1. We are a cupcake bakery.2. We meet the demands of those individuals

searching for customized cupcakes.3. Our cupcakes are personalized to each customer.4. Cupcakes are the final impression of any special

event!

THE 30 SECOND PITCH/HOOK

Amanda Cantillo &

Elizabeth Grafton11th Grade

Age: 17

MISSION STATEMENT

The Opportunity Our business is a cupcake bakery in which we take orders and deliver cupcakes. It’s necessary because cupcakes are essential components to most parties, events, and gatherings. Why not get them from the best?

Mission Statement Sugar, Spice & Everything Nice Cupcakes is committed to providing pure, delicious, uncomplicated cupcakes to our customers. With every whisk of our batter, we think of the products we are putting out as extensions of our personalities.

BUSINESS PROFILE

Type of Business Baked Goods Customized orders By customizing the orders, we will meet the customers want for a personalized product.

Legal Structure This business is a limited liability partnership. We selected this legal structure for the security of our personal assets in the case of a possible lawsuit against the company.

QUALIFICATIONS

QUALIFICATIONS

We have 26 years of experience combined.

We’re great at managing finances and bookkeeping.

We are dedicated to our business.

Qualifications We are qualified to run this business because:

Industry Name

Food Service

Industry Size How much is being spent in your industry? $98 Billion

Of the target consumers we surveyed in the Mission District:95% love baked goods78% get their baked goods from grocery stores like Publix, Winn Dixie83% like the idea of a new personalized cupcake bakery in their area with delivery.

Females 25- 45. Average individual yearly income: $60,000.

We’re planning to market our business in flyers. We’re going to advertise in Pinecrest, Coral Gables and Downtown Miami.

In these areas: 261,926

Potential Market Size

Target Market

Total Population

% of population in target age & gender x Total Population (A) =

261,926

107,039

128,962

% of people surveyed who are interested in your product/service x

Target Market (B) =

MARKET ANALYSIS

By LocationCoral Gables, Pinecrest, and Downtown Miami have a total of 132,291 residents. Our customers are living in suburban neighborhoods and apartments in the city.

By PopulationOur customers are women 25-45 years old, they have a variety of occupations between lawyers, entrepreneurs, doctors, etcetera & they have at least a bachelor’s degree.

By PersonalityOur customers have no set personality but if they like our cupcakes they enjoy the finer things in life like Godiva chocolate and dipped strawberries.

By BehaviorOur customers would be buying from our business for almost every special occasion or sometimes for leisure, which would equal almost 3+ times a year. They would be very loyal customers. Their brand preference would be Misha’s Cupcakes.

By IncomeOur customers would have an average income of about $60,000.

CONSUMER PROFILE

OurBusiness

Publix Bakery

SweetCakes EdiblesFactors

FairQuality of Product/Service

Price

Location

Brand/Reputation

Good Excellent

$25 for 2 dozen

$60 for 2 dozen

$45 for 2 dozen

Makes cupcakes in

mass quantities, no individuality

Very dry & bland

cupcakes

Customize every

cupcake

Various locations through out Miami-

Dade

Biscayne, FL Westchester, Miami, FL

Cheap & easy to get

cupcakes

Great frosting Great price & delicious cupcakes

COMPETITIVE ADVANTAGE

Unique Knowledge

People

Promotion

Product

Place

PricePastries ranging

anywhere from $30-50

based on extra labor

hours.

Women 23-45 would be interested in buying

our product.

We will create flyers distributed with samples to appeal to new customers that live in the zip codes 33146,

33133, 33143, 33156.

We’re selling our products in

Downtown Miami,

Pinecrest and Coral Gables

where our customers live.

Our products are cupcakes. They are at a low price and customized for the customer’s convenience.

Marketing Mix

MARKETING PLAN

Purchase Retention

We will display our unique and delicious baked goods as well as design our flyers to appeal to the customer.

We will create flyers and distribute them in areas our customers live.

We will get them to return with our friendly customer service as well as the low price.

Long Term ( 6 months-1 year)

Current & Short Term (1 month -6 months)Awareness

Keeping the flyers moving around designed by ourselves and start a Facebook page..

Create a website and continue the use of our flyers.

Our business would have gained credibility and now word of mouth has become a form of advertisement.

