-mann filled this position in the planning stage and the build-up phase of the campaign.Stefanie Schulte was responsible for the campaign during the implementation phase andthe tournament itself.

THE GREEN GOAL ECOLOGICAL ADVISORY

PANEL AT ITS INAUGURAL MEETING ON

18 MAY 2010.

STEFFI JONES, ORGANISING COMMITTEE

PRESIDENT

ULRICH WOLTER, ORGANISING COMMITTEE

GENERAL COORDINATOR

STEFANIE SCHULTE, GREEN GOAL

PROJECT DIRECTOR

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STRENGTH OF THE TEAM

Environmental topics are cross-disciplinary, and generally involve a wide variety of spcialist areas and personalities, both internal and external. For example, eco-friendlymeasures in traffic management or catering can only be implemented if the appropriateinternal Organising Committee departments support the initiatives, and external suppli-ers, such as transportation companies or caterers, can be persuaded to adopt it. Conse-quently, it is not sufficient merely to name one individual responsible for environmentalactivities. Instead, the topic must be debated and implemented by all staff involved inorganising a major sporting event.

In the case of the FIFA Women's World Cup 2011 Organising Committee, each individualdepartment was closely involved in the decision-making process, and in the implementa-tion of approved measures. In weekly, internal status meetings involving staff members,Green Goal issues were regularly raised and progress decisions made.

Green Goal: The project team

FELIX GRUBER, DEUTSCHE BUNDESSTIFTUNG

UMWELT

CHRISTIAN STAMM, ADVOCACY MANAGER,

FIFA CORPORATE SOCIAL RESPONSIBILITY

FEDERICO ADDIECHI, FIFA’S HEAD OF

CORPORATE SOCIAL RESPONSIBILITY

CORE AND SUPPORT MEMBERS OF THE GREEN

GOAL TEAM AT A NATIONAL NEWS CONFERENCE

ON 21 JUNE 2011.

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KIRSTEN HAVERS, ÖKO-INSTITUT

WORLD CUP TEAM

DANIEL BLEHER, ÖKO-INSTITUT

WORLD CUP TEAM

NAME TAGS FOR THE GREEN GOAL FORUM ON

21 JUNE 2011

This was not without positive consequences: many excellent Green Goal ideas origi-nated with staff members. These ranged from simple requests – for example, sendingregular Green Goal tips and advice to each Organising Committee staff member’s mail-box – through to detailed suggestions as to where and how to place signage recom-mending eco-friendly travel with buses and trains.

Environment initiatives can only be implemented by a team. To this end, the OrganisingCommittee actively sought support for Green Goal outside its own organisation. GreenGoal regularly appeared on the agenda for Organising Committee working groups withrepresentatives of the cities, stadiums and transportation companies, and at sponsorworkshops. A specific measure of the success of these workshops was the commitmentshown by the stadium operators, who made a decisive contribution to Green Goal by in-troducing environmental management systems. The OC also maintained an intense dia-logue with the German FA. The concept and resolutions were discussed with the directorresponsible for the specific environmental topic, and regular Green Goal status reportswere submitted to the executive committee.

BUDGETING FOR SUCCESS

The decisive factor in the success of Green Goal 2011 was undoubtedly the close cooper-ation between all the members of the organisation team. However, the team would onlyhave been half as successful without a budget to implement good ideas and initiatives.Supported by FIFA and the Deutsche Bundesstiftung Umwelt, the DFB set aside a budgetof around €1 million to develop and implement the Green Goal concept. This figure doesnot include budgets for activities partially implemented and financed by other depart-ments – fuel-saving training for carpool drivers, for example. The figure also does not in-clude measures partially financed by fans. The costs for the Combi-ticket, combining amatch ticket with use of public transportation before and after the match free of charge,were covered from ticket sales. Furthermore, the stadium operators invested some€710,000 to implement eco-friendly measures. This is an indication of the support forGreen Goal from everyone involved, not merely in terms of staff time, but also with sub-stantial funds.

MARTIN SCHMIED, ÖKO-INSTITUT,

GREEN GOAL PROJECT DIRECTOR

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„With a variety of projects, Green Goal 2011has set new standards for environment and climate protection at major sporting events, andhas shown what can be achieved when everyoneinvolved pulls in the same direction. My thanksto everyone who made Green Goal a success byinvesting so much passion. But one match ends,another begins: in spring 2012, we are launchinga major DFB environment campaign. The DFBhas 26,000 clubs, 6.7 million members, and80,000 matches every week, so there's huge potential – and that includes protecting the cli-mate and environment!“

CLAUDIA ROTH, GERMAN GREEN PARTY CHAIR AND FIFA WOMEN'S WORLD

CUP 2011 ECOLOGICAL ADVISORY PANEL SPOKESPERSON

3 Concept and implementation

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Green Goal, the FIFA Women’s World Cup environment initiative, com-prised nine specific areas as the building blocks for the environmentconcept. Within these specific areas, a variety of measures designedto reduce the environmental impact were developed and implemen-ted. Climate protection was exceptionally important, as it represents

the highest priority objective of Green Goal: a climate-fair FIFA Women’s World Cup. Allharmful emissions generated by the tournament were taken into account, regardless ofwhether these were generated in Germany or overseas, during the preparatory phase orat the tournament itself. The inclusion of greenhouse gas emissions generated overseas,i.e. by visitor travel to and from Germany, was an important expansion of the environ-ment concept compared to 2006. Emissions which could not be eliminated or reducedwere offset by investment in additional climate protection projects in the developingworld.

A further central objective of Green Goal was effectively sustaining the progress made inthe long term after the FIFA Women’s World Cup. To this end, Green Goal supported allthe stadiums in introducing the ÖKOPROFIT environmental management system. The introduction of an environmental management system at all the World Cup stadiumsrepresented an important further development compared to 2006. ÖKOPROFIT entailedqualified expert consultants assisting the stadium operators in developing measures tosave energy and resources. This demonstrably succeeded, as the activities implementedby the stadiums promise substantial long-term savings.

The project building blocks of energy and water, two important areas from 2006, wereagain incorporated in Green Goal 2011. The priority target was a reduction in total energy consumption, the use of eco-friendly electricity from renewable sources for theentire tournament, and reducing water consumption.

Waste and refuse was another important area. Thousands of fans and spectators gener-ate significant quantities of waste, and carelessly tossed-away rubbish is a particularnegative.

3.1 NINE BUILDING BLOCKSFOR GREEN GOAL

MODULES OF THE GREEN GOAL 2011 ENVIRONMENT INITIATIVE

ENERGY Save energy and use

renewable energy

WATER Reduce consumption

and minimise impact

ENVIRONMENTAL MANAGEMENT Setting

environmental targets and implementing

them long term

CLIMATE-FAIR Sustainable respon-

sibility for the global climate

CONCRETE MEASURES FOR CLEARLY-DEFINED ENVI-

RONMENTAL SECTORS: THE GREEN GOAL 2011 CON-

CEPT INCORPORATED ALL FUNDAMENTAL AREAS OF

ACTIVITY.

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Germany boasts very high standards in waste disposal and recycling, so the organisershad high expectations in this area. The Green Goal target was to substantially reducethe quantity of waste during the FIFA Women’s World Cup by providing reusable systemsand eliminating single-use packaging.

Emissions from transport represent some 80% of the greenhouse gas emissions attribut-able to the FIFA Women’s World Cup. A central objective of Green Goal was eco-friendlyand efficient transportation during the tournament. Measures included detailed specta-tor information regarding eco-friendly travel to matches, and training for carpool volun-teers in efficient, fuel-saving driving techniques.

In the area of catering, the environment concept was expanded by another project build-ing block compared to 2006. For Green Goal 2011, and for the first time at a FIFA tour-nament, the food and beverage selection included organic and regional products.

Environment protection is all about participation, so communication with fans and thegeneral public was an important topic for Green Goal. The programme included a widevariety of activities, informing and educating players and officials, and spectators at thestadiums and at home, on the subject of climate and environment protection. A broadpalette of communication channels was deployed to meet this objective. A further targetwas to instil environmental awareness in the Organising Committee itself.

Just as in football, success in environment protection is only achievable as a team. A vitalcomponent of Green Goal was close cooperation with all the tournament partners, i.e.FIFA, the host cities, the stadiums and sponsors, in all environment and climate pro tectionissues. A further important element was the advice and criticism offered by the ecologi-cal advisory panel and its diverse members from the world of sport and environmentalprotection. The establishment of the advisory panel to accompany the programme wasanother new development compared to Green Goal 2006.

REFUSE less is possible

MOBILITY on the move,

eco-friendly and efficient

CATERING promote regional and

organic foods

PUBLICITY raising awareness and

environmental cooperation

CLIMATE-FAIR FIFA WOMEN'S WORLD CUP 2011

ENVIRONMENTAL MANAGEMENT

ENERGY WATER WASTE MOBILITY CATERING

RAISE PUBLIC AWARENESS ENVIRONMENTAL PARTNERSHIPS

MODULES OF THE GREEN GOAL

CAMPAIGN.

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Major sporting events always impact upon the global climate. Despite every effort to save resources and energy, the produc -tion of harmful CO2 cannot completely be avoided. The biggestproportion of these unavoidable emissions comes from travel toand from the country by international teams and their fans.

The primary objective of Green Goal was a climate-fair FIFA Women's World Cup 2011.To meet this objective, all greenhouse gases which could not be eliminated even by thewide variety of Green Goal measures, were offset by investment in climate protectionprojects. The calculation included all harmful emissions generated in Germany beforeand during the World Cup. Green Goal 2011 also incorporated greenhouse gas emissionsgenerated abroad by travel to and from the country by spectators, teams, staff, officialsand journalists.

OFFSETTING WORLD CUP EMISSIONS

Care is required in choosing environment protection projects for tournament emissionsoffsetting purposes, because emissions must be genuinely and demonstrably avoided.Green Goal 2011 exclusively supported climate protection projects fulfilling demandingcriteria. According to the requirements of the UN climate secretariat, a fundamental requirement of projects included in the Clean Development Mechanism (CDM) is thatactivities are incremental, i.e. the projects would not have come about without externalfinancing. All Green Goal climate protection projects also fulfil the requirements of theso-called Gold Standard, defined by a variety of environment protection organisationsled by the WWF.

To offset the greenhouse gas emissions generated by the World Cup, the DFB voluntarilyinvested a total of €600,000, with support from FIFA. These funds were used to supportfive projects in developing countries, offsetting a total of 40,000 tonnes of CO2 emissions.

3.2 A CLIMATE-FAIR WORLDCUP: A PLUS FOR ENVIRON-MENT PROTECTION

GREENHOUSE GAS EMISSIONS AT AN INTERNATIONAL

EVENT SUCH AS A WORLD CUP CAN ONLY BE ELIMI-

NATED OR REDUCED TO A LIMITED EXTENT. UNAVOID-

ABLE EMISSIONS AT THE FIFA WOMEN'S WORLD CUP

2011, PRIMARILY GENERATED BY OVERSEAS VISITOR

TRAVEL, WERE OFFSET BY INVESTMENT IN ENVIRON-

MENT PROTECTION MEASURES ELSEWHERE.


BIOGAS PRODUCTION FACILITY IN INDIA,

DISTRIBUTION OF EFFICIENT STOVES IN GHANA

AND MALI.

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The Amayo Wind Power Project in Nicaragua is a UN certified CDM project andalso fulfils Gold Standard criteria. The nation’s first wind park with a total of 19 wind turbines is a clean and reliable source of energy, especially in the Rivasregion.

A further CDM project with Gold Standard certification is the construction andoperation of a small hydroelectric generator, providing power to four villages inHonduras. In the village of La Esperanza, the eco-friendly electricity productionproject has created 129 temporary and 32 full-time jobs.

In India, support was given to a project providing eco-friendly gas for cooking byconstructing decentralised biogas facilities serving a total of up to 5,500 house-holds. The CDM/Gold Standard project replaces kerosene with clean gas, prevent-ing the emission of soot particles and harmful waste gases.

Two Gold Standard projects in Mali and Ghana minimise the health risks associ-ated with cooking. The families receive modern stoves which burn wood andcharcoal more fully and efficiently. This reduces fuel requirements, but also min-imises the emission of harmful soot particles and carbon monoxide.

CONCLUSIONS

Incorporating the significant quantity of CO2 emissions generated at the FIFA Women'sWorld Cup by international visitor travel to and from the country was an important expansion on the 2006 initiative. Ongoing projects were selected to offset unavoidablegreenhouse gas emissions, so that the eliminated emissions fell in the year of the WorldCup. Another positive aspect is the wide range of projects supported and their regionalintegration.

In addition to emission balancing abroad, another Green Goal target was to include German football clubs in climate protection activities. However, we did not succeed instarting a club campaign during the FIFA Women's World Cup and therefore within thescope of Green Goal. It was therefore not possible to incorporate officially registeredemissions reductions at club level in the balancing calculation. This essentially was dueto higher technical standards and legal requirements in Germany, which would have incurred exceptionally high CO2 elimination costs as a result. Nevertheless, intense expo-sure to the idea from a host of participants in sports and the environment movementcontributed to awareness-raising and opinion forming. In the wake of the FIFA Women'sWorld Cup 2011, the DFB will continue and strengthen its activities in environment andclimate protection.

