SYLLABUS
FOR
BANKING AND FINANCE SERVICES
Offered by
KUMAUN UNIVERSITY, NAINITAL
2015-2016 By
Deen Dayal Upadhyay Kaushal Kendra
S.B.S. Government P.G. College,
Rudrapur (U.S. Nagar)
Uttarakhand
B. VoC (Banking & Finance Services) DESCRIPTION & OBJECTIVES OF COURSE BANKING &
FINANCE SERVICES
1. Background:
The Financial sector, more specifically, Banking Sector has become very vibrant after
implementation of new economic policy and introduction of financial sector reforms by the
Government/Reserve Bank of India. The impact of these changes is seen in the form of
competition, technological up-gradation, diversification and thrust on retail banking with
aggressive marketing strategy. The need of the hour, therefore, is to face the challenges with
efficient, dedicated and energetic staff having required knowledge and skill.
The banking industry has approximately 10 lakh staff, mostly recruited during 1970-75. The
staff has put in 25-30 years of service and the average age is 48. Majority of the staff is
experienced in traditional banking with manual systems and not very keen to acquire latest
technology. The VRS Scheme implemented in 2001 saw experienced staff going out of the
banks. As the average age of staff is 48, the banking industry is going to face mass retirement
in near future. Also, there is no recruitment in Banks for last 15 years. The banks, therefore,
particularly, public sector banks in India need young energetic staff, familiar with latest
technology, ready to accept challenges and competent to handle business situations arising
out of specialization. The banking sector, therefore, is open now for employment to new
entrants. The BSRB, the centralized agency, which was responsible for recruiting staff in
the banks, has stopped functioning and the banks have now freedom to take people from
open market. Many of the banks have started recruitment drive for bank personnel.
This course is designed to prepare technicians with specialized skills, knowledge and attitude
to work in Banking and Finance covering all the aspects of banking with one-year duration.
2. Description of course/objective of the course:
Keeping in view job prospects in banking & financial sector the objective of the course is
to give in-depth knowledge of Banking & Finance to the students of commerce,
management and economics with practical inputs and prepare them for career in Banks &
other Financial Institutions.
3. Eligibility:
The course is meant for the Students of Intermediate with Commerce, Business
Management and Economics background. However, for the purpose of eligibility any
Intermediate students can apply.
4. Duration of the Course The award of ‘Certificate’ / ‘Diploma’ / Advance Diploma and B.Voc. Degree to the successful
learners in both skills and general education components of the curriculum may be done as illustrated
at Table 1.
Table 1
S.No. Course Semester Duration
1. Certificate in Banking & Finance
Services
1 (One) Six Month (6 Month)
2. Diploma in Banking & Finance
Services
2 ( Two) One-Year (12 Month)
3. Advance Diploma in Banking &
Finance Services
4 ( Three) Two-Year (24 Month)
4. B.Voc. in Banking & Finance
Services
6 ( Six) Three- Year (36 Month)
(College may conduct entrance test / Intermediate merit/ Interview necessary)
6. Course & Scheme of Examination
First-Year
SEMESTER-I
Course Code Course Title University Examination
General Education Credits
BVBFS 101 Practices And Principles Of Banking 4
BVBFS 102 Banking Environment And Operations 4
BVBFS 103 Banking Law And Practice 4
Assessment of Skill Component under NSQF in Vocational Courses
The Students have the option to exit at different stages as per their needs. An academic
progression for the students in vocational stream is illustrated below:
5. No. of students to be admitted :50 (fifty)
Semester - II
Course Code Course Title University Examination
General Education Credits
BVBFS 201 Banking Products and Services 4
BVBFS 202 Strategies for Banking Risk and
Marketing Management 4
BVBFS 203 Mutual Fund Agent 4
7. Practical Training
Being a practical oriented program, the focus will be more on practical training. The
Candidate shall undergo practical training of the computer laboratory.
8. Requirement to appear for examination
Candidate should put in a minimum of 75% attendance to appear for the examinations.
9. Passing Criteria
A candidate shall secure a minimum of 50% in the University examination and overall 50%
in each of the paper to pass the examination of Kumaun University. A Candidate failing in
any one of the components has to reappear for that particular component in the back
examinations.
Skill component will be evaluated by BFSI Sector Skill Council and students have to
qualify separately according to their norms.
10. Classification of successful candidate
A candidate who obtains 75% and above, aggregate in theory and practical
examinations, in the first attempt shall be deemed to have passed the examination with
distinction.
A candidate who obtains from 60% to74% of the aggregate in theory and practical
examinations, in the first attempt shall be deemed to have passed the examination in the
first class.
Other Successful candidates shall be declared to have passed the examination in
the second class.
11. Conferment of degree
A candidate who has passed all the examinations as prescribed shall be eligible to receive
B.Voc in “Banking & Finance Services” from Kumaun University.
