2
For immediate publication MAMEE CELEBRATES WITH RAIKAN NO.1 MAMEE CAMPAIGN Malaysians get a chance to win prizes every day for the next 100 days SUBANG JAYA, 18 November 2014 – Mamee Double-Decker (M) Sdn Bhd (Mamee) – the renowned Malaysian-based success story recently launched its celebratory campaign - Raikan No.1 Mamee, which kicked off on 15 November 2014 and will run until 22 February 2015. In conjunction with the campaign, Mamee is offering consumers the opportunity to win an iPhone 6 and other exciting prizes every day for 100 days via the Raikan No.1 Mamee contest. The campaign celebrates the market-leading positions of three of its most popular brands and products in Malaysia – Mister Potato as No. 1 potato snack in Malaysia, Mamee Monster as No. 1 noodle snack in Malaysia and Mamee Chef Curry Laksa as No. 1 instant noodle cup in the world by international instant noodle reviewer The Ramen Rater, who is based in the United States. “With three of our products recognised as No. 1 in their respective categories within Malaysia and even internationally, we are confident in our promise to be a worldwide recognised provider in nutritious food products - in line with Mamee’s vision of ‘A World of Good Taste’. But none of these would have been possible without the continuous support of our Malaysian consumers in our quest to bring good taste to everyone,” said Chan Meng Yang, General Manager for Marketing, Mamee-Double Decker (M) Sdn Bhd. The continued success of the brands and products can be attributed to a consistent focus on the highest standards of quality and a passion for innovation. One of Mamee’s recent successes in this area is the collaboration with celebrity chef Dato’ Ismail to create recipes of local favourites for the Mamee Chef line. Meanwhile, the Mamee Chef brand also benefited from the introduction of a cutting edge machine that could produce noodle cakes in a technique similar to that used in making the ancient Chinese pulled noodles or ‘la mian’. Meanwhile, after 42 years, Mamee Monster remains close to the hearts of Malaysians. With the first generation of Malaysians who enjoyed this iconic noodle snack having long since grown up, this humble noodle snack too has matured into a product with global recognition. Malaysians of all ages continue to love this tasty snack shaped like a square noodle cake and the lovable and cheeky mascot with the growly voice - Mamee Monster. Also charming Malaysians as well as consumers in over 100 countries is the Mister Potato brand with its Mexican-themed mascot. Manufactured since 1992, Mister Potato has gained the trust of consumers with its “No Compromise” philosophy. They can be assured that the trans-fat free Mister Potato chips are made from only fresh imported potatoes from the best farms in the United States and Australia, which are handpicked for its low sugar and high dry content, colour, taste, size and texture, and are later cooked only in vegetable oil.