WIND PARK IN NICARAGUA, SMALL HYDRO -

ELECTRIC GENERATOR IN HONDURAS.

| 22

Operating a football stadium is energy intense, with floodlights andlighting systems, pitch aeration and undersoil heating, warm water forsanitary facilities and kitchens, and so on. Furthermore, there is an on-going requirement, i.e. a stadium consumes heat and power evenwhen there is no match. At a tournament, there is much to be done in

between matches: preparatory work, turf maintenance and training sessions necessitatethe consumption of energy. By comparison, many football stadiums are relatively quietin between matches during a normal league season. Nevertheless, even then the facilitycontinues to operate at least to a certain extent. The challenge is to ensure efficient andlow-energy operation of the technical facilities both at peak periods and on an ongoingbasis.

By taking action to increase energy efficiency, it is fully possible to realise the potentialfor comprehensive ecological and economic savings. Identifying these opportunities andimplementing them over the long term is the primary objective of an environmental ma-nagement system. Other benefits include a systematic and comprehensive analysis of astadium’s environmental performance, the introduction of environmental policies, andthe development of targets and action lists with clearly defined priorities. The World Cupstadium operators thus took on a vital role as partners, spearheading the effort to rea-lise an eco-friendly tournament. The Organising Committee therefore resolved to supportthe World Cup stadiums in implementing a recognised environmental management sys-tem. One important aspect of this is that action taken in the course of the certificationprocess not only led to energy and resource saving during the FIFA Women's World Cup,but continue to do so after the tournament. This applies to normal stadium operations,in the Bundesliga or for international matches, and all other events staged at the venue,leaving behind a green legacy.

ÖKOPROFIT AT THE WORLD CUP STADIUMS

The ÖKOPROFIT environmental management programme was selected for the stadiumsas an effective and recognised environmental management tool. The programme was de-veloped in 1991 for municipalities and businesses, with the objective of reducing opera-ting emissions, protecting natural resources, and simultaneously reducing operating costs.

3.3 A SYSTEM FOR ECO-FRIENDLY MANAGEMENT

A KEY SUCCESS FACTOR IN GREEN GOAL 2011 WAS

THE ÖKOPROFIT ENVIRONMENTAL MANAGEMENT

SYSTEM DEPLOYED BY THE STADIUMS. IT REDUCES

EMISSIONS, SAVES NATURAL RESOURCES, AND

REDUCES OPERATING COSTS – FAR BEYOND THE

WORLD CUP.


GROUP PHOTO SHOWING THE WORLD CUP STA-

DIUM TECHNICAL DIRECTORS AT AN ÖKOPROFIT

WORKSHOP IN MÖNCHENGLADBACH.

ÖKOPROFIT®

ÖKOPROFIT®

| 23

ÖKOPROFIT certification additionally meant the participating World Cup stadiums took amajor step towards certification under internationally recognised standards such asEMAS or ISO 14 001.

Almost all the World Cup stadiums took up the Organising Committee's invitation to in-troduce ÖKOPROFIT. In the case of the Bochum stadium, where substantial constructionwork took place up until the tournament, it was not possible to participate in ÖKOPRO-FIT due to shortage of time. Overall, the introduction of ÖKOPROFIT began in October2010. The introductory process comprised five workshops and three individual on-siteappointments, also attended by environment management consultancy Arqum. The costof introducing ÖKOPROFIT was entirely covered by the OC, although stadiums met theirstaffing costs.

Stadium operators were provided with comprehensive working materials. These helpedproject team members to evaluate all essential energy and material consumption chains.A fully functioning management system must also incorporate provision for importantlegal requirements, for example emergency access routes or the storage of dangerousgoods, plus the documentation of compulsory periodic inspections. Last but not least, acomponent of ÖKOPROFIT was training an environment team within each organisation,responsible for quality control and the implementation of agreed action at stadiums, andcommunicating with staff.

A complete list of action implemented within the scope of ÖKOPROFIT is detailed belowon pages 24 to 31. Thanks to the commitment of the stadium technical directors, some50 diverse individual programmes to save energy and water and eliminate waste hadbeen implemented by the start of the tournament. For all the action points, includingthose first realised after the FIFA Women's World Cup, the stadiums invested approxima-tely €710,000. This has produced, and will produce on an annual basis in the future, savings of more than 6,000,000 kWh of energy, and 4,000 tonnes of CO2. However, thecalculation of CO2 emissions savings may vary depending on an assessment of benefitsto the climate from using so-called eco-electricity (see chapter on energy).

An analysis of the overall results indicate that 80% of the measures implemented willpay back within three years. Only 20% will be amortised over a period of longer thanthree years.

CONCLUSIONS

Introducing the ÖKOPROFIT environmental management system was an important contribution to the success of Green Goal. Thanks to the partnership and commitment ofthe stadium operators, significant resource savings were realised in stadium operations.The results of ÖKOPROFIT emphatically indicate the potential for saving energy and re-sources at football stadiums, and that these savings provide a cost benefit to stadiumoperators in a very short time. Green Goal was an important boost to implementing en-vironmental management systems in the sporting world: the number of German footballstadiums actively pursuing environmental management policies rose from 9 to 17 in total.

Total investment

710,000Euro

Savings

6 millionenkWh of energy

4,000tonnes of CO2 per annum

80%within three years

Rate of return

20%three years

or more

| 24


AUGSBURG

Company informationCompany name: FC Augsburg Arena

Besitz und Betreiber GmbHStreet name and number: Bgm.-Ulrich-Straße 90Post code and city: 86199 AugsburgEstablished in: 2006Employees on site: 3Homepage: www.fcaugsburg.de

Contact personFirst name: MarkusSurname: GladysJob description: Technical directorTelephone: +49 821-65040-200Fax: +49 821-65040-222E-Mail: [email protected]

BEST INITIATIVE: RENOVATION OF THE URINAL FLUSHING OUTSIDE THE STADIUM

THE CENTRAL URINAL FLUSHING WAS REPLACED BY 16 SEPARATE STEERING UNITS AND 26 LIGHTING

GROUPS. THIS ENABLES INDIVIDUAL TOILETS TO BE USED AND CLEANED ON THEIR OWN. PREVIOUSLY,

25 LIGHTING GROUPS AND 14 URINAL FLUSHING GROUPS COULD ONLY BE ACTIVATED SIMULTANEOUSLY

BY MEANS OF A SWITCHING COMMAND, WHICH ENTAILED WATER CONSUMPTION OF 6 M3 PER HOUR

DURING USAGE AND CLEANING. THE OPERATOR IS THUS HOPING TO SAVE AT LEAST 2,500 M3 OF FRESH

WATER, 2,500 M3 OF WASTE WATER AND 8,120 KWH OF ELECTRICITY PER YEAR. THIS ACTIVITY WILL THERE-

FORE REDUCE FINANCIAL COSTS BY AT LEAST €8,000 PER ANNUM.

MaßnahmeUmsetzung

(Termin)Investment

(EUR)Investment (EUR/year) Ecological value

Suspension of parts of the idling time in substations

01.10.2010 - 2,000,0012,500 kWh and 2,500 kg CO2

per year

Checking of heated surfacesusing thermal imaging camera

01.11.2011 500,00Disclosure by large

energy users, cannot beaccurately quantified

Reductions in energy and emissions

Renovation of urinal flushing outside the stadium

01.05.2011 10,000,00 8,000,00

Saving of approx 2,500 m³ fresh water and approx

2,500 m³ of waste water peryear as well as 8,120 kWh,

1,624 kg CO2 per year

Pitches watered by water from wells

01.07.2011 3,800,00 4,000,00Saving of approx 3,100 m³

fresh water per year

Interior lighting divided intogroups which can be switched

on and off individually01.10.2011 1,200,00 2,500,00

approx 15,700 kWh and 3,140 kg CO2 per year

Total: 15,500,00 € 16,500,00 €

THE COMPANY

F.C. AUGSBURG ARENA BESITZ UND BETRIEBS GMBH WAS FOUNDED IN AUGSBURG IN 2006 IN ANTICIPA-

TION OF A NEW STADIUM BEING BUILT AND ACTS AS THE OPERATING COMPANY FOR THE NEWLY-BUILT

IMPULS ARENA. THE COMPANY'S CORE OCCUPATION IS THE RENTING OF THE BUILDING AND THE SUR-

ROUNDING SURFACES TO VARIOUS INSTITUTIONS. IN TERMS OF A PURELY FOOTBALL STADIUM THE IMPULS

ARENA FULFILS THE CRITERIA SET OUT BY THE DFB AND UEFA. THE STADIUM WAS FULLY BUILT IN ONE

INITIAL CONSTRUCTION PHASE. IT HAS BEEN SET OUT IN TERMS OF DESIGN AND STATICS TO ENABLE AN

EXTENSION TO BE BUILT IN A SECOND CONSTRUCTION PHASE.

| 25

THE COMPANY

OLYMPIASTADION BERLIN GMBH HAS BEEN IN CHARGE OF MARKETING THE OLYMPIASTADION BERLIN

SINCE 2004, WITH THE FEDERAL STATE OF BERLIN ITS SOLE SHAREHOLDER SINCE 2006. AS WELL AS MAJOR

EVENTS OF ALL KINDS, AROUND 150 SPECIAL AND BUSINESS EVENTS ARE HELD THERE EACH YEAR AS WELL

AS A DAILY TOURIST PROGRAMME ON EVENT-FREE DAYS AND THE MARKETING OF THE STADIUM AS A

LOCATION FOR FILMS AND PHOTOS. THE HIGHLIGHTS OF ITS BRIEF HISTORY INCLUDE THE 2006 FIFA WORLD

CUP, WHEN IT HOSTED THE FINAL, AND THE OPENING MATCH OF THE FIFA WOMEN'S WORLD CUP IN 2011.

ALONGSIDE MAJOR EVENTS, INDIVIDUAL ROOMS OR INDEED THE ENTIRE STADIUM CAN BE RENTED OUT

TO COMPANIES OR INDIVIDUALS WHO WISH TO HOLD AN EVENT. SINCE IT WAS REOPENED IN 2004, THE

OLYMPIASTADION HAS BEEN AVAILABLE FOR STADIUM TOURS TO VISITORS FROM AROUND THE WORLD.

BEST INITIATIVE: REDUCTION OF THE TRANSFORMER VOLTAGE

AS A RESULT OF THE INCREASE IN PERFORMANCE OF THE STADIUM FLOODLIGHTS, THE TRANSFORMER

VOLTAGE – WHICH WAS PREVIOUSLY SET AT 420 V AS PART OF A SYSTEM – WAS REDUCED TO 400 V BY

MEANS OF THREE MEDIUM-VOLTAGE TRANSFORMERS. THE COSTS OF 3,900 EUROS GENERATED BY THIS

ACTION ARE OFFSET BY ENERGY SAVINGS OF 10,000 EUROS PER ANNUM. THIS ALSO ENABLES CO2

REDUCTIONS OF APPROX 46,000 KG PER YEAR AS WELL AS PROTECTING THE ELECTRICAL EQUIPMENT

USED AND INCREASNG ITS LIFESPAN.

BERLIN

Company informationCompany name: Olympiastadion Berlin Street name and number: Olympischer Platz 3 Post code and city: 14053 Berlin Established in: 2004 Employees on site: 18 Homepage: www.olympiastadion-berlin.de

Contact personFirst name: Christoph Surname: Meyer Job description: Head of Press and EventsTelephone: +49 30-30688-116 Fax: +49 30-30688-120 E-Mail: [email protected]

ActionUmsetzung

(Termin)Investment

(EUR)Investment (EUR

pro Jahr)Ecological value

Partial conversion of vehicle fleet tolow-emission electric vehicles

Q4 2010 No information 500,00 360 litres of diesel, 966 kg CO2

per year

Reduction of residual waste/improved fractionation

Q4 2010 - 6,000,00 approx 400 m³ residual

waste per year

Readjustments of night-time settings

Q4 2010 250,00 2,500,0022,600 kWh, 4,068 kg CO2

per year

Installation of time switches in corri-dor and staircase areas

Q4 2010 900,00 600,00 7,000 kWh, 4,400 kg CO2

per year

Analysis of how to increase sustai-nable energy efficiency (entire area)

Q1 2011 - unspecified Energy savings

Optimisation of switching andflushing times for valves

Q1 2011 500,00 5,500,00 1,200 m³ per year

Ongoing retrofitting of energy-saving, long-life lighting

Ongoing 342,00 205,00 1,600 kWh, 1,000 kg CO2

per year

Adjustment based on season /usage of heating and refrigeration

Q2 2011 500,00 4,000,00 122,000 kWh, 22,000 kg CO2

per year

Total: 2,492,00 € 19,305,00 €

BEST INITIATIVE: DEVELOPMENT OF SWITCHING MODES FOR SYSTEMS CONTROLLED BY BUILDING

SERVICES MANAGEMENT

A TIMING ANALYSIS FOR EVENTS PROVIDED OPTIMISED CONTROL COMMANDS FOR BUILDING SERVICES

MANAGEMENT, INCLUDING LIGHTING MODES, SWITCHING ON AND OFF OF HEAT CONSUMERS, COOLING

SYSTEMS AND VENTILATION AND AIR CONDITIONING EQUIPMENT. ENERGY COSTS FOR THE OPENING SEA-

SON OF THE STADIUM CAN BE REDUCED BY UP TO 30%, WHICH IN ECOLOGICAL TERMS REPRESENTS A

REDUCTION OF 30.5 TONNES IN CO2 EMISSIONS AS WELL AS FINANCIAL SAVINGS OF AROUND 35,000 €

PER YEAR. ENERGY CONSUMPTION IS REDUCED BY 665,000 KWH/YEAR.