12. Revision of Regulation and syllabus
The syllabus and regulations of the courses are subject to modification by the
University/College whenever necessary.
13. Question paper pattern
Theory examination will be for 100 marks.
Section A Objective Type Questions 15, One Marks each (Multiple Choice) -15 Marks
Section B Short Questions (10 out of 15) Two and Half Marks each -25 Marks
Section C Long Questions (4 questions out of 8) Fifteen Marks each -60 Marks
FIRST - YEAR
SEMESTER - 1
Course Title I: Practices and Principles of Banking (BVBFS-101)
Course credits: 4
Objective: To enlighten the students with the Introduction of Banking Concepts and dynamics
of Financial Markets and Financial Services
Course contents/Syllabus:
Weightage (%)
Module 1: Introduction to Banking
Mutual introduction, Understanding self and others
Understanding what is banking history, types of banks in India
Appreciate role of banks in the economy and the importance of
trust
Get an overview of banking functions-
Intermediary, payment mechanism and financial services
Identify the different types of products and services offered by
banks.
Understanding the trends and challenges in banking
25%
Module 2: Basics of Banking
Understanding the types of Deposits and explain features,
benefits, variants of Savings, Current, Fixed and recurring
deposit
Types of Loans- Retail lending, secured and unsecured
Understanding the rights, duties and responsibilities of bankers
and banker- customer relationship
Understanding the basic concepts of Business Mathematics-
interest on savings, FD, Loans and overdrafts
Understanding the basic accounting in banking transactions
25%
Module 3: Financial Markets:
Structure, institution and operating mechanism and its role in
Economic Development.
Developed and Underdeveloped Markets.
Money Market in India: Importance, features instruments.
Measures to strengthen money market in India.
Recommendations of the working group on money market.
Report of the task force on money market and mutual funds.
25%
Module 4 : Capital Markets in India:
New issue market and stock exchange.
Importance of stock exchanges: National stock exchange.
Methods of floating new issues, types of shares and debentures.
25%
The Securities and Exchange Board of India (SEBI), need for
establishment of SEBI.
Objectives and role of SEBI, Capital Market Reforms.
Course Title: II Banking Environment and Operations (BVBFS-102)
Course credits: 4
Objective: The objective of this course is to expose the students to the banking operations and
management in Banking and finance industry.
Course contents/Syllabus:
Weightage
(%)
Module– 1 Sourcing of Accounts
Spreading awareness, marketing campaign
Identify prospective customers, understand profile and needs, propose
appropriate deposit products and investments
Identify borrower profiles, understand their business, verify activity,
income flows, recommend appropriate loan products
Promote Self-help groups
25%
Module– 2 Account Opening Process
Facilitate account opening, filling up of forms, KYC formalities
Facilitate filling up of loan application forms and submission of necessary
documents
Facilitate opening of fixed deposits, advice regarding micro insurance and
investment products
Handle queries, follow up to resolve complaints
Coordinate with the bank for submission of documents, verification, and
account opening
Communicate account details to the customers, handover deliverables like
smart card/debit card.
25%
Module– 3 Facilitation and Execution of Transactions
Handle cash receipts and payments, accept small value deposits, disburse
small value loans, effect remittance transactions
Collection of loan repayments
Handle technology enabled devices and solutions for answering customer
queries, authenticating transactions, updating records and reporting to the
bank.
25%
Module– 4 On-Going Services
Schedule post sale follow up visits
Guide customers about accessing different services of the bank
Guide customers on managing their finances.
Cross sell products and services
25%
Resolve queries and complaints
Handel collection of loan repayments, investments
Manage technology tools like Micro ATMs to serve customers and resolve
queries.
Coordinate with bank branches to escalate queries
Course Title: III Banking Law and Practice (BVBFS-103)
Course credits: 4
Course contents/Syllabus:
Objective: The main objective of this course is to enable the students familiarizing with
Banking laws and practice and to assist the students in Understanding corporate laws affecting
the operations of a business enterprise.
Weightage (%)
Module-1 Banking Regulations
Understanding the role of Reserve Bank of India and banking
Explain KYC and AML –
Importance, policies, procedures, controls
Understanding Types of customer accounts – Individuals and
non- Individual, Modes of operations
Documents for account opening
25%
Module-2 Banking Operations
Understanding the rules and regulations governing
Account opening process
Transactions in bank accounts – cash, transfer, clearing, ECS
Service channels – ATM, POS, Internet, Mobile, Kiosks,
payment Wallets.
Payment and collection of cheques
Opening, renewal and closure of FDs
Account modifications and special situations
25%
Module –3 Customer Centricity Selling skills and Customer
Relationship Management
Understanding customer segments, needs
Customer satisfaction, problem solving
Introduction to selling, concepts, techniques
Follow the sales process to close sales
Post- sale analysis to make process improvements.
