Citrus – gadgets and accessories

Our group of companies

operates on market since 1999

Citrus – retail chain of best gadgets and accessories

Citrus.ua - our online store is among the TOP-10 largest online

stores in Ukraine

Consolidated turnover in 2013 amounts to $ 150

million Accessories sales achieved $ 20 million

E-ton concept store – concept stores of luxury gadgets and accessories

www.e-ton.ua - online store of luxury gadgets and accessories

Distribution department – specializes on distributing of gadget and accessories on

the Ukrainian market

• 33 stores in 11 major Ukrainian cities

• average shop retail area - 100 sqm

• average revenue per 1 sq m is $ 35 000 (few times more than average

revenue among other retailers)

• more than 14 years of experience

Citrus

• Retailer # 1 in sales of iPhones and iPads in Ukraine • The highest ASP in smartphones and tablets

We are the most experienced

retailer in sales of

smartphones and tablets

Citrus generates foot traffic of more

than 5 million people annually due to

the unique concept of Citrus stores

Concept of classical stores

of mobile electronics

Concept of Citrus stores – all devices are turned

on, can be touched and tested

Citrus concept

• open layout of gadgets and

accessories;

• large demo zones;

• Citrus It-bar – zones of setup, ‘tuning’

and customization of gadgets;

Citrus concept

According to GFK, Citrus

occupies #1 market

share in sales of

smartphones and tablets

with a price mobile

devices with the price

over USD 400

Exclusive services

• Citrus Master – personal gadget setup and customization, expanding gadgets’ abilities with software tuning, 1-to-1 trainings and workshops on gadgets’ using, after-sales support and repair service • Citrus Trade In – possibility of exchange an old phone for a new one • Citrus Credit – financing of purchases of gadgets and accessories

Core products sales

targets in 2014

Accessories annual turnover USD 50

000 000

0

50 000

100 000

150 000

200 000

250 000

300 000

iPhones sales,units

iPads sales, units Smartphonessales, units

Tablets sales, units

Citrus partners

First retail chain of gadgets and accessories in CIS that specializes on

fashion-accessories.

Citrus exclusively presents in Ukraine JustCavalli accessories of spring-

summer 2014 collection for iPhone, iPad, iPad mini.

Citrus:

Citrus exclusively presents in Ukraine accessories of spring-summer 2014

collection for iPhone 4, 4S, 5, the New iPad by Aston Martin

Citrus:

Citrus exclusively presents in Ukraine Marc by Marc Jacobs iPhone 5 cases of spring-summer 2014 collection

Citrus:

Citrus exclusively in Ukraine will present the accessories collection for

iPhone by Selena Gomez and Fergie from the leading accessories

manufacturer Case-Mate

Citrus:

Citrus became the first and the only authorized partner of Beats by Dr.Dre in

Ukraine

Among the fans and admirers of Beats headphones are such celebrities as

Lady Gaga, Eminem, David Guetta, Snoop Dog, Black Eyed Peas, Justin

Bieber, Kelly Rowland, Gwen Stefani, Keri Hillson and others.

Citrus:

Citrus exclusively presents in Ukraine VEKTR headphones by Diesel of

spring-summer 2014 collection, produced by the iconic accessories

manufacturer Monster

Citrus:

Citrus exclusively presents in Ukraine accessories of spring-summer 2014

collection for iPhone 5 by Hugo Boss

Citrus:

Citrus concept

Citrus concept

Citrus concept

For us it is strategically important to develop area of lifestyle gadgets in Ukraine

We focus on perspective

products and develop them on

Ukrainian market

We see huge potential in the development of the appcessories market

in Ukraine. That is why we are very focused in promotion of such

gadgets in different effective ways:

In-store

marketing

We focus on perspective

products and develop them on

Ukrainian market

Online advertising at

popular web pages

We focus on perspective

products and develop them on

Ukrainian market

We focus on perspective

products and develop them on

Ukrainian market Video reviews of gadgets on our Youtube

channel

Collaboration with specialized

online-resources, top Ukrainian

bloggers, opinion leaders and key

media persons on testing,

commenting and reviewing of our

gadgets

We focus on perspective

products and develop them on

Ukrainian market

In our biggest stores we constantly hold premieres and

demo-testing of new gadgets long before their sales start.

We were the first in Ukraine who started the launch of

Samsung Galaxy S4 at night.

Presentations and demo-testing:

iPhone 5s, iPad Air and iPad mini Retina, Google Nexus 5,

Meizu MX3, Samsung Galaxy Note 10.1, Samsung Galaxy Note

3, Samsung Galaxy S5 etc.

Exclusive premieres

Exclusive premieres

Exclusive premieres

Exclusive premieres

Citrus events

We constantly organize various parties and events for our clients

Citrus is #1 newsmaker in

Ukrainian retail Our expert opinions, researches and press-releases are constantly being

published by well-known Ukrainian news agencies, magazines and media resources

such as: Interfax, UNIAN, Korrespondent, Business, Segodnya, Kommersant, etc.

In 2013-2014 we were cited more than 5000 times in online resources.

Vesti: Ukrainians are waiting in line for blue iPhones

Delo.ua: For New Year Ukrainians dream of gadgets and traveling

ITC: Citrus online store starts Meizu MX3 sales

Segodnya: When and for how much the New iPad will be sold in

Ukraine

Gagadget.ua: Citrus offers a limited collection of iPhone covers

devoted to Euro 2012

Telecompaper: Samsung Galaxy Y leads dual-SIM smartphones in

Ukraine

Korrespondent.net: Ukrainians started changing iPhone 4 for

Samsung Galaxy S II

For cooperation

Citrus Group

phone +38 048 338390

+38 048 338391

import@citrus.com.ua

www.citrus.ua