Company informationCompany name: Stadion Dresden

Projektgesellschaft mbH & Co. KG Street name and number: Lennéstraße 12 Post code and city: 01069 Dresden Established in: 2007 Employees on site: 7 Homepage: www.stadion-dresden.com

Contact personFirst name: Roland Surname: Wendt Job description: Technical director Telephone: +049 351-25088-112 Fax: +049 351-25088-150 E-Mail: [email protected]

ActionUmsetzung

(Termin)Investment



Evergreen Radiant PE compositefilm for natural turf with

silver coating 30.03.2011 4,352,00 17,900,00

155,500 kWh and 96,255 kgCO2per year (compared with use of

a lighting system)

Creation of a central waste col-lection centre for all rental areas

30.03.2011 5,000,00 500,00Separate waste means reduced dis-

posal costs

Improvement in transparency of usage by implementation of

counters30.06.2011 8,000,00 8,670,00

57.800 kWh, 35.778 kg CO2per year

Development of an energy monito-ring / energy management system

30.06.2011 20,000,00 2,000,00 Minor savings potential (10% of invest-ment) approx 17,500 kWh which corres-ponds to approx 10,832 kg CO2 per year

Pitch watered using groundwater wells

30.06.2011 800,00 8,100,001,979 m³ of fresh water

saved in 2010

Development of a quality manage-ment system for catering

30.06.2011 3,000,00 500,00 Not yet specified

Total: 41,152,00 € 37,670,00 €

| 26


DRESDEN

THE COMPANY

STADION DRESDEN PROJEKTGESELLSCHAFT MBH & CO. KG WAS FORMED IN 2007. AFTER THE SUCCESSFUL

COMPLETION OF THE HBM STADIEN- UND SPORTSTÄTTENBAU GMBH BUILDING WORKS, THE MANAGE-

MENT OF THE SPECIALISED PROPERTY WAS SET UP AS PART OF A PUBLIC-PRIVATE PARTNERSHIP PROJECT

IN CONJUNCTION WITH THE STATE CAPITAL DRESDEN. THE OPERATING COMPANY'S TASKS INCLUDE,

AMONGST OTHERS, THE TECHNICAL MANAGEMENT OF THE STADIUM AND THE ACQUISITION, ORGANISA-

TION AND HOSTING OF EVENTS IN THE STADIUM. AS WELL AS DYNAMO DRESDEN LEAGUE MATCHES,

STADIUM HEAD HANSJÖRG OTTO AND HIS TEAM HAVE A NUMBER OF LARGE-SCALE EVENTS ON THE

AGENDA IN 2011, THE HIGHLIGHTS INCLUDING THE FIFA WOMEN'S WORLD CUP, THE 33RD INTERNATIONAL

„KIRCHENTAG“ CHURCH CONGRESS AND A VARIETY MUSIC CONCERT.

| 27

FRANKFURT

BEST INITIATIVE: SAVINGS MADE BY IMPLEMENTING A FREQUENCY CONVERTER FOR VOLUME FLOW

CONTROL AND HEAT REOCOVERY IN THE EXISTING VENTILATION AND AIR CONDITIONING EQUIPMENT

RESULT ECONOMIES SAVING BUDGET

FREQUENCY CONVERTER 85,000 KWH 14,000 €/YR. 130,000 €

HEAT RECOVERY 120,000 KWH 9,000 €/YR. 30,000 €

ActionImplementation

(Termin)Investment

(EUR)Investment(EUR/year)

Ecological value

Retrofitting electric heaters (not partof building services management)

via automatic timers01.03.2011 150,00 500,00

4,000 kWh, 2,500 kg CO2per year

Volume flow control for ventilationand air conditioning equipment to re-gulate the volume flow during venti-lation and air conditioning processes

01.05.2011 130,000,00 14,000,00135,000 kWh, 85,000 kg CO2

per year

Heat recovery in kitchen air extraction equipment

01.05.2011 30,000,00 9,000,00195,000 kWh, 120,000 kg CO2

pro Jahr

Light activation by motion / presencesensor or partial elimination of non-

necessary lighting01.05.2011 3,000,00 17,500,00

105,000 kWh, 65,000 kg CO2per year

Installation of computers and trai-ning of employees regarding usage

(standby, switching off etc)15.05.2011 - non-quantifiable energy savings

Installing outdoor shading of thesouth-facing server rooms

15.05.2011 500,00 non-quantifiable energy savings

Increasing of the server room temperatures

01.05.2011 - non-quantifiable energy savings

Controlling flow-through coolerswith automatic time switches

01.06.2011 3,000,00 11,000,0072,500 kWh, 45,000 kg CO2

per year

Switching to eco-energy (water) 01.07.2011 non-quantifiable non-quantifiable 2,600,000 kg CO2 pro Jahr

Total: 166,650,00 € 52,000.00 €

THE COMPANY

THE NEW ARENA WAS DESIGNED FOR SPORT, CONCERTS, BUSINESS AND MAJOR EVENTS OF ALL KINDS.

DEPENDING ON USAGE IT CAN HOUSE UP TO 55,000 SPECTATORS, WITH MULTI-JOB DESCRIPTIONALITY

BEING AN IMPORTANT ASPECT. THE EXACT DIMENSIONS OF THE ARENA ARE: PERIMETER – 860 M, LENGTH

– 210 M, WIDTH – 190 M. THERE ARE NO POSTS OBSTRUCTING DIRECT VIEWS OF THE PLAYING SURFACE,

AND THE FRONT ROWS ARE JUST A FEW METRES AWAY FROM THE PITCH. THE STADIUM WAS DESIGNED

BY ARCHITECTS GERKAN, MARG & PARTNERS AND BUILT BY MAX BÖGL GMBH.

Company informationCompany name: Stadion Frankfurt Management

GmbHStreet name and number: Mörfelder Landstraße 362Post code and city: 60528 FrankfurtEstablished in: 2005Employees on site: 10Homepage: www.commerzbank-arena.de

Contact personFirst name: SebastianSurname: TuchJob description: Technischer LeiterTelephone: +049 69-238080-350Fax: +049 69-238080-119E-Mail: [email protected]

LEVERKUSEN

| 28

3 Das Konzept und seine Umsetzung

THE COMPANY

THE TECARENA + GMBH IS THE OPERATING COMPANY AND SERVICES PROVIDER FOR THE BAYARENA IN

LEVERKUSEN. THE BEGINNING OF THE REDEVELOPMENT WORK ON THE BAYARENA IN 14 DECEMBER 2007

MARKED THE DAWN OF A NEW ERA, PARTICULARLY IN TERMS OF MODERNITY AND COMFORT. THE NEW

LAY-OUT CAN ALSO HOUSE UP TO 30,210 FANS. WHAT WAS ONCE A BOUTIQUE STADIUM IS NOW AN

ULTRA-MODERN SPORTS ARENA THAT CAN SERVE AS AN EXAMPLE TO OTHERS.

BEST INITIATIVE: REDUCING THE TRANSFORMER VOLTAGE

IN THE VIP AREA, 500 50W HALOGEN SPOTLIGHTS WERE REPLACED BY 3.9W LED SPOTLIGHTS, WHILE

270 50W HALOGEN SPOTLIGHTS WERE REPLACED BY 10.0W LED SPOTLIGHTS, WITH INVESTMENT COSTS

OF C. 6,000 €. WITH 2,190 HOURS/YEAR OF OPERATING TIME. THE ENERGY SAVINGS AMOUNT TO 74,130

KWH/YEAR, WHILE THERE IS ALSO AN ECOLOGICAL SAVING OF APPROX 26,612 KG CO2 PER YEAR. ANOTHER

POSITIVE ASPECT ACCORDING TO THE PRODUCER OF THE LED LIGHTS IS THAT THEIR LIFE-SPAN IS FOUR

TIMES LONGER THAN THAT OF HALOGEN LIGHTS.

Company informationCompany name: BayArena LeverkusenStreet name and number: Bismarckstraße 122-124Post code and city: 51373 LeverkusenEstablished in: 1904Employees on site: 172Homepage: www.bayer04.de

Contact personFirst name: ThomasSurname: EirmbterJob description: Head of Operations,

BayArena StadiumTelephone: +49 214-8660-504Fax: +49 214-8660-569E-Mail: [email protected]


(Termin)Investment



Use of well water for watering thepitch surfaces

01.12.2010 500,00 10,000,00 5,882 m³ per year

Returning of packaging waste tosuppliers

01.02.2011 - 1,000,00 12 m³ per year

Installation of motion sensors forlighting control

01.02.2011 5,000,00Cannot yet be

estimated Energy and emissions savings

Use of more environmentally-friendly cleaning agents

01.02.2011 -Cannot yet be

estimated Use of fewer materials which are

harmful to the environment

Transformers only switched on asand when needed

01.06.2011 130,000,00 15,000,0090,910 kWh, 32.637 kg CO2

per year

Removing the hot water supplyfrom thermal heat requirements

01.12.2011 - 200,00 Energy savings

Installation of water-free urinals 01.12.2011 10,000,00 2,000,00 1,176 m³ per year

Total: 145,500,00 € 28,200,00 €

| 29

MÖNCHENGLADBACH

BEST INITIATIVE: 28 KIOSKS WITH 2 ELECTRIC HEATERS (TOTAL 112 KW). IN OPERATION

APPROX 15 DAYS A MONTH, OPTIMISED BY MEANS OF AN OVER-RIDING THERMOSTAT SYSTEM

INVESTMENT COSTS: 6,300 € (3,500 € IN MATERIALS + 2,800 € IN WORK)

ECONOMIC VALUE: 4,120 € SAVING IN ENERGY COSTS/WINTER MONTHS

ECOLOGICAL VALUE: REDUCTION OF 4,005 KWH, 10,376 TONNES CO2 / WINTER MONTHS

AMORTISATION OF COSTS WITHIN: 1.5 WINTER MONTHS


(Termin)Investment

(EUR)Investment (EUR/year) Ecological value

RLT24 (Ventilation of sports bar)changed over to switch controls

01.12.2010 500,00 6,300,005,337 kWh, 17.500 kg CO2

per year

Urinal flushing adapted to usage(building management technology)

for every homegame

- 447,00100 m³ / drinking water per

home game

Sprinklers set upto water areas of grass

every day in summer

230,000,00 39,250,0025.000 m³ Water

per year

Manual setting of undersoil pitchheating based on weather condi-

tions

every day in winter

- 28,686,00420,000 kWh, 84.400 kg CO2

per year

Manual setting of temperaturecooling based on weather

conditions

every day in summer

- 20,160,00139,896 kWh, 54.000 kg CO2

per year

Changing of lighting in VIP areasto LED technology

01.08.2011 1,050,00 830,005,699 kWh, 2.200 kg CO2

per year

Changing of lighting in the esplanade and the interior walk-

way to LED 01.08.2011 15,000,00 1,638,00

9,585 kWh, 3.700 kg CO2per year

Total: 246,550,00 € 97,311,00 €

Company informationCompany name: Borussia VfL 1900

Mönchen gladbach GmbHStreet name and number: Hennes-Weisweiler-Allee 1Post code and city: 41179 MönchengladbachEstablished in: 1900Employees on site: ca. 100Homepage: www.borussia.de

Contact personFirst name: Benjamin Surname: MuckelJob description: Head of department –

administration and maintenanceTelephone: +49 160-98930083Fax: +49 2161-929271-616E-Mail: [email protected]

THE COMPANY

WITH FIVE BUNDESLIGA TITLES, THREE DFB CUP WINS AND TWO UEFA CUP SUCCESSES TO THEIR NAME, BORUSSIA

MÖNCHENGLADBACH ARE ONE OF THE MOST SUCCESSFUL FOOTBALL CLUBS IN ALL OF GERMANY. THEY

ACHIEVED PROMOTION TO THE BUNDESLIGA IN 1965 WITH A VERY YOUNG TEAM AND A FREE AND EASY STYLE

OF PLAY WHICH EARNED THEM THE NICKNAME „THE COLTS“. BORUSSIA HAVE BROUGHT PLENTY OF INTERNA-

TIONALS THROUGH THEIR RANKS, INCLUDING GUNTER NETZER, BERTI VOGTS, JUPP HEYNCKES, LOTHAR

MATTHÄUS, MARCELL JANSEN AND MARKO MARIN – ALL YOUNGSTERS WHOM THEY TRAINED AS YOUTHS BEFORE

TAKING THEM INTO THEIR FIRST TEAM AND THEN ON TO GLORY WITH GERMANY. INDEED, THEIR YOUTH TEAMS

HAVE BUILT UP QUITE A REPUTATION, WITH THEIR ACADEMY TRAINING ON CLUB GROUNDS AS THE CLUB BUILDS

FOR THE FUTURE.THE STADIUM BELONGS TO THE CLUB AND INCREASED ITS CAPACITY IN 2004 TO 54,057.