25%
Module 4: Financial Inclusion Through BC BF model
Need for financial literacy and inclusion
Initiatives, New banks, Challenges
BCBF model for financial inclusion
Scope of activities of BC BF, do’s and don’ts
25%
Introduction to Pradhan Mantri Jan Dhan Yojana, initiatives,
implementation
Facilities – overdraft, debit card, insurance
Technology models & initiatives
Role of BCs/BFs in financial inclusion
SEMESTER -2
Course Title – IV Banking Products and Services (BVBFS-201)
Course credits: 4
Objective: The main objective of this course is to enable the students familiarizing with credit
aspects of CASA Banking products and developing suitable strategies to broaden the client Base.
Course contents/Syllabus:
Weightage (%)
Module – 1 CASA DEPOSITS : Its Importance, features and Benefits
Understand what are CASA deposits
Importance of CASA deposits for banks
Impact on profitability of banks
Features and benefits of current accounts, savings accounts and
their variants
Transactions, services and channels offered by banks for CASA
account holders
Benefits of CASA deposits to customers
25%
Module–2 Role of CASA Sales Manager
Understanding the role of CASA sales manager
Attributes of a good sales manager Dynamism, positive attitude,
customer centricity, integrity, interpersonal skills, team work, and
passion to pursue and achieve goals.
Understanding knowledge requirements – Knowledge of self,
organization, banking industry, customer, products, processes,
banking regulation’s, technology used in banking.
Understanding corporate etiquette – Grooming, attire and business
etiquette.
Communication skills – face to face, email, telephone etiquette,
Effective communication – verbal and nonverbal, overcoming
barriers.
Presentations skills
Customer service and selling skills
25%
Module – 3 Customer Segments for CASA
Understanding the target segments of customers for CASA, their
source of funds, nature of transactions, banking needs
Savings account segments
Individuals, special customers with different needs – minors,
senior citizens, salaried, professionals, privileged and wealth
customers. NRI customers.
Non-individuals – trusts, societies, clubs, self-help groups.
Current accounts
Small business, traders
MSME – Micro, small and medium entrepreneurs
Agriculture business
Manufacturers & wholesale dealers
Service providers
Corporates
Global business – exports, imports and services
25%
Module – 4 Types of customers- Individual and Non- Individual,
Banking Regulations for Opening and Operation of Accounts.
Who can open and operate bank accounts? What are the
documents establishing their identity, authority?
Individuals – different modes of operations.
Single, joint, E or S, Power of attorney, Mandate, Nomination,
guardian on behalf of minor.
Non-individual entities – Documents establishing legal status,
ownership, authority to operate accounts.
Sole proprietorship and partnership
HUF
Joint stock companies – private and public
Trusts, associations, societies and clubs
25%
Course Title-V: Strategies for Banking Risk and Marketing Management (BVBFS-202)
Course credits: 4
Objective: The objective of this course is to provide an insight of Risk and Marketing
Management in Managerial Decision Making of Banking Industry
Course Contents/Syllabus:
Weightage (%)
Module – 1 KYC, AML and Account Opening Process
Importance of KYC and AML. – Why RBI insists on KYC
procedures. The role of Banks in implementing KYC, penalties
for non-adherence.
Different stages of money laundering, Understand the importance
of AML at the time of account opening.
25%
Customer acceptance policy – low, medium and high risk
customers
Customer verification procedure – KYC documents required for
account opening, verification process
Account opening formalities, forms, documents, procedures.
Risk management – KYC, AML – monitoring transactions and
reporting of suspicious transactions.
Module – 2 Banking Services to CASA Customers, Cross Sell
Products Investments and Loans.
Service channels – branch, ATM, internet, mobile banking.
Payment and collection services – cheques, electronic funds
transfers, cash management, cheque clearing.
Ancillary services – locker and safe custody, payment of taxes and
bills
Financial services – Sale of insurance mutual funds, gold coins,
Government bonds.
Depository services – Demat and web trade
Wealth management
Foreign exchange
Principles of lending, concepts, regulations
Retail lending – secured and unsecured.
Home loan, car loan, loan against securities, Credit cards, personal
loan educational loan
Business credit – working capital and term loan. Over draft cash
credit, term loans, fund based and non-fund based
Priority sector lending – Agri credit, MSME
NPA management
25%
Module –3 Strategies for Increasing CASA Deposits through Sales
and Marketing
Identify, the targets and goals – product wise – for the year and
for each month.
Plan the marketing mix for achieving the goals – segmenting
targeting products positioning, resource planning
Plan promotional activities to spread awareness
Collaborate with the team for assigning individual targets, review
and performance support.