$63 $396.33 $396.33Yearly cost, by phase:

Awareness Purchase Retention

MARKETING PLAN

Definition of One UnitCost of Sales Per Unit

Direct Labor(Labor Cost per Hour)

Time (in hours) to make 1 unit Direct Labor Cost Per Unit

7.25 1.5 $10.88Total Direct Labor Per Unit $10.88

Material Description Cost/Total Quantity Cost Per Unit ($)Flour $0.40 a pound $0.25Sugar $0.20 a pound $0.13Milk $3.00 a gallon $0.19ButterExtractsEggsSaltConfectioners SugarBaking PowderCupcake liners

$2.80 a pound$25.00 a gallon$2 a dozen$3 a pound$1 a pound$3.59 per pound$4.07 for 100 liners

$0.70$0.04$0.67$0.13$0.13$0.11$0.98

Total Material Cost Per Unit $3.33Total Other Variable Costs Per Unit (shipping & packaging) $6.33Cost of Sales Per Unit $20.54 (2 dozen)

COST OF MATERIALS/DIRECT LABOR

Definition of One UnitSelling Price per Unit $45 Direct Labor per Unit $10.88 Materials per Unit $3.33 Total COGS per Unit $14.21 Total Other Variable Expenses per Unit(shipping and packaging)

$6.33

Total Cost of Sales $20.54 Contribution Margin $24.46

ECONOMICS OF 1 UNIT

Type of Fixed Cost Monthly Cost Insurance(Liability and Auto)

$ 90

Salaries of Employees N/A

Advertising $5.25

Interest N/A

Depreciation N/A

Utilities(Electricity and Water)

$40

Rent $20

Other Fixed Costs N/A

Total Monthly Fixed Costs $ 155.25

AVERAGE MONTHLY FIXED EXPENSES

Homework28 Hours Business

40 Hours

TIME MANAGEMENT PLAN

Free Time55 Hours

School Hours45 Hours

Business schedule for a typical week (168 hours)

020406080

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Uni

ts So

ld

MONTHLY SALES PROJECTIONS

Total Units

335

Full Capacity

80

Break-Even Units

5

Selling Price Per Unit $ 45# of Units Sold 335

Total Sales $ 15,075 Total COGS $ 4760.35 Other Variable Expenses $ 2120.55

Total Variable Expenses $ 6880.90

Gross Profit $ 8,194.10 Yearly Fixed Operating Expenses $1863 Other Operating Expenses/Unforeseen

$N/A

Total Fixed Operating Expenses $ 1863Profit before Taxes $ 6331.10Less Estimated Taxes @25% $ 1582.76

Net Profit $4,748.34

PROJECTED YEARLY INCOME STATEMENT FOR THE FIRST 12 MONTHS

Item Where Will I Buy This? Cost

Starting Supplies Various Suppliers (ex. Sam’s Club, Costco, BJ’s)

$ 121.50

Advertising(Flyers)

Office Depot $ 63

Total Start-Up Expenditures $184.50

Cash ReservesEmergency Fund $ 92.25

Reserve for Fixed Expenses $ 465.75

$742.50Total Start-Up Investment

START-UP INVESTMENT

…on Sales

…on Investment 639.5%Annual Net

ProfitStart-Up Inv.

$4748.34

$742.50=

$25,617.30

31.5%Annual Net

ProfitTotal Sales

$4748.34

$15075= $3,252.61

RETURN

Source Amount Debt Equity GiftPersonal Savings $200

Relatives/Friends $700.00 $700.00

InvestorN/A $0

GrantN/A $0

Totals: $ 900

FINANCING STRATEGY FOR TOTAL START-UP

INVESTMENT

We're donating 5% of every unit sold to The Humane Society of Greater Miami.

Our company will stand by our word. We will honor business ethics by offering a great product at a fair price with no hidden agenda.

BUSINESS RESPONSIBILITY PLANPHILANTHROPIC STRATEGY PLAN

Start up capital to get the business going.

Keeping fresh ingredients and small batches to preserve quality.

Take more baking classes because techniques are always evolving.Our mothers and teachers are our best mentors.

Business

Personal

Shor

t Te

rm

We hope to keep the business running for as long as possible and pass it down to future generations. We are basically starting our career with this business and even if we do not succeed in the venture, it serves as experience for our future employment.

BUSINESS & EDUCATIONAL GOALS

Double our customer base in a year and a half, going from 112 customers to 224 customers.We hope that in 5 years we are able to open up a store.

Long

Ter

m