HOST CITY

MÖNCHENGLADBACH

SINSHEIM

| 30


THE COMPANY

THE NEW STADIUM, WHICH WAS INAUGURATED IN TIME FOR THE 2009/2010 SEASON, CAN HOLD 30,000

SPECTATORS AND PROVIDES FANS AND PARTNERS OF TSG HOFFENHEIM ALIKE WITH A UNIQUE ATMOS-

PHERE AND A PERFECT COMMUNICATION AND EXPERIENCE PLATFORM. THE STADIUM WAS DESIGNED AND

BUILT WITH QUALITY AND DIVERSITY IN MIND, ESPECIALLY SINCE IT PROVIDED THE ONCE-IN-A-LIFETIME

OPPORTUNITY TO BUILD A HOME FOR THE TEAM WHICH FULFILS THE REQUIREMENTS OF BUNDESLIGA

FOOTBALL DOWN TO THE VERY LAST DETAIL, WHILST AT THE SAME TIME CREATING A SPECIAL TYPE OF

BUILDING THAT EVERYONE WILL ALWAYS ASSOCIATE WITH TSG HOFFENHEIM.

Company informationCompany name: TSG 1899 Hoffenheim Fußball-

Spielbetriebs GmbHStreet name and number: Horrenberger Straße 58Post code and city: 74969 ZuzenhausenEstablished in: 1899Employees on site: 150Homepage: www.achtzehn99.de

Contact personFirst name: MichaelSurname: GalmJob description: Head of Facilities ManagementTelephone: +49 7261-9493-366Fax: +49 7261-9493-367E-Mail: [email protected]


(Termin)Investment



Installation of complete, visible marking andstorage (collecting troughs) of dangeroussubstances such as waste oil and chlorine

Immediate 1,000,00 -Reduced danger for the

environment

Checking flushing levels of the fittings,toilets and urinals with adjustment wherenecessary (e.g. changing from 9 to 6 litres)

Immediate - 3.500,00Saves 850 m³ of water

per year

Optimising the switching on and off of thesafety lighting and retrofitting the ventila-tion and air conditioning equipment where

necessary (approx 250 pictograms)

Summer 2011 4,000,00 800,005.000 kWh, 2.000 kg CO2

per year

Installation of additional water meters to beassigned to non-metered areas (e.g. green

keepers, exterior hydrants etc) and to reducewaste water fees.

Summer 2011 1,500,00 8,500,00Evidence of the seepage

of 3,000 m³ water

Converting two lots of facade lighting fromhigh-voltage tubes to LED technology

Autumn 2011 11,500,00 2,200,0013.750 kWh, 9.000 kg CO2

per year

Controlling of the electric heaters in the toi-let fittings in the public areas based on ex-

ternal temperatureAutumn 2011 2,000,00 14,250,00

90.000 kWh, 45.000 kg CO2per year

Secondary insulation of the heating pipes (inthe heating room on ground floor level north)

Autumn 2011 3,500,00 Non-quantifiableReduction in energy use

and emissions

Reduction in energy use and emissions byexchanging halogen lighting for LED in

the business areas

where neces-sary

- -Reduction in energy use

and emissions

Total: 23,500,00 € 29,250,00 €

BEST INITIATIVE: HYDRAULIC BALANCING OF SUPPLY LINES INCLUDING OPTIMISING THE

ELECTRONICALLY REGULATED PUMPS

AN ANALYSIS OF THE DISTRIBUTION AND USAGE OF HEATING IN THE STADIUM WAS CARRIED OUT, AND IT DEMON-

STRATED THAT A REDUCTION IN THE FLOW TEMPERATURES COULD BE IMPLEMENTED WHICH WOULD LEAD TO

SAVINGS IN HEATING OIL AND PELLET USE OF C. 10 %–15 %. THE REDUCTION IN HEATING REQUIREMENTS ARE

AROUND 160,000 KWH/YEAR AND HAVE CONSEQUENTLY BROUGHT ABOUT A DROP IN CO2 EMISSIONS BY

APPROX. 43,000 KG CO2 / YEAR.

| 31

WOLFSBURG

Company informationCompany name: VfL Wolfsburg-Fußball GmbHStreet name and number: In den Allerwiesen 1Post code and city: 38446 WolfsburgEstablished in: 1945Employees on site: ca. 110Homepage: http://www.vfl-wolfsburg.de

Contact personFirst name: KristianSurname: MallonJob description: Assistant Head of Organisation and

Stadium Management, ÖKOPROFITproject manager

Telephone: +49 5361-8903-166Fax: +49 5361-8903-400E-Mail: [email protected]

BEST INITIATIVE: WATER-SAVING MEASURES

EVER SINCE IT WAS BUILT, THE VOLKSWAGEN ARENA HAS HAD OVER 230 WATER-FREE URINALS IN SPECTA-

TOR ZONES. DUE TO THE OVERWHELMINGLY POSITIVE EXPERIENCES OF THIS ACTION, WE ARE PLANNING

TO CHANGE OVER TO DRY URINALS IN OTHER AREAS OF THE ARENA (INCLUDING THE BUSINESS SECTOR,

EXECUTIVE BOXES, ADMINISTRATIVE AREAS AND CHANGING ROOMS ) IN THE FORESEEABLE FUTURE.

FURTHERMORE THOSE ABOVE-MENTIONED AREAS SHOULD ALSO BE FITTED WITH WATER-SAVING DEVICES

(SOME WITH SENSORS). THIS MOVE IS DESIGNED TO SAVE EXPENSIVE DRINKING WATER. IN FINANCIAL TERMS

WE ARE LOOKING AT SAVINGS OF 4,200.00 € PER ANNUM AFTER INVESTMENT COSTS OF 30,000.00 €.

THE INVESTMENT SHOULD THEREFORE PAY FOR ITSELF AFTER SEVEN YEARS.


(Termin)Investment

(EUR)Economic value

(EUR/year)Ecological value

Manual electricity meter for measuring levels of pitch lighting

01.03.2011 1,800,00 - -

Sorting help for waste 01.03.2011 - - Optimised trash separation

Use of green power 01.06.2011 13,000,00 - approx 500,000 kg CO2 per year

Electric vehicle 01.06.2011 1,200,00 1,000,00Saving of 800 litres of diesel, approx 1,350 CO2 per year

Green-Mobility-Plattform 01.10.2011 6,000,00 - Emissions reductions

Undersoil heating sensors 01.09.2011 800,00 - Emissions reductions

Stadium programme being prin-ted on 100% recycled paper

01.10.2011 - - Reduced use of resources

Total: 22,800,00 € 1,000,00 €

THE COMPANY

THE WOLFSBURG E. V. CLUB FOR PHYSICAL EDUCATION WAS FOUNDED ON 12 SEPTEMBER 1945. THE FOOT-

BALL TEAM WAS PROMOTED TO THE GERMAN BUNDESLIGA IN 1997, AND ON 23 MAY 2001 THE ENTIRE

PROFESSIONAL FOOTBALL OPERATIONS OF THE CLUB WERE TRANSFERRED TO A NEWLY-FORMED FOOTBALL

„GMBH“ (LIMITED LIABILITY COMPANY). THE „WOLVES“ HAVE BEEN PLAYING THEIR HOME GAMES IN THE

30,000-SEATER ARENA SINCE 2002. THE TEAM WON THE BUNDESLIGA IN 2009 AND REACHED THE DFB

CUP FINAL IN 1995 – THEIR GREATEST SPORTING ACHIEVEMENTS TO DATE.

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Energy and water are key factors in any resource-efficient and environmen-tally friendly tournament. As in 2006, both areas were priority topics forGreen Goal 2011, with the objective to save as much energy and water instadiums as possible and, wherever possible, to make use of renewableenergy sources. The situation at the majority of stadiums was already en-

couraging beforehand, with the arenas in Augsburg, Dresden and Sinsheim built withthe tournament in mind. As well as being generally more efficient, modern arenas arealso fitted with better energy management systems which enable individual parts of thebuilding to be operated separately. Rain water was also already being utilised in severalcases. In light of this, Green Goal 2011, in contrast to 2006, did not set any quantitativetargets for saving energy and water. Instead, stadiums focused on implementing 44 individual power, heat and fuel saving measures as part of the ÖKOPROFIT environmen-tal management system. These measures enabled operators to save a total of around6,000 MWh per annum.

3.4 ENERGY AND WATER:CARE WITH SCARCE RESOURCES


WATER AND ENERGY ARE SUBSTANTIAL COST-DRI-

VERS IN THE OPERATION OF STADIUMS, SO GREEN

GOAL 2011 DEVISED TARGETED MEASURES TO RE-

DUCE CONSUMPTION.

FANS WERE ABLE TO TEST PRECISELY HOW MUCH

ENERGY IS REQUIRED TO LIGHT A LIGHT BULB AT

THE GREEN GOAL STANDS.

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POWER FROM RENEWABLE ENERGY SOURCES IN STADIUMS

One key way of reducing greenhouse gases at the World Cup was the permanent use of renewable energy sources. One of Green Goal's targets was to fulfil the entire energy requirements of the World Cup using certified eco-electricity from renewable energysources. The criteria outlined by the ok-Power seal of quality were adhered to when selecting eco-electricity suppliers for stadiums in order to ensure as little impact on theenvironment as possible.

The World Cup arenas in Frankfurt, Wolfsburg and Leverkusen switched to eco-electricitysuppliers permanently, while Mönchengladbach changed for the duration of the WorldCup. The stadiums in Augsburg and Bochum already had renewable energy systemsahead of the tournament.

It should be noted that eco-electricity is not necessarily environmentally sound in allcases. There is still no widely accepted definition for the term, so the products currentlyon the market vary considerably in their ecological advantages. The best electricity prod-ucts from an environmental point of view fulfil certain requirements. For example, theyhave a clearly defined policy with regard to the construction of new renewable energyplants and a percentage of the energy comes from the new facilities.

Only eco-electricity which fulfils these requirements can be certified as being climateneutral. During the World Cup, none of the eco-electricity products chosen by stadiumoperators met this standard. As a result, Germany's carbon footprint from electricity washigher than normal during the World Cup. The only exceptions were Augsburg and Leverkusen, who use a renewable energy supplier which charges a premium that goestowards the construction of new renewable energy plants. This can be considered a contribution to climate relief, though it is unquantifiable.

THERE IS ALSO PLENTY OF POTENTIAL FOR

SAVING ENERGY IN THE ORGANISATION OF

TOURNAMENTS. THE USE OF ENERGY-EFFICIENT

PRINTERS IN THE PRESS AREA HELPED SAVE

ELECTRICITY. HIGHLY RECOMMENDED IN THE

CASE OF OFFICE PRINTERS IS THE GERMAN

ENVIRONMENT LABEL „BLUE ANGEL“, WHICH

SETS RESTRICTIONS ON ENERGY CONSUMPTION,

AS WELL AS DUST AND NOISE EMISSIONS.

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THERE WERE SEVERAL EXAMPLES OF WATER-

SAVING CLEANING SYSTEMS IN WORLD CUP

STADIUMS.

LESS WATER: A PLUS FOR THE ENVIRONMENT

From an economic point of view, water usage presents a very real cost factor. The ÖKO-PROFIT environmental management system helped to identify individual ways of savingwater in stadiums. Some were already using rain water ahead of the tournament, for ex-ample when watering the pitch or returning water back into the ground through infiltra-tion. The construction of additional rain water systems was not possible due to the com-plexity of such a project and the limited planning time ahead of the FIFA Women's WorldCup. Overall, ten individual measures were implemented in World Cup stadiums as partof the ÖKOPROFIT environmental management system. This helped to reduce yearlywater usage by around 50,000 m³.

3.4 ENERGY AND WATER:CARE WITH SCARCE RESOURCES

Das Stadion ist mit wasser -sparenden Sanitäreinrichtungenausgestattet – ein wichtiger Beitrag zur Umweltkampagne der FIFA Frauen-WM 2011.

Fußball hinterlässt Spuren

greengoal.fifa.com

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CONCLUSIONS

In order to make a real contribution to climate relief, electricity customers should con-sider environmental criteria such as those outlined by the ok-Power seal of quality. SomeWorld Cup stadiums decided to switch to an eco-electricity product for duration of thetournament, which sent out an important signal. However, the fact that they did notchoose certified eco-electricity providers meant that the prescribed emission targetswere not met.

For future events, we recommend that eco-electricity providers are organised and devel-oped centrally through the Organising Committee. The early integration of sponsorscould also help and is an area which should be pursued.

Overall, there was already a very high technical level in the World Cup stadiums in termsof energy and water systems which was further optimised by the implementation ofÖKOPROFIT measures.

