People Counting Solutions for Shopping Centres

©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.All other company names and products are trademarks of their respective companies.

Why FootfallCam?

©2016Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.All other company names and products are trademarks of their respective companies.

Cost Effectiveness• One counter provides comprehensive set of metrics• Combined video counting and Wi-Fi counting into one discreet

unit• A fully embedded counting system that contained full set of

key features such as fisheye lens, powerful processor and etc. • Full set of standard software with no extra cost

Total Infrastructure Cost

2-5 counters can cover standard average size of shopping centre

Easy to Configure• Set up and configure via

smartphone app

• Configure the IT setting via easy-to-use control panel

• Can be configure by anyone without extra training required.

Server Control Panel

• Customer can choose to host the software at their own server or use our cloud solution

• Multiple counters in one server software

• Automated Reports

Benefits forShopping Centres

©2016Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.All other company names and products are trademarks of their respective companies.

Benefits for Shopping CentersMaximize Rental Revenue• By zone traffics• Type of shopper in the specific

zone (visit duration and returning shopper)

Measure Marketing Effectiveness• Measure promotional

effectiveness on special festival e.g. Valentine, Christmas

Staff Planning to ImproveCustomer Experience • Improve customer experience• For staff to serve on busier time • Security staffing plan

Optimize Each Area of Shopping Centre• Operation for each area• E.g. Quiet zone from Monday to

Friday- Exclusive luxury shops

Analytics for Shopping Centres

©2016Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.All other company names and products are trademarks of their respective companies.

A) Visitors Count• How many shoppers coming into shopping centre by using video

counting.

• Seasonal and hourly trends

B) Zone Analytics• Analyze shopper behavior

in different zone to gain more insight (Shopper counts for each zone, visit time, returning shopper)

• Get instant comparison for each zone

C) Visit Duration How long the shopper stay in your mall? Which areas they stay longer?

Track each MAC address emitted by the smartphones as customers enter and exit the store.

Visit duration = 15 minutes

Leave at 10.15 amEnter at 10.00 am

D) Returning CustomersDistinguishes if the customer has visited the store before by comparing the MAC address with previous records.

AAA has previously visited the store on 18 Jan she is a returning customer.

Installed at

©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.

All other company names and products are trademarks of their respective companies.

Our Global ResellerIn more than 50 countries

©2016 Footfall counter is trademark application of FootfallCam in various jurisdictions.We reserve the right to introduce modifications without notice.

All other company names and products are trademarks of their respective companies.