Catchment mapping – Identify the area covered by the branch,
identify different segments of customers, potential for business,
banking needs, competition.
Promotional activities and campaign for lead generation
Recording of leads, Understand the sales funnel, follow up
suspects, identify prospects
Field visit route map – Plan the route and customer visits per day.
Sales call review and monitoring
25%
Module – 4 Selling Skills and Customer Relationship Management
Continuous self- improvement Positive attitude, updated
knowledge professional attire, etiquette, behavior, communication
skills
Understanding customer segments and needs – Profiling of
customers, analyzing customer’s financial goals, needs and
banking transactions, identifying appropriate products to satisfy
the needs.
Sales process – Pre sale – fixing up appointments preparing the
sales kit. Sales execution – Follow the five steps – opening,
developing a need, proposing products based on benefits.
Handing objections, different types of customers, practice the art
of probing, listening and persuasion.
Practice different type of closure, close the sale.
Post – sale analysis, follow – up and service
Account opening – assist in documentation, completion of
formalities and activation of account handing over account
opening kit to client, explain how to use the features, explain fees
and charges.
Understanding customer needs and cross sealing appropriate
products that satisfy the needs of customers.
Customer service management – handing complaints, resolving
issues
Building win-win relationships, balance compliance with service
25%
Course Title-VI: Mutual Fund Agent (BVBFS-203)
Course credits: 4
Objective: The objective of this course is to provide an insight into Mutual Funds and basic
features of Mutual Fund Agents and their Applications.
Course Contents/Syllabus:
Weightage (%)
Module – 1 Basics of Mutual Funds
• Know the basics of stock markets & market instruments
• Understanding of mutual funds and structures of funds in India
• Understand the evolution of mutual funds in India and the status of the Industry
• Understand the role, rights and duties of unit holders / trustees / sponsors / custodians / banks / auditors / fund accountants
• Learn the advantages & disadvantages of investing in mutual funds
• Understand the structure of mutual funds in India
• Know the role of sponsor, trustee and AMC
• Understand the role of AMFI and SEBI in the mutual fund industry
25%
• Understand the components of offer document –
Learn about risk-o-meter
• Learn why is it an important document from an investors perspective
Module–2 Investing in a fund & Different modes of investing
• Know the meaning of KYC and documents are required for KYC
• Understand the Role of KRA’s
• Identify how to do KYC for minors and NRI’s
• Learn about FATCA and implications
• Know who can invest without KYC
• How to fill a form online or offline
• Be aware of time stamping and cut-off time
• Which are the mandatory information to be filled in the form
• Know the official point of acceptance for the forms
• Know about the cut-off time for different funds
• Learn the different modes of payment – ECS, bank mandate, cheque, cash
• Understand the meaning of investor folio and statement of account
• Know the meaning of units and learn how are they calculated
• Understand NAV and how to calculate NAV
• Learn how to redeem the mutual fund units
• How to invest through an agent or distributor
• How to invest online
• How to transact through mobile phone
• Learn how to invest through power of attorney
• Understand what you mean by investing through third party
25%
Module – 3 Types of Funds & Systematic Transactions
• Know the different types of funds in India
• Open ended and close ended funds
• Active Funds and Passive Funds
• Growth Fund and Income Funds
• Equity Funds
• Debt Funds
• Hybrid Funds
• Interval funds
• Liquid funds
• Sectorial funds
• Balanced funds
• ELSS funds
• ETF
• Thematic funds
25%
• International funds
• Know about systematic investing
• What are the advantages of investing in a SIP
• Learn how to start an SIP
• Understand the difference between lump sum investment and SIP
• Get aware about the SIP Top-up facility
• Understand the meaning of SWP and STP
• What are the advantages of SWP and STP
• Learn about the micro-SIPs
Module – 4 Financial Planning & Measuring risk and return
• Learn the key concepts and ratios of different asset classes
• Learn how to calculate various kinds of returns, such as simple, annualized and compounded returns
• Understand the different types of risks in mutual funds
• Learn various methods to compute risk – standard deviation, beta, alpha
• Learn the different concepts related to risk-adjusted fund performance
• Know the steps in selecting different types of schemes
• Learn to evaluate the portfolio and know about the investment strategy
• Understand Valuation
• Know the tax implications of the investors and the AMC
• Understand financial goals as goals that are defined in terms of money required and the period when it is required.
• Know about financial planning
• What are the objectives and role of the financial planner?
• Learn the steps in financial planning
• Know about the different stages of life cycle and wealth cycle of an investor
• What is the meaning of asset allocation
• Understand the importance of asset allocation at different stages of life
• Understanding the risk profile of an investor
• Learn the essential steps in creating model portfolios
• What is the difference between strategic and tactical asset allocation
• Know the steps in creating the model portfolio
25%