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WWherever there are thousands of football fans, there is alwaysgoing to be plenty of waste. And waste is a problem: its disposalincreases costs and affects the environment. Rubbish left lyingaround in stadiums is also considered unsightly by many specta-tors. During the FIFA Women's World Cup, waste was primarily

produced by catering for fans (i.e. the remains of meals and packaging), but additionalwaste was also created by the organisation of the tournament and the host cities.

Green Goal set itself the target of reducing the amount of waste, starting with the defini-tion of a „waste hierarchy“: Waste which should be avoided and reduced where possible,waste which cannot be avoided and should be disposed of in an environmentally friendlymanner, and waste which cannot be disposed of and should be effectively removed.

A key waste-avoiding measure was the implementation of a reusable cup system. This is areasonable option in Germany, where there are already sufficient facilities for cleaning andtransporting cups. The key areas here were the drinks counters in public viewing areas. Theadvantages of a reusable cup system are plain for all to see. Provided there is an adequatecollection and cleaning system, one cup can be used several times at one tournament. Theuse of reusable cups is also an important environmental signal to fans.

Reusable cups were already in use at all 2006 FIFA World Cup stadiums, but the conceptwas further optimised for the 2011 FIFA Women's World Cup. In 2006, almost all drinkswere served in specially designed cups – a major plus for protecting resources and alsoa coveted souvenir for fans. After the 2006 World Cup, the remaining cups were takenout of service and the materials recycled. However, as part of Green Goal 2011, all alco-holic drinks were served in entirely unbranded cups. These cups had already been usedat other events and can be used again at future events. From an environmental point ofview, this was an important step forward with regard to avoiding waste and recycling.

3.5 WASTE AND REFUSE:LESS IS POSSIBLE


MINIMAL PACKAGING AND REUSABLE CONTAINERS

WERE AT THE HEART OF A RESOURCE-EFFICIENT

WASTE MANAGEMENT SYSTEM AT WORLD CUP

STADIUMS.

THE USE OF UNBRANDED CUPS ENABLES

RE-USAGE.

Mehrwegbecher reduzierendie entstehende Müllmenge.Vielen Dank für Ihre Unter-stützung!


greengoal.fifa.com

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SIGNS TO ENCOURAGE TRASH SEPARATION IN

STADIUMS.

Additionally, around 300,000 branded cups were produced for the FIFA Women's WorldCup. 11 percent of those were taken home by fans as souvenirs. The remaining cupswere bought up by the beverage sponsors and donated to amateur football clubs – an-other improvement on 2006. Reusable cups were also used for the catering of volun-teers and in the media and VIP areas.

As well as cups, food packaging is another substantial source of waste. In Germany,waste-efficient catering systems have long been a feature of major events, for examplebratwursts being sold directly in the bun, without an additional plate. Catering compa-nies were required to use as little packaging as possible at the World Cup and no plasticmaterials were allowed. In cases of doubt, paper boxes provided an environmentallyfriendly and cheaper alternative to plastic plates. This was verified by the Green Goalteam on site and adapted where necessary. With the exception of chip forks, almost nonon-disposable plastic packaging was used. In the VIP areas, non-disposable packagingwas almost completely absent.

There was also plenty of potential for waste avoidance in organising the tournament.The use of recycled paper for official OC letters and Green Goal printed materials helpedcontribute to waste avoidance. Another example was the „Think before you print“ signature on all official emails, which is more or less standard today.

CONCLUSIONS

The high standards of 2006 were maintained and further optimised through various im-provements in 2011. The use and re-use of unbranded drinks containers was a particu-larly important measure from an environmental point of view and sets a precedent forfuture events. Reusable cup systems also provide an important message to fans: Return-ing a container may be more time consuming than simply throwing it away, but themere presence of reusable cups at stadiums increases fans' awareness of the environ-ment and its resources.

A large amount of waste was also created by the organisation of the tournament, mak-ing open communication of utmost importance. By working closely with the hospitalityand press departments, the use of non-disposable packaging could be reduced consider-ably. The use of recycled paper for official printed documents and tips on how to avoidwaste in the office were also beneficial and should be further explored.

One criticism is that the tournament did not manage to implement a trash separationsystem at the World Cup stadiums. The quality of waste management at Fan Fests in thehost cities also fell short of expectations. The experience showed that it is necessary tomake early contact with the relevant local waste authorities and waste disposal compa-nies in order to develop an environmentally friendly waste concept which incorporatesreusable systems and trash separation.

Machen Sie mit! TrennenSie richtig und unterstützen Sie damit die Umweltkampagneder FIFA Frauen-WM 2011!


greengoal.fifa.com

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BAt any major sporting event, transport is generally one of the chief con-tributors of environmentally harmful emissions. With around 800,000fans, as well as journalists, teams, staff, officials and VIP guests all tra-velling to Germany and to the stadiums, a huge amount of harmfulemissions arose as a result of the FIFA Women's World Cup 2011. Redu-

cing the strain on the environment caused by transport was therefore a major priorityfor Green Goal.

WORLD CUP MEASURES FOR AN ENVIRONMENTALLY-FRIENDLY TRANSPORT SYSTEM

The key challenge was to convince as many fans as possible to travel to cities and stadi-ums using environmentally-sustainable transport, for example rail and buses, as well asbikes and walking.

Relevant travel information was sent out to fans along with their match tickets. TheGreen Goal website also provided information about ways to travel without using carsor planes. As well as a direct link to German Railways (Deutsche Bahn) travel informa-tion, the site also included an environment mobility check which informed fans aboutthe emissions of various forms of transport.

3.6 MOBILITY: ECO-FRIENDLY,EFFICIENT TRANSPORTATION


FANS TRAVELLING TO STADIUMS AND HOST CITIES

MAKE UP THE LION'S SHARE OF EMISSIONS DURING A

WORLD CUP. AN ENVIRONMENTALLY-FRIENDLY MO-

BILITY CONCEPT WAS PROMOTED BY PROVIDING

COMPREHENSIVE TRAVEL INFORMATION AND EX-

PANDING RAIL AND PUBLIC TRANSPORT SERVICES.

THE GREEN GOAL WEBSITE GAVE FANS THE OP-

PORTUNITY TO PLAN AN ECO-FRIENDLY TRIP.

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In order to promote the use of local public transport, the Organising Committee, to-gether with the transport associations in each host city, introduced a Combi-ticket whichenabled ticket holders to use the entire local transport system in the host city for free onmatchdays. Further measures were planned and implemented by transport operators,such as increasing the frequency of local public transport and employing special WorldCup shuttle buses in Dresden, Leverkusen and Wolfsburg.

Another feature of the Green Goal transport concept was working together withDeutsche Bahn, a national sponsor of the World Cup. This involved developing attractiveoffers for fans to travel to host cities by rail and increasing train capacities by employingspecial and chartered trains. There were, however, a lack of specially-developed ticketsand additional trains for the 2011 FIFA Women's World Cup in comparison to 2006. Inmany cases, no extra trains were deployed and often there was no way for fans to travelhome from matches by rail. This was certainly a factor in the increased usage of cars.

As well as emissions caused by travelling fans, those resulting from the organisation ofthe tournament were also taken into account by Green Goal. Accordingly, many officialOC journeys between World Cup stadiums were made by rail or bus. Another OC meas-ure was to train World Cup carpool drivers in fuel-saving techniques. A total of 332 OCvehicles ferried OC staff, FIFA delegates, honorary guests and other officials around dur-ing the World Cup, so training drivers in fuel-saving techniques was good way of reduc-ing greenhouse gas emissions.

CALCULATING GREENHOUSE GAS EMISSIONS FROM WORLD CUPTRANSPORT

Fans' postcodes and home countries were obtained from anonymous ticket data, makingit possible to calculate the distances they travelled during the World Cup.

Because different modes of transport vary greatly in terms of their respective green-house gas emissions, the total usage of each by fans travelling to the World Cup neededto be quantified. Therefore, 810 visitors were asked for their postcodes and the type oftransport they used to get to the World Cup. Traffic reports were also made available tothe Organising Committee. Using this information, the Modal Split (the proportional dis-tribution per method of travel) could be obtained. Distances and Modal Split reffering toteams and officials could be established by checking data from the booking departmentsof the OC, FIFA and the vehicle fleet management. Emissions produced by journalists,volunteers etc were estimated in collaboration with the OC.

POSTERS ABOUT THE ENVIRONMENTAL PROTEC-

TION MEASURES FOR MOBILITY IN WORLD CUP

VEHICLES AND STADIUMS.

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RESULTS FOR MOBILITY

Data analysis revealed that, in contrast to the 2006 FIFA World Cup, many fans travelledto the 2011 FIFA Women's World Cup by car. Around 60 percent of World Cup-relatedtravel within Germany was by car, making it the most popular mode of transport duringthe tournament. Only around 35 percent used bus or rail. Air travel amounted to aroundfive percent of travel within Germany.

The distribution of travellers across the various modes of transport (modal split) in hostcities showed that 55 percent of fans used their cars for travelling to stadiums and onlyaround 34 percent used local public transport. Usage of local public transport was mostprevalent in Berlin, Dresden and Frankfurt. The lowest usage occurred in Mönchenglad-bach and Wolfsburg. Only around four percent of World Cup visitors travelled by foot or bike.


FANS IN SINSHEIM WHO TRAVELLED TO A WORLD

CUP MATCH BY RAIL.

3.6 MOBILITY: ECO-FRIENDLY,EFFICIENT TRANSPORTATION

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One explanation for the increased usage of cars is that there were many families withchildren among the FIFA Women's World Cup visitors. On average, 3.4 people travelledin each car, compared to 2.7 during the 2006 FIFA World Cup. Normally in Germany, thisfigure stands at around 1.5.

Around two percent of all tickets were purchased by overseas fans, almost half of whichwere Americans. According to the number of requests and the information provided bythe OC, the majority of USA and Japan fans lived in Germany, meaning only around 40percent of USA and Japanese fans actually travelled from the USA and Japan. Addition-ally, many foreign ticket holders bought tickets for several matches, thus reducing thenumber of ticket holders travelling from abroad. Fans who travelled by long-distanceflights visited two or more matches on average. Around three quarters of foreign WorldCup fans travelled by plane to Germany, 15 percent by car and around ten percent by rail.

CONCLUSIONS

Overall, a considerable amount of World Cup visitors travelled by car for journeys withinGermany and the host cities. The causes for this were numerous and included an in-creased number of families, and a lack of attractive offers and decreased transport con-nections between the 2011 World Cup stadiums in comparison to 2006.

The original idea to offer a car-sharing system to World Cup visitors on the Green Goalwebsite was ultimately not implemented. Such a service would provide a way of increas-ing the number of fans per car. Increased support from host cities with regard to an environmentally-friendly World Cup travel concept would also be welcome.

The experience also showed that sending comprehensive information to fans about environmentally-friendly travel options, combined with attractive offers, is of central importance.

PRIVATE CAR 58,5 %

PLANE4,5 %

BUS7,2 %

LONG-D

ISTANCE T

RAIN

17,2

%

LOCAL T

RAIN

8,4 %

LOCAL T

RANSP

ORT

3,9 %

FOOT A

ND BIKE

0,3%

AUGSBURG

BERL

INBO

CHUM

DRESD

EN

FRANKF

URT

LEVER

KUSE

N

MÖNCHEN

GLADB

ACH

SINSH

EIM

WOLFSBU

RG

CAR

TAXI

BUS

LOCAL TRANSPORT

FOOT AND BIKE

Distribution of traffic within Germany

across various modes of transport.

World Cup fan traffic in host cities:

Distribution of traffic within host cities

across various modes of transport.

100 %

80 %

60 %

40 %

20 %

0 %

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Big games mean plenty of mouths to feed. A round of beer and chips ispart and parcel of the stadium experience for many fans, a large propor-tion of whom make use of the catering services at matches. What manydon't realise is that – whether sausage or chips, beer or cola – the pro-duction, processing, transportation, packaging and disposal of food and

drink requires huge amounts of energy and raw materials. Therefore, Green Goal madesure it considered the environmental effects of catering in stadiums and opted for an en-vironmentally-friendly range of refreshments wherever possible.

One such alternative is the use of organically-sourced food. In contrast to conventionaltechniques, organic farming avoids the use of industrial fertilizers and pesticides. Thismeans soil and groundwater remain unharmed by chemicals. Because organic farminguses mineral fertilizers from natural manure, energy which would otherwise be used inthe production of industrial fertilizer is saved. Even the harmful gas nitrous oxide, whichis emitted during the natural decomposition of mineral fertilizers, can be avoided. Thereare also strict requirements on keeping farm animals. Genetically modified feed is for-bidden, with a species-specific alternative compulsory. Due to the avoidance of industrialchemicals, the concentration of chemical residues in organic meat is lower than in con-ventionally produced goods.

3.7 CATERING: GIVE ORGANIC A TRY


ORGANIC FOOD IS TASTY AND GOOD FOR THE ENVI-

RONMENT. THE ORGANIC PRODUCTS ON OFFER AT

THE FIFA WOMEN'S WORLD CUP STADIUMS RECEIVED

POSITIVE REVIEWS FROM CATERERS, ORGANISERS

AND FANS ALIKE.

