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© Copyright 2016. James Wedmore. All Rights Reserved. | 1 *For a printer friendly version, please print pages 3-20.
© Copyright 2016. James Wedmore. All Rights Reserved. | �1
*For a printer friendly version, please print pages 3-20.
JAMES WEDMORE Video Marketing Strategist
© Copyright 2016. James Wedmore. All Rights Reserved. | �2
In this webinar, you will get… ‣ A SIMPLE Framework for making Facebook Ads PROFITABLE.
‣ And a FREE Facebook Video Ad Process Map!
You’re in the right place if…
‣You don’t know how to use Facebook Video yet to the best of your abilities…
‣Or you’re a local business owner who is frustrated because other social media strategies (in which you’ve invested a ton of your time) simply don’t work!!
‣Or, you have an online training course or digital product, and you want more paying customers…
This training is not for you if…
‣You’re trying to make a viral video, steal other people’s content, or gain followers on Facebook…
‣You don’t like taking action or trying new things…
‣You’re the type of person that gets angry if I give you free content for 90 minutes and make an offer at the end…
© Copyright 2016. James Wedmore. All Rights Reserved. | �3
Facebook Video is… …all about creating short & engaging COMMERCIALS!
Facebook Video works because… ✓ the average American now spends more time using a mobile
device than watching television
✓ Americans spend 1/5th of their time on their phone checking Facebook/Instagram
✓ the average viewer is watching 12 minutes of video a day on FB
✓ 8 BILLION average daily video views from 500 million users
© Copyright 2016. James Wedmore. All Rights Reserved. | �4
MORE HELPFUL STATS AND FACTS!
+ By 2019, 80% of all internet traffic will be from video.
+ Videos have a 135% greater organic reach compared to photo posts on average.
+ Studies show that posts on Thursday and Friday receive the highest engagement rating.
+ 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
+ Shoppers who view video are 1.81X more likely to purchase than non-viewers.
+ Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion… and it’s still growing!
© Copyright 2016. James Wedmore. All Rights Reserved. | �5
7-STEP APPROACHTO GENERATING MORE CONVERSIONS FOR LESS MONEY ON FACEBOOK
1. _________________________________ 2. _________________________________ 3. Create Your Ad 4. _________________________________ 5. Pick Your Targeting 6. _________________________________ 7. _________________________________
© Copyright 2016. James Wedmore. All Rights Reserved. | �6
1.
RULE: Don’t run Facebook Ads (Paid Traffic) until you know your
PATH to PROFIT!
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Creating Your Facebook Funnel:
1. ___________________________________________________________
2. Application/Request for Coaching
3. ___________________________________________________________
4. ___________________________________________________________
5. An Evergreen Funnel
© Copyright 2016. James Wedmore. All Rights Reserved. | �7
Notes
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© Copyright 2016. James Wedmore. All Rights Reserved. | �8
2.
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The Anatomy of the perfect Facebook Video:
1. Get Attention
2. ___________________________________________________________(Ex: Are you frustrated with ______?)
3. ___________________________________________________________(Ex: Well, I have a solution for you!)
4. So What? (Ex: Why is this solution important for you?)
5. ___________________________________________________________(Ex: For more information, click the link below!)
© Copyright 2016. James Wedmore. All Rights Reserved. | �9
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© Copyright 2016. James Wedmore. All Rights Reserved. | �10
3. CREATE YOUR AD _________________________________________________________________
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The Anatomy of the Perfect Facebook Ad:
1. The Post Copy
2. ___________________________________________________________
3. ___________________________________________________________
4. ___________________________________________________________
5. The Video Copy
6. ___________________________________________________________
7. ___________________________________________________________
© Copyright 2016. James Wedmore. All Rights Reserved. | �11
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© Copyright 2016. James Wedmore. All Rights Reserved. | �12
4.
We are not looking for clicks, we want LEADS!
Campaign OBJECTIVE: Website Conversions
Use the “Facebook Pixel”
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Landing Page
© Copyright 2016. James Wedmore. All Rights Reserved. | �13
THANK YOU PAGE
*FB Pixels
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© Copyright 2016. James Wedmore. All Rights Reserved. | �14
5. PICK YOUR TARGETING _____________________: People who don’t know you yet.
(Ex: Lookalike Audiences, Page/Interests Targeting, Behavioral Retargeting)
_____________________: People who already know you.
(Ex: Fans, Email or Customer List, Website Visitors)
What are some other interests/pages you can target for your own business?
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© Copyright 2016. James Wedmore. All Rights Reserved. | �15
Notes
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© Copyright 2016. James Wedmore. All Rights Reserved. | �16
6.
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Desktop Newsfeed
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Right Column (Desktop)
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Helpful Tip: Have each target/placement separated into it’s own ad set, so you can see which does best for you.
© Copyright 2016. James Wedmore. All Rights Reserved. | �17
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© Copyright 2016. James Wedmore. All Rights Reserved. | �18
7.
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Start at $3-$5/day, and wait 2-3 days.
Slowly increase the daily budgets of campaigns that perform WELL.
Turn OFF the campaigns that don’t perform well.
But how do you know?
_____________________: Total Revenue divided by Total Leads
© Copyright 2016. James Wedmore. All Rights Reserved. | �19
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© Copyright 2016. James Wedmore. All Rights Reserved. | �20
WHY JOIN FB VIDEO ADS? This webinar only scratches the surface of what can be done using Facebook Video Advertising…
I want to help you fill in the gaps and answer all the questions you have…
How do you use a Power Editor?
How do you set up tracking?
How do you pick the right targeting?
Are your ads working?
Well, I can help you in my FB Video Ad Course. I’ll teach you the system I use myself for my own company!
© Copyright 2016. James Wedmore. All Rights Reserved. | �21
FB VIDEO ADS A 6-Step Module, Step-by-Step Video Training Course that walks you through the 7 Steps of Facebook Video Advertising!
You get…
+ 24/7 INSTANT and Lifetime Access (including all updates).
+ literally step-by-step instructions where nothing is left out.
+ a growing community of smart and savvy video marketers to support and encourage you along the way!
+ AND full modules with great information and tricks:
Module 1: Your FB Video Ads Game Plan
Module 2: Your Essential Ad Ingredients
Module 3: The Video Ad List Builder Strategy
Module 4: Optimize for Automation & Scalability
Module 5: Advanced Targeting Strategies
Module 6: Video View Retargeting
© Copyright 2016. James Wedmore. All Rights Reserved. | �22
WHAT PEOPLE ARE SAYING
© Copyright 2016. James Wedmore. All Rights Reserved. | �23
"Hi James! Last weekend I applied your FB Power Editor strategies to the promotion of my webinar this last Wednesday. It tripled my registrations from before and cost me about $2.33 per lead! I am stoked! Thanks so much for this GREAT strategy!”
– Kip Piper, The Pied Piper of Internet Traffic
"James, I have benefitted tremendously from your teaching. I have reduced my Facebook cost per lead from $9 to $2.77. I expect it to go below $1.00 once I improve my landing page and integrate it with infusionsoft. It is changing my business model as I am going to have to hire sales people to work the leads (tough problem I know). I was trying to put a sales recruitment strategy together and had an "aha" moment… I will use Facebook video advertising to recruit the target employee I want. Thanks for all that you do."
– Charles Bradshaw
"Getting $0.40 a lead. You are a genius!!!!"
– Lewis Howes, Author of School of Greatness