FOOTBALL AND BRATWURST BELONG TOGETHER.

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Selecting products from the local region also contributes to protecting the climate and envi-ronment, due to the shorter distance between producer and consumer. Emissions produced bytransport such as carbon dioxide, nitric oxide and fine particles, as well as noise, can thereforebe reduced. Another advantage of using shorter transportation routes is that regional productstend to be fresher and lower in CO2 than food transported over longer distances.

„GREEN“ FOOD AT THE 2011 FIFA WOMEN'S WORLD CUP

Many things have to be considered when organising a FIFA Women's World Cup and cateringmay not seem one of the initial priorities. However, it is imperative to include requirementssuch as „regional produce“ and „organic sourcing“ with catering companies in early tenderdocuments and contract negotiations to ensure all requirements can be met at a later stage.

The Organising Committee made it clear a year before the tournament started that every stadium had to offer at least one organic product. This was a requirement not only in the VIPareas, but also in the so-called public areas, where considerably more stadium visitors wouldneed entertaining. This gave the catering companies plenty of time to address legal and organ-isational issues. The search for suppliers and caterers capable of delivering the required vol-umes posed a particularly difficult challenge.

GREEN GOAL PRODUCTS WERE AVAILABLE TO FANS AT MANY POINTS IN THE STADIUM, AS WELL AS IN THE

VIP CATERING AREA.

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FANS COULD SELECT FROM A VARIED MENU AT

THE FIFA WOMEN'S WORLD CUP, INCLUDING

ORGANIC PRODUCTS.

3.7 CATERING: GIVE ORGANIC A TRY

There was a broad range of organic food products on offer at the FIFA Women's World Cup:From organic cheese pastries in Bochum, Berlin, Mönchengladbach and Leverkusen, to organicpasta squares in Sinsheim, and organic nuts and raisins in Augsburg, Dresden and Wolfsburg.The most important product in terms of quantity was the organic bratwurst sausage in Frank-furt, which sold an impressive 24,000 units. There were also organic products available in theVIP areas, where the selection ranged from organic ingredients to entire menus consisting ex-clusively of organic produce.

By asking all the catering companies to list the distances between their delivery stations andthe stadiums, it was possible to ascertain that most of the products available in the stadiumsarrived from less than 100 kilometres away. However, in the majority of cases, the delivery sta-tions were chain stores rather than independent local suppliers. Green Goal's objective of of-fering organic products in all World Cup stadiums for the first time impressed the Germanwomen's national team cook. As a food professional, he felt that the taste and health advan-tages of organic food were a major positive, not to mention the environmental benefits. Thecook helped out by creating a list of ten tips on how to enjoy an environmentally-friendly andhealthy food experience which was published on the Green Goal website.

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CONCLUSIONS

A healthy diet is the basis for any sporting success. Healthy food and environmentally sustain-able food are two sides of the same coin. The increasing acceptance of environmentallyfriendly produce reflects this, as does the fact that the „green“ products on offer at the FIFAWomen's World Cup 2011 received almost entirely positive reviews from caterers, organisersand fans alike.

Even so, because organically produced food is generally more expensive than conventionalproduce, there were clear limits to this acceptance. If, for example, a normal cheese pastry hadbeen offered alongside an organic version, fans would opt for the cheaper version in mostcases. Even so, only organic bratwursts were sold in Frankfurt. Other sausage varieties wereavailable, but the organic bratwurst was still very popular.

Environmentally friendly catering was not made available to media representatives and volun-teers at the World Cup, making this is an area which needs improving at future events. Thechallenge is to combine the visitors' preferences with good value products within the givenbudget.

The topic of transportation distances between suppliers and stadiums helped to promote re-gional produce in a small way. However, the main requirements – large quantities and shorttransportation distances – made it difficult for regional producers to make reasonable offers.By deciding on a range of organic products available early on, it is nonetheless a possible towork out deals with regional suppliers. Informing fans early about the range of products avail-able also increases acceptance of environmentally friendly catering.

There is undoubtedly room for improvement in the area of environmentally-friendly cateringfor large sporting events. Still, the fact that an environmentally sound and healthy range of products was met with acceptance by most visitors can only be considered a positive development.

THERE WAS ALSO PLENTY OF HEALTHY FOOD ON

OFFER AROUND THE STADIUMS.

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3.8 AWARENESS AND COMMUNICATION


ANOTHER KEY PART OF GREEN GOAL 2011 WAS A

WIDE-REACHING COMMUNICATION CONCEPT WHICH

INFORMED AND ENCOURAGED FANS AND VISITORS

ON THE SUBJECT OF ENVIRONMENTAL AND CLIMATE

PROTECTION.

An environmental concept which the public knows nothing aboutwould constitute a huge waste of potential. Anyone who does a gooddeed should shout about it. Therefore, one of the first objectives setby Green Goal was to inform fans and visitors about environment andclimate protection and encourage them to get involved both before

and during the 2011 FIFA Women's World Cup.

A wide-reaching communication concept was developed to help achieve this, includingthe active involvement of fans, partners, sponsors and stakeholders; intensified coopera-tion with host cities and stadium operators and the appointment of an ecological advi-sory panel.

The next step was to rally support for Green Goal from within the Organising Committeeand the DFB, in order to develop ideas on how the individual departments of the OC couldcontribute to making Green Goal a success. This was relatively easy to set in motion andincluded, for example, the introduction of a „think before you print“ signature on all official emails, and switching to recycled paper for all official Organising Committee letters.

TOGETHER WITH REPRESENTATIVES OF THE CITY

OF LEVERKUSEN, AS WELL AS DEUTSCHE BAHN,

STEFFI JONES PROMOTED THE USE OF BIKES AS

AN ENVIRONMENTALLY-FRIENDLY MODE OF

TRANSPORT.

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Other measures required preparation well in advance, such as the placing of Green Goalinformation in all Organising Committee printed material. This helped to constantly encourage OC staff to remain environmentally conscious.

An important group within the OC were volunteers, who required special training be-cause they would have direct contact with fans during the tournament. Green Goal wastherefore integrated into the volunteers' E-Learning programme. As well as training infuel-efficient driving and riding energy-efficient bikes, all volunteers received an additio-nal briefing about the project at the respective host city kick-off events.

COMMUNICATION IS KEY

Another key element of the Green Goal communication concept was the construction ofa corresponding website. The portal provided information on projects and stadiums, aswell as how to plan an environmentally-friendly journey and tips on healthy eating fromthe German women's national team cook.

Even before the tournament started, measures were devised to promote the environ-mental programme among fans and to encourage their active involvement. Both theorder forms for group tickets and the supplementary „My Way“ brochure suggested theuse of Combi-tickets and local public transport for travel to and from matches. The WorldCup team briefing, which informed the associations of all participating nations aboutthe tournament, included information about Green Goal.

German journalists were provided with comprehensive information about the environ-mental programme at a national press conference, while foreign media representativeswere addressed at a media forum. An individual, comprehensive report on Green Goalwas published in print media such as the DFB Journal, FIFA World Magazine, the officialFIFA Women's World Cup 2011 programme and individual stadium programmes, as wellas in the digital newsletter, in order to further increase the level of awareness.

Green Goal also received special support from the host city of Bochum, where the annualEnvironment Day for Schools was clearly influenced by Green Goal. With the help of theBochum environment agency, pupils were informed about the environment and sport.

As well as the establishment of an advisory panel, it was also important for Green Goalto discuss the environmental concept with representatives of environmental associationsand non-governmental organisations. The forum may have only taken place at the startof June 2011, but the DFB, the OC and FIFA all emphasised the importance of exchan-ging ideas with external environmental and transport experts in order to improve envi-ronmental awareness in both professional and amateur football. As a result, the forumwill be repeated as part of the DFB's future environmental activities.

GREEN GOAL WAS A KEY COMPONENT OF THE

VOLUNTEERS' E-LEARNING TOOL.


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THE ORGANISING COMMITTEE STAND ON THE

SPIELFREUDE („JOY OF PLAYING“) TOUR ALSO

PROVIDED FANS WITH INFORMATION ABOUT

GREEN GOAL.

Another key task was to make Green Goal visible in stadiums. Fans and spectators nee-ded to recognise and acknowledge where environmental measures were taking place instadiums and how they themselves could contribute. To achieve this, the Green Goal2011 logo and the catchy „Football's Footprint“ slogan were created.

Stickers and posters featuring the Green Goal logo attracted attention to areas whereenvironmental measures were taking place, such as the installation of water-saving val-ves in toilets and the use of reusable cups to reduce waste. In other areas, the involve-ment of fans was acknowledged with posters like the one which read „Did you travelhere by public transport? If so, thank you for supporting the FIFA Women's World Cup2011 Environment Campaign!“ Eye-catching stickers and posters were often positionedin busy areas, so it can be safely assumed that a large proportion of fans were reached.

Pendants were placed in the rear windows of official World Cup vehicles to highlight thecontribution made by volunteers: „Our volunteers have been trained in fuel-efficient dri-ving in support of the FIFA Women's World Cup 2011 Environment Campaign“. Stickersabout the six key areas – public transport, waste, recycling, catering, transport andwater – were also ubiquitous.

Green Goal was a particularly prominent feature of the Spielfreude („Joy of playing“)tour. The FIFA Women's World Cup roadshow travelled to various locations and gave or-ganisers and sponsors a chance to present both themselves and the World Cup to fans.The activities began at the OC stand and the Green Goal unit, where anyone who cycledfast enough on the energy-efficient bike could see how much energy it took to light aconventional light bulb or an energy-saving lamp. The obvious message behind this was

3.8 AWARENESS AND COMMUNICATION

| 49

that the energy-saving lamp required considerably less energy than a conventional lightbulb and lit far more quickly. Participants also learned that the operation of electrical ap-pliances can be hard work!

At the Green Goal stand and in other areas of the stadiums, visitors were offered bro-chures which not only contained information about the project delivered by prominentrepresentatives from sport and politics, but also offered practical environmental tips andinteresting facts for life away from football, as well as being printed on recycled paper.

The Green Goal communication concept also received valuable support from FIFA. Be-fore and after every half-time interval, all the advertising boards along the sidelines dis-played the Green Goal logo.

CONCLUSIONS

Green Goal 2011 put plenty of focus on informing the public, the fans and supportersthrough various communicative measures. As well as communication via print and on-line media, the use of eye-catching posters and stickers in stadiums was another suc-cessful new way of communicating.

The experience showed that it is essential to begin discussions about the precise loca-tion of posters and stickers as early as possible. It was also important to be aware thatmany of the spectators at the FIFA Women's World Cup were coming to football stadi-ums for the first time. With this particular target group, it was more difficult to make en-vironmental message stand out amongst the multitude of new experiences they wouldhave been exposed to. Informing by way of the „Joy of playing“ tour was therefore par-ticularly fruitful, with fans responding well to more practical activities.

One point of criticism is that not enough Green Goal brochures went into circulation atWorld Cup stadiums. Even if handing out paper brochures would have countered GreenGoal's waste avoidance objectives, it could have increased awareness of Green Goal asa whole.

Overall, Green Goal 2011 was able to improve communication with the public conside-rably in comparison to 2006. This may be attributed to the increase in environmentalawareness within the Organising Committee.

FANS WERE MADE AWARE OF THE IMPORTANCE

OF CLIMATE AND ENVIRONMENTAL PROTECTION

AT VARIOUS LOCATIONS IN THE STADIUM.

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As in football, so in the environment: You can only be successful if you work as a team.Together, more innovative ideas can be developed and measures become easier to im-plement. Making decisions as a team also ensures that different opinions and experi-ences are considered. It was clear from the start to the FIFA Women's World Cup 2011Organising Committee that the Green Goal 2011 environment initiative should be devel-oped and implemented in partnership with host cities, stadium operators, caterers, envi-ronmental experts, stakeholders and sponsors.

STRONG PARTNERS

Crucial to any good team are strong partners. One of these partners was FIFA, who backedthe environment concept in both a consultative and financial way. Without this support,many measures, especially the educating of football fans in stadiums, would not havebeen possible. FIFA also contributed to the environmental concept financially, with someof the money going towards compensating for World Cup greenhouse gas emissions.

Having previously supported Green Goal at the 2006 FIFA World Cup, the Deutsche Bun-desstiftung Umwelt again proved an important partner in 2011. The foundation providedcontinuous advice to the OC and also contributed financially to the implementation ofthe communication concept.

3.9 PARTNERSHIPS: JOININGFORCES FOR THE ENVIRON-MENT


GREEN GOAL 2011 PLACED A LOT OF EMPHASIS ON

WORKING TOGETHER WITH VARIOUS PARTNERS, PAR-

TICULARLY THE ECOLOGICAL ADVISORY PANEL, BUT

ALSO FIFA, THE DEUTSCHE BUNDESSTIFTUNG UMWELT

AND STADIUM OPERATORS, WHO CONTRIBUTED HEAV-

ILY TO THE SUCCESS OF THE ENVIRONMENT CONCEPT.

Stadium operators were also important partners. Their commitment was a major help inpromoting the Green Goal environmental concept. The introduction of an environmentalmanagement system was an important factor in the success of Green Goal 2011 whichwill also have a sustainable effect on the environment long after the World Cup. Stadiumoperators invested a total of around €710,000 in environmental measures as part of theWorld Cup.

Last but by no means least is the German FA (DFB). Close ties with the association arethe only method of ensuring the activities initiated during the FIFA Women's World Cupwill be continued long-term. DFB President Dr Theo Zwanziger supported the conceptpersonally and ensured the topic of environmental protection will remain a prioritywithin the association.

DEUTSCHE POST SUPPORTED THE GREEN GOAL

CAMPAIGN THROUGH THE CLIMATE-NEUTRAL

POSTAGE OF WORLD CUP TICKETS.

| 51

The ecological advisory panel served as an important instigator and advisor owing tothe comprehensive knowledge of its experts in the fields of environmental protectionand society.

PARTNERS AND SPONSORS FOR THE ENVIRONMENT

As in 2006, partners and sponsors were again recruited to support the Green Goal envi-ronment programme in 2011. Among them were Deutsche Bahn AG, who made travel-ling to the World Cup environmentally sustainable by developing special ticket offers.Deutsche Post DHL delivered all tickets in a climate neutral way in their capacity assponsors. Other sponsors also aided the OC in the implementation of individual meas-ures. Deutsche Telekom, for example, were helpful in finding reliable partners for com-pensating World Cup emissions. The autograph cards provided by adidas were alsoprinted in a climate-neutral way.

Further to the official partners and national sponsors of the FIFA Women's World Cup,there was also plenty of regional support. The city of Bochum, for example, held a GreenGoal Environment Day in schools ahead of the tournament. The German Olympic Federa-tion and the Regional Sports Confederation of Hesse helped answer the question of howclubs could be convinced to take part in environmental and climate protection projects.Additionally, the various environmental agencies deserve a mention for taking part inthe first Stakeholder Forum ahead of the FIFA Women's World Cup.

CONCLUSIONS

The Green Goal 2011 environment initiative made a point of working closely with vari-ous partners. The ecological advisory panel made a particular contribution to the successof the environment concept. The board members' expertise meant the concept could beoptimised and decisions verified. It would be wise for future major sporting events to es-tablish a similar advisory panel. Another advantage was working with important part-ners such as FIFA, DBU and stadium operators etc. The earlier the work begins, the moresuccessful the concept.

Future organisers would be well-advised to make early contact with partners and spon-sors, as well as the host cities involved. Many of them committed to environmental andclimate protection and by working together, an environmental programme like GreenGoal 2011 could have an even greater impact.

One criticism was that, as well as the ecological advisory panel, it would have been sen-sible to discuss the Green Goal concept with environmental agencies earlier. A closepartnership with environmental agencies is not only advisable for a World Cup, but alsofor the DFB's other environmental activities. The Stakeholder Forum will be repeated bythe DFB after the FIFA Women's World Cup in order to discuss with environmental agen-cies how environmental protection can be promoted in football clubs.

STEFFI JONES HERSELF BECAME INVOLVED IN

ENVIRONMENT PROTECTION ACTIVITIES. BOTH

BEFORE AND DURING THE WORLD CUP, SHE

USED RAIL AS AN ENVIRONMENTALLY-FRIENDLY

MODE OF TRANSPORT.

HANNELORE RATZEBURG, DFB VICE PRESIDENT FOR WOMEN'S FOOTBALL

„The Green Goal Campaign showed thatfootball and environmental protection gohand in hand. With more concrete measuresin the areas of waste, mobility and catering,we were able to inform fans of the FIFA Women's World Cup 2011 about climate andenvironmental protection. We will use the experiences of Green Goal to promote long-term environmental protection in our clubs.Just because the f inal whistle blew in Frank-furt, it doesn't mean climate and environ-mental protection has to f inish too.“

4 Outcome at the FIFA Women’s World Cup

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The FIFA Women’s World Cup 2011 captivated large numbers of people all over theworld. Following the final on 17 July 2011, the teams, organisers, service providers andstadium operators will all have reviewed the tournament. The initiators of the GreenGoal environment initiative did likewise, asking themselves: What did we achieve? Whatworked well? What could have gone better? An honest and critical analysis of results isthe basis for improvement in the future, in this case a vital step towards an even moreeco-friendly major football tournament.

EMISSIONS GENERATED BY THE WORLD CUP

During preparations and at the tournament itself, the FIFA Women’s World Cup 2011 generated just under 40,000 tonnes of greenhouse gases, measured as so-called CO2equivalents. This was some 3% less than originally forecast.

Transportation in Germany was responsible for around 8% less greenhouse gases thancalculated in advance, while emissions at the World Cup stadiums were 5% lower thanexpected. However compared to the original forecast, more overseas fans attended matches, which increased the total level of emissions.

As is the case at other international events, travel to and from Germany was responsiblefor a majority of the emissions (approximately 51%). These emissions are unavoidableand can only be offset (see the Climate-fair World Cup chapter).

We can safely conclude that taking into account all harmful emissions attributable tothe tournament, regardless of whether these were generated in Germany or abroad, during the preparations or at the FIFA Women’s World Cup itself, was an important furt-her development of the environment initiative at the 2006 FIFA World Cup five yearsago. Offsetting 40,000 tonnes of greenhouse gas emissions in their entirety by investingin climate protection projects meeting the Gold Standard sets a new benchmark formajor sporting events in the future. Another positive, alongside investment overseas tocompensate the impact on the climate, was the launch of a DFB climate protection campaign for football clubs.

DID WE HIT OUR TARGETS?

THE ORGANISERS’ SUMMARY IS POSITIVE. NOT ALL

THE IDEAS COULD BE REALISED, BUT GREEN GOAL

2011 WAS OVERALL AN AMBITIOUS ENVIRONMENT

INITIATIVE WHICH HAS SET THE STANDARDS FOR

FUTURE TOURNAMENTS.

INTERNATIONAL TRANS-PORTATION 51%

TRANSPORTATION IN GERMANY 33%

STADIUM POWER 4%

STADIUM CONSTRUCTION 2%

PUBLIC VIEWING 2%

HOTEL STAYS 3%

ORGANISATION 5%

Share of total greenhouse gas emissions

by individual sector.

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ENVIRONMENTAL MANAGEMENT IN THE STADIUMS

The ÖKOPROFIT environmental management system was introduced at almost all theWorld Cup stadiums. This entailed ecological and economically reasonable initiatives toreduce energy and water consumption, and to reduce and where possible avoid wasteand refuse at stadiums.

The workshops for stadium operators demonstrated a great shared interest in the ex-change of ideas. This laid the foundation for an ongoing commitment to examining envi-ronment-related issues in the future.

Overall, within the scope of ÖKOPROFIT, some 50 different measures aimed at reducingthe consumption of energy and water and avoiding waste and refuse were implementedbefore the tournament. The stadiums invested some €710,000 in these schemes, inclu-ding those first implemented after the FIFA Women’s World Cup

The introduction of environmental management systems thus rates as a major success.With the proviso that, in comparison to the steps taken so far, the stadium operators willhave to invest on a far larger scale in the future, the operators have recognised the significant long-term cost-saving potential from eco-friendly investment. In Bochum, the only World Cup stadium not to introduce ÖKOPROFIT prior to the tournament, thestadium operator intends to remedy the situation in the near future.

THE JAPAN NATIONAL TEAM AFTER THE PRESEN-

TATION OF THE WORLD CUP TROPHY.

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4 Outcome at the FIFA Women's World Cup

ENERGY The going-in position in terms of efficient stadium operations at the FIFAWomen’s World Cup 2011 was already very favourable. This was based on the high stan-dards of installed technology, and extended to the provision of power supplies.

Stadium operations consumed approximately 1.9 million KWh of electricity and 400,000KWh of heating energy, plus 80,000 litres of diesel for essential emergency generators.Taken together with catering, operations at the World Cup stadiums generated some1,700 tonnes of greenhouse gases. Stadium operations were therefore responsible for5% lower greenhouse gas emissions than originally forecast.

In the course of the ÖKOPROFIT certification, a total of 44 power and heating savingmeasures were implemented. In the future, these will generate savings of 6,000,000kWh per annum. Some stadiums opted for a switch to electricity products derived fromrenewable sources in time for the tournament, although in this respect, this is uncerti-fied power which does not necessarily require the construction of new generation facili-ties. Only additional ‘green’ power plants to generate power from renewable sourceslead to genuine emissions reductions, so none of the power products used in the stadi-ums was included as an emissions reduction in the final calculation for the initiative.Compared to the 2006 FIFA World Cup, when all the stadiums were supplied with certi-fied eco-friendly power, this was a step backwards. In 2006, power was purchased cen-trally by the OC. This policy should be implemented at future FIFA World Cups.

WATER Introducing the ÖKOPROFIT environmental management system contributed to sav-ing water. Overall, ten water-saving measures were implemented in the World Cup stadiums.

During the FIFA Women's World Cup, a total of approximately 18,000 m³ of water was con-sumed for sanitary facilities, kitchens and pitch watering. Theoretically, this represented anaverage per capita consumption of around 24 litres. This was higher than the comparablefigure for 2006. One reason for this is the relatively high basic requirement for pitch water-ing, which was distributed among more spectators to calculate the 2006 average.

WASTE and refuse Overall, the stadium operators reported waste and refuse volumes ofapproximately 400 tonnes for the period of the FIFA Women's World Cup. Theoretically,this represented an average waste volume of approximately 230 grams per capita. Thiswas approximately the same as in 2006. Further comparisons were not possible due tothe absence of trash separation. In contrast to the 2006 FIFA World Cup, a uniform trashseparation system could not be introduced in all the stadiums. This was partly becausemany stadium operators declined to acquire additional trash containers due to the verysmall volumes of waste and refuse in public areas.

The most important waste elimination initiative was the introduction of uniformreusable beverage containers at every stadium. A proportion of the containers were un-branded with no printing or logos, and can be used again at other sporting events. As forthe approximately 300,000 branded containers, these largely contributed to promotingcircular flow recycling. Spectators took approximately 11% of these containers home assouvenirs. The remainder were purchased by the beverages sponsor and donated to am-ateur football clubs.

230 gramsof refuse produced per head

24 litres of water consumedper head

Power 64 %

Catering 16 %

Diesel 15 %

Heating 5 %

1,701 tonnesof greenhouse gases in total

Proportion of greenhouse gas emissions at

the World Cup stadiums by sector.

| 57

PRIVATE CAR 62%

AIR TRAVEL 14%

LONG-DISTANCE RAIL 11%

LOCAL RAIL 8%

LONG-DISTANCE COACH 3%

PUBLIC TRANSPORTATION2%

Greenhouse gas emissions attributable to

transportation within Germany by method

of travel.

MOBILITY Overall, traffic attributable to the World Cup generated 33,600 tonnes ofgreenhouse gases, more than 80% of all emissions at the FIFA Women’s World Cup 2011.

Liaising closely with transport operators, the organisers implemented a wide variety ofmeasures to reduce emissions. The spectrum ranged from combination travel and matchtickets, to provision of shuttle buses, and fuel saving training for carpool drivers, throughto comprehensive travel information about public transportation. Certain desirable acti-vities, such as integrating a car share exchange in the Green Goal website, or extensivespecial offers for rail travel or special trains, could not be realised.

The Modal Split, i.e. the proportional distribution per method of travel, produces a crys-tal clear picture: private cars were responsible for 55% of travel to and from stadiums.By comparison, this figure was closer to 25% at the 2006 FIFA World Cup. Private carswere responsible for approximately 60% of all greenhouse gas emissions generated byWorld Cup transportation within Germany. In 2006, this figure was closer to 40%. Onemain reason for the discrepancy was a relatively higher proportion of families amongthe spectators in 2011.

Another factor was poor public transport connections following evening matches finis-hing around 10.30 pm. It is understandable that German Railways were unwilling to lay on special trains after matches, given the small number of passengers. On the otherhand, this should be optimised for the future, as a lack of suitable connecting trainshave a direct impact on the modal split and therefore the overall greenhouse gas emissi-ons figures for the World Cup.

Despite the large number of fans travelling with private cars, greenhouse gas emissionsattributable to travel within Germany were lower than expected. A fundamental reasonfor this was efficient use of vehicle capacities, with an average of 3.4 persons per vehi-cle. At the 2006 FIFA World Cup, this figure was 2.7 persons per vehicle. The average pri-vate car at the FIFA Women’s World Cup emitted 58 g CO2 equivalent per person kilome-tre. By way of comparison, the national average for Germany per person kilometre is134 g CO2 equivalent. The discrepancy compared to rail travel at 47 g CO2 equivalentper person kilometre was therefore smaller than everyday conditions or Bundesliga mat-ches, for example.

For travel to and from Germany, approximately three quarters of overseas visitors travel-led by air, 15% by car and 10% by rail, similar to 2006.

Taking traffic and transportation as a whole, travel by spectators was responsible for theoverwhelming proportion of emissions. Within this, overseas visitor and national teamtravel was the biggest factor, because air travel generates significantly more emissionsthan travel by rail or with private cars. Overall, travel to and from Germany by overseasvisitors represented 61% of transportation emissions at the FIFA Women’s World Cup (ap-proximately 20,400 tonnes). The remaining 39% is attributable to travel within Germany.

Emissions were calculated using data from the

TREMOD Federal Environment Ministry’s transport

emission model (version 5.2.2). The database in-

dicates the specific greenhouse gas emissions per

vehicle kilometre and per person kilometre for each

method of travel in Germany.

Greenhouse gas emissions attributable to

transportation by passenger sector.

MISCELLANEOUS 3%

FIFA/OC 3%

JOURNALISTS 4%

TEAMS 7%

SPECTATORS 83%

| 58

4 Outcome at the FIFA Women's World Cup

UNMISSABLE FOR EVERY SPECTATOR DURING

BREAKS IN MATCHES: GREEN GOAL PERIMETER

ADVERTISING.

24.000 organic bratwurst atthe Frankfurt Stadium

CATERING Compared to Green Goal in 2006, the catering sector included a significantinnovation, the use of organically produced foodstuffs and regionally sourced products.

In the event, organic foods were indeed offered in the stadiums both in VIP areas andpublic areas. The leading example was sales of approximately 24,000 organic bratwurstroast sausages at the Frankfurt stadium. Although the quality of the products was adjud-ged to be extremely good, organic catering was less successful in other stadiums. Forexample, ambient snacks of organic quality attracted very few purchasers. The key lessonis that organic products at football stadiums must be acceptable to the broad mass ofspectators.

The manufacture, delivery and preparation of food and drinks naturally generated green-house gas emissions, totalling approximately 300 tonnes at the FIFA Women’s World Cup.

AWARENESS RAISING From the very start, one of the objectives for Green Goal 2011was to raise awareness of environment and climate protection among the general public,fans and visitors, before and during the World Cup, and to motivate them to make anactive contribution. Awareness-raising and communication do not directly contribute tothe environment impact calculation at a World Cup, but at crucial building blocks for anideologically responsible organisation. The Green Goal 2011 key visual and the slogan„Football’s footprint“ created a verbal and visual brand with impact. At the stadiums, stickers and posters in the uniform Green Goal identity drew attention to activities aimedat improving the environment situation. Furthermore, Green Goal perimeter advertisingfeatured in the stadiums. Green Goal was a component of the pre-tournament Spiel-freude tour. A Green Goal brochure, featuring well-known female figures from the worldof sport and politics, provided information about the project and offered readers practicaltips on eco-friendliness. And the subject of environment protection was also communica-ted „behind-the-scenes“, within the Organising Committee and to volunteers.

However, despite the diverse range of activities, this subject should move even more into focus at future World Cups. The potential for the environment would be many timesgreater if fans and visitors were persuaded to take an active stance.

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ENVIRONMENT PARTNERSHIPS The ecological advisory panel played a central role inestablishing partnerships for Green Goal 2011. Much could be achieved in this areathanks to the support of its members. A panel of this sort represents a model whichshould be adopted at future major sporting events.

A crucial success factor was also the close cooperation between the relevant bodies andindividuals. The good cooperation between the Organising Committee, FIFA, the DeutscheBundesstiftung Umwelt, the Deutscher Olympischer Sportbund (German Olympic Fede -ration, DOSB) and the stadium operators contributed to many initiatives and accomplish-ments which a single body could never have achieved. A close and early cooperationwith host cities, partners and national sponsors remains a challenge for future worldcups.

OUR SUMMARY OF THE FIFA WOMEN’S WORLD CUP 2011

Green Goal 2011 optimised certain elements in comparison to 2006, but also set out inentirely new directions, specifically and for example in communication, organisation,waste elimination and energy supply. Not all ideas and intentions could be realised, andthere were setbacks as well: one of these was the high proportion of private cars usedfor travel to and from stadiums, and another was that not all stadiums could be suppliedwith certified power from renewable sources.

However, the organisers’ summary is overall a positive one. Once again, Green Goal2011 was the implementation of an ambitious environment initiative which has left agreen legacy. A climate-fair FIFA World Cup represents a new benchmark. Stadium environmental management systems and the planned climate protection campaign forfootball clubs will further establish eco-friendliness as a hot topic The chosen course iscorrect and important, to root climate and environment protection more firmly in theworld of football, and to maintain these commitments sustainably long after the FIFAWomen’s World Cup.

THE LIMITS OF WASTE REDUCTION: GOLDEN

CONFETTI, AN INTEGRAL PART OF THE FINAL.

| 60

The Legacy Report on the Green Goal 2011 environment initiative concludeswith a summary, recommendations for organisers of future tournaments,and an assessment of the potential for further development of environmentand climate protection in football, in Germany and around the world.

In short, in the opinion of the Organising Committee, the initiators of Green Goal 2011can be satisfied with its implementation. The evaluation of the individual areas of acti-vity of the environment campaign indicates that Green Goal 2011 made a contributionto environment and climate protection, and thus to a „greener“ FIFA Women’s WorldCup. Thanks to the efforts of a large team, it proved possible to build on the ambitioustargets of the environment initiative at the 2006 FIFA World Cup, to learn from the expe-rience at the time, and to incorporate significant further developments in certain areasin the concept for the FIFA Women’s World Cup.

That the campaign could not have been realised without major conceptual and financialsupport from the German FA is not open to debate. This is a decisive success factorwhich will be of major importance to organisers of future world cups.

Furthermore, success is dependent on a small number of critical factors. The more realis-tically organisers devise their plans for an environment initiative, the greater the chanceof realising a sustainable outcome. Plans made by specific Organising Committee departments with partners, sponsors and numerous service providers for any World Cupbegin several years ahead of the tournament itself. Many areas of activity require verylong lead times. What this means for an environment initiative is this: all relevant institu-tions, companies, and decision makers must be involved at a very early stage and madeaware of the topic of environment and climate protection. This is the only way of develo-ping shared and concrete initiatives, and implementing them in reality.

Establishing an ecological advisory panel was a crucial success factor for Green Goal2011. The panel advised the Organising Committee at the conception stage of the cam-paign, and provided expert knowledge during the implementation phase. The panel’swork was characterised by great transparency and goal-oriented activity, aimed at ma-king the campaign a success. The ecological advisory panel was backed by a centralcoordinator, responsible as the interface for the implementation of agreed activities withall relevant parties. Future tournament organisers should establish a similar close coope-ration with motivated experts in planning and implementing an environment initiative.

Preparing a communications strategy at an early stage should not be overlooked. Thisis an essential element in raising awareness among the general public, and specifically

among spectators at stadiums. Alongside communication during the tournament, it isextremely important to monitor and document progress in implementing the activities in reality.

GREEN GOAL: A SUCCESS STORY

5 Recommendations and future prospects

EARLY PLANNING, THE INCLUSION OF ALL IMPORTANT

PARTIES, CONSIDERING ECOLOGICAL ASPECTS AND

GOALS FROM THE START, AND PROFESSIONAL COM-

MUNICATIONS: THESE ARE BUT A FEW OF THE ESSEN-

TIAL FACTORS CONTRIBUTING TO A SUCCESSFUL

ENVIRONMENTAL INITIATIVE.

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SPREADING THE ENVIRONMENTAL WORD

The Green Goal 2011 initiative will also have sustainable international impact. The con-clusions drawn and experience gained from the FIFA Women’s World Cup 2011 GreenGoal campaign will be applied to future competitions. The environmental concept deve-loped by the LOC for Green Goal 2011 will serve as a basis and be adapted to the localsituation and priorities. This ensures the most efficient possible use of resources withmaximum benefit to environment and climate protection, for the parties involved, andthe local people.

In the bidding to host the 2018 and 2022 FIFA World Cup™, environment protectionwas incorporated in the tender process. The experience and results from the environ-mental programmes in 2006 and in 2011 provided important reference points in develo-ping key proposals for the bid process. The exchange of knowledge and plans for envi-ronment programmes at the 2014 FIFA World Cup Brazil has already begun. It is basedon close liaison with the 2014 FIFA World Cup Organising Committee, the stadium ope-rators and the appropriate ministries.

The Green Goal initiative at the FIFA Women’s World Cup 2011 clearly showed that foot-ball can be used for comprehensive communication and awareness-raising activities for environmental topics, thanks to the game’s broad appeal. This applies on a nationalbasis: for example, the German FA will increase its exploitation of this potential by workingtogether with its clubs in the future. This also applies internationally. Football inspirespassion and brings together millions of people, without regard for national borders, sothe environmental initiatives anchored in future FIFA World Cups can contribute to gro-wing global responsibility for preserving natural resources, and protecting the climateand environment.

FOOTBALL AND THE FUTURE: STEFFI JONES WITH

MAORI KIDS IN AUCKLAND

| 62

Thousands of fans in the stadiums, millions watching on TV, thrilling mat-ches and spectacular goals: a World Cup, especially on home soil, is alwayssomething very special for a football fan like myself. The FIFA Women’sWorld Cup 2011 was indeed very special. It won many new admirers forwomen’s football, and demonstrated just how closely-matched the interna-

tional elite now is. I’m just as delighted about one other thing: the FIFA Women’s WorldCup has left green footprints. It showed that major sporting events can be climate-fairand eco-friendly. It continued the pioneering work of Green Goal 2006, the 2006 FIFAWorld Cup environment initiative, and again set new standards. I wish to thank every -one who worked so hard on behalf of Green Goal: the members of the ecological advi-sory panel, the Öko-Institut, the Organising Committee, FIFA, the Deutsche Bundesstif-tung Umwelt, the stadium operators, the transportation companies, the caterers, andmany, many more. My very special thanks go to the German FA and its president Dr Theo Zwanziger, because the great success of Green Goal 2011 would have been unthinkable without his clear commitment to the environment and climate.

Naturally we were unable to implement every single one of our ideas, and not every-thing worked at the first attempt. But the results are still impressive: ÖKOPROFIT at thestadiums made for more environment and climate friendly operations. For the first time,caterers offered regionally sourced and organic products. And in Frankfurt, we saw clearevidence of how well organic bratwurst fits to football. We introduced reusable drinkscontainers and combined match and travel tickets for public transportation. For the un-avoidable greenhouse gas emissions, the DFB invested €600,000 with the support ofFIFA to eliminate a total of 40,000 tonnes of CO2 emissions in developing countries.

Publicising Green Goal was another important element in the programme. Footballreaches out to and inspires millions of people, so what happens in football can be veryeffective in setting an example. It was important to us that the project raised awarenessof environment and climate protection to the greatest possible extent, because thethinking behind the programme includes the realisation that we must act now, to impacton the environment to the lowest possible extent and protect the climate, so that thechildren of our own children will still be able to play the game in the future.

The goal of climate and environment protection is not just a fashionable topic at theDFB, but rather a commitment and a duty. It is a topic which has arrived and will remain.I am delighted that I can play my part as the person responsible for environment and climate protection on the DFB sustainability committee in anchoring the subject amongthe 6.7 million members and 26,000 registered clubs. We launch a major environmentcampaign next spring. Every club will be able to join in according to its resources. Theprogramme combines proven activities with new and creative ideas.

6 Epilogue

CLAUDIA ROTH, GERMAN GREEN PARTY CHAIR

AND MEMBER OF THE DFB SUSTAINABILITY

COMMITTEE, RESPONSIBLE FOR ENVIRONMENT

AND CLIMATE PROTECTION.

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After all, it does not always require major investment, because a large number of small-scale activities represents progress, in minimising CO2 emissions, saving energy andwater, avoiding waste and refuse, renovating clubhouses step-by-step, and also in trans-portation: consider the means of travel used for the 80,000 football matches every week– with public transport, car sharing or even by bicycle. Many eco-friendly activities areconceivable, reasonable and worthy of support.

I am utterly convinced that a passionate commitment to the environment and climate protection in football will become instilled in football internationally. FIFA intends to usethe collective experience at future tournaments, aiming to run the events in an environ-mentally fair, resource-saving manner to the greatest possible extent. We are headed in theright direction. We should be inspired and motivated by the success of Green Goal 2011.

CLAUDIA ROTH

AFTER THE GAME, THE NEXT GAME – AND THAT

ALSO APPLIES TO ENVIRONMENT AND CLIMATE

PROTECTION IN FOOTBALL.

| 64

CREDITSPublisher: FIFA Women's World Cup 2011 Organising CommitteeOtto-Fleck-Schneise 6, 60528 Frankfurt/MainTel.: 069/6788-0

Editors responsible for content: Ulrich Wolter, Stefanie Schulte

Editor-in-chief: Stefanie Schulte

Editorial team: Daniel Bleher, Thomas Hackbarth

Contributors:Kirsten Havers, Martin Kröhnert, David Noemi,Martin Schmied, Christa Friedl

Picture credits: Bongarts/Getty Images, dpa/picture alliance, OK WM2011/Kuntz, Kirsten Havers, Martin Schmied, Daniel Bleher

Layout:Ruschke und Partner,Hohemarkstraße 20, 61440 Oberursel

Printed on 100% recycled paper, certified by the blue environment Angel